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Evgeny Gerasimov: “You need to run twice as fast”

In this article, we are speaking to Evgeny Gerasimov about the book released to mark the 30th anniversary of his architectural company, about his activities as the chairman of the Union of Architectural Companies, and his plans for the future.

19 August 2022
Interview
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“Evgeny Gerasimov and Partners” has turned 30. Formally, the anniversary was celebrated in 2021, but, due to the pandemic restrictions, the exhibition – the traditional part of the celebration – had to be canceled. On the upside, nothing could stop the book from being published.

The book is very much like the company’s projects – once you notice it on the shelf you will want to touch it and see how it’s wired. There are three sections, one for each decade, hidden under the dust jacket with a silver cutout, stylized, perhaps, after the drawings by El Lisitsky. Here is crème de la crème: 38 top projects done by the company, from the townhouses in Kupchino to the Alcon Tower in Moscow. Each of the projects is accompanied by sketches, short, yet informative, annotations, written by Anna Martovitskaya, and a multitude of photographs that allow you to take in the details. At the end, there is a consolidated catalog of projects and buildings, which already includes 83 projects. The press run of the book was only 1000 copies; you can buy one in the company’s HQ or in the Subscription Editions store.

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    Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
    Copyright: © image courtesy by Evgeny Gerasimov and Partners
  • zooming
    Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
    Copyright: © image courtesy by Evgeny Gerasimov and Partners


We talked to Evgeny Gerasimov in order to mark the next milestone in the company’s history. The interview about the previous “five-year plan” is available here
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Archi.ru
What do you think of the last 5 years in terms of developing your company? What has changed, and what is changing?

Evgeny Gerasimov: 
The company keeps on rolling – we develop our professional competences, try to work in different styles, keep on growing, and try to make sure that we don’t rest on our laurels. The company keeps reinventing itself – today we have a lot of young people working for us, and, on the whole, our number shrank but we have no issue with it: fewer projects spell better quality. I am still pressed for time because I still check out the details of every project. Currently, we have 115 employees; there are still five partners, me included, and each Chief Architect is in charge of four or five projects.

Multifunctional complex “Alcon III” on Leningradsky Avenue in Moscow. Project, 2014
Copyright: © Evgeny Gerasimov and Partners


After sanctions were imposed on Russia, we have certain difficulties with procuring construction materials, but these are not fatal, and at any rate solvable. There are domestic manufacturers, and there are a lot of stone analogues in the markets not affected by the sanctions. In addition, the production of brick is developing in Russia. The sanctions only pushed our development forward.

In recent years, you have been investing more time in the publishing agenda of your company (books about Dmitry Kryzhanovsky and Alexander Lishevsky – editor’s note), as well as supporting artists. Why? What is the purpose of all this?

The exhibitions are embodiment of my collector’s activity: this is the way it was with the collection of graphics by Solomon Yudovin, who drew his pictures in the besieged Leningrad, then with pastel paintings by Jan Antonyshev, and my participation in the “Deineka/Samokhvalov” project. Recently, me and my wife Julia created the DICTUM FACTUM foundation, and we publish books about architects of Saint Petersburg, as well as support projects in the sphere of art – for example, we organized an exhibition of lithographic pictures by Olga Vasilyeva.

Multifunctional complex “Tsarev Garden” on the Sofiyskaya embankment in Moscow
Copyright: Evgeny Gerasimov and Partners © Photo by Dmitry Chebanenko


You also have charity architectural projects.

Yes, a cross has already been erected on the dome of the church of St. John of Kronstadt. The construction work is not moving as fast as we would like it to be but we will make sure to complete this project. We also do not give up hope that the city will allow the Dostoevsky Museum to be realized – all the residents of the apartments that existed next to the museum have been provided with new housing, and we are waiting for the land site to be officially provided to us.

Solomon Yudovin exhibition in the Stroganovsky Palace
Copyright: © image courtesy by Evgeny Gerasimov and Partners


In 2021, you became the chairman of the Union of Architectural Companies. What does the Union do now, and what has changed under your supervision? Are we waiting for an architectural biennale?

We have developed and registered the new charter of the Union. There are 16 members in it now. We are very happy to see new companies- these are Oleg Manov’s Futura Architects, Ilia Yusupov studio, Ingmar Vitvutsky studio, Valentin Logan’s SLOI, architectural bureau A2, Spetsrestavratsiya Institute, ASM studio, and Andrey Sharov is back again. We have already presented the anniversary XX annual edition, and in November we are planning to resume the architectural biennale. 

The Union of Architectural Companies is an association of producers of “architectural content”, i.e. design specifications and estimates. As opposed to the Union of Architects, it includes not just private individuals but legal entities as well. If we are to compare this with soccer, then the Union of Architectural companies is an association of clubs, and the Union of Architects is an association of players. We exchange information, discuss topical issues, and develop professional recommendations.

Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
Copyright: © image courtesy by Evgeny Gerasimov and Partners


In one of your five year old interviews you reproached modern architecture for absence of beauty. Have things improved since then in this sense? And, more broadly – what does beauty in architecture mean to you?

Regretfully, in many respects, modernist architecture is not beautiful. The word “beauty” has been bastardized, and the skill of drawing is substituted by the skill of talking about innovations and sustainability. Marketing spins can sell whatever you want: when people need to sell ugly things, they will develop all sorts of rationale, and they will tell you that this is the next big thing. You don’t have to explain why the paintings by Leonardo are beautiful, but you do have to explain this about the Black Square. It’s the same way with modern architecture – it’s all about fancy talk. Real mastery is valued less and less, and the skill of presenting yourself more and more. But those who do have mastery needn’t pay attention to that and just keep on doing their work. 

Today, you need to build (a) a lot (b) cheap, and (c) something that looks different, and, as a result, architecture turns into some sort of expo business, like packaging design. But people soon get tired of the packaging, you need to invent something new, and this cycle grows ever shorter, as if you were selling handbags or something. There is real architecture that is meant to last for a long time, and it is done by a limited number of architects and developers – like haute cuisine – and there is architectural fast food meant to satisfy people’s need for housing. These are two different genres.

Residential complex “LEGENDA Sampsonievskogo”
Copyright: © Evgeny Gerasimov and Partners


What goals do you set for yourself, what would you want to achieve, what new genre would you like to try your hand at?

The goal is still pretty much the same – to build good houses. This is what we do for a living, this is how we create workplaces, and this is what we pay taxes from. Our forte is housing of the category above average, this is the main bulk of our company’s product. We are ready to try something different, but our main goals never change. However, just to stay where you are you need to run twice as fast.
esidential complex “Russian House”. Evgeny Gerasimov and Partners
Copyright: Photograph © Andrey Belimov-Gushchin
Art View House on the Moika Waterfront
Photograph © Andrey Belimov-Gushchin / Evgeniy Gerasimov & partners


19 August 2022

Headlines now
St. Petersburg vs Rome
The center of St. Petersburg is, as we know, sacred – but few people can say with certainty where this “sacred place” actually begins and ends. It’s not about the formal boundaries, “from the Obvodny Canal to the Bolshaya Nevka”, but about the vibe that feels true to the city center. With the Nevskaya Ratusha complex – built to a design that won an international competition – Evgeny Gerasimov and Sergei Tchoban created an “image of the center” within its territory. And not so much the image of St. Petersburg itself, as that of a global metropolis. This is something new, something that hasn’t appeared in the city for a long time. In this article, we study the atmosphere, recall precedents, and even reflect on who and when first called St. Petersburg the “new Rome”. Clearly, the idea is alive for a reason.
On the Wave
The project of transforming the river port and embankment in the city of Cheboksary, developed by the ATRIUM Architects, involves one of the city’s key areas. The Volga embankment is to be turned into a riverside boulevard – a multifunctional, comfortable, and expressive space for work and leisure activities. The authors propose creating a new link with the city’s main Krasnaya (“Red”) Square, as well as erecting several residential towers inspired by the shape of the traditional national women’s headdress – these towers are likely to become striking accents on the Volga panorama.
Valery Kanyashin: “We Were Given a Free Hand”
The Headliner residential complex, the main part of which was recently completed just across from Moscow City, is a kind of neighbor to the MIBC that doesn’t “play along” with it. On the contrary, the new complex is entirely built on contrast: like a city of differently scaled buildings that seems to have emerged naturally over the past 20 years – which is a hugely popular trend nowadays! And yet here – perhaps only here – such a project has been realized to its full potential. Yes, high-rises dominate, but all these slender, delicate profiles, all these exciting perspectives! And most importantly – how everything is mixed and composed together... We spoke with the project’s leader Valery Kanyashin.
​The Keystone
Until quite recently, premium residential and office complexes in Moscow were seen as the exclusive privilege of the city center. Today the situation is changing: high-quality architecture is moving beyond the confines of the Third Ring Road and appearing on the outskirts. The STONE Kaluzhskaya business center is one such example. Projects like this help decentralize the megalopolis, making life and work prestigious in any part of the city.
Champions’ Cup
At first glance, the Bell skyscraper on 1st Yamskogo Polya Street, 12, appears strict and laconic – though by no means modest. Its economical stereometry is built on a form close to an oval, one of UNK architects’ favorite themes. The streamlined surface of the main volume, clad in metal louvers, is sliced twice with glass incisions that graphically reveal the essence of the original shape: both its simplicity and its complexity. At the same time, dozens of highly complex engineering puzzles have been solved here.
History never ends
The old railway station in Kapan, a city in southern Armenia, has been given new life by the Paris-based design firm Normal Studio. Today, it serves as a TUMO center.
A Deep, Crystal Shine
A new luxury residential development by ADM architects is set to rise in the Patriarch’s Ponds district, not far from Novopushkinsky Square. It will replace three buildings erected in the early 1990s. The project authors, Andrey Romanov and Ekaterina Kuznetsova, have placed their bets on the variety among the three volumes, modern design solutions, and attention to detail: one of the buildings will feature smoothly curved balconies with a ceramic sheen on their undersides, while another will be accented by glass “sculpture” columns.
A Roadside Picnic of Urban Planning Theorists
Marina Egorova, head of Empate Architectural Bureau, brought together urban planning theorists – the successors of Alexey Gutnov and Vyacheslav Glazychev – to revive the substance and depth of professional discourse. At the first meeting, much ground was covered: the participants revisited the theoretical foundations, aligned their values, examined a cutting-edge case of the Kazan agglomeration, and concluded with the unfathomable intricacies of Russian land demarcation. Below, we present key takeaways from all the presentations.
Perspective View
CNTR Architects has designed a business center for a new district in Yekaterinburg, aiming to reduce the need for commuting and make the residential environment more diverse. The architectural solutions are equally focused on creating spatial flexibility, comfortable working conditions, and a memorable image that could allow the building to become a spatial landmark of the district.
Malevich and Bathhouses, Nature and High-Tech
The Malevich Bathhouse complex is scheduled to open in the fall of 2025 on the Rublyovo-Uspenskoye Highway. The project, designed by DBA-GROUP under the leadership of Vladislav Andreev, is an example of an unconventional approach to the image of a spa in general and of a bathhouse in particular. Deliberately avoiding any kind of allusion, the architects opted for streamlined forms with characteristic rounded corners, a combination of wood with bent glass, and restrained contemporary shapes – both inside and out. Let’s take a closer look at the project.
Rather, a Tablecloth and a Glass!
After many years, the long-abandoned Horse Guards Department building in St. Petersburg has finally received the attention it deserves: according to a design by Studio 44, the first restoration and adaptation works are scheduled to begin this year. Both the intended function and the general scope of works imply minimal alteration to the complex, which has preserved traces of its three-century history. All solutions are reversible and aimed, above all, at opening the monument to the city and immersing it in a lively social scene – hence the choice of a cultural center scenario with a strong gastronomic component.
​Materialization of Airflows
The Nikolai Kamov International Airport in Tomsk opened at the end of August last year. We have already written about the project – now we are taking a look at the completed building. Its functionality is reinforced by symbolic undertones: the architects at ASADOV sought to reflect local identity in the architecture as fully as possible.
The City as a Narrative
Sergey Skuratov’s approach to large urban plots could best be described as a “total design code”. The architect pays equal attention to the overall composition and the smallest of details, striving to ensure that every aspect is thoroughly thought out and subordinated to the original vision. It’s a Renaissance-like approach, really – a titanic effort demanding remarkable willpower and perseverance. The results are likewise grand – architecture that makes a statement. This article looks at the revived concept for the central section of the Seventh Heaven residential district in Kazan, a composition so thoroughly considered that even the “gradient of visual emphasis” (sic!) across the facades has been carefully worked out. It also touches on the narrative idea behind the project – and even the architect’s own doubts about it.
A Garden of Hope for Freedom
In October, at the Spaso-Evfimiev Monastery in Suzdal, the Prison Yard Garden opened on the site that had served as a prison from the 18th century until the Khrushchev Thaw. The architectural concept was developed by NOῨD Short Film, and the landscape design by the MOX landscape bureau. In fact, there are two gardens here – very different ones. We try to understand whether they evoke the right emotions in visitors, while also showing the beauty of June’s ruderal plants in bloom.
A Laconic Image of Time
The Time Square residential complex, built on the northern edge of St. Petersburg, appears more concise and efficient than its neighbor and predecessor, the New Time complex. Nevertheless, the architect’s hand is clearly felt: themes of “black and white”, “inside and outside”, and most notably, the “lamellar” quality of the facades that seems to visibly “eat away” at the buildings’ mass – everything is played out like a well-written score. One is reminded of both classical modernism and the so-called “post-constructivism”.
The Flower of the Lake
The prototype for the building of the Kamal Theater in Kazan is an ice flower: a rare and fragile natural phenomenon of Lake Kaban “froze” in the large, soaring outlines of the glass screens enclosing the main volume, shaping its silhouette and shielding the stained-glass windows from the sun. The project, led by the Wowhaus consortium and including global architecture “star” Kengo Kuma, won the 2021/2022 competition and was realized close to the original concept in a short – very short – period of time. The theater opened in early 2025. It was Kengo Kuma who proposed the image of an ice flower and the contraposition of cold on the outside and warmth on the inside. Between 2022 and 2024, Wowhaus did everything possible to bring this vision to life, practically living on-site. Now we are taking a closer look at this landmark building and its captivating story.
Peaceful Integration on Mira Avenue
The MIRA residential complex (the word mir means “peace” in Russian), perched above the steep banks of the Yauza River and Mira Avenue, lives up to its name not only technically, but also visually and conceptually. Sleek, high-rise, and glass-clad, it responds both to Zholtovsky’s classicism and to the modernism of the nearby “House on Stilts”. Drawing on features from its neighbors, it reconciles them within a shared architectural language rooted in contemporary façade design. Let’s take a closer look at how this is done.
An Interior for a New Format of Education
The design of the new building for Tyumen State University (TyumSU) was initially developed before the pandemic but later revised to meet new educational requirements. The university has adopted a “2+2+2” system, which eliminates traditional divisions into groups and academic streams in favor of individualized study programs. These changes were implemented swiftly – right at the start of construction. Now that the building is complete, we are taking a closer look.
Penthouses and Kokoshniks
A new residential complex designed by ASADOV Architects for the Krasnaya Roza business district responds to its proximity to 17th-century landmarks – the chambers of the Hamovny Dvor and St. Nicholas Church – as well as to the need to preserve valuable façades of a historic rental house built in the Russian Revival style. The architects proposed a set of buildings of varying heights, whose façades reference ecclesiastical architecture. But we were also able to detect other associations.
Centipede Town
The new school campus designed by ATRIUM Architects, located on the shores of a protected lake in the Imeretian Lowland Ornithological Reserve, represents an important and ambitious undertaking for the team: this is not just a school, but a Presidential Lyceum for the comprehensive development of gifted children – 2,500 students from age 3 through high school. At the same time, it is also envisioned as a new civic hub for the entire Sirius territory. In this article, we unpack the structure and architecture of this “lyceum town”.
Warm Black and White
The second phase of “Quarter 31”, designed by KPLN and built in the Moscow suburb town of Pushkino, reveals a multifaceted character. At first glance, the complex appears to be defined by geometry and a monochrome palette. But a closer look reveals a number of “irregular” details: a gradient of glazing and flared window frames, a hierarchy of façades, volumetric brickwork, and even architectural references to natural phenomena. We explore all the rules – and exceptions – that we were able to discover here.
​Skylights and Staircase
Photos from March show the nearly completed headquarters of FSK Group on Shenogina Street. The building’s exterior is calm and minimalist; the interior is engaging and multi-layered. The conical skylights of the executive office, cast in raw concrete, and the sweeping spiral staircase leading to it, are particularly striking. In fact, there’s more than one spiral staircase here, and the first two floors effectively form a small shopping center. More below.
The Whale of Future Identity
Or is it a veil? Or a snow-covered plain? Vera Butko, Anton Nadtochy, and the architects of ATRIUM faced a complex and momentous task: to propose a design for the “Russia” National Center. It had to be contemporary, yet firmly rooted in cultural codes. Unique, and yet subtly reminiscent of many things at once. It must be said – the task found the right authors. Let’s explore in detail the image they envisioned.
Greater Altai: A Systemic Development Plan
The master plan for tourism development in Greater Altai encompasses three regions: Kuzbass, the Altai Republic, and Altai Krai. It is one of twelve projects developed as part of the large-scale state program bearing the simple name of “Tourism Development”. The project’s slogan reads: “Greater Altai – a place of strength, health, and spirit in the very heart of Siberia”. What are the proposed growth points, and how will the plan help increase the flow of both domestic and international tourists? Read on to find out.
The Colorful City
While working on a large-scale project in Moscow’s Kuntsevo district – one that has yet to be given a name – Kleinewelt Architekten proposed not only a diverse array of tower silhouettes in “Empire-style” hues and a thoughtful mix of building heights, creating a six-story “neo-urbanist” city with a block-based layout at ground level, but also rooted their design in historical and contextual reasoning. The project includes the reconstruction of several Stalin-era residential buildings that remain from the postwar town of Kuntsevo, as well as the reconstruction of a 1953 railway station that was demolished in 2017.
In Orbit of Moscow City
The Orbital business center is both simple and complex. Simple in its minimalist form and optimal office layout solution: a central core, a light-filled façade, plenty of glass; and from the unusual side – a technical floor cleverly placed at the building’s side ends. Complex – well, if only because it resembles a celestial body hovering on metallic legs near Magistralnaya Street. Why this specific shape, what it consists of, and what makes this “boutique” office building (purchased immediately after its completion) so unique – all of this and more is covered in our story.
The Altai Ornament
The architectural company Empate has developed the concept for an eco-settlement located on a remote site in Altai. The master plan, which resembles a traditional ornament or even a utopian city, forms a clear system of public and private spaces. The architects also designed six types of houses for the settlement, drawing inspiration from the region’s culture, folklore, and vernacular building practices.
Pro Forma
Photos have emerged of the newly completed whisky distillery in Chernyakhovsk, designed by TOTEMENT / PAPER – a continuation of their earlier work on the nearby Cognac Museum. From what is, in essence, a merely technical and utilitarian volume and space, the architects have created a fully-fledged theatre of impressions. Let’s take a closer look. We highly recommend a visit to what may look like a factory, but is in fact an experiment in theatricalizing the process of strong spirit production – and not only that, but also of “pure art”, capable of evolving anywhere.
The Arch and the Triangle
The new Stone Mnevniki business center by Kleinewelt Architekten – designed for the same client as their projects in Khodynka – bears certain similarities to those earlier developments, but not entirely. In Mnevniki, there are more angular elements, and the architects themselves describe the project as being built on contrast. Indeed, while the first phase contains subtle references to classical architecture – light touches like arches, both upright and inverted, evoking the spirit of the 1980s – the second phase draws more distantly on the modernism of the 1970s. What unites them is a boldly expressive public space design, a kaleidoscope of rays and triangles.