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Evgeny Gerasimov: “You need to run twice as fast”

In this article, we are speaking to Evgeny Gerasimov about the book released to mark the 30th anniversary of his architectural company, about his activities as the chairman of the Union of Architectural Companies, and his plans for the future.

19 August 2022
Interview
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“Evgeny Gerasimov and Partners” has turned 30. Formally, the anniversary was celebrated in 2021, but, due to the pandemic restrictions, the exhibition – the traditional part of the celebration – had to be canceled. On the upside, nothing could stop the book from being published.

The book is very much like the company’s projects – once you notice it on the shelf you will want to touch it and see how it’s wired. There are three sections, one for each decade, hidden under the dust jacket with a silver cutout, stylized, perhaps, after the drawings by El Lisitsky. Here is crème de la crème: 38 top projects done by the company, from the townhouses in Kupchino to the Alcon Tower in Moscow. Each of the projects is accompanied by sketches, short, yet informative, annotations, written by Anna Martovitskaya, and a multitude of photographs that allow you to take in the details. At the end, there is a consolidated catalog of projects and buildings, which already includes 83 projects. The press run of the book was only 1000 copies; you can buy one in the company’s HQ or in the Subscription Editions store.

  • zooming
    Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
    Copyright: © image courtesy by Evgeny Gerasimov and Partners
  • zooming
    Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
    Copyright: © image courtesy by Evgeny Gerasimov and Partners


We talked to Evgeny Gerasimov in order to mark the next milestone in the company’s history. The interview about the previous “five-year plan” is available here
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Archi.ru
What do you think of the last 5 years in terms of developing your company? What has changed, and what is changing?

Evgeny Gerasimov: 
The company keeps on rolling – we develop our professional competences, try to work in different styles, keep on growing, and try to make sure that we don’t rest on our laurels. The company keeps reinventing itself – today we have a lot of young people working for us, and, on the whole, our number shrank but we have no issue with it: fewer projects spell better quality. I am still pressed for time because I still check out the details of every project. Currently, we have 115 employees; there are still five partners, me included, and each Chief Architect is in charge of four or five projects.

Multifunctional complex “Alcon III” on Leningradsky Avenue in Moscow. Project, 2014
Copyright: © Evgeny Gerasimov and Partners


After sanctions were imposed on Russia, we have certain difficulties with procuring construction materials, but these are not fatal, and at any rate solvable. There are domestic manufacturers, and there are a lot of stone analogues in the markets not affected by the sanctions. In addition, the production of brick is developing in Russia. The sanctions only pushed our development forward.

In recent years, you have been investing more time in the publishing agenda of your company (books about Dmitry Kryzhanovsky and Alexander Lishevsky – editor’s note), as well as supporting artists. Why? What is the purpose of all this?

The exhibitions are embodiment of my collector’s activity: this is the way it was with the collection of graphics by Solomon Yudovin, who drew his pictures in the besieged Leningrad, then with pastel paintings by Jan Antonyshev, and my participation in the “Deineka/Samokhvalov” project. Recently, me and my wife Julia created the DICTUM FACTUM foundation, and we publish books about architects of Saint Petersburg, as well as support projects in the sphere of art – for example, we organized an exhibition of lithographic pictures by Olga Vasilyeva.

Multifunctional complex “Tsarev Garden” on the Sofiyskaya embankment in Moscow
Copyright: Evgeny Gerasimov and Partners © Photo by Dmitry Chebanenko


You also have charity architectural projects.

Yes, a cross has already been erected on the dome of the church of St. John of Kronstadt. The construction work is not moving as fast as we would like it to be but we will make sure to complete this project. We also do not give up hope that the city will allow the Dostoevsky Museum to be realized – all the residents of the apartments that existed next to the museum have been provided with new housing, and we are waiting for the land site to be officially provided to us.

Solomon Yudovin exhibition in the Stroganovsky Palace
Copyright: © image courtesy by Evgeny Gerasimov and Partners


In 2021, you became the chairman of the Union of Architectural Companies. What does the Union do now, and what has changed under your supervision? Are we waiting for an architectural biennale?

We have developed and registered the new charter of the Union. There are 16 members in it now. We are very happy to see new companies- these are Oleg Manov’s Futura Architects, Ilia Yusupov studio, Ingmar Vitvutsky studio, Valentin Logan’s SLOI, architectural bureau A2, Spetsrestavratsiya Institute, ASM studio, and Andrey Sharov is back again. We have already presented the anniversary XX annual edition, and in November we are planning to resume the architectural biennale. 

The Union of Architectural Companies is an association of producers of “architectural content”, i.e. design specifications and estimates. As opposed to the Union of Architects, it includes not just private individuals but legal entities as well. If we are to compare this with soccer, then the Union of Architectural companies is an association of clubs, and the Union of Architects is an association of players. We exchange information, discuss topical issues, and develop professional recommendations.

Fragment of the book “Evgeny Gerasimov and Partners”, 1991-2021
Copyright: © image courtesy by Evgeny Gerasimov and Partners


In one of your five year old interviews you reproached modern architecture for absence of beauty. Have things improved since then in this sense? And, more broadly – what does beauty in architecture mean to you?

Regretfully, in many respects, modernist architecture is not beautiful. The word “beauty” has been bastardized, and the skill of drawing is substituted by the skill of talking about innovations and sustainability. Marketing spins can sell whatever you want: when people need to sell ugly things, they will develop all sorts of rationale, and they will tell you that this is the next big thing. You don’t have to explain why the paintings by Leonardo are beautiful, but you do have to explain this about the Black Square. It’s the same way with modern architecture – it’s all about fancy talk. Real mastery is valued less and less, and the skill of presenting yourself more and more. But those who do have mastery needn’t pay attention to that and just keep on doing their work. 

Today, you need to build (a) a lot (b) cheap, and (c) something that looks different, and, as a result, architecture turns into some sort of expo business, like packaging design. But people soon get tired of the packaging, you need to invent something new, and this cycle grows ever shorter, as if you were selling handbags or something. There is real architecture that is meant to last for a long time, and it is done by a limited number of architects and developers – like haute cuisine – and there is architectural fast food meant to satisfy people’s need for housing. These are two different genres.

Residential complex “LEGENDA Sampsonievskogo”
Copyright: © Evgeny Gerasimov and Partners


What goals do you set for yourself, what would you want to achieve, what new genre would you like to try your hand at?

The goal is still pretty much the same – to build good houses. This is what we do for a living, this is how we create workplaces, and this is what we pay taxes from. Our forte is housing of the category above average, this is the main bulk of our company’s product. We are ready to try something different, but our main goals never change. However, just to stay where you are you need to run twice as fast.
esidential complex “Russian House”. Evgeny Gerasimov and Partners
Copyright: Photograph © Andrey Belimov-Gushchin
Art View House on the Moika Waterfront
Photograph © Andrey Belimov-Gushchin / Evgeniy Gerasimov & partners


19 August 2022

Headlines now
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.
The Chimney of Nikola-Lenivets
In this issue, we are examining the “Obelisk House” designed by KATARSIS and built for the Arkhstoyanie 2023 festival. However, it was only finished later on, and this is why we are examining it now. It seems to us that after the “Obelisk House” appeared in Nikola-Lenivets, a dialogue and a few inner connections appeared between the temporary structures built here. These houses no longer look like “accidental neighbors”, more of which below.
​Periscope by the Bay
The jury awarded the second place in the competition for a public and cultural center in Petropavlovsk-Kamchatsky to the companies GORA (“Mountain”) and M4. In the consortium’s proposal, the building resembles a sperm whale with a calf swimming next to it or a periscope, whose lenses capture the most spectacular views from the surrounding landscape.
From Arcs to Dolmens
While working on the competition project for Petropavlovsk-Kamchatsky, ASADOV Architects prioritized the value of the natural and urban environment, aiming to preserve the balance of the location while minimizing the resemblance of the volume that they designed to a “traditional building”. The task was challenging, and the architects created three versions, one of which having been developed after the competition, where their main proposal took third place. However, the point of interest here is not the competition result but the continuity of creative thinking.
Hide and Seek
The ID Moskovskiy house, designed by Stepan Liphart in St. Petersburg, in the courtyards near Moskovskiy Avenue beyond the Obvodny Canal and recently completed, is notable for several reasons. Firstly, it has been realized with considerable accuracy, which is particularly significant as this is the first building where the architect was responsible not only for the facades but also for the layouts, allowing for better integration between the two. On the other hand, this building is interesting as an example of the “germination” of new architecture in the city: it draws on the best examples from the neighborhood and becomes an improved and developed sum of ideas found by the architect in the surrounding context.
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.