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At the Edge of Avant-Garde and Post-Constructivism

The project of reconstructing the building of the automatic telephone station at the Zubovskaya Square, which includes preserving some of its original façades.

10 October 2018
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The first building of the telephone station appeared on the Zubovskaya Square back in the 1930, and it was quite small at that time. Then a larger seven-story building overlooking the Garden Ring was built upon the project by Kasyan Solomonov in 1939. The array of pylons in the center of the façade helps the building to “hold together” the square and makes it look like anything but a telephone station because there is a fair amount of windows in between the triangular pylons, which, again, exist since the 1930’s. The pylons also set the dominance of the verticals and accentuate the fact that the façades designed by the architect Solomonov belong to the so-called post-constructivism. On the other hand, the square-shaped recessions that flank the array of pylons, which also definitely place the building in the architectural period of the 1930’s and bear an extra load, remind us of its more famous neighbor – the Frunze Academy, which was designed by Rudnev and Mutz (1932-1934) – highlighting their proximity in an “ensemble” way, and thus serving as the representative of the architecture of 1939, the time when the area of the Devichiy Park was actively developed along with the mottled buildings of the Garden Ring. The telephone station building on the Zubovskaya Square looks like the “tip” of the “wedge” that consists of early-Stalin buildings and widens in the direction of the Novodevichy Monastery, merging with the construction of the 1920’s and growing from it. Probably, because of that, the building of the telephone station ended up being so abundantly decorated, in spite of its purely technical function.

Taking down such a wonderful building would have been an atrocity, and Pavel Andreev, the architect who had worked on the reconstruction projects of such monuments of architecture as the Moscow Manezh, GUM department store, and Children’s Paradise department store, proposed to keep intact two outside façades of the telephone station, in spite of the fact that it lacked the status of a cultural heritage site. The function of the building, however, changes radically – as is known, this is the fate of many Moscow’s telephone stations, because digital technologies do not require huge boxes, and thus telephone stations are replaced by hotels and housing projects, the narratives of these adjustments being really diverse (tearing down the building / not tearing down the building, examples one and two). In this specific instance, the telephone station itself will be kept within the land site but it will occupy a small building erected in 1930 in the depth of the yard, while the main building will be occupied by a hotel. Therefore, the project requires a replacement of all of the insides of the building, an introduction of an underground parking garage, and an increase in the height of the public floor.

Reconstruction of the building at the Zubovskaya Square © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


According to the project, the outside façades of the building that overlooks the Garden Ring will be kept authentic (currently, the building is covered in scaffolding netting but it looks like all the walls behind the wraps are intact), the difference being that, instead of gray, they will take on a slightly more optimistic color that is both in the spirit of Stalin and avant-garde architecture – the main tone is pale blue, with a hint of warm gray, the secondary tone is brick-red, almost crimson: it marks the attic, the outlines of the balconies, and the margins of the square recessions. “Proposing a new color solution and introducing the red color, we wanted, on the one hand, to make the façade more noticeable, and, on the other hand, accentuate its proximity to avant-garde buildings” – Pavel Andreev explains. The windows in between the pylons gradually increase in height, while the pylons themselves, highlighted by a light shade of color, visually stands out and starts looking more like a portico. On top, the building gets a small-height floor of mechanical rooms, related to its new function.

Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. The current situation, development drawing © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. The project, development drawing © "GRAN" architects


The ground floor, whose height is increased up to 5.25 meters, will keep its zigzagged outline of the 1930’s, which traces the triangular contours of the pylon ribs, but it will get, while retaining the building structures, stone coating with large frameless windows, more appropriate for a hotel. About two thirds of the ground floor will be occupied by a restaurant, while the remaining third – by the hotel lobby. On the ground floor, the zigzag of the historical wall gives the inside spaces an extra advantage for placing tables in the resulting bay windows; the plan of the minus first floor clearly shows that the foundation of the historical part is not included in the bearing structure, the framework and the walls of the new content of the hotel drawing inwards. The same stylistic device is repeated on the upper floors – the outside historic wall is not loaded – on the contrary, the supports of the framework, which are placed along the contour of the walls, stretch relief beams to it.

Reconstruction of the building at the Zubovskaya Square. Plan of the 4th floor © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. Plan of the 1st floor © "GRAN" architects


The first underground floor is occupied by the mechanical rooms of the restaurant and the hotel, while a small parking garage is situated down below. The low-rise building that stands alongside the Dashkov Lane contains a fitness center and just one apartment, not really large, 83 square meters. Incidentally, the lateral wings are reconstructed more radically – the western one is due to be taken apart and then restored in the same parameters, while the small eastern one will be also built anew, yet with modern façades – and this will be the only place where the façades will truly “face” the city.

Reconstruction of the building at the Zubovskaya Square. Plan of the -1st floor © "GRAN" architects


The same modern style is applied in the design of the façades of the inside yard: thin horizontal RAL ceramic strips of a light-beige color. The new single-story volume with large stained glass windows, which continues the hotel lobby inside the yard, is also covered with ceramics but its bands are broad, vertical and dark-crimson – this way, the modern parts echo the proposed historically accurate colors of the façades, adding a new interpretation of them. The two colors of the ceramics are added by insets that imitate wooden panels.

Reconstruction of the building at the Zubovskaya Square. Facade © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. Facade © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. Facade © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square. Facade © "GRAN" architects


Originally, it was planned that the hotel would be part of the Mariott chain; then a decision was made to hand it to AccorHotels. The 1191-room hotel, for the rare exception of an odd single room, with an overall area of 750 square meters, chiefly boasts large apartments on the top seventh floor, which overlook the Garden Ring.

The authors of the project – and this was also a first experience for them in that area – proposed an image concept for the interior design of the hotel in the spirit of avant-garde artistic works: the reception area, inspired by the things that Lubov Popova designed, a restaurant and bar in the spirit of Varvara Stepanova, rooms and corridors in the vein of Malevich and Rodchenko – all of these works of art had an influence on literally everything, including not only the bedsheets and the carpet on the floor but also the staff uniform and the cutlery. Not to mention the photographs of the athletes of the 1920’s in the gym and the swimming pool.

Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


Reconstruction of the building at the Zubovskaya Square © "GRAN" architects


The energy of the Russian avant-garde art of the 1920’s, known for its urge to master all of the areas of human lives, lends itself to the art of design. The huge amount of artistic material allows the architects to easily immerse the guests of the hotel into the atmosphere and culture of that epoch.

But then again, it is worth mentioning in passing that the building was actually completed in 1939, which is a decade later than the Russian avant-garde epoch, and it resembles (in its scale, volume, and symmetry) the “Moscow” hotel.

And, although what is characteristic of the 1930’s is rather plastered bas-reliefs on the ceiling and bronze chandeliers, it makes still more interesting the idea of the authors of the project to “get back to one’s roots”, breaking the historical accuracy, highlighting the proximity of the avant-garde art. Generally speaking, this “liberty taking” and violation of the historical correctitude (for us, people who know with absolute certainty that constructivism and post-constructivism are rather antagonists than otherwise) contains a different kind of historical lookout: oftentimes, we tend to forget that the super-eventful 1920’s and 1930’s are but two decades; today, an equal amount of time has elapsed since 1998. And, while some of the masters of the avant-garde art really could not accept the “post” reality, the others did accept it – besides, it often happened that both were done by the same people, even though the icons of these two trends were completely different.

In addition, the building of an “automatic telephone station”, a purely technical structure that by definition is unfit to perform the housing function and requires for its renovation not only some thought-out engineering measures but also some “imagery” rationale, can quite possibly allow of such a possibility. In other words, at the end of the day, it hardly makes much difference in which of the two possible way you will renovate the historical legacy building: by turning the former telephone station into an early-Stalin micro-palace or by immersing it into the extravaganza of an earlier period – either of the two will be an approximation because the original function is lost any way, and restoring it is out of the realm of possibility.

The image concept got the client inspired, the project was accepted and it got all the necessary approvals, but, as is often the case, at this point the communication between the parties stopped, and currently the project is living a life of its own without the participation of its authors. The tasks of drawing the working documents, doing interior design projects, and construction supervision – all of this was handed over to companies that had nothing to do with the creation of the original project. In the situation where copyright and author control is neglected in such a manner, all we can do is hope that the project will be treated carefully and the end result will not be a disappointment. This is the center of the nation’s capital, after all.
Reconstruction of the building at the Zubovskaya Square. Location plan © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the -2nd floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the 5th floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the 3rd floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the 2nd floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the 7th floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the 6th floor © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Plan of the roof © "GRAN" architects
Reconstruction of the building at the Zubovskaya Square. Section view 2-2 © "GRAN" architects
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10 October 2018

Headlines now
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.
Campus within a Day
In this article, we talk about what the participants of Genplan Institute of Moscow’s hackathon were doing at the MosComArchitecture booth at the “ArchMoscow” exhibition. We also discuss who won the prize and why, and what can be done with the territory of a small university on the outskirts of Moscow.
Vertical Civilization
Genpro considered the development of the vertical city concept and made it the theme of their pavilion at the “ArchMoscow” exhibition.
Marina Yegorova: “We think in terms of hectares, not square meters”
The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.
Andrey Chuikov: “Optimum balance is achieved through economics”
The Yekaterinburg-based architectural company CNTR is in its mature stage: crystallization of principles, systematization, and standardization helped it make a qualitative leap, enhance competencies, and secure large contracts without sacrificing the aesthetic component. The head of the company, Andrey Chuikov, told us about building a business model and the bonuses that additional education in financial management provides for an architect.
The Fulcrum
Ostozhenka Architects have designed two astonishing towers practically on the edge of a slope above the Oka River in Nizhny Novgorod. These towers stand on 10-meter-tall weathered steel “legs”, with each floor offering panoramic views of the river and the city; all public spaces, including corridors, receive plenty of natural light. Here, we see a multitude of solutions that are unconventional for the residential routine of our day and age. Meanwhile, although these towers hark back to the typological explorations of the seventies, they are completely reinvented in a contemporary key. We admire Veren Group as the client – this is exactly how a “unique product” should be made – and we tell you exactly how our towers are arranged.
Crystal is Watching You
Right now, Museum Night has kicked off at the Museum of Architecture, featuring a fresh new addition – the “Crystal of Perception”, an installation by Sergey Kuznetsov, Ivan Grekov, and the KROST company, set up in the courtyard. It shimmers with light, it sings, it reacts to the approach of people, and who knows what else it can do.
The Secret Briton
The house is called “Little France”. Its composition follows the classical St. Petersburg style, with a palace-like courtyard. The decor is on the brink of Egyptian lotuses, neo-Greek acroteria, and classic 1930s “gears”; the recessed piers are Gothic, while the silhouette of the central part of the house is British. It’s quite interesting to examine all these details, attempting to understand which architectural direction they belong to. At the same time, however, the house fits like a glove in the context of the 20th line of St. Petersburg’s Vasilievsky Island; its elongated wings hold up the façade quite well.
The Wrap-Up
The competition project proposed by Treivas for the first 2021 competition for the Russian pavilion at EXPO 2025 concludes our series of publications on pavilion projects that will not be implemented. This particular proposal stands out for its detailed explanations and the idea of ecological responsibility: both the facades and the exhibition inside were intended to utilize recycled materials.
Birds and Streams
For the competition to design the Omsk airport, DNK ag formed a consortium, inviting VOX architects and Sila Sveta. Their project focuses on intersections, journeys, and flights – both of people and birds – as Omsk is known as a “transfer point” for bird migrations. The educational component is also carefully considered, and the building itself is filled with light, which seems to deconstruct the copper circle of the central entrance portal, spreading it into fantastic hyper-spatial “slices”.
Faraday Grid
The project of the Omsk airport by ASADOV Architects is another concept among the 14 finalists of a recent competition. It is called “The Bridge” and is inspired by both the West Siberian Exhibition of 1911 and the Trans-Siberian Railway bridge over the Irtysh River, built in 1896. On one hand, it carries a steampunk vibe, while on the other, there’s almost a sense of nostalgia for the heyday of 1913. However, the concept offers two variants, the second one devoid of nostalgia but featuring a parabola.
Midway upon the Journey of Our Life
Recently, Tatlin Publishing House released a book entitled “Architect Sergey Oreshkin. Selected Projects”. This book is not just a traditional book of the architectural company’s achievements, but rather a monograph of a more personal nature. The book includes 43 buildings as well as a section with architectural drawings. In this article, we reflect on the book as a way to take stock of an architect’s accomplishments.
Inverted Fortress
This year, there has been no shortage of intriguing architectural ideas around the Omsk airport. The project developed by the architectural company KPLN appeals to Omsk’s history as a wooden fortress that it was back in the day, but transforms the concept of a fortress beyond recognition: it “shaves off” the conical ends of “wooden logs”, then enlarges them, and then flips them over. The result is a hypostyle – a forest of conical columns on point supports, with skylights on top.
Transformation of Annenkirche
For Annenkirche (St. Anna Lutheran Church in St. Petersburg), Sergey Kuznetsov and the Kamen bureau have prepared a project that relies on the principles of the Venice Charter: the building is not restored to a specific date, historical layers are preserved, and modern elements do not mimic the authentic ones. Let’s delve into the details of these solutions.
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
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Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.