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​Julius Borisov: "You can’t make a positive difference to people’s lives with graphic design alone"

At the workshop called “Vesenniy Marsh” (“The Spring March”), the team of Julius Borisov proposed not just a project of renovating the settlement of Staroe Drozhanoye, but a whole new program of its ecological development – tying in ecological and economic considerations.

23 May 2017
Interview
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Archi.ru:
– What do you think were the benefits that you got from taking part in this workshop? 

Julius Borisov: 
– My educational mission was to get across to my audience that it’s not the beautiful picture of public territory design that ultimately makes a difference. What you need to do prior to design is get a full understanding of what your task is about, learn to be able to explain it to yourself, and understand what specific steps must be taken in order to solve the problems of some very specific people. And this is also the stereotype that I’m trying to dispel in the Moscow Institute of Architecture where I teach. Regretfully, our educational system pays very little attention, if any, to the project needs analysis and goal-setting, and a lot of attention – to graphic design. But you can’t make a difference to people’s lives with drawings alone! That way, you can, let’s say, divert people’s attention from their problems – and then only for a while.

Improvement project of Staroe Drozhanoe. A healthy environment for working and living © UNK project


Improvement project of Staroe Drozhanoe. Location plan © UNK project


– What principle was the organization of the workshop based upon? 

– There were six tutors, and, accordingly, six groups, each of which was assigned its own specific task. These groups consisted of ten to twelve people – government officials, practicing architects, the local “architectural troops” that work on public territories in Tatarstan, and a few architectural students.

– What was the task that your group was assigned to work upon? 

– I was given this settlement of Staroe Drozhanoye with a population of about 4000 people, in a remote part of Tatarstan. It’s got the same issues that pretty much every Russian village has: deteriorating environment and out-migration, especially among the young people because they can’t seem to find a way to apply themselves in their home town. Formally, we had a task of developing a town improvement project: the public territories, parks, pedestrian routes – everything that, in the opinion of the municipality, was meant to solve the settlement’s problems. The main problem, however, was rooted much deeper: it was necessary to change the “underclass” status of that settlement.

Currently, one of the world’s hottest trends is the concept of “slow life” when people live in ecologically clean places where they have an opportunity to work online, and where there is a great living environment for adults and children alike. In this country, the value of such lifestyle is still underestimated. And our project was an example of how this situation could be changed.

Improvement project of Staroe Drozhanoe. Central square © UNK project


Improvement project of Staroe Drozhanoe. The Path of Science © UNK project


– Did you develop your project together with your audience?

– My role rather consisted in educating and consulting. Members of the audience – and there were quite serious practicing architects among them – did a very thorough analysis. They would go on location, studied the poll information, met with the head of the region that was of great help, and was genuinely interested in the project. As they learned, some serious budgets are being spent: they are building schools, hospitals and fitness centers – but the problem is that these are all independent pinpoint projects, and not some comprehensive system. There is no master program as such – neither conceptual nor municipal. And, because of that, these actions do not lead to the desired results. 

As for the second problem, it lies in the fact that, although some industrial grounds are being prepared, there is no clear-cut concept that can be presented either to the city people or to the investors. We analyzed the assets that this settlement possesses. It turned out that its soil is the top-grade black earth, and there are rare natural materials that can be used in construction. So, we proposed this idea of an eco-settlement that produces pure food and pure building materials. Granted, the idea is not exactly groundbreaking but for this region it is quite appropriate, and it has all the necessary prerequisites.

Further on, my team developed a program on how to attract people back to the settlement. We decided to build a center that would demonstrate to the town people and potential investors the future of the settlement, and we decided to build a pilot eco-house surrounded by public territories with educational and entertainment facilities that would show to people just what ecology is about.

Improvement project of Staroe Drozhanoe. Eco-housing © UNK project


Improvement project of Staroe Drozhanoe. Eco-housing © UNK project


– How long did this work take, and what are the prospects of implementing these ideas? 

– The entire project was created literally within a span of six days. It has already been submitted to the Minister of Construction; the government of the Republic of Tatarstan, and the local authorities have also shown interest. So, ultimately, we got quite a serious result. Maybe the project will not be implemented at once in its entirety, but some parts of it will, and sooner or later we will see the whole of it. I was pretty surprised and even a bit jealous when I saw just how much attention the government officials of Tatarstan pay to architectural actions, and how well they understand the value of the tools with which the architect creates an environment for the people to live in.

Improvement project of Staroe Drozhanoe. The old town center © UNK project


Improvement project of Staroe Drozhanoe. The youth center © UNK project


– Why did you decide to take part in the “Vesenniy Marsh”? 

– I have had to make three last-minute cancellations of my scheduled trips to Kazan, the capital of Tatarstan. Until that time, I’d never been there, and I decided that at a fourth try, I must finally make it there and visit Innopolis. Since this is the first city that has been built from scratch in years, it is a must-see for any practicing Russian architect. Second, I’ve been told by many of my colleagues that Tatarstan is a very dynamic region – very little time elapses between something is said, then drawn, and then built. And I had a chance to see for myself that this is really the case. And, third, since I teach at the Moscow Institute of Architecture, I was curious to check out the level of the students, practicing architects, and architectural officials in the regions. This program gave me such an opportunity: the local practicing architects demonstrated a fairly high level of competence, it is quite comparable to Moscow’s, and the students whom we taught as part of the project, have a great desire to grow and quite decent technical skills.

Improvement project of Staroe Drozhanoe. The Path of Science and Nature © UNK project


Improvement project of Staroe Drozhanoe. The Path of Science © UNK project


Improvement project of Staroe Drozhanoe. The new center of "ecopolis" © UNK project


Improvement project of Staroe Drozhanoe. Development stages © UNK project


Improvement project of Staroe Drozhanoe. Development stages © UNK project
Improvement project of Staroe Drozhanoe. Development stages © UNK project
Improvement project of Staroe Drozhanoe. Development stages © UNK project


23 May 2017

Headlines now
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.
The Color of the City, or Reflections on the Slope of an Urban Settlement
In 2022, Ostozhenka Architects won a competition, and in 2023, they developed and received all the necessary approvals for a master plan for the development of Chernigovskaya Street for the developer GloraX. The project takes into account a 10-year history of previous developments; it was done in collaboration with architects from Nizhny Novgorod, and it continues to evolve now. We carefully examined it, talked to everyone, and learned a lot of interesting things.
A Single-Industry Town
Kola MMC and Nornickel are building a residential neighborhood in Monchegorsk for their future employees. It is based on a project by an international team that won the 2021 competition. The project offers a number of solutions meant to combat the main “demons” of any northern city: wind, grayness and boredom.
A New Age Portico
At the beginning of the year, Novosibirsk Tolmachevo Airport opened Terminal C. The large-scale and transparent entrance hall with luminous columns inside successfully combines laconism with a bright and photogenic WOW-effect. The terminal is both the new façade of the whole complex and the starting point of the planned reconstruction, upon completion of which Tolmachevo will become the largest regional airport in Russia. In this article, we are examining the building in the context of modernist prototypes of both Novosibirsk and Leningrad: like puzzle pieces, they come together to form their individual history, not devoid of curious nuances and details.
A New Starting Point
We’ve been wanting to examine the RuArts Foundation space, designed by ATRIUM for quite a long time, and we finally got round to it. This building looks appropriate and impressive; it amazingly combines tradition – represented in our case by galleries – and innovation. In this article, we delve into details and study the building’s historical background as well.
Molding Perspectives
Stepan Liphart introduces “schematic Art Deco” on the outskirts of Kazan – his houses are executed in green color, with a glassy “iced” finish on the facades. The main merits of the project lie in his meticulous arrangement of viewing angles – the architect is striving to create in a challenging environment the embryo of a city not only in terms of pedestrian accessibility but also in a sculptural sense. He works with silhouettes, proposing intriguing triangular terraces. The entire project is structured like a crystal, following two grids, orthogonal and diagonal. In this article, we are examining what worked, and what eventually didn’t.