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Taganka Gate

This multifunctional complex that Aleksey Ginsburg has been designing for more than seven years now is going to occupy a land site on the outside part of the Garden Ring right before the tunnel entrance, and become a vis-à-vis of the building of the Taganka Theater.

15 August 2016
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Aleksey Ginsburg has already shared a bit about this project of his in an interview with Archi.ru - the building's proximity to the Taganka Theater, a fine example of Moscow "brutalist" architecture is something that he considers particularly important. "I would bring brick samples in my car and I would put them down next to the theater walls to make sure that their tone matches the theater's - but is still not exactly the same" - the architect shares - I did not want it to be a 100% match". But then again, the context of the Taganskaya Square is pretty diverse, and the theater building is not the only element in it, even though one of the main ones. 

The complex form of the land site leans toward a rectangular triangle whose hypotenuse stretched along the red line of the Zemlyanoy Val Street, the right angle being there in the depth of the site. This form is convenient for organizing retail stores here because it will allow for making a huge line of shop windows stretching along the street. This same triangular shape will provide for the necessary square footage for the storage space and maintenance premises: inside, there are five floors of retail stores, a supermarket, a food court, and a movie theater - all grouped around a predictably triangular atrium. Its comparatively small space - the fact that it is small is plainly visible on the section-view drawings - is tilted a little, not unlike the Tower of Pisa: floor after floor it shifts off center in the direction of the Garden Ring - toward a flat and gently sloping street light whose glass is tilted southward. This way, the glass-covered courtyard, which is almost the inevitable part of a modern shopping center, gets maximum possible sunlight. There is a two-level parking garage underground.

Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects
Multifunctional complex on the Zemlyanoy Val Street. Location plan. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the 1st floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the 2nd floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Section view © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Needs analysis. Project, 2014 © Ginsburg Architects


Right now, the site is empty for the exception of a small parking lot in a corner of a grass-covered hill. Formerly, however, it was occupied by the Taganka shopping arcade, a building that was ascribed by some architectural historians to Osip Bove himself. The trapeze-shaped contour of the arcade almost completely coincided with the now-empty triangle, even though there were plenty of bazaar stores beyond its confines as well. The arcade was taken down in the 1960's; right about that time they dug a tunnel underneath the square, turning the square itself into one of the most spacious and at the same time most confusing road junctions a-la "Moscow highway" style. The place remained an empty spot, especially vivid by the contrast with the large volume of the Taganka Theater that was built in the 1980's. The new multifunctional complex was to occupy exactly the stead of the former arcade, and it is the arcade's descendant not only because it revives the retail function in this place but also because of, let's say, the architectural and generic factors: the space between the partitions on the main façade of the new building is literally copied from the Taganka Shopping Arcade.  

Multifunctional complex on the Zemlyanoy Val Street. Search for rhythm. Project, 2014 © Ginsburg Architects


One should mention that even the soviet power in its pre-collapse period recognized that the Taganskaya Square is not only about theater but about shopping as well - the panel buildings in this area are all equipped with very broad floor-to-ceiling windows on their ground floors. In the free-market 1990's, this theme was picked up by the various shops and kiosks next to the exits from the metro station - most of them have also fallen victim to the "hunt for outlaw construction". Never really dying, Taganka's shopping culture would move from the organized shops in the old Moscow arcade with its arches and inevitable courtyards - to the soviet over-regulated "fish bowls" - and to the raunchy charm of the retail wildlife of the 1990's. Now the time has come for a shopping center. Whether or not we should lament the sad demise of the small shops and kiosks is everyone's personal choice (I am sorry they are gone) but it was still pretty obvious anyway that sooner or later these unpretentious affairs in the center of the nation's capital must give way to something else. But then again, we will remind you that Aleksey Ginsburg's work on this project has nothing to do with the demolition of these kiosks - because it started still under the former city mayor.   

I will stress that when he was in the process of getting all the necessary permits and approvals, Aleksey Ginsburg was able to insist on the "Moscow" format of the store, with large shop windows and a street promenade. A store akin to European malls and large department stores, very much like the Parisian Le Bon Marché, and his "relative", the GUM department store at Moscow's red square, whose predecessor, incidentally, was also built by Osip Bove.

Multifunctional complex on the Zemlyanoy Val Street. Entrance form the taganskaya Square. Project, 2014 © Ginsburg Architects


The third important part of the context - after the theater and the shopping arcade - is the small houses built back in the XIX century that stretch on the same side of the Zemlyanoy Val in an almost unbroken line in the direction of the Yauza River. In order not to "crush" them with a massive volume, the architect divided the main façade of the complex into three projections. These three are separated by the glass entrances recessed inside in a triangular way - which is clearly visible on the floor plan. In an almost mirror-like fashion, they respond to the theater building across the street that also has two brick triangular projections of similar size. The plan clearly shows: the two buildings are pieces of one and the same jigsaw puzzle, their projections and recessions being the clue that prompts to bring them together. However, they are separated by the Garden Ring, and the new building's main façade turned out to be porous, as we were looking at the section view of the building.

Multifunctional complex on the Zemlyanoy Val Street. Master plan. Project, 2014 © Ginsburg Architects


Paired with the theater, the new building forms propylaea of the entrance to the square - and this is what its town-planning meaning is all about: it will become the second (now missing) pylon of the new version of the Taganka gate.

The screen of the façade, very much like a giant shop window, is positioned alongside the Garden Ring like a shield resting on a triangular base of the building. Its surface is even stretched a little between north and south angles of the triangle that a play a role of important accents turned to the people driving down the thoroughfare. The form of the pointed and sophisticatedly faceted sides of the building is enough to attract people's attention as it is but in addition there will be two media screens playing commercials set on each of the corners. The pointed nose of the north side-end gets suspended in space - conflicting the inertia of the slope with an elegant grace. Underneath it, there is a slim concrete stairway that leads to the second floor straight through the tall glass that is also backlighted at night. Below the stairway, there is the entrance/exit of the underground parking garage: the architect took advantage of the slope both from a functional and a plastique standpoint.

Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


The height difference of the land site is eight meters which is neither much nor little - Aleksey Ginsburg's portfolio includes project built on even steeper slopes, and, furthermore, the architect says he likes working with sloping terrain because he considers it to be more of an interesting challenge than an issue. Our case is no exception: the building does not crawl down the slope but soars up to end in a perfectly horizontal cornice. From a practical standpoint, this means that the north end of the building gets two extra floors. From the plaza side, the building has four floors in it, although, if we are to take into consideration the delicate contextual cutaway on top, then there are but three floors, while on the north Yauza side there are six of them which makes quite a different "flying" impression. The pattern of the façades also evolves: the south projection is finely chopped, floor by floor, responding to the scale of the historical city, the central projection - the one directly opposite to the theater - gets a steady rhythm, its floors grouped in twos and even threes vertically. The north one, which is the tallest, gets a second horizontal lintel block. But then again, the varied rhythm is united by the overall structure and logic of the project.

Multifunctional complex on the Zemlyanoi Val Street. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. View from the Zemlyanoy Val. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. View from the Taganskaya Square. Project, 2014 © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


The work on the project took a long time, the authors considering many coating versions. In this case, the final version was indeed a lucky, well-deserved, and an up-to-date one. The main decorative element is the slope steepers - their arrays neatly stand out one after another half the width of the bond-stone. This deceptively simple technique looks really great with the play of light and shade: the façade gazes westward, and the slanting rays of the setting sun will enhance the texture in a really cool way. 

To say that the task that this project posed was a challenging one and that it incurred great responsibility would be an understatement. A high-profile place, a monument of modernist architecture that, as he confesses, Aleksey Ginsburg studied while still a student... And, generally speaking, this is a key place for the Moscow history of the 1970's - after all, it's the famous "Taganka", and this is where Moscow followed Vladimir Vysotsky to his grave. The city space in this area is so over-saturated with different layers of meaning that even the few empty spaces are just as eloquent; at the same time building something devoid of any character, or, worse still, some historical stylization, would have been the poorest possible choice. In this case, it seems to me, the architect was able to find a good balance and at the same time avoid any unnecessary timidity, opting for the best possible resonant solution - a "mirror" shield that deserves to be a match for the famous theater and interpret the current epoch in a unique way of its own. Yes, our "shopping" epoch that is comfort-twisted but one that hopefully has not forgotten itself altogether. 

Multifunctional complex on the Zemlyanoy Val Street. Fragment of the facade. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Facade versions. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. facades and development drawings. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Development drawings. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. View from the Taganskaya Square. Project, 2014 © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Facade © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Facade © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Project, 2014 © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Facade © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Location plan. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Master plan. Project, 2014 © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the -1st floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the -2nd floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the -3rd floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the 3rd floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the 4th floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the basement floor © Ginsburg Architects


Multifunctional complex on the Zemlyanoy Val Street. Plan of the roof © Ginsburg Architects


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Multifunctional complex on the Zemlyanoy Val Street. Section view © Ginsburg Architects



15 August 2016

Headlines now
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.
The Color of the City, or Reflections on the Slope of an Urban Settlement
In 2022, Ostozhenka Architects won a competition, and in 2023, they developed and received all the necessary approvals for a master plan for the development of Chernigovskaya Street for the developer GloraX. The project takes into account a 10-year history of previous developments; it was done in collaboration with architects from Nizhny Novgorod, and it continues to evolve now. We carefully examined it, talked to everyone, and learned a lot of interesting things.
A Single-Industry Town
Kola MMC and Nornickel are building a residential neighborhood in Monchegorsk for their future employees. It is based on a project by an international team that won the 2021 competition. The project offers a number of solutions meant to combat the main “demons” of any northern city: wind, grayness and boredom.
A New Age Portico
At the beginning of the year, Novosibirsk Tolmachevo Airport opened Terminal C. The large-scale and transparent entrance hall with luminous columns inside successfully combines laconism with a bright and photogenic WOW-effect. The terminal is both the new façade of the whole complex and the starting point of the planned reconstruction, upon completion of which Tolmachevo will become the largest regional airport in Russia. In this article, we are examining the building in the context of modernist prototypes of both Novosibirsk and Leningrad: like puzzle pieces, they come together to form their individual history, not devoid of curious nuances and details.
A New Starting Point
We’ve been wanting to examine the RuArts Foundation space, designed by ATRIUM for quite a long time, and we finally got round to it. This building looks appropriate and impressive; it amazingly combines tradition – represented in our case by galleries – and innovation. In this article, we delve into details and study the building’s historical background as well.
Molding Perspectives
Stepan Liphart introduces “schematic Art Deco” on the outskirts of Kazan – his houses are executed in green color, with a glassy “iced” finish on the facades. The main merits of the project lie in his meticulous arrangement of viewing angles – the architect is striving to create in a challenging environment the embryo of a city not only in terms of pedestrian accessibility but also in a sculptural sense. He works with silhouettes, proposing intriguing triangular terraces. The entire project is structured like a crystal, following two grids, orthogonal and diagonal. In this article, we are examining what worked, and what eventually didn’t.
An Educational Experiment for the North
City-Arch continues to work on the projects that can be termed as “experimental public preschools”: private kindergartens and schools can envy such facilities in many respects. This time around, the project is done for the city of Gubkinsky, Yamalo-Nenets Autonomous District. A diverse educational and play environment, including a winter garden, awaits future students, while the teachers will have abundant opportunities to implement new practices.