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Designing the house on the Serpukhovskoy Val street, quite small by the modern Moscow standards, Aleksey Ginzburg skillfully inscribed his creation into the perimeter of the Khavsko-Shabolovsky residential area, at the same time accentuating the difference between the new house and the surrounding Soviet buildings with a wave-like cut of the roof.

06 August 2019
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The small-sized land site for building a house on it appeared after the Soviet “automatic telephone station”, built in the 1950’s, was torn down – it stood in the same row with the houses forming the outside contour of the Khavsko-Shabolovsky residential area along the Serpukhovskoy Val Street. As is known, the houses in this residential area are turned at a 45-degree angle in respect to the grid of the streets, forming an original system of rectangular and triangular yards. However, the perimeter construction was never finished by the ASNOVA architects, and by the 1960’s new buildings appeared here, the regular brick eight-story houses with their sidewalls facing the streets, which, nevertheless, fell in line with the original town-planning idea. The automatic telephone station stood between them, which prompted to Aleksey Ginsburg the main compositional solution: to fit in with the existing rhythm and the cornice height of the neighbors, also facing the boulevard with a sidewall. However, due to the fact that, rhythm-wise, the automatic telephone station was still slightly at odds with the general construction line because of its smaller size than its neighbors’, and, since the designed house clearly belonged to quite a different epoch, the author, according to his own words, decided to make it “slightly different from the buildings that were already there, yet at the same time similar to them in a peculiar way”.

Plan. The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects
Plan. The housing complex “Shchastye na Serpukhovke”. View from the Serpukhovskoi Val Street
Copyright: © Ginzburg Architects


Location plan
Copyright: © Ginzburg Architects


In spite of the unconditional value of the Khavsko-Shabolovsky residential area, inspired by Nikolai Ladovsky’s ideas about the role of the space in architecture – it was these ideas that determined the arrangement of the buildings inside the city blocks – this territory does not have a protected status, and the local construction regulations are not really strict. Nevertheless, Aleksey Ginzburg proposed a very tactful and graceful contextual design solution, not trying to turn the new building into an architectural landmark and not violating the existing structure of this residential area, with space freely circulating between the houses. This way, the modernist construction, not a common sight for the historical part of Moscow, with a rhythmic arrangement of buildings standing with their sidewalls facing the streets (instead of a single façade front) was left unchanged.

Plan. The housing complex “Shchastye na Serpukhovke”. View of the yard facade with balconies
Copyright: © Ginzburg Architects


The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects


The slight increase in the building’s height into the depth of the land site is explained by the architect’s desire to make the silhouette more active. Aleksey Ginzburg refrained from using the common technique of making a terraced top of the building with ledges in favor of a wave-shaped roof, for which he had to struggle quite a bit getting all the necessary approvals. However, it was the curves of this specific type that seemed to the authors to be “the most laconic shape that could complete the volume of the building in order to make it as simple as the neighboring houses, yet still slightly different”. Generally, the volumetric solution of the house is more on the reserved side, and the house does not stand out either size-wise, or with its color, or with its shape.

The housing complex “Shchastye na Serpukhovke”. View from the Serpukhovskoi Val Street
Copyright: © Ginzburg Architects


Trying to accentuate the fact that the house grows gracefully from its context, the architects reasoned that brick would be the most logical choice as the building material. “We didn’t want to place some bright-colored landmark in such a neatly arrayed lineup, some explosion of color, and that’s why our house is maybe slightly warmer and brighter than the buildings that surround it, yet it grows from the set of colors that has been forming here for years” – Aleksey Ginzburg shares. The brick that the architect ultimately picked for the façade decoration is, of course, not the pale gray silicate type from the walls of Soviet construction but the expensive hand-molded Belgium-made kind. The hand-molded brick is slightly different in its tone, which creates an impression of a variegated and breathing surface, accentuating the tectonics of the wall, especially when it comes to details. “Since we are cladding the house with brick, we also show the tectonics, i.e. how the brick would have worked here if it had actually been a construction material – the architect explains – We, of course, do realize that the wall is layered, but we still want to make a reference to the typology of Moscow houses with their thick walls. We made diagonal window jambs that accentuate the massiveness, and we showed the work of the extra piers with two rows of brickwork underneath the windows”.

Thus, the massive and laconic volume hidden inside these thick walls turned out to be developed in minute detail: the wall surfaces are subjugated to a calm vertical rhythm of the façades pylons, while the brick “funnels”, in which the windows open up, give the walls a sculptural character, constantly reacting to the shifting of the sunlight; at dawns and sunsets, the combination of a delicate, yet ruffled, texture of the brick and the large laconic surfaced of the jambs look particularly great.

The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects


Making the most of the analogy with the laconic form making of the constructivist residential area, Aleksey Ginzburg introduced a new element into the façade plastique – open balconies. And, what is peculiar is the fact that these were made as “fire escape balconies” with light transparent railing, which, according to the construction regulations cannot be either glazed or merged with the apartments. “The balconies are one of the key elements that make the identity of a residential house – the architect is saying – However, with many Moscow houses that are in construction, we do not have such an opportunity. The very principle of calculating the total floor space in combination with the requirements of commercial development bring virtually everything down to a laconic rectangular shape with the maximum output of useful floor space within the allowed volume. The very fact that we had a chance in this case to legally use the opportunity of making balconies is an extraordinary piece of luck – the massive house got a slight counterpoint, being at the same time guaranteed against having its balconies glazed in all manners by the future residents”.

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    Plan. The housing complex “Shchastye na Serpukhovke”. Section view
    Copyright: © Ginzburg Architects
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    Plan. The housing complex “Shchastye na Serpukhovke”
    Copyright: © Ginzburg Architects
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    Plan. The housing complex “Shchastye na Serpukhovke”
    Copyright: © Ginzburg Architects


On the inside, the house has a more complex structure than it meets the eye on the outside. The building consists of a nonresidential part, a block of apartments, and still another residential part above them, with a rather complex system of utility lines because each of the functional blocks has an independent emergency evacuation system of its own. Considering the comparatively small size of the construction blueprint, determined by the architects’ desire to leave out a rather large part of the land site for the yard territory, the composition of the building turned out to be compact and far from simple. But then again, on the outside the house looks like a single whole, the only thing that hints at the sophisticated inner system being the entrances, which are individual for each of the parts: the retail and the nonresidential premises on the first and basement floors are accessed from the Serpukhovskoy Val Street; the residential second floor – from the side end, the opposite façade containing the driving entrance to the underground parking garage underneath the yard. It ultimately turns out that the first floor is built in a manner that's not typical for Moscow – from the side of the Serpukhovskoy Val one can clearly see the presence of a lower tier, while in the northwest corner you can easily walk past the concierge: the house is not as closed as usual, and this evokes extra interest.

The house, on the one hand, is very neatly inscribed into the contest – so much so that a casual observer can even miss the newcomer. In this sense, it belong with the typical standard housing stock – one can hardly see in it a typical modern “residential complex”, even if we are to look at the other recently built houses across the road, we will only be able to recognize this thing by subtle nuances, such as the glitter of its glass, a slightly more developed structure of the façade surfaces and the appearance of the bottom floors. Such tactfulness is akin to “working undercover” – probably, this is the only way to reconcile the modern construction with the historical, even if with an example of early modernism.


06 August 2019

Headlines now
Inverted Fortress
This year, there has been no shortage of intriguing architectural ideas around the Omsk airport. The project developed by the architectural company KPLN appeals to Omsk’s history as a wooden fortress that it was back in the day, but transforms the concept of a fortress beyond recognition: it “shaves off” the conical ends of “wooden logs”, then enlarges them, and then flips them over. The result is a hypostyle – a forest of conical columns on point supports, with skylights on top.
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.