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From monumentality to media

In the place of the existing Cheremushkinsy market there will be a modern retail and entertainment complex with a rounded building above with offices and hotel, and a panoramic restaurant on the upper level. The hotel’s façade will be turned into a huge screen that consists of led-lights.

29 January 2008
Object
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Object:
Multifunctional trade-business complex with a hotel and underground garage-parking (in the place of Cheremushkinsky market area)
Russia, Moscow, Vavilov street, 64\1

Project Team:
A.Assadov, K.Saprichian, E.Vdovin, A.A.Assadov, A.Shtanuk (Assadov's studio), Y.Ravkin (Artistic center of Y.Ravkin), engineers: T.Novoselova (AO 'Promstroiproekt'), P.Rafelson, G.Karklo (Assadov's studio)

3.2003 — 2008

Client - OOO 'Cheremuskinsky rynok'

The wind of change sweeps over the streets and squares, tousling roofs, thinning boulevards, dropping among houses 30storied towers and taking to nothing so cherished houses, districts and gardens. Is it the wind’s fault that in the place of former fields there is not a vacant spot and for further experiments they have to put new onto old?

Now it is turn of one of the veteran guards of south-west – Cheremushkinsky market privede the nearby areas from Gagarinskaya square to Kaluzhskaya, first with farm products, then Chinese manufactory and in the end – mix of all that. There have been for long discussions over its reconstruction with enlargement and potential additional building. According to the order of Moscow Government №1138-ПП on18.12.01 “Additional measures on regulation of market trade in Moscow”, the construction’s owner OOO “Cheremushkinsky” gathered finances and was considering different variants on reconstruction which gradually got larger and occupied the whole market’s site hiding under the new storyes the old surface. By 2003 the concept had entirely got rid of architectural allusions on the unordinary construction that had been there for 30 years.

Historical note
In 1970’s in Moscow were built a few unique buildings for farm products trade. It was supposed that it would be like a fair with products from all over the country. And they were built accordingly. Huge open halls, under high and beautiful ceilings is being done roaring trade, painted with all fruit and vegetable colors. For covering large market rooms without intermediate supports was used one of the modern of that time technologies – reinforced arched shells. Many world-known stars of architecture of architecture, such as Alvaro Siza and Oscar Niemeyer, that time made constructions main elements of which were coverings that combined values of concrete and steel. Each material did it share in providing reliability of a construction and in result there appeared unseen before compositions. Such work required from those who made projects knowledge, experience, knowledge of calculation systems and special intuition concerning constructions, vision of their work in space. So, in work was engaged of the best constructors – N.V. Kancheli. He made projects of Basmanski and Danilovski roofs in the form of folded shell, and also the sail-like roof of Cheremushkinsky market. These buildings, built almost in one period, after the tragedy in Baumanskaya street in February, 2006, were automatically put in the black list of potentially dangerous, demolition of which depends how soon new projects that will take their places will be approved.

The tragedy of 2006 – the Basmanny market breakdown immediately made the constructions of such type an undesirable element of scenery, so conceptual architectural projects were activated and passed to project stage. Most of the corner part between Vavilov street and Lomonosov prospect was occupied by 4-storey building, in the middle of which there was an atrium cover with transparent shell (a slight refer to concrete sails of the old market). Along south-west boarder of the site there was a 19-storey board of the hotel by the market. Quite traditional composition suddenly was broken by a huge gap in the high balk making a huge window viewing sunset, there are no other visual orientations in that direction. Or rather, corner stairs-lift block framed with glass alone rises over the stylobate and only on the top, 19th storey joined the hotel building by the glass gallery.

Such detailed description is given not without purpose. Many of the ideas have evolved for the past five years from abstract outrageous to energetic modern architecture complimented by most advanced technologies. The broad stylobate part repeats the site’s outline and above it is place a high and long building. In contrast to the rounded exterior corner of the stylobate, the vertical building is curves in smooth arch and in top has the attic storey with almost 12 meters console extension, like an illusionist’s wave of hand that stopped over the “magic top hat” – arched extension of the stylobate’s atrium, through which beams projectors’ light. And like a silver coat, flat surface of the hotels wall “ falls” from it that took the place of the old “window to nowhere”. It is here, not in the illusionist’s hat, miracles will happen every night. Instead changeful charm of sunset, the audience will have most advanced light technologies that can turn a wall into a unique almost 3 000 m2 screen showing any dynamic image with the help of thousands special lamps.

Engineering note
The basis of the media-façade’s technology is the integration of LEDs into metal construction of lamella type, which is put in front of the building’s facade. So, the total light transparency of glassing becomes just a little less. Installations can be put not only plain surfaces, but curved as well. Image on facade is created due to red, green and blue lights. Three or five of them in this color combination form one pixel. Quality of an image depends on number and intensity of lights, i.e. on pixel resolution and can be changed during exploitation. Media-facade is able to transmit tv-channels, animation or video clips from local devices, and also unique programs of dynamic building illumination. Static images are also can be used, but technical features of media-facade depend on distance of apprehension. Actually, media-facades can be set the way that an image can be seen from 20 meters distance, but this requires considerable expenses. Most rational is the distance in 50-300 meters from a viewer, this allows to reduce number of pixels (LEDs). In this case, self-cost of media-facade will be 4-5 times less than street screens.

Uniform glassing of the wall-screen is cut with thin vertical and horizontal imposts whereas curved facades of the high building and cover over the atrium are cut with metal structure from continuous metal cores. The net is the bearing construction of the shell as well as décor element which theme echoes in large glassed vertical stylobate’s surfaces. Some facades of the vertical building and stylobate are designed with use of dark brown panels, like thin lines that line stylobate in horizontal stripes and the high building into vertical ones.

Alternating of glass surfaces and dark insertions are to compositionally unite the new complex and the administrative building of 1970’s on the opposite side of Vavilov street. Though here such ethic will hardly influence on the image of the building that is being constructed. It will never be able to get lost among neighbors. This the product of another epoch, another culture that brought another means of influence then monumentality. Comes the era of “media” architecture where not form, proportions, texture and color will express the authors ideas, but the entire exterior of a building will become an interactive tool of transferring an information and emotional charge from the author to the audience.

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Object:
Multifunctional trade-business complex with a hotel and underground garage-parking (in the place of Cheremushkinsky market area)
Russia, Moscow, Vavilov street, 64\1

Project Team:
A.Assadov, K.Saprichian, E.Vdovin, A.A.Assadov, A.Shtanuk (Assadov's studio), Y.Ravkin (Artistic center of Y.Ravkin), engineers: T.Novoselova (AO 'Promstroiproekt'), P.Rafelson, G.Karklo (Assadov's studio)

3.2003 — 2008

Client - OOO 'Cheremuskinsky rynok'

29 January 2008

Headlines now
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
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In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.