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Diffusions of Design

Arseny Leonovich shares about the mutual penetration of architecture and design, the challenges of today, and about his drive and motivation.

07 October 2014
Interview
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September 26, Singapore's Red Dot Design Museum played host to the prestigious Red Dot Award: Design Concept 2014. The prize-winning list includes two works by the Russian designer Arseny Leonovich. "Red Dots" gave honorable mention to KOSATKI project that was about the design of lights and the city benches Bench House. We spoke to Arseny about architects that are into design, about Italy, and about what things should be taught to today's students. 


Benchhouse, 2013. Author: Arseny Leonovich © PANACOM Architects

Archi.ru:

- What is, in your opinion, the difference between the designer architects from the "pure" designers?

- Arseny Leonovich:
- An industrial designer solely handles his tasks in the format of his or her designer needs. He comes up with the technical specifications proceeding from the scale and magnitude of the model that he designs, be that a chair or a tea glass holder. The architect, by definition, when he is faced with a similar challenge, must handle his task in a broader manner, and, let's say, in a number of different formats... Because from the very start the architect is taught to sum up much more factors than the student of design is supposed to, who is meant to perform rather specific tasks of designing "chairs-tables-bottle-openers". And I am not saying that it's "bad", either. Possibly, out of a hundred designers that do nothing but design chairs, you will be able to pull out an architect or two. But something tells me that in the world's big-time design there have always been a lot of people with an architectural education or at least with an architectural vision. 


"Capsule" micro-house. Author: Arseny Leonovich © PANACOM Architects

- In this case, what would you say about the projects by your western colleagues, such as, for example, Piero Lisdini or Antonio Citterio that are architects just like you but that still do successful design projects? 

- To me, they will always remain an example of a "designer" nation that has virtually no limits. The Italians were born into the cradle of architecture and design. When an Italian architect, while taking a break from creating some high-profile project, is doing some consumer goods design, it is as easy for him as having a cup of coffee. Generally, Italy has always been the origin of numerous architects. Suffice it to say that today there are several thousand students that graduate from the Turin Polytechnic Institute alone and a whole lot more if we take the whole Italy. Take good old Florence, for example. They will all become unemployed if each one of them claims to build a palazzo or a country house. And it was not by chance, as far as I remember, that still during WWII the Italian government and the lobby circles stipulated design as one of the key development vectors of the country's economy - so as the world and the European mind would clearly associate the very word "design" with Italy. And they really did it. I think you will agree that in comparison, say, to the German design, the Italian design is a lot more recognized notion, and the very word combination is steadier. 

- So it seems that you attribute your recent victory in two nominations ‘Red Dot Award: Design Concept 2014’ with the "architectural" character your design outlook? 

- Yes, possibly, they saw in my work the "architectural" vision of the design. Take KOSATKI, for example. On the one hand, this project shows a poetic and romantic image but, on the other hand, it is quite technology-friendly. As an object, this lamp is firmly connected with a double-height or a very tall room or hall. Meaning - this clear-cut image has a technical and functional casing to it. The same holds true for the benches BENCH HOUSE that are all about the idea of a country house. I think you will agree that while walking down the street we will be subconsciously attracted by this "house" - simply because it gives us some certain vision, some super idea, the image of a "house". And it is the first thing that people see, only noticing the bench later on.


KOSATKI lights. Author: Arseny Leonovich © PANACOM Architects


Rando table lamp. Author: Arseny Leonovich © PANACOM Architects


Dr.Carter table lamp. Author: Arseny Leonovich © PANACOM Architects


- What is the greatest challenge for you in industrial design? 

- Probably, making the right guess of what the "call of time" must be today... Each challenge already has an answer to it at its very heart. This is why the students must be taught to unravel charades as much as possible. Because the answers are always there and the most beautiful and groundbreaking things are always on the surface, actually. How is our educational process organized? Here we go, guys, here are the technical specifications for you, here is the land plot, we want a seven-story house on it... 


House in the settlement of Pozdnyakovo "Ivan Kuzmich Steamboat", project of 2006, implementation of 2012-2013. Author: Arseny Leonovich © PANACOM Architects

But there is also a different approach out there, when the architect comes and starts "listening" to the place, trying to understand just what this place is all about and how he can unobtrusively and gracefully implement his or her ideas here. Meaning - when the posing and solving of spacial and strictly material challenges is influenced by things that belong to a totally different category... The design work could also be measured by this tool: listen to the calls of times, carefully study the location, social needs, and the geometry of the land that you are working with. 

Of course, today nobody will permit us to be solely guided by the philosophical or poetic considerations. There are up-to-date building materials, environmental approach, economy reasons, and the minimum possible budget to consider. The best project will be the one that, while still at the preliminary proposal stage, is encumbered with a large number of requirements and conditions. Take our last project of a private residential house in Germany, for example.


House in Grunwald, project of 2010, implementation of 2010-2014. Author: Arseny Leonovich © PANACOM Architects

We were faced with a lot of challenges: we could not move anything a single inch. Still, however, within the limits of these "sliced empty spaces" we were able to do everything that was required of us: economically, efficiently, and with good taste. 

In the field of design I value really high our collection of the work tables for Nayada company. What we did was we just violated every typological boundary you can think of: there used to be tables with four legs, and there used to be separate partitions, so we went ahead and cast away everything that we did not need. As my professors would say, all the new discoveries are made at the junction of the typologies, at the point where they bleed into each other. So it is not by chance that today a bench bleeds into an armchair, an armchair - into a table, a table - into a closet, and so on. Your working furniture flows into the furniture that you will use for taking a rest. Today these processes are ever brighter and more and more significant. 


"Island" tables. Author: Arseny Leonovich © PANACOM Architects


"Island" tables. Author: Arseny Leonovich © PANACOM Architects


"COMBO 75" Tables for co-working , 2014. Author: Arseny Leonovich © PANACOM Architects

- Your designer work often win prizes at international and Russian contests. At a minimum, they make the short-lists. What does participating in such contests mean to you - is it about your vanity, your talent, or just your drive?


"In-out" easy chairs , 2012. Author: Arseny Leonovich © PANACOM Architects

- I think that with time I really became a driven person, so now these designer contests are much of a sport for me. As a student, when I heard about participating in the contests and tenders, I thought that this was for some super people, and I was too young and inexperienced to do that. With experience, this fear grew into motivation and drive. Now I avidly spring at every such opportunity - I wish I had more time for that. But if we are to put the sport or charismatic motivation aside, any contest for me is all about discovering something new. For example, back in 2003 I got a task of designing a door handle in the design contest organized by the Italian company Valli&Valli.


"Walkiria" door handle, 2004. Author: Arseny Leonovich © PANACOM Architects

Had it not been for this, I would have lived on unaware of the fact that there is an opportunity of designing a door handle: this thing seemingly so clear, so routine, and so day-to-day but one that inscribed a lot of architects and designers into the context of the world fame. I really enjoy remembering this project. The very shape was found so many years ago, and now it has become popular and recognizable. Today there are lots of similar models out there...

- In the perfect world, what is your ideal of design, icon of style?

- Well, the first things that come to mind are the works by Aalto, Imzov, Jacobsen. Also, Ico Parisi, Carlo Mollino, Gio Ponti. Ponti's every work is high-profile. His modernism is deeply rooted in the centuries-old Italian culture. It's amazing how the simplification of shape, the "open" color - everything that is related in one way or another with the modernist tradition - is beautifully superimposed on the designer's drawing talent, his deep knowledge of history of arts... Each name on this list is a peculiar human icon to me, the quintessence of embodiment of designer genius. 


House in the settlement of Pozdnyakovo "Pithon", project of 2007, implementation of 2008-2013. Author: Arseny Leonovich © PANACOM Architects


07 October 2014

Headlines now
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.
The Chimney of Nikola-Lenivets
In this issue, we are examining the “Obelisk House” designed by KATARSIS and built for the Arkhstoyanie 2023 festival. However, it was only finished later on, and this is why we are examining it now. It seems to us that after the “Obelisk House” appeared in Nikola-Lenivets, a dialogue and a few inner connections appeared between the temporary structures built here. These houses no longer look like “accidental neighbors”, more of which below.
​Periscope by the Bay
The jury awarded the second place in the competition for a public and cultural center in Petropavlovsk-Kamchatsky to the companies GORA (“Mountain”) and M4. In the consortium’s proposal, the building resembles a sperm whale with a calf swimming next to it or a periscope, whose lenses capture the most spectacular views from the surrounding landscape.
From Arcs to Dolmens
While working on the competition project for Petropavlovsk-Kamchatsky, ASADOV Architects prioritized the value of the natural and urban environment, aiming to preserve the balance of the location while minimizing the resemblance of the volume that they designed to a “traditional building”. The task was challenging, and the architects created three versions, one of which having been developed after the competition, where their main proposal took third place. However, the point of interest here is not the competition result but the continuity of creative thinking.
Hide and Seek
The ID Moskovskiy house, designed by Stepan Liphart in St. Petersburg, in the courtyards near Moskovskiy Avenue beyond the Obvodny Canal and recently completed, is notable for several reasons. Firstly, it has been realized with considerable accuracy, which is particularly significant as this is the first building where the architect was responsible not only for the facades but also for the layouts, allowing for better integration between the two. On the other hand, this building is interesting as an example of the “germination” of new architecture in the city: it draws on the best examples from the neighborhood and becomes an improved and developed sum of ideas found by the architect in the surrounding context.
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.