По-русски

Sweet Symbol of Innovation

For the green SMART City Kazan, Totan Kuzembaev Architectural studio developed a conceptual project of a multifunctional showroom.

Anna Martovitskaya

Written by:
Anna Martovitskaya
Translated by:
Anton Mizonov

17 February 2014
Object
mainImg
Architect:
Totan Kuzembaev
Object:
Project proposal of “Ckak-Chak”Showroom
Russia, Kazan

Project Team:
Totan Kuzembaev, Olzhas Kuzembaev, Shukrullo Mirvaidullaev

2013
"Chak-Chak" Showroom © Totan Kuzembaev Architectural Studio


SMART City Kazan is Tatarstan Republic's new financial and business center that is being built on an area of 650 hectares, 3 kilometers away from Kazan airport, and 15 kilometers away from the city itself. It is expected that the complex will be built with the use of the advanced energy-efficient "smart" technologies, while its main residents will be the large international, Tatar, and Russian companies that will move their offices to SMART City. Presently, the project is still in the very first phase of its implementation (October 2 2013, the foundation stone was laid) - but its master plan has already been approved, the construction priorities have been defined, and now underway is the development of the projects for separate buildings and clusters. It is this particular piece of work that "Totan Kuzembaev Architects" took part in to get the commission for the development of a multifunctional showroom in the public and business center SMART City. 

As for the showroom typology per se, it is commonly associated with this or that particular brand and demonstration of a certain product - but this time the authors were faced with quite a different challenge. In the case of SMART City, the object of showcasing was the innovation complex itself, so, apart from the expo halls, the functional program of this project also provided for offices, a conference center, and a restaurant, while the showroom was to be situated in the very heart of the complex. The public and business center SMART City, in turn, is in fact the first phase of an even greater project (the grand-scale park, the free economic zone, and the science center will be built still later on), while the location of the showroom will be its central square. In other words, the architects got by far the most "tasty" commission - to come up with the image of the structure that is destined to become, geographically and typologically, the symbol of the new city, its "ground zero". 

"Chak-Chak" Showroom © Totan Kuzembaev Architectural Studio

The fact that the showroom is to be located at the main pedestrian square, prompted the architects the idea of creating a structure that is partially raised above the ground - as Totan Kuzembaev explains, the last thing the architects wanted to do was to block the perspective of the incoming streets and rob the people of the central public territory. Quite the other way around - the architects wanted to highlight its importance in the structure of the complex, creating here not only a great place for walking and recreation but also decorating it with some symbol of improvement and landscaping that would eloquently stress the significance of this place and the new city in general. Such a symbol became of the composed of natural stone maquette of Arkaim - the famous ancient town from the "Country of Towns" that served as the observatory and the science center of the civilization. "Actually, just like today's SMART City, that is meant to play the part of the contemporary Tatarstan's research center" - Totan Kuzembaev explains his choice. 

"Chak-Chak" Showroom © Totan Kuzembaev Architectural Studio

The ancient city that had circular walls, also became the prototype for the compositional solution of the showroom. The building has the shape of a hoop hovering above the square and supported by three spheres. To be more exact, the hoop is instilled into the spheres exactly in the middle, so the building gets three entrances, three distinct, separated by spaces, premises on the first floor, a single second floor, and several fully independent rooms on the third floor. Futurist as it is, such a composition perfectly matches the diverse functional program - the architects were able to completely separate the expo space, the conference halls, and the restaurants. The role of the "connective tissue" is played by the offices - they are situated along the major radius of the hoop, while the minor radius presents a public-accessed gallery, from which the relief of the ancient Arkaim is plainly visible. 

"Chak-Chak" Showroom © Totan Kuzembaev Architectural Studio

This whole thing could have looked a bit too much too serious and on the "high-profile" side, had it not been for Totan Kuzembaev entwining into the architectural image of the complex yet another theme - namely, that of "chak-chak", the "trademark" Tatart sweet treat. "I wanted to throw in a little bit of sugar" - he explains. Chak-chak is, as is known, dough balls that are first roasted and then are covered with honey - consequently, this ready-to-serve sweet delight, first of all, has a golden honey hue, and, second of all, is all full of holes. In order to convey the golden structure as true-to-life as possible, the architects used the golden glazing and the composite material Arch-Skin. The windows, in the traditional sense of the word, are non-existent here - the entire facade is in fact a surface that is evenly perforated, which makes the building look as if it was clad in lace. The central tier is fully coated that way, while the spheres, on the other hand, sport two solid bands: the architects deliberately decided to mark the intermediate floors so as to make the structure of the complex more readable for the side observes. 

Naturally, it is expected that the building that is built in the innovation city is to employ advanced "smart" technologies itself. The project provides for the energy-efficient plan of the building that uses thermodynamic heat pumps, solar batteries, energy-saving lights as well as the presence sensors. And, even though the project of the showroom still remains but one of the concepts, there are reasons to think that it will organically complement the landscape of SMART City Kazan. 

"Chak-Chak" Showroom © Totan Kuzembaev Architectural Studio
zooming


Architect:
Totan Kuzembaev
Object:
Project proposal of “Ckak-Chak”Showroom
Russia, Kazan

Project Team:
Totan Kuzembaev, Olzhas Kuzembaev, Shukrullo Mirvaidullaev

2013

17 February 2014

Anna Martovitskaya

Written by:

Anna Martovitskaya
Translated by:
Anton Mizonov
Headlines now
​The Energy Family
The housing complex Symphony 34 will be built in Moscow’s Savelovsky district; it will consist of four towers from 36 to 54 stories high. Each of the towers has an image of its own, but they all are gathered into a single architectural ensemble – a fragment of a new high-rise urban space lying outside the Third Transport Ring.
The Fifth Element
The high-end residential development in the Vsevolozhsky Lane features a combination of expensive stone and metal textures, immersing them into a feast of ornaments. The house looks like a fantasy inspired by the theater of the Art Nouveau and Symbolism era; a kind of oriental fairy tale, which paradoxically allows it to avoid direct stylization and become a reflection of one of the aspects of modern Moscow life.
​Springboards and Patios
The central element of the manor house in the village of Antonovka, designed by Roman Leonidov, is the inner yard with pergolas, meant to remind its owner about his vacations in exotic countries. The exposed wooden structures emphasize the soaring diagonals of single-pitched roofs.
​Adding Up a Growing City
The housing quarter “1147” is located at the border between the old “Stalin” district in the north and the actively developing territories in the south. Its image responds to a difficult task: the compound brick facades of the neighboring sections are different, their height varying from 9 to 22 floors, and, if we are look from the street, it seems as though the front of the city development, consisting from long narrow elements, is forming some sophisticated array at this very moment in front of our eyes.
Agility of the Modular
In the Discovery housing complex that they designed, ADM architects proposed a modern version of structuralism: the form is based on modular cells, which, smoothly protruding and deepening, make the volumes display a kind of restrained flexibility, differentiated element by element. The lamellar and ledged facades are “stitched” with golden threads – they unite the volumes, emphasizing the textured character of the architectural solution.
Polyphony of a Chaste Style
The “ID Moskovskiy” housing project on St. Petersburg’s Moscow Avenue was designed by the team of Stepan Liphart in the past 2020. The ensemble of two buildings, joined by a colonnade, is executed in a generalized neoclassical style with elements of Art Deco.
​In Three Voices
The high-rise – 41 stories high – housing complex HIDE is being built on the bank of the Setun River, near the Poklonnaya Mountain. It consists of three towers of equal height, yet interpreted in three different ways. One of the towers, the most conspicuous one looks as if it was twisted in a spiral, composed of a multitude of golden bay windows.
​In the Space of Pobedy Park
In the project of a housing complex designed by Sergey Skuratov, which is now being built near the park of the Poklonnaya Hill, a multifunctional stylobate is turned into a compound city space with intriguing “access” slopes that also take on the role of mini-plazas. The architecture of the residential buildings responds to the proximity of the Pobedy Park, on the one hand, “dissolving in the air”, and, on the other hand, supporting the memorial complex rhythmically and color-wise.
​Dynamics of the Avenue
On Leningrad Avenue, not far away from the Sokol metro station, the construction of the A-Class business center Alcon II has been completed. ADM architects designed the main façade as three volumetric ribbons, as if the busy traffic of the avenue “shook” the matter sending large waves through it.
​Steamer at the Pier
An apartment hotel that looks like a ship with wide decks has been designed for a land plot on a lake shore in Moscow’s South Tushino. This “steamer” house, overlooking the lake and the river port, does indeed look as if it were ready to sail away.
The Magic of Rhythm or Ornament as a Theme
Designed by Sergey Tchoban, the housing complex Veren Place in St. Petersburg is the perfect example of inserting a new building into a historical city, and one the cases of implementing the strategy that the architect presented a few years ago in the book, which he coauthored with Vladimir Sedov, called “30:70. Architecture as a Balance of Forces”.
​Walking on Water
In the nearest future, the Marc Chagall Embankment will be turned into Moscow’s largest riverside park with green promenades, cycling and jogging trails, a spa center on water, a water garden, and sculptural pavilions designed in the spirit of the Russian avant-garde artists of the 1920, and, first of all, Chagall himself. In this issue, we are covering the second-stage project.
​Architectural Laboratory
A-Len has developed and patented the “Perfect Apartments” program, which totally eliminates “bad” apartment layouts. In this article, we are sharing how this program came around, what it is about, who can benefit from it, and how.
​“Architectural Archaeology of the Narkomfin Building”: the Recap
One of the most important events of 2020 has been the completion of the long-awaited restoration of the monument of Soviet avant-garde architecture – the Narkomfin Building, the progenitor of the typology of social housing in this country. The house retained its residential function as the main one, alongside with a number of artifacts and restoration clearances turned into living museum exhibits.
​LIFE on the Setun River
The area in the valley of the Setun River near the Vereiskaya Street got two new blocks of the “LIFE-Kutuzovsky” housing complex, designed by ADM architects. The two new blocks have a retail boulevard of their own, and a small riverside park.
​Celestial Tectonics
Three towers on a podium over the Ramenka River are the new dominant elements on the edge of a Soviet “microdistrict”. Their scale is quite modern: the height is 176 m – almost a skyscraper; the facades are made of glass and steel. Their graceful proportions are emphasized by a strict white grid, and the volumetric composition picks up the diagonal “grid of coordinates” that was once outlined in the southwest of Moscow by the architects of the 1970’s and 1980’s.
Clouds over the Railroad
In the stead of former warehouses near “Lyubertsy-1” station, a new housing complex has been built, which peacefully coexists with the railroad, with the flyover bridge, and with the diverse surrounding scenery, not only dominating over the latter, but improving it.
​Towers in a Forest
The authors of the housing complex “In the Heart of Pushkino” were faced with a difficult task: to preserve the already existing urban forest, at the same time building on it a compound of rather high density. This is how three towers at the edge of the forest appeared with highly developed public spaces in their podiums and graceful “tucks” in the crowning part of the 18-story volumes.
​The Towers of “Sputnik”
Six towers, which make up a large housing complex standing on the bank of the Moskva River at the very start of the Novorizhskoe Highway, provide the answers to a whole number of marketing requirements and meets a whole number of restrictions, offering a simple rhythm and a laconic formula for the houses that the developer preferred to see as “flashy”.
​The Starting Point
In this article, we are reviewing two retro projects: one is 20 years old, the other is 25. One of them is Saint Petersburg’s first-ever townhouse complex; the other became the first example of a high-end residential complex on Krestovsky Island. Both were designed and built by Evgeny Gerasimov and Partners.
The Path to New Ornamentation
The high-end residential complex “Aristocrat” situated next to a pine park at the start of the Rublev Highway presents a new stage of development of Moscow’s decorative historicist architecture: expensively decorated, yet largely based on light-colored tones, and masterfully using the romantic veneer of majolica inserts.
​Renovation: the Far East Style
The competition project of renovating two central city blocks of Yuzhno-Sakhalinsk, developed by UNK project, won the nomination “Architectural and planning solutions of city construction”.
​The Contact
The Istituto Centrale per la Grafica in Rome presents Sergei Tchoban’s exhibition “Imprint of the future. Destiny of Piranesi’s City”. The exhibition includes four etchings, based on Roman architectural views of the XVIII century complemented by futuristic insertions, as well as a lot of drawings that investigate the same topic, at times quite expressively. The exhibition poses questions, but does not seem to give any answers. Since going to Rome is pretty problematic now, let’s at least examine the pictures.
​In Search of Visual Clarity
In this article, we are reviewing a discussion devoted to the question of designing city space elements, which is quite complicated for the Russian expanses of land. The discussion was organized by the Genplan Institute of Moscow at the ArchMoscow convention in Gostiny Dvor.
​The City of the Sun
Jointly designed by Sergey Tchoban and Vladimir Plotkin, the VTB Arena Park complex can arguably be considered the perfect experiment on solving the centuries-old controversy between traditional architecture and modernism. The framework of the design code, combined with the creative character of the plastique-based dialogue between the buildings, formed an all-but-perfect fragment of the city fabric.
​...The Other Was Just Railroad Gin*
In their project of the third stage of “Ligovsky City” housing complex, located in the industrial “gray” belt of Saint Petersburg, the KCAP & Orange Architects & A-Len consortium set before themselves a task of keeping up the genius loci by preserving the contours of the railroad and likening the volumes of residential buildings to railroad containers, stacked up at the goods unloading station.
​Lions on Glass
While reconstructing the facades of Building 4 of Moscow Hospital #23, SPEECH architects applied a technique, already known from Saint Petersburg projects by Sergey Tchoban – cassettes with elements of classical architecture printed on glass. The project was developed gratis, as a help to the hospital.