По-русски

House of Multicolored Fairs

A colorful collage, as if glued together out of newspaper and magazine clippings, against the background of monotonous housing of the small town of Moskovsky situated in Moscow area... this is how the competitive project of shopping mall by "Sergey Kselev and Partners" looks like.

Written by:
Alla Pavlikova
Translated by:
Anton Mizonov

27 December 2012
Object
mainImg

The architects got an invitation to take part in a small closed tender for the project of a shopping mall. The commissioner put the contestants into rather narrow bounds: on a comparatively small strip of land, they were to design a large multi-layer shopping mall and a spacious above-ground parking garage (because the commissioner reasonably wanted to avoid the necessity to burden himself with the expensive earthwork).

 

The land site is located seven kilometers away from Moscow Beltway at the edge of the settlement of Moskovsky, near the flyover that leads from Kievskoye Highway to Borovskoe. The settlement (almost the size of a town) is rapidly growing; today, one half of it consists of giant greenhouses where fruits and vegetables are grown on an industrial scale, and the other half - of bearing wall construction apartment buildings that are growing by the block at the expense of new high-rises. On the neighboring land site, the greenhouses were taken down a few years ago and now those same bearing wall houses are under construction now. It is planned that nearby there will be built a new flyover leading to Moscow, and a new boulevard going eastward. The new shopping mall, in turn, will be situated in the place of a makeshift retail store selling seeds from the greenhouses to the summer residents (its successor will be the gardening center at the first floor of the building).

 

Location plan

The site has a polygon shape, the edges of the construction spot are rather intricate and remind a sketchy little house with a chimney or even a profile of a human face with a long nose turned in the direction of Kievskoye highway. Because there was a need for a lot of useable space, and the land site was comparatively small, it was planned to make the most of it and use every square meter available.

In the contest project, a five-level parking garage occupies the rectangle in the south-east part, and the shopping mall occupies the triangle turned to the highway and the boulevard. Thus the shopping part of the building takes on all the intricacies of the plan with all of its facets, angles, and protrusions, while the recessed and more balanced volume of the parking garage serves as the background.


"A task like this - combining the above-ground parking garage and a shopping mall - we have already come across, in particular, when designing a shopping mall in the South Butovo, even though we had a lot more room there, - Vladimir Labutin explains - In this case squeezing all the necessary shopping areas and the parking garage into the allotted territory was rather challenging because, according to the contest specifications, we could not use the underground space".

 

In the options of the shopping mall structure, that were submitted for the contest, different facades are superimposed; what they have in common is the brightness of the color solution and the diagonal theme.

 

The first option of the project gives the main role to the color as such. The facades are covered with glass and billboards; the "blind" unfilled planes get a large-pixel ornament. It is bright blue, yellow, and red, and as opposed to the traditional "pixels", rather irregular: at some spots, the ornament is turned at a 45-degree angle, at some spots the edges of the colorful spots change their direction to form triangles and trapezes... in a word, the whole thing looks not so much as the traditional pixel design but rather like Russian abstractionist painting of the 1910's. To enhance this analogy, the architects filled in a few advertising spots with enlarged replicas of Malevich's paintings. What they ultimately got was a kaleidoscope in which, like inside some mirror environment, different pictures that look like large-figure ornament and billboards replace one another in a certain order. All this is superimposed on the complex and super-sculptured structure of the facade (which, as we remember, sparing the square meters, follows exactly the outline of the construction spot), is pierced by the diagonal protrusion of the travolator, and is augmented by a few overhanging ledges (which also, yes, add a few extra square meters). The order of the floors is thus completely erased, and the building turns into a three-dimensional version of an avant-guard painting, a 3D collage of sorts.

Option 1

Option 1

Option 1

Option 1

It must be noted at this point the the architects of "Sergey Kiselev and Partners have been working with bright colors for years: if anything, one should remember the "Avant-guard" house (which also sported the classical multi-pixel design), a shopping mall in the South Butovo (colorful strokes on the gray canvas) or the project of a residential complex in Moscow area's Mytischi (that was based on the 3D optical effect of playing with the colors of the rainbow). The Moskovsky project adds yet another position to this list: a building that grows out of a classical avant-guard painting. (One also cannot help but mention in passing that this is a whole world of its own, and it used to be explored by first-rate foreign "star" architects: David Adjaye and his building of business school in Skolkovo or Erick Egeraat and his housing project that was still left unbuilt on Moscow's Yakimanka street).

 

The second option proposed by "Sergey Kiselev and Partners" for the Moskovsky shopping mall is more on the balanced side and is not so much charged with the "metaphorical field". The facades are dissected with thin strokes of peat-brown diagonals with hummingbird-like fragments of glistening orange and yellow. These "beams" were to be executed from ROCKPANEL Chameleon panels that change their shades of color depending on the ambient light and the observer's angle of vision. The design of the facades also sports advertising fragments, even though they are a lot more scarce than in the first option.

Option 2

Option 2

The deliberate use of advertising and artistic treatment of it is also the thing that the two "Sergey Kiselev and Partners" projects have in common. This solution looks sensible and logic: billboards are something that a shopping mall is definitely going to get, and it is better to foresee their presence in advance rather than let them intrude into the architect's original idea. In both of the two versions they become an organic part of the overall idea, an important part of the image, and proudly announce the function of the building.

 

The picturesqueness that the architects ultimately got is resonant with the once-popular song by Maryla Rodowicz "Kolorowe Jarmarki" ("Multicolored Fairs" - translated from Polish, translator's note), the warm nostalgia transferred to the walls of the mall looks more than appropriate. The greenhouse-bearing-wall-housing environment definitely lacked this bright accent; it would also be clearly viewable from the Kievskoye Highway. In one of the options, the architects even proposed to make a multicolored roof - so as the inhabitants of the upper floors of the surrounding high-rises would see a bright spot from their balconies. Which, as the authors hoped, would brighten up their lives.

Construction spot

Transportation map

Option 1

Option 1

Option 1

Option 1

Option 2

Option 2

Option 2

Option 2

Option 2

Option 2

Option 2




27 December 2012

Written by:

Alla Pavlikova
Translated by:
Anton Mizonov
Headlines now
​Dynamics of the Avenue
On Leningrad Avenue, not far away from the Sokol metro station, the construction of the A-Class business center Alcon II has been completed. ADM architects designed the main façade as three volumetric ribbons, as if the busy traffic of the avenue “shook” the matter sending large waves through it.
​Steamer at the Pier
An apartment hotel that looks like a ship with wide decks has been designed for a land plot on a lake shore in Moscow’s South Tushino. This “steamer” house, overlooking the lake and the river port, does indeed look as if it were ready to sail away.
The Magic of Rhythm or Ornament as a Theme
Designed by Sergey Tchoban, the housing complex Veren Place in St. Petersburg is the perfect example of inserting a new building into a historical city, and one the cases of implementing the strategy that the architect presented a few years ago in the book, which he coauthored with Vladimir Sedov, called “30:70. Architecture as a Balance of Forces”.
​Walking on Water
In the nearest future, the Marc Chagall Embankment will be turned into Moscow’s largest riverside park with green promenades, cycling and jogging trails, a spa center on water, a water garden, and sculptural pavilions designed in the spirit of the Russian avant-garde artists of the 1920, and, first of all, Chagall himself. In this issue, we are covering the second-stage project.
​Architectural Laboratory
A-Len has developed and patented the “Perfect Apartments” program, which totally eliminates “bad” apartment layouts. In this article, we are sharing how this program came around, what it is about, who can benefit from it, and how.
​“Architectural Archaeology of the Narkomfin Building”: the Recap
One of the most important events of 2020 has been the completion of the long-awaited restoration of the monument of Soviet avant-garde architecture – the Narkomfin Building, the progenitor of the typology of social housing in this country. The house retained its residential function as the main one, alongside with a number of artifacts and restoration clearances turned into living museum exhibits.
​LIFE on the Setun River
The area in the valley of the Setun River near the Vereiskaya Street got two new blocks of the “LIFE-Kutuzovsky” housing complex, designed by ADM architects. The two new blocks have a retail boulevard of their own, and a small riverside park.
​Celestial Tectonics
Three towers on a podium over the Ramenka River are the new dominant elements on the edge of a Soviet “microdistrict”. Their scale is quite modern: the height is 176 m – almost a skyscraper; the facades are made of glass and steel. Their graceful proportions are emphasized by a strict white grid, and the volumetric composition picks up the diagonal “grid of coordinates” that was once outlined in the southwest of Moscow by the architects of the 1970’s and 1980’s.
Clouds over the Railroad
In the stead of former warehouses near “Lyubertsy-1” station, a new housing complex has been built, which peacefully coexists with the railroad, with the flyover bridge, and with the diverse surrounding scenery, not only dominating over the latter, but improving it.
​Towers in a Forest
The authors of the housing complex “In the Heart of Pushkino” were faced with a difficult task: to preserve the already existing urban forest, at the same time building on it a compound of rather high density. This is how three towers at the edge of the forest appeared with highly developed public spaces in their podiums and graceful “tucks” in the crowning part of the 18-story volumes.
​The Towers of “Sputnik”
Six towers, which make up a large housing complex standing on the bank of the Moskva River at the very start of the Novorizhskoe Highway, provide the answers to a whole number of marketing requirements and meets a whole number of restrictions, offering a simple rhythm and a laconic formula for the houses that the developer preferred to see as “flashy”.
​The Starting Point
In this article, we are reviewing two retro projects: one is 20 years old, the other is 25. One of them is Saint Petersburg’s first-ever townhouse complex; the other became the first example of a high-end residential complex on Krestovsky Island. Both were designed and built by Evgeny Gerasimov and Partners.
The Path to New Ornamentation
The high-end residential complex “Aristocrat” situated next to a pine park at the start of the Rublev Highway presents a new stage of development of Moscow’s decorative historicist architecture: expensively decorated, yet largely based on light-colored tones, and masterfully using the romantic veneer of majolica inserts.
​Renovation: the Far East Style
The competition project of renovating two central city blocks of Yuzhno-Sakhalinsk, developed by UNK project, won the nomination “Architectural and planning solutions of city construction”.
​The Contact
The Istituto Centrale per la Grafica in Rome presents Sergei Tchoban’s exhibition “Imprint of the future. Destiny of Piranesi’s City”. The exhibition includes four etchings, based on Roman architectural views of the XVIII century complemented by futuristic insertions, as well as a lot of drawings that investigate the same topic, at times quite expressively. The exhibition poses questions, but does not seem to give any answers. Since going to Rome is pretty problematic now, let’s at least examine the pictures.
​In Search of Visual Clarity
In this article, we are reviewing a discussion devoted to the question of designing city space elements, which is quite complicated for the Russian expanses of land. The discussion was organized by the Genplan Institute of Moscow at the ArchMoscow convention in Gostiny Dvor.
​The City of the Sun
Jointly designed by Sergey Tchoban and Vladimir Plotkin, the VTB Arena Park complex can arguably be considered the perfect experiment on solving the centuries-old controversy between traditional architecture and modernism. The framework of the design code, combined with the creative character of the plastique-based dialogue between the buildings, formed an all-but-perfect fragment of the city fabric.
​...The Other Was Just Railroad Gin*
In their project of the third stage of “Ligovsky City” housing complex, located in the industrial “gray” belt of Saint Petersburg, the KCAP & Orange Architects & A-Len consortium set before themselves a task of keeping up the genius loci by preserving the contours of the railroad and likening the volumes of residential buildings to railroad containers, stacked up at the goods unloading station.
​Lions on Glass
While reconstructing the facades of Building 4 of Moscow Hospital #23, SPEECH architects applied a technique, already known from Saint Petersburg projects by Sergey Tchoban – cassettes with elements of classical architecture printed on glass. The project was developed gratis, as a help to the hospital.
Park of Sentiments
The project of “Romantic Park Tuchkov Buyan”, which was developed by the consortium of Studio 44 and WEST 8, and has won an international competition, combines sculptural landscape design and wooden structures, variety of spatial features and an eventful agenda, designed for diverse audience, with a beautiful and complex passeist idea of a palace park, meant to evoke thoughts and feelings.
​Architecture as an Educational Tool
The concept of a charity school “Tochka Budushchego” (“Point of the Future”) in Irkutsk is based on cutting-edge educational programs, and is designed, among other things, for adapting orphaned children for independent life. An important role is played by the architecture of the building: its structure and different types of interconnected spaces.
​The Gallery Approach
In this article, we are covering the concept of a Central District Clinic for 240 patients, designed by Ginzburg Architects, which won at a competition organized by the Architects Union and the Healthcare Ministry.
Health Constructor
In this issue, we are publishing the concept of a standard clinic designed by UNK Project, which took second place in the competition organized by the Union of Architects of Russia in collaboration with the Healthcare Ministry.
From Foundation to Teaspoon
Based on the taste of their friendly clients, the architects Olga Budennaya and Roman Leonidov designed and built a house in the Moscow metropolitan area playing Art Nouveau. At the same time, they enriched the typology of a private house with modern functions of a garage loft and a children’s art studio.
Continuation and Development
The second “office” stage of Comcity, the most popular business park of the “New Moscow” area, continues the underground street of the already existing part of the complex, responding to its architectural identity.
​The Flying One
Expected to become an analogue of Moscow’s Skolkovo, the project of the High Park campus at Saint Petersburg’s ITMO University, designed by Studio 44, mesmerizes us with its sheer scale and the passion that the architects poured into it. Its core – the academic center – is interpreted as an avant-garde composition inspired by Piazza del Campo with a bell tower; the park is reminiscent of the “rays” of the main streets of Saint Petersburg, and, if watched from a birds-eye view, the whole complex looks like a motherboard with at least four processors on it. The design of the academic building even displays a few features of a sports arena. The project has a lot of meanings and allusions about it; all of them are united by plastique energy that the hadron collider itself could be jealous of.
​The Aperture Effect
For a housing complex built in the town of Pushkino in the Moscow metropolitan area, KPLN Architects designed facades that adjust the stream of light by using the wall geometry.
​A Comfortable City in Itself
The project that we are about to cover is seemingly impossible amidst human anthills, chaotically interspersed with old semi-neglected dachas. Meanwhile, the housing complex built on the Comcity business part does offer a comfortable environment of decent city: not excessively high-rise and moderately private as a version of the perfect modern urbanist solution.
Moving on the Edge
The housing complex “Litsa” (“Faces”) on Moscow’s Khodynka Field is one of the new grand-scale buildings that complement the construction around it. This particular building skillfully tackles the scale, subjugating it to the silhouette and the pattern; it also makes the most of the combination of a challenging land site and formidable square footage requirements, packing a whole number of features within one volume, so the house becomes an analogue of a city. And, to cap it all, it looks like a family that securely protects the children playing in the yard from... well, from everything, really.
Visual Stability Agent
A comparatively small house standing on the border of the Bolshevik Factory combines two diametrically opposite features: expensive materials and decorative character of Art Deco, and a wide-spaced, even somewhat brutal, facade grid that highlights a laminated attic.
The Faraday Cage
The project of the boutique apartment complex in the 1st Truzhenikov Lane is the architects’ attempt to squeeze a considerable volume into a tiny spot of land, at the same time making it look graceful and respectable. What came to their rescue was metal, stone, and curvilinear glass.
Color and Line
The new successful techniques developed by A.Len for designing a kindergarten under budget constraints: the mosaic of irregular windows and working with color.
The Union of Art and Technology
His interest for architecture of the 1930’s is pretty much the guiding star for Stepan Liphart. In his project of the “Amo” house on St. Petersburg’s Vasilyevsky Island, the architect based himself on Moscow Art Deco - aesthetically intricate and decorated in scratch-work technique. As a bonus, he developed the city block typology as an organic structure.
The Countdown
The project that Evgeniy Gerasimov and Partners developed for Moscow’s Leningrad Avenue: the tallest building in the company’s portfolio, continuing the tradition of Moscow’s Stalin architecture.
White Town
In the project that they developed for a southern region of Russia, OSA Architects use multilayered facades that create an image of seaside resort architecture, and, in the vein of the latest trends of today, mix up different social groups that the residents belong to.
​Just a Mirror for the Sun
The house that Sergey Skuratov designed in Nikolovorobinsky Alley is thought out down to the last detail. It adapts three historical facades, interprets a feeling of a complex city, is composed of many layers, and catches plenty of sunlight, from sunrises to sunsets. The architect himself believes that the main role of this house is creating a background for another nearby project of his, Art House in the Tessinsky Alley.
​Part of the Whole
On June 5, the winners of Moscow Architectural Award were announced. The winners list includes the project of a school in Troitsk for 2,100 students, with its own astronomy dome, IT testing ground, museum, and a greenhouse on the roof.
Pedagogical Architecture
Yet another project of a private school, in which Archimatika realizes the concept of aesthetic education and introduces a new tradition: combining Scandinavian and Soviet experience, turning to works of art, and implementing sustainable technologies.
​Rational Arrangement
In this article, we are examining a complex of buildings and interiors of the first stage of the project that has recently become extremely popular – the Kommunarka clinic.
​Parallel Universe
In the “Parallel House” residence that he designed in the Moscow metropolitan area, the architect Roman Leonidov created a dramatic sculptural composition from totally basic shapes – parallelepipeds, whose collision turned into an exciting show.
​Breakwater
In the Istra district of Moscow metropolitan area, the tandem of 4izmerenie and ARS-ST designed a sports complex – a monovolume that has the shape of a chamfered parallelepiped with a pointed “nose” like a ship’s bow.
​Stairway to Heaven
The project of a hotel in the settlement of Yantarny is an example of a new recreational complex typology, and a new format that unites the hotel, the business, and the cultural functions. All of this is complemented by 100% integration with nature.
​Cape of Good Hope
In this issue, we are showing all the seven projects that participated in a closed-door competition to create a concept for the headquarters of Gazprom Neft, as well as provide expert opinions on those projects.