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In Plumage Colors

Working on the facades of a mid-rise residential area in Odintsovsky district, GENPRO architects “adjusted” a number of features of the volumetric composition, which they received without the right to make any changes to, by purely “decorative” means, such as ornamental brickwork, including glazed bricks and the rhythm of the windows. Interestingly, the starting point in the search for the color code was the plumage of birds that are found in the Moscow region.

16 May 2023
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The Backstory

Genpro began working with the territory near the Moscow-region town of Odintsovo several years ago, initially as part of the creation of a master plan for the site with a total area of 27.41 hectares. The site borders Laikovo village from the west, the southeastern part is adjacent to the Krasnogorskoye highway – Vlasikha village, which is being reconstructed, and the northern and eastern parts are bounded by a wooded area. The developer, Samolet Group, intends to build this new residential area in four stages.

The master plan provides for the general balance of development and the distribution of functional zones: it is planned to create a full-fledged mix-use environment that includes all the necessary infrastructure, from social/shopping/entertainment facilities to parking lots and recreational areas. As the area develops, there are plans to connect it to the larger network of bicycle routes of Odintsovsky District.

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    Laikovo housing complex, master plan
    Copyright: © Genpro
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    Laikovo housing complex, master plan
    Copyright: © Genpro


In addition, the master plan reflects the architects’ bias towards lowering the height of the construction down to mid-rise, and organized into city blocks – despite the fact that nearby the same developer, Samolet Group, is building high-rises. As a result, at this stage Genpro formed housing groups of multi-sectional buildings with semi-closed yards of different shapes, chiefly gazing towards the woodland. In addition, the street-road network has been defined, which involves a park and two linear walking zones that lead to the bodies of water that are there on the site: one goes along the border with the residential area, the other – along the planned shopping mall. This shopping mall, in turn, forms the central area of the residential community, although at the moment there is no concept for it yet.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo housing complex
    Copyright: © Genpro


The plan also shows the location of the school with a stadium and kindergarten in the western part of the site. Locations of recreational areas and flat parking lots have been identified as well. In addition, the master plan partially began to write the design code, including several types of facades: “standard”, uniting the four mini-quarters in the northern part and assuming differentiation at the level of different stacking elements for different houses; “central front” – facades of the buildings that stand along the main arteries and overlook the square, with more unified solutions; “green alley” – facades with a greater saturation of decorative elements, designed for increased pedestrian flow along the boulevards; and “perimeter front” – external facades of residential groups in the south-eastern part, bordering with the second stage of “Laikovo-2”.

Actually, this logic – namely, that of differentiating architectural techniques on the facades as a tool for solving compositional tasks – was something that Genpro projected to the next stage of the project, which was handled by another team of architects from the same company. The main task of the project, about which we are sharing now, was the development of the facade concept.

Laikovo 1 housing complex. Development of the facade complex: the ideology
Copyright: © Genpro


Plumage Colors

One should note that in the framework of this particular task Genpro had to work with a rigidly set planning and volumetric structure stipulated in the site plan: they could not change the arrangement of the houses and their number of floors, nor could they change the structure of motoring and pedestrian connections. The architects did not fully agree with all of the planning solutions that they had to work with: specifically, the central plaza with a shopping mall built upon it is closer in scale to high-rise construction, and is a little bit too bulky for mid-rise construction of 12-14 floors. However, since it was impossible to introduce changes of any kind, the architects focused on the facade solutions.

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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 58
    Copyright: © Genpro


Thus, the architects set themselves the task of harmonizing the given parameters by “decorative means”. In this, the architects partly returned to the principle of typological differentiation of solutions for different sections, depending on their role in the overall structure of the district; but they developed the idea in more detail.

Sometimes, the accents had to be camouflaged, and sometimes they needed to be enhanced. For example, the facades that overlook quiet and peaceful yards, received enhanced plastique thanks to the increased number of balconies (relocating the pylons so as to diversify the window and balcony patterns was all that the architects could change at this stage. The first floors of the outer facades were united with decorative brickwork into a plinth to emphasize the main axes and functional zones: the locations of the retail, central square and boulevards.

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    Laikovo 1. Visualization of Site 59
    Copyright: © Genpro
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    Laikovo 1 housing complex
    Copyright: © Genpro


According to Evgeny Zelenov, the main architect of the project, by changing the tone of decoration and the richness of architectural techniques, the architects wanted to form an intuitive navigation, leading people to the hallway entrances, indicating the positions of recreational areas, commercial areas, and so on.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

We emphasized the corners of our buildings with color or décor, accentuating the movement of a person toward the boulevard. In the same architectural way, we brought back the scale of the environment – by combining several floors and adding decor along the stylobate. We were not afraid of working with brick; we used a lot of techniques and types of masonry. At our entrances, for example, we use glazed bricks turned ninety degrees, and the central square is shaped by the light facades as a light – white – space that “collects” the entire neighborhood around it.


In the absence of any context, aside from the natural one, the architects built the design code on the basis of natural colors, inspired by the plumage of birds found in the Moscow region. This image generated a few basic techniques, which include a focus on pastel tones of the facade cladding, pronounced horizontal character in the facade fracturing, active use of color for articulating the plastique, and the abundance of decorative techniques when working with bricks.

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    The facade concept “Birds of the Moscow Region”
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


The Main Material

Why do architects love brick? First and foremost, for its vast decorative possibilities to take a project to a new level. Being constrained in the field of shaping, Genpro used all the possibilities of this alternative way for the sake of getting the desired level of architecture. Many shades, formats and types of brickwork are used here, as well as ornamental inserts, niches, changing patterns, in particular on the corner sections. For example, the authors actively use inserts with half-brick relief masonry, emphasizing the size of the windows, decorative chamfered belts with vertical masonry, gradient and shaped masonry.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


Due to the fact that some of the sections are rather lengthy, the architects had a task of fracturing the volumes by plastique means. To combat the monotony issue, the architects single out a few modular blocks of varying width with decorative patterns of their own. Such a block can, in particular, be solved by accentuating a group of windows or by using within a single facade block its own color palette.

Special attention was given to the bottom floors, situated on the level of “tactile” perception of architecture. In this instance, the role of plastique accents is played by the entrance groups themselves, designed as recessed balconies.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 59
    Copyright: © Genpro


Together with the pairing of sections having different numbers of floors, as well as the compositional solutions of the buildings themselves, where turnaround sections are also present, the overall look of the neighborhood is quite picturesque and diverse. It “European” character is not only due to its mid-rise height, but also due to the abundance of fine details: the facade-decorating techniques are so numerous that this area is subliminally perceived as a group of custom-designed buildings, drawn up within a framework of some unified design code. Hence the impression that this architecture was “tailored to order”, and that it is different from its rank-and-file analogues.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

This project is a story of how to make something interesting under very tough conditions. We managed to get a very high quality and elaborated facade drawing, which defined the image of the entire district. Our task was to create a quality environmental development in an international style, the kind of look you see on the outskirts of some European city.
I must say that working with decorative bricks is not very typical for comfort-class housing outside Moscow, but the approach was so convincing that the developer agreed to increase the budget for the facades, knowing that in the end it raises the class of the housing, which is something that we ultimately achieved.
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    Laikovo 1. Plan of the standard floor of Site 58
    Copyright: © Genpro
  • zooming
    Laikovo 1. Plan of the standard floor of Site 59
    Copyright: © Genpro


16 May 2023

Headlines now
Living in the Architecture of One’s Own Making
Do architects design houses for themselves? You bet! In this article, we are examining a new book by TATLIN publishing house. This book – unprecedented for Russia – features 52 private homes designed and built by contemporary architects for themselves. It includes houses that are famous, even iconic, as well as lesser-known ones; large and small, stylish and eccentric. To some extent, the book reflects the history of Russian architecture over the past 30 years.
Competition: The Price of Creativity?
Any day now, we’re expecting the results of a competition held by the “Samolet” development group for a plot in Kommunarka. In the meantime, we share the impressions of Editor-in-Chief Julia Tarabarina, who managed to conduct a public talk. Though technically focused on the interaction between developers and architects, the public talk turned into a discussion about the pros and cons of architectural competitions.
Terraced Design
The “River Park” residential complex has confidently and securely shaped the Nagatinsky Backwater shoreline. Featuring a public embankment, elevated courtyards connected by pedestrian bridges, and brick façades, the development invites exploration of its nuanced response to the surrounding context, as well as hints of the architects’ megalithic design thinking.
A Kremlin’s Core and Meteorite Fragments
We continue our coverage of the competition projects for the residential district that the development company GloraX plans to build along the embankment of the Rowing Channel in Nizhny Novgorod. ASADOV Architects approached the concept through a deep dive into local identity, using storytelling to pinpoint a central idea for the design: the master plan and composition are imagined as if a meteorite had struck a “proto-Kremlin”. Sounds weird? Find more details below!
The Volga Regatta
GloraX plans to develop a residential complex spanning 14 hectares along the Volga River in Nizhny Novgorod. The winning design in a closed-door competition, created by GORA Architects, features housing typologies ranging from townhouses to terraced high-rise slabs, a balance of functions, diverse ways of engaging with the water, and even a dedicated island (no less!) for the city residents.
A New Track
We took a thorough look at D_Station, a railcar repair depot dating back to 1906, recently reconstructed while preserving its century-old industrial structure, upon the project by Sergey Trukhanov and T+T Architects. Though work on the interiors – set to house restaurants and public spaces – is still underway, the building’s exterior already offers plenty to see. Visitors can explore the blend of old and new brickwork, appreciate the architect’s unique interpretation of ruin aesthetics, and enjoy the newly built pedestrian route that connects the Citydel Business Center’s arches to Kazakova Street.
Four Different Surveys
The “Explore the City” competition, organized this year by the Genplan Institute of Moscow, stands out as a pretty unconventional one for the architectural field but aligns perfectly well with the character of urban planning work. The winning project analyzed contemporary residential complexes, combining urban planning insights with a realtor’s perspective to propose a hybrid approach. Other entries explored public centers, motivations for car ownership, and housing vacancy rates. A fifth participant withdrew. Here’s a closer look at the four completed works.
Scheduled Evolution
ASADOV Architects unveiled the EvyCenter pavilion, a microcultural hub for fostering personal growth, organizing workshops, and doing gymnastics. Additionally, this pavilion serves as a prototype for a scalable country house, drawing inspiration from the “Loskutok” project, and constructed from CLT panels in a factory. This marks the beginning of a developer project initiated by the architectural firm (sic!), which is seeking partners to expand both small Evy settlements and even larger Evy cities, which are, according to Andrey Asadov, aimed at fostering the “evolutionary” development of the people who will inhabit them.
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.