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In Plumage Colors

Working on the facades of a mid-rise residential area in Odintsovsky district, GENPRO architects “adjusted” a number of features of the volumetric composition, which they received without the right to make any changes to, by purely “decorative” means, such as ornamental brickwork, including glazed bricks and the rhythm of the windows. Interestingly, the starting point in the search for the color code was the plumage of birds that are found in the Moscow region.

16 May 2023
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The Backstory

Genpro began working with the territory near the Moscow-region town of Odintsovo several years ago, initially as part of the creation of a master plan for the site with a total area of 27.41 hectares. The site borders Laikovo village from the west, the southeastern part is adjacent to the Krasnogorskoye highway – Vlasikha village, which is being reconstructed, and the northern and eastern parts are bounded by a wooded area. The developer, Samolet Group, intends to build this new residential area in four stages.

The master plan provides for the general balance of development and the distribution of functional zones: it is planned to create a full-fledged mix-use environment that includes all the necessary infrastructure, from social/shopping/entertainment facilities to parking lots and recreational areas. As the area develops, there are plans to connect it to the larger network of bicycle routes of Odintsovsky District.

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    Laikovo housing complex, master plan
    Copyright: © Genpro
  • zooming
    Laikovo housing complex, master plan
    Copyright: © Genpro


In addition, the master plan reflects the architects’ bias towards lowering the height of the construction down to mid-rise, and organized into city blocks – despite the fact that nearby the same developer, Samolet Group, is building high-rises. As a result, at this stage Genpro formed housing groups of multi-sectional buildings with semi-closed yards of different shapes, chiefly gazing towards the woodland. In addition, the street-road network has been defined, which involves a park and two linear walking zones that lead to the bodies of water that are there on the site: one goes along the border with the residential area, the other – along the planned shopping mall. This shopping mall, in turn, forms the central area of the residential community, although at the moment there is no concept for it yet.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo housing complex
    Copyright: © Genpro


The plan also shows the location of the school with a stadium and kindergarten in the western part of the site. Locations of recreational areas and flat parking lots have been identified as well. In addition, the master plan partially began to write the design code, including several types of facades: “standard”, uniting the four mini-quarters in the northern part and assuming differentiation at the level of different stacking elements for different houses; “central front” – facades of the buildings that stand along the main arteries and overlook the square, with more unified solutions; “green alley” – facades with a greater saturation of decorative elements, designed for increased pedestrian flow along the boulevards; and “perimeter front” – external facades of residential groups in the south-eastern part, bordering with the second stage of “Laikovo-2”.

Actually, this logic – namely, that of differentiating architectural techniques on the facades as a tool for solving compositional tasks – was something that Genpro projected to the next stage of the project, which was handled by another team of architects from the same company. The main task of the project, about which we are sharing now, was the development of the facade concept.

Laikovo 1 housing complex. Development of the facade complex: the ideology
Copyright: © Genpro


Plumage Colors

One should note that in the framework of this particular task Genpro had to work with a rigidly set planning and volumetric structure stipulated in the site plan: they could not change the arrangement of the houses and their number of floors, nor could they change the structure of motoring and pedestrian connections. The architects did not fully agree with all of the planning solutions that they had to work with: specifically, the central plaza with a shopping mall built upon it is closer in scale to high-rise construction, and is a little bit too bulky for mid-rise construction of 12-14 floors. However, since it was impossible to introduce changes of any kind, the architects focused on the facade solutions.

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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 58
    Copyright: © Genpro


Thus, the architects set themselves the task of harmonizing the given parameters by “decorative means”. In this, the architects partly returned to the principle of typological differentiation of solutions for different sections, depending on their role in the overall structure of the district; but they developed the idea in more detail.

Sometimes, the accents had to be camouflaged, and sometimes they needed to be enhanced. For example, the facades that overlook quiet and peaceful yards, received enhanced plastique thanks to the increased number of balconies (relocating the pylons so as to diversify the window and balcony patterns was all that the architects could change at this stage. The first floors of the outer facades were united with decorative brickwork into a plinth to emphasize the main axes and functional zones: the locations of the retail, central square and boulevards.

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    Laikovo 1. Visualization of Site 59
    Copyright: © Genpro
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    Laikovo 1 housing complex
    Copyright: © Genpro


According to Evgeny Zelenov, the main architect of the project, by changing the tone of decoration and the richness of architectural techniques, the architects wanted to form an intuitive navigation, leading people to the hallway entrances, indicating the positions of recreational areas, commercial areas, and so on.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

We emphasized the corners of our buildings with color or décor, accentuating the movement of a person toward the boulevard. In the same architectural way, we brought back the scale of the environment – by combining several floors and adding decor along the stylobate. We were not afraid of working with brick; we used a lot of techniques and types of masonry. At our entrances, for example, we use glazed bricks turned ninety degrees, and the central square is shaped by the light facades as a light – white – space that “collects” the entire neighborhood around it.


In the absence of any context, aside from the natural one, the architects built the design code on the basis of natural colors, inspired by the plumage of birds found in the Moscow region. This image generated a few basic techniques, which include a focus on pastel tones of the facade cladding, pronounced horizontal character in the facade fracturing, active use of color for articulating the plastique, and the abundance of decorative techniques when working with bricks.

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    The facade concept “Birds of the Moscow Region”
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


The Main Material

Why do architects love brick? First and foremost, for its vast decorative possibilities to take a project to a new level. Being constrained in the field of shaping, Genpro used all the possibilities of this alternative way for the sake of getting the desired level of architecture. Many shades, formats and types of brickwork are used here, as well as ornamental inserts, niches, changing patterns, in particular on the corner sections. For example, the authors actively use inserts with half-brick relief masonry, emphasizing the size of the windows, decorative chamfered belts with vertical masonry, gradient and shaped masonry.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


Due to the fact that some of the sections are rather lengthy, the architects had a task of fracturing the volumes by plastique means. To combat the monotony issue, the architects single out a few modular blocks of varying width with decorative patterns of their own. Such a block can, in particular, be solved by accentuating a group of windows or by using within a single facade block its own color palette.

Special attention was given to the bottom floors, situated on the level of “tactile” perception of architecture. In this instance, the role of plastique accents is played by the entrance groups themselves, designed as recessed balconies.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 59
    Copyright: © Genpro


Together with the pairing of sections having different numbers of floors, as well as the compositional solutions of the buildings themselves, where turnaround sections are also present, the overall look of the neighborhood is quite picturesque and diverse. It “European” character is not only due to its mid-rise height, but also due to the abundance of fine details: the facade-decorating techniques are so numerous that this area is subliminally perceived as a group of custom-designed buildings, drawn up within a framework of some unified design code. Hence the impression that this architecture was “tailored to order”, and that it is different from its rank-and-file analogues.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

This project is a story of how to make something interesting under very tough conditions. We managed to get a very high quality and elaborated facade drawing, which defined the image of the entire district. Our task was to create a quality environmental development in an international style, the kind of look you see on the outskirts of some European city.
I must say that working with decorative bricks is not very typical for comfort-class housing outside Moscow, but the approach was so convincing that the developer agreed to increase the budget for the facades, knowing that in the end it raises the class of the housing, which is something that we ultimately achieved.
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    Laikovo 1. Plan of the standard floor of Site 58
    Copyright: © Genpro
  • zooming
    Laikovo 1. Plan of the standard floor of Site 59
    Copyright: © Genpro


16 May 2023

Headlines now
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.
Campus within a Day
In this article, we talk about what the participants of Genplan Institute of Moscow’s hackathon were doing at the MosComArchitecture booth at the “ArchMoscow” exhibition. We also discuss who won the prize and why, and what can be done with the territory of a small university on the outskirts of Moscow.
Vertical Civilization
Genpro considered the development of the vertical city concept and made it the theme of their pavilion at the “ArchMoscow” exhibition.
Marina Yegorova: “We think in terms of hectares, not square meters”
The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.
Andrey Chuikov: “Optimum balance is achieved through economics”
The Yekaterinburg-based architectural company CNTR is in its mature stage: crystallization of principles, systematization, and standardization helped it make a qualitative leap, enhance competencies, and secure large contracts without sacrificing the aesthetic component. The head of the company, Andrey Chuikov, told us about building a business model and the bonuses that additional education in financial management provides for an architect.
The Fulcrum
Ostozhenka Architects have designed two astonishing towers practically on the edge of a slope above the Oka River in Nizhny Novgorod. These towers stand on 10-meter-tall weathered steel “legs”, with each floor offering panoramic views of the river and the city; all public spaces, including corridors, receive plenty of natural light. Here, we see a multitude of solutions that are unconventional for the residential routine of our day and age. Meanwhile, although these towers hark back to the typological explorations of the seventies, they are completely reinvented in a contemporary key. We admire Veren Group as the client – this is exactly how a “unique product” should be made – and we tell you exactly how our towers are arranged.
Crystal is Watching You
Right now, Museum Night has kicked off at the Museum of Architecture, featuring a fresh new addition – the “Crystal of Perception”, an installation by Sergey Kuznetsov, Ivan Grekov, and the KROST company, set up in the courtyard. It shimmers with light, it sings, it reacts to the approach of people, and who knows what else it can do.
The Secret Briton
The house is called “Little France”. Its composition follows the classical St. Petersburg style, with a palace-like courtyard. The decor is on the brink of Egyptian lotuses, neo-Greek acroteria, and classic 1930s “gears”; the recessed piers are Gothic, while the silhouette of the central part of the house is British. It’s quite interesting to examine all these details, attempting to understand which architectural direction they belong to. At the same time, however, the house fits like a glove in the context of the 20th line of St. Petersburg’s Vasilievsky Island; its elongated wings hold up the façade quite well.
The Wrap-Up
The competition project proposed by Treivas for the first 2021 competition for the Russian pavilion at EXPO 2025 concludes our series of publications on pavilion projects that will not be implemented. This particular proposal stands out for its detailed explanations and the idea of ecological responsibility: both the facades and the exhibition inside were intended to utilize recycled materials.
Birds and Streams
For the competition to design the Omsk airport, DNK ag formed a consortium, inviting VOX architects and Sila Sveta. Their project focuses on intersections, journeys, and flights – both of people and birds – as Omsk is known as a “transfer point” for bird migrations. The educational component is also carefully considered, and the building itself is filled with light, which seems to deconstruct the copper circle of the central entrance portal, spreading it into fantastic hyper-spatial “slices”.
Faraday Grid
The project of the Omsk airport by ASADOV Architects is another concept among the 14 finalists of a recent competition. It is called “The Bridge” and is inspired by both the West Siberian Exhibition of 1911 and the Trans-Siberian Railway bridge over the Irtysh River, built in 1896. On one hand, it carries a steampunk vibe, while on the other, there’s almost a sense of nostalgia for the heyday of 1913. However, the concept offers two variants, the second one devoid of nostalgia but featuring a parabola.
Midway upon the Journey of Our Life
Recently, Tatlin Publishing House released a book entitled “Architect Sergey Oreshkin. Selected Projects”. This book is not just a traditional book of the architectural company’s achievements, but rather a monograph of a more personal nature. The book includes 43 buildings as well as a section with architectural drawings. In this article, we reflect on the book as a way to take stock of an architect’s accomplishments.
Inverted Fortress
This year, there has been no shortage of intriguing architectural ideas around the Omsk airport. The project developed by the architectural company KPLN appeals to Omsk’s history as a wooden fortress that it was back in the day, but transforms the concept of a fortress beyond recognition: it “shaves off” the conical ends of “wooden logs”, then enlarges them, and then flips them over. The result is a hypostyle – a forest of conical columns on point supports, with skylights on top.
Transformation of Annenkirche
For Annenkirche (St. Anna Lutheran Church in St. Petersburg), Sergey Kuznetsov and the Kamen bureau have prepared a project that relies on the principles of the Venice Charter: the building is not restored to a specific date, historical layers are preserved, and modern elements do not mimic the authentic ones. Let’s delve into the details of these solutions.
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.