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In Plumage Colors

Working on the facades of a mid-rise residential area in Odintsovsky district, GENPRO architects “adjusted” a number of features of the volumetric composition, which they received without the right to make any changes to, by purely “decorative” means, such as ornamental brickwork, including glazed bricks and the rhythm of the windows. Interestingly, the starting point in the search for the color code was the plumage of birds that are found in the Moscow region.

16 May 2023
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The Backstory

Genpro began working with the territory near the Moscow-region town of Odintsovo several years ago, initially as part of the creation of a master plan for the site with a total area of 27.41 hectares. The site borders Laikovo village from the west, the southeastern part is adjacent to the Krasnogorskoye highway – Vlasikha village, which is being reconstructed, and the northern and eastern parts are bounded by a wooded area. The developer, Samolet Group, intends to build this new residential area in four stages.

The master plan provides for the general balance of development and the distribution of functional zones: it is planned to create a full-fledged mix-use environment that includes all the necessary infrastructure, from social/shopping/entertainment facilities to parking lots and recreational areas. As the area develops, there are plans to connect it to the larger network of bicycle routes of Odintsovsky District.

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    Laikovo housing complex, master plan
    Copyright: © Genpro
  • zooming
    Laikovo housing complex, master plan
    Copyright: © Genpro


In addition, the master plan reflects the architects’ bias towards lowering the height of the construction down to mid-rise, and organized into city blocks – despite the fact that nearby the same developer, Samolet Group, is building high-rises. As a result, at this stage Genpro formed housing groups of multi-sectional buildings with semi-closed yards of different shapes, chiefly gazing towards the woodland. In addition, the street-road network has been defined, which involves a park and two linear walking zones that lead to the bodies of water that are there on the site: one goes along the border with the residential area, the other – along the planned shopping mall. This shopping mall, in turn, forms the central area of the residential community, although at the moment there is no concept for it yet.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo housing complex
    Copyright: © Genpro


The plan also shows the location of the school with a stadium and kindergarten in the western part of the site. Locations of recreational areas and flat parking lots have been identified as well. In addition, the master plan partially began to write the design code, including several types of facades: “standard”, uniting the four mini-quarters in the northern part and assuming differentiation at the level of different stacking elements for different houses; “central front” – facades of the buildings that stand along the main arteries and overlook the square, with more unified solutions; “green alley” – facades with a greater saturation of decorative elements, designed for increased pedestrian flow along the boulevards; and “perimeter front” – external facades of residential groups in the south-eastern part, bordering with the second stage of “Laikovo-2”.

Actually, this logic – namely, that of differentiating architectural techniques on the facades as a tool for solving compositional tasks – was something that Genpro projected to the next stage of the project, which was handled by another team of architects from the same company. The main task of the project, about which we are sharing now, was the development of the facade concept.

Laikovo 1 housing complex. Development of the facade complex: the ideology
Copyright: © Genpro


Plumage Colors

One should note that in the framework of this particular task Genpro had to work with a rigidly set planning and volumetric structure stipulated in the site plan: they could not change the arrangement of the houses and their number of floors, nor could they change the structure of motoring and pedestrian connections. The architects did not fully agree with all of the planning solutions that they had to work with: specifically, the central plaza with a shopping mall built upon it is closer in scale to high-rise construction, and is a little bit too bulky for mid-rise construction of 12-14 floors. However, since it was impossible to introduce changes of any kind, the architects focused on the facade solutions.

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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 58
    Copyright: © Genpro


Thus, the architects set themselves the task of harmonizing the given parameters by “decorative means”. In this, the architects partly returned to the principle of typological differentiation of solutions for different sections, depending on their role in the overall structure of the district; but they developed the idea in more detail.

Sometimes, the accents had to be camouflaged, and sometimes they needed to be enhanced. For example, the facades that overlook quiet and peaceful yards, received enhanced plastique thanks to the increased number of balconies (relocating the pylons so as to diversify the window and balcony patterns was all that the architects could change at this stage. The first floors of the outer facades were united with decorative brickwork into a plinth to emphasize the main axes and functional zones: the locations of the retail, central square and boulevards.

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    Laikovo 1. Visualization of Site 59
    Copyright: © Genpro
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    Laikovo 1 housing complex
    Copyright: © Genpro


According to Evgeny Zelenov, the main architect of the project, by changing the tone of decoration and the richness of architectural techniques, the architects wanted to form an intuitive navigation, leading people to the hallway entrances, indicating the positions of recreational areas, commercial areas, and so on.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

We emphasized the corners of our buildings with color or décor, accentuating the movement of a person toward the boulevard. In the same architectural way, we brought back the scale of the environment – by combining several floors and adding decor along the stylobate. We were not afraid of working with brick; we used a lot of techniques and types of masonry. At our entrances, for example, we use glazed bricks turned ninety degrees, and the central square is shaped by the light facades as a light – white – space that “collects” the entire neighborhood around it.


In the absence of any context, aside from the natural one, the architects built the design code on the basis of natural colors, inspired by the plumage of birds found in the Moscow region. This image generated a few basic techniques, which include a focus on pastel tones of the facade cladding, pronounced horizontal character in the facade fracturing, active use of color for articulating the plastique, and the abundance of decorative techniques when working with bricks.

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    The facade concept “Birds of the Moscow Region”
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


The Main Material

Why do architects love brick? First and foremost, for its vast decorative possibilities to take a project to a new level. Being constrained in the field of shaping, Genpro used all the possibilities of this alternative way for the sake of getting the desired level of architecture. Many shades, formats and types of brickwork are used here, as well as ornamental inserts, niches, changing patterns, in particular on the corner sections. For example, the authors actively use inserts with half-brick relief masonry, emphasizing the size of the windows, decorative chamfered belts with vertical masonry, gradient and shaped masonry.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


Due to the fact that some of the sections are rather lengthy, the architects had a task of fracturing the volumes by plastique means. To combat the monotony issue, the architects single out a few modular blocks of varying width with decorative patterns of their own. Such a block can, in particular, be solved by accentuating a group of windows or by using within a single facade block its own color palette.

Special attention was given to the bottom floors, situated on the level of “tactile” perception of architecture. In this instance, the role of plastique accents is played by the entrance groups themselves, designed as recessed balconies.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 59
    Copyright: © Genpro


Together with the pairing of sections having different numbers of floors, as well as the compositional solutions of the buildings themselves, where turnaround sections are also present, the overall look of the neighborhood is quite picturesque and diverse. It “European” character is not only due to its mid-rise height, but also due to the abundance of fine details: the facade-decorating techniques are so numerous that this area is subliminally perceived as a group of custom-designed buildings, drawn up within a framework of some unified design code. Hence the impression that this architecture was “tailored to order”, and that it is different from its rank-and-file analogues.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

This project is a story of how to make something interesting under very tough conditions. We managed to get a very high quality and elaborated facade drawing, which defined the image of the entire district. Our task was to create a quality environmental development in an international style, the kind of look you see on the outskirts of some European city.
I must say that working with decorative bricks is not very typical for comfort-class housing outside Moscow, but the approach was so convincing that the developer agreed to increase the budget for the facades, knowing that in the end it raises the class of the housing, which is something that we ultimately achieved.
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    Laikovo 1. Plan of the standard floor of Site 58
    Copyright: © Genpro
  • zooming
    Laikovo 1. Plan of the standard floor of Site 59
    Copyright: © Genpro


16 May 2023

Headlines now
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.
The Color of the City, or Reflections on the Slope of an Urban Settlement
In 2022, Ostozhenka Architects won a competition, and in 2023, they developed and received all the necessary approvals for a master plan for the development of Chernigovskaya Street for the developer GloraX. The project takes into account a 10-year history of previous developments; it was done in collaboration with architects from Nizhny Novgorod, and it continues to evolve now. We carefully examined it, talked to everyone, and learned a lot of interesting things.
A Single-Industry Town
Kola MMC and Nornickel are building a residential neighborhood in Monchegorsk for their future employees. It is based on a project by an international team that won the 2021 competition. The project offers a number of solutions meant to combat the main “demons” of any northern city: wind, grayness and boredom.