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In Plumage Colors

Working on the facades of a mid-rise residential area in Odintsovsky district, GENPRO architects “adjusted” a number of features of the volumetric composition, which they received without the right to make any changes to, by purely “decorative” means, such as ornamental brickwork, including glazed bricks and the rhythm of the windows. Interestingly, the starting point in the search for the color code was the plumage of birds that are found in the Moscow region.

16 May 2023
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The Backstory

Genpro began working with the territory near the Moscow-region town of Odintsovo several years ago, initially as part of the creation of a master plan for the site with a total area of 27.41 hectares. The site borders Laikovo village from the west, the southeastern part is adjacent to the Krasnogorskoye highway – Vlasikha village, which is being reconstructed, and the northern and eastern parts are bounded by a wooded area. The developer, Samolet Group, intends to build this new residential area in four stages.

The master plan provides for the general balance of development and the distribution of functional zones: it is planned to create a full-fledged mix-use environment that includes all the necessary infrastructure, from social/shopping/entertainment facilities to parking lots and recreational areas. As the area develops, there are plans to connect it to the larger network of bicycle routes of Odintsovsky District.

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    Laikovo housing complex, master plan
    Copyright: © Genpro
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    Laikovo housing complex, master plan
    Copyright: © Genpro


In addition, the master plan reflects the architects’ bias towards lowering the height of the construction down to mid-rise, and organized into city blocks – despite the fact that nearby the same developer, Samolet Group, is building high-rises. As a result, at this stage Genpro formed housing groups of multi-sectional buildings with semi-closed yards of different shapes, chiefly gazing towards the woodland. In addition, the street-road network has been defined, which involves a park and two linear walking zones that lead to the bodies of water that are there on the site: one goes along the border with the residential area, the other – along the planned shopping mall. This shopping mall, in turn, forms the central area of the residential community, although at the moment there is no concept for it yet.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo housing complex
    Copyright: © Genpro


The plan also shows the location of the school with a stadium and kindergarten in the western part of the site. Locations of recreational areas and flat parking lots have been identified as well. In addition, the master plan partially began to write the design code, including several types of facades: “standard”, uniting the four mini-quarters in the northern part and assuming differentiation at the level of different stacking elements for different houses; “central front” – facades of the buildings that stand along the main arteries and overlook the square, with more unified solutions; “green alley” – facades with a greater saturation of decorative elements, designed for increased pedestrian flow along the boulevards; and “perimeter front” – external facades of residential groups in the south-eastern part, bordering with the second stage of “Laikovo-2”.

Actually, this logic – namely, that of differentiating architectural techniques on the facades as a tool for solving compositional tasks – was something that Genpro projected to the next stage of the project, which was handled by another team of architects from the same company. The main task of the project, about which we are sharing now, was the development of the facade concept.

Laikovo 1 housing complex. Development of the facade complex: the ideology
Copyright: © Genpro


Plumage Colors

One should note that in the framework of this particular task Genpro had to work with a rigidly set planning and volumetric structure stipulated in the site plan: they could not change the arrangement of the houses and their number of floors, nor could they change the structure of motoring and pedestrian connections. The architects did not fully agree with all of the planning solutions that they had to work with: specifically, the central plaza with a shopping mall built upon it is closer in scale to high-rise construction, and is a little bit too bulky for mid-rise construction of 12-14 floors. However, since it was impossible to introduce changes of any kind, the architects focused on the facade solutions.

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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 58
    Copyright: © Genpro


Thus, the architects set themselves the task of harmonizing the given parameters by “decorative means”. In this, the architects partly returned to the principle of typological differentiation of solutions for different sections, depending on their role in the overall structure of the district; but they developed the idea in more detail.

Sometimes, the accents had to be camouflaged, and sometimes they needed to be enhanced. For example, the facades that overlook quiet and peaceful yards, received enhanced plastique thanks to the increased number of balconies (relocating the pylons so as to diversify the window and balcony patterns was all that the architects could change at this stage. The first floors of the outer facades were united with decorative brickwork into a plinth to emphasize the main axes and functional zones: the locations of the retail, central square and boulevards.

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    Laikovo 1. Visualization of Site 59
    Copyright: © Genpro
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    Laikovo 1 housing complex
    Copyright: © Genpro


According to Evgeny Zelenov, the main architect of the project, by changing the tone of decoration and the richness of architectural techniques, the architects wanted to form an intuitive navigation, leading people to the hallway entrances, indicating the positions of recreational areas, commercial areas, and so on.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

We emphasized the corners of our buildings with color or décor, accentuating the movement of a person toward the boulevard. In the same architectural way, we brought back the scale of the environment – by combining several floors and adding decor along the stylobate. We were not afraid of working with brick; we used a lot of techniques and types of masonry. At our entrances, for example, we use glazed bricks turned ninety degrees, and the central square is shaped by the light facades as a light – white – space that “collects” the entire neighborhood around it.


In the absence of any context, aside from the natural one, the architects built the design code on the basis of natural colors, inspired by the plumage of birds found in the Moscow region. This image generated a few basic techniques, which include a focus on pastel tones of the facade cladding, pronounced horizontal character in the facade fracturing, active use of color for articulating the plastique, and the abundance of decorative techniques when working with bricks.

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    The facade concept “Birds of the Moscow Region”
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


The Main Material

Why do architects love brick? First and foremost, for its vast decorative possibilities to take a project to a new level. Being constrained in the field of shaping, Genpro used all the possibilities of this alternative way for the sake of getting the desired level of architecture. Many shades, formats and types of brickwork are used here, as well as ornamental inserts, niches, changing patterns, in particular on the corner sections. For example, the authors actively use inserts with half-brick relief masonry, emphasizing the size of the windows, decorative chamfered belts with vertical masonry, gradient and shaped masonry.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. Visualization of Site 58
    Copyright: © Genpro


Due to the fact that some of the sections are rather lengthy, the architects had a task of fracturing the volumes by plastique means. To combat the monotony issue, the architects single out a few modular blocks of varying width with decorative patterns of their own. Such a block can, in particular, be solved by accentuating a group of windows or by using within a single facade block its own color palette.

Special attention was given to the bottom floors, situated on the level of “tactile” perception of architecture. In this instance, the role of plastique accents is played by the entrance groups themselves, designed as recessed balconies.

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    Laikovo 1 housing complex
    Copyright: © Genpro
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    Laikovo 1. The entrance group of Site 59
    Copyright: © Genpro


Together with the pairing of sections having different numbers of floors, as well as the compositional solutions of the buildings themselves, where turnaround sections are also present, the overall look of the neighborhood is quite picturesque and diverse. It “European” character is not only due to its mid-rise height, but also due to the abundance of fine details: the facade-decorating techniques are so numerous that this area is subliminally perceived as a group of custom-designed buildings, drawn up within a framework of some unified design code. Hence the impression that this architecture was “tailored to order”, and that it is different from its rank-and-file analogues.

Евгений Зеленов, главный архитектор проекта

Evgeny Zelenov, Chief Architect of the Project

This project is a story of how to make something interesting under very tough conditions. We managed to get a very high quality and elaborated facade drawing, which defined the image of the entire district. Our task was to create a quality environmental development in an international style, the kind of look you see on the outskirts of some European city.
I must say that working with decorative bricks is not very typical for comfort-class housing outside Moscow, but the approach was so convincing that the developer agreed to increase the budget for the facades, knowing that in the end it raises the class of the housing, which is something that we ultimately achieved.
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    Laikovo 1. Plan of the standard floor of Site 58
    Copyright: © Genpro
  • zooming
    Laikovo 1. Plan of the standard floor of Site 59
    Copyright: © Genpro


16 May 2023

Headlines now
Daring Brilliance
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A Twist of the Core
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The Sculpting of Spring Forest Matter
We’ve been observing this building for a couple of years now: seemingly simple, perhaps even unassuming, it fits in remarkably well with the micro-district context shaped by the Moscow MCD road junctions. This building sticks in the memory of everyone who drives along the highway, even occasionally. In our opinion, Sergey Nikeshkin, by blending popular architectural techniques and approaches of the 2010s, managed to turn a seemingly simple structure into a statement “on the theme of a house as such”. Let’s figure out how this happened.
Water and Wind Whet the Stone
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Elevation 5642
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The IT Town
Taking the example of the first completed phase of the “U” district, we examine how the new neighborhood in Innopolis will be organized. T+T Architects and HADAA formed a well-balanced and ingenious master plan with different types of housing, a green artery, a system of squares, and a park in the town’s central part.
The Heart Lies Within
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Magnetic Forces
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Orion’s Belt
The Stone Khodynka 2 office complex, designed by Kleinewelt Architekten for the company Stone, is built with an ergonomic layout following “healthy building” principles: natural light, ventilation, and all the necessary features for an efficient office environment. On the outside, it resembles – like many contemporary buildings – an iPhone: sleek, glowing, glass-and-metal, edges elegantly rounded. Yet, it responds sensitively to the Khodynka context, where the main theme is the contrast between vertical and horizontal lines. The key intrigue lies in the design of the “stylobate” as a suspended passage, leaving the space beneath it open for free pedestrian movement.
Grigory Revzin: “It Was a Bold Statement Made on the Sly. Something Won”
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Exposed Concrete
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One Step Closer To the Dream
The challenges of getting all the mandatory approvals, an insufficient budget, and construction site difficulties did not prevent ASADOV Bureau from achieving its main goal in the realization of the school project in the town of Troitsk – taking another step away from outdated notions of educational spaces toward creating a fundamentally new academic environment.
Chalet on the Rock
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Sergey Skuratov: “By and large, the project has been realized in line with the original ideas”
In this issue, we talk to the chief architect of Garden Quarters, looking back at the history and key moments of a project that took 18 years to develop and has now finally been completed. What interests us most are the transformations that the project underwent during construction, and the way the “necessary void” of public space was formed, which turned this remarkable complex into a fragment of a whole new type of urban fabric – not just at the horizontal “street” level but in its vertical structure as well.
A Unique Representative
The recently concluded year 2024 can be considered the year of completion for the “Garden Quarters” residential complex in Moscow’s Khamovniki. This project is well-known and, in many ways, iconic. Rarely does one manage to preserve such a number of original ideas, achieving in the end a kind of urban planning Gesamtkunstwerk. Here is a subjective view from an architecture journalist, with an interview with Sergey Skuratov soon to follow.
Field of Life
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A Paper Clip above the River
In this article, we talk with Vitaly Lutz from the Genplan Institute of Moscow about the design and unique features of the pedestrian bridge that now links the two banks of the Yauza River in the new cluster of Bauman Moscow State Technical University (MSTU). The bridge’s form and functionality – particularly the inclusion of an amphitheater suspended over the river – were conceived during the planning phase of the territory’s development. Typically, this approach is not standard practice, but the architects advocate for it, referring to this intermediate project phase as the “pre-AGR” stage (AGR stands for Architectural and Urban Planning Approval). Such a practice, they argue, helps define key parameters of future projects and bridge the gap between urban planning and architectural design.
Living in the Architecture of One’s Own Making
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A City Block Isoline
Another competition project for a residential complex on the banks of the Volga in Nizhny Novgorod has been prepared by Studio 44. A team of architects led by Ivan Kozhin concluded that using a regular block layout in such a location would be inappropriate and developed a “custom design” approach: a chain of parceled multi-section buildings stretching along the entire embankment. Let’s explore the features and advantages of this unconventional method.
Competition: The Price of Creativity?
Any day now, we’re expecting the results of a competition held by the “Samolet” development group for a plot in Kommunarka. In the meantime, we share the impressions of Editor-in-Chief Julia Tarabarina, who managed to conduct a public talk. Though technically focused on the interaction between developers and architects, the public talk turned into a discussion about the pros and cons of architectural competitions.
Terraced Design
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A Kremlin’s Core and Meteorite Fragments
We continue our coverage of the competition projects for the residential district that the development company GloraX plans to build along the embankment of the Rowing Channel in Nizhny Novgorod. ASADOV Architects approached the concept through a deep dive into local identity, using storytelling to pinpoint a central idea for the design: the master plan and composition are imagined as if a meteorite had struck a “proto-Kremlin”. Sounds weird? Find more details below!
The Volga Regatta
GloraX plans to develop a residential complex spanning 14 hectares along the Volga River in Nizhny Novgorod. The winning design in a closed-door competition, created by GORA Architects, features housing typologies ranging from townhouses to terraced high-rise slabs, a balance of functions, diverse ways of engaging with the water, and even a dedicated island (no less!) for the city residents.
Life Plans
The master plan for the residential district “Prityazheniye” (“Gravity”) in Naberezhnye Chelny was developed by the architectural company A.Len, taking into account the specific urban planning context and partially implemented solutions of the first phase. However, the master plan prioritized its own values: a green framework, a system of focal points, a hierarchy of spaces, and pedestrian priority. After this, the question of what residents will do in their neighborhood simply doesn’t arise.
A New Track
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Four Different Surveys
The “Explore the City” competition, organized this year by the Genplan Institute of Moscow, stands out as a pretty unconventional one for the architectural field but aligns perfectly well with the character of urban planning work. The winning project analyzed contemporary residential complexes, combining urban planning insights with a realtor’s perspective to propose a hybrid approach. Other entries explored public centers, motivations for car ownership, and housing vacancy rates. A fifth participant withdrew. Here’s a closer look at the four completed works.
Scheduled Evolution
ASADOV Architects unveiled the EvyCenter pavilion, a microcultural hub for fostering personal growth, organizing workshops, and doing gymnastics. Additionally, this pavilion serves as a prototype for a scalable country house, drawing inspiration from the “Loskutok” project, and constructed from CLT panels in a factory. This marks the beginning of a developer project initiated by the architectural firm (sic!), which is seeking partners to expand both small Evy settlements and even larger Evy cities, which are, according to Andrey Asadov, aimed at fostering the “evolutionary” development of the people who will inhabit them.
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.