ATOM group is a new interdisciplinary team of architects founded by Rustam Kerimov, Yury and Mark Safronov and Natalia Zaichenko on the basis of A-GA, AM PROEKTUS Architectural Office, and NZgroup. In this issue, we are trying to find out what the new group is all about – as is already known, its plans are quite ambitious: participating in contests, developing new types of façade materials, educational projects, urban planning, and expo design. All of these are united by the principle of “turnkey” solutions for project development.
Interviewed by: Julia Tarabarina Translated by: Anton Mizonov
01 October 2018
Recently, a strong team of designers from Studio N22 of AO “Mosproject”, headed by Mikhail Alekseev, went over to AM PROEKTUS Architectural Office. Practically at the same time – this summer – Rustam Kerimov of A-GA architectural firm, together with his old friend Mark Safronov from PROEKTUS, organized an architectural company called “ATOM”. AM PROEKTUS will take on large-scale projects (implementation and working documents stages), while its affiliate ATOM will generate ideas and concepts, as well as take on competitions, exhibitions, trade shows, and many other things, representing the creative part of the team. As a result, the architects are getting a full-cycle company that is capable of keeping the projects from ideas to their implementation, without losing, as the architects hope, what value the project has in it along the way. Below we are going to try to make sense of it all, and find out more what the context of such transformation.
Yury Safronov worked in Studio N22 of AO “Mosproject”, more known as the “Meerson Studio”, until 2000, after which he left it to found his own firm AM PROEKTUS, but he was still able to keep friendly ties with Andrey Meerson, who continued to work in the studio until 2006. Yury also worked for ABD architects headed by Boris Levyant; later on, he worked on many projects together with Pavel Andreev. Currently, Yury heads AM PROEKTUS and teaches at the Moscow Institute of Architecture.
The son of Yury Safronov, Mark went to EDAS school founded by Vladislav Kirpichev. In his graduation thesis, Mark researched the methods of transforming the “intuitive” parametric field into form, including the methods of applying specialized medical software.
Mark is also interested in urban planning, new technologies, nonlinear and parametric design, and software development. He regularly visits hack days of computer programmers (also known as “hackathones”), considering their format to be equally applicable and productive for architectural discussion. Mark works in AM PROEKTUS, where he introduced the ideas of collaborating with LAP Landscape & Urban design headed by Sander Lap, did a number of competition projects and came forward with a number of educational initiatives.
Rustam us known for his participation in “Arkhstoyanie” festival. He is the founder of the architectural firm A-GA, whose portfolio includes projects ranging from individual art objects to large-scale housing complexes and public buildings. He and his team also worked for Studio 22 of “Mosproject” on competition projects, complementing its predominantly classical architecture with modernist proposals. The project of the building of Krasnodar Nongovernmental Expertise got shortlisted for the “Primety Gorodov” (“Signs of the Cities”) prize.
Rustam and Mark went to the university together. Both warm up to the subject of their internship in Japan, where the work of the interns was supervised from the side of the Moscow Institute of Architecture by Vasily Aurov, and from the Japanese side – by the pupil of Eisenmann, deconstructionist Hiromi Fujii. In the early 2000’s, Mark and Rustam worked together for a while on a number of projects, including the projects of reorganizing the restaurant chain of the Gorky Park.
ATOM is not an acronym but rather a sign that is meant to accentuate the wide range of tasks spinning around one single common center, i.e. the project: “We see ATOM as a group of interdisciplinary experts, which will not limit itself to designing buildings alone and taking part in architectural competitions; the range of its activities will be significantly wider – landscaping, expo design, and museum projects. ATOM’s circle of interests will also include educational cases connected to urban development. We are also interested in developing new façade construction and decoration materials. We are planning to go global; in fact, we are already working with numerous colleagues from abroad” – the architects say.
Currently, Atom is planning to take part in twelve contests a year. The idea was sparked by Junya Ishigami, who takes part in twenty competitions a year with a high victory ratio – Mark Safronov worked a lot with Ishigami when both worked on adapting his project for reconstructing the Polytechnic Museum; at the time, AM PROEKTUS was a subcontractor designer of “Mosproject-2” headed by Pavel Andreev.
The company does have experience in taking part in competitions, including large ones – the 2012 competition for renovating the territory of “Dorkhimzavod” on the Berezhkovskaya Embankment and the 2015 contest for the Rosatom pavilion. In collaboration with LAP Landscape & Urban design, they took part in the competition for the reconstruction of the Danilovsky Market where they came forward with a proposition to clear it from whatever later layers were there, organize inside an exciting spiral-like space, and accentuate the dolls created by Nodar Kancheli by mounting light boxes on the walls. In the same collaboration (also in 2015), they took part in the competition for organizing the territory of the “Crystal” factory, where their project, the chief part of which was the Forum – an open, yet awning-protected square – got the third prize.
In 2013-2014, the concept of renovating the “Serp i Molot” (“Sickle and Hammer”) factory, developed by AM PROEKTUS in a consortium with MVRDV and LAP Landscape & Urban design, got the first place in the contest for the redevelopment of the factory building, according to the opinion of the judging panel. The experts’ attention was attracted by the architects’ tactful treatment of the industrial buildings and the “genius loci”: “We saw our task in demonstrating that an industrial park is not some “omission” in the city fabric but a territory in its own right, with a structure, a character, ways and even monuments of its own. Any such place will offer something that you will find worth saving; we also saved some of the structures. As for the parceling of the newly-built urban blocks, we also inscribed them into the blueprints of the former factory buildings. In addition, the project was good from the economic standpoint; we arranged it all in such a way that our client did not ultimately have to build everything at the same time but could work with individual buildings as he progressed along”. Still, the client picked a different project for implementation, and since then nobody spoke about saving the charm of industrial parks.
One of the contest proposals submitted for “Mosproject-1” for the 2015 competition for the building of the Parliamentary Center in the Mnevnikovskaya Poima was designed by A-GA in collaboration with Stepan Lipgart: an imposing edifice with large inside yards in the spirit of the giant power plants of the early Soviet days. The project had two versions of image design solutions based on one planning structure: one in the vein of architecture of the 1930’s that Stepan likes so much, and the other, proposed by us – totally modernist. A year ago, A-GA took part in the contest for the second stage of construction of “Zolotoy Ostrov – 2”, competing with such companies as SPEECH, Sergey Skuratov architects, and Tsimailo, Lyashenko, and Partners.
Urban planning and design
Most of the projects covered above are essentially urbanist ones: the road winding through the Danilovsky Market, the Crystal Forum, and the conservation of the industrial aura of “Serp i Molot”. Yet another contest project, also designed in collaboration with LAP, is an urban block in the city of Belgorod, where the main theme was “further development” and making the existing construction denser, as well as separating the private and public spaces. In the center of the urban block, there is a large green square with geo-plastics.
Today, after ATOM group has been formed, the architects are working on the project of developing the territory of seaside hotels in Anapa. The principles, with which ATOM approaches its urban planning tasks, are equally applicable here: the feeling of safety and cohesiveness of all the parts must be inherent not only to the closed space of the building but to the open city space as well. As for the fact that the urban environment becomes denser, the architects consider it to be a positive trend – they are sure that high-technology production facilities, instead of being ousted, must be integrated into the urban environment.
New façade materials
One of the interests of Rustam Kerimov is bringing together architectural design and the technological creative activities dedicated to inventing new materials and breathing a new life into old ones. “The economic situation in Russia pushes us to come up with solutions of our own instead of buying the western materials, which are good but prohibitively expensive, these new solutions being innovative and technology-friendly. Our principles are: provocative, innovative, beautiful”.
For example, for the office of “Krasnodar Expertise” A-GA developed a special kind of cassettes: they bent pieces of steel, perforated them, and backlit them from the inside. The same company that actually manufactured these cassettes had them officially certified along with the façade coating system – and the architects got a product that had a certain value and could be used on other buildings. Incidentally, the script for the perforation pattern was written by Maxim Malein.
Currently, the architects continue working for Krasnodar, designing there the façades of an office building and using on it lamellae with parametric properties, which will change the picture on the building depending on the angle of vision.
“In the city of Yaroslavl, we are building a housing complex next to the Yakovlevsky Forest – Rustam Kerimov shares – for this project, we came up with profiled sheets and panels that are used in combination with Klinker brick. This brought out the best in both materials, while using the metallic cassettes on 50% of the surfaces made the economics of the building really efficient”.
What is being built now
The housing project near the Yakovlevsky Forest is being cast in concrete. In Voronezh, a building is almost complete on the Grodnenskaya Street, currently it is one of the tallest buildings in the city, 28 floors. Also, a house is being built on the Dmitrovskoe Highway.
In collaboration with Pavel Andreev, PROEKTUS is building the housing complex “Dostoyanie” for GALS developers; currently, the company Donstroy is starting to actively develop the district of Ramenki, the town planning concept of which belongs to the British LDA, while PROEKTUS does the in-service control of the project.
Naming as the constituent part of a project design is also included in the circle of themes that ATOM is going to explore. In this area, ATOM will make use of the design studio Pixies – it is also developing the new updated version of AM PROEKTUS website.
The productive hobby of Rustam Kerimov, supported by Mark and Yury Safronovs: “working with smaller forms is a must – it helps you to keep up your professional level and your sense of responsibility”. The “smaller forms” are understood in a broad context and range from interior design of private residences to art objects displayed at festivals.
The growing house: a low-rise wooden house executed in the paradigm of open development. Initially, the summer kitchen was added to the old timber framework of a bath made of century-old cedar; then the architects gradually added guest rooms, and a yoga room, connecting all of the rooms with an overpass, the timber bath ultimately finding itself inside of the house.
Recently, a villa near the city of Kazan was finished – a wooden modernist parallelepiped; two more villas are in construction in Sochi.
A “stack of firewood” house: a temporary home for the villa construction workers on the site, a miniature house, the façade of which is designed as a stack of firewood. The firewood comes and goes, the house constantly changes, it “breathes”. The main villa never was actually built but the “stack of firewood” got its share of fame being awarded the prize at ArchiWOOD exhibition.
“The wagon”: “a house on wheels for the troupe of actors directed by Yuri Muravitsky, who made a presentation at “Arkhstoyanie”. This was a total theater, and they were the exhibits because they lived behind the glass, one wall being actually glass, while the house itself was a theater stage. It was even more interesting than the theater performance itself. The whole thing was built on the basis of a small bus PAZ 32053. The bus had to be reinforced, a steel framework was made, and then only lightweight materials were used in order to make sure that the suspension does not go underground. It ultimately was a success – meaning, you can ride it and live in the Wagon like you would in a hotel. When Polissky’s “Gothic” was being burned down, it was a true art cinema shot – a deejay sat in it, playing records”.
Mark Safronov educational project that is due to be launched next year will be done in collaboration with Svetlana Serebryakova: “She already did some projects for the city of Perm and All-Russia exhibition center, she also is one of the cofounders of the Urban Forum, and she has a tremendous experience in the field of town planning. The course is designed for industry specialists of the “head of the studio” level; it consists of five-six modules three days each, with full immersion – a boot camp format similar to hackathone. The goal is to widen the range of competences of the students so that the architect could also function as a competent client for land survey services. Today it is often the case that the land site is simply “dumped” on an architect with already given parameters, functions and square meters – and what we want to do is help the architects take a more active part in the process while still in the stage of forming the idea”.
Recently, an interior design project was finished for the children’s technology park “Naukograd” on the Profsoyuznaya Street, which was designed by Rustam Kerimov in collaboration with the graphic designer Anna Zernova, the artist Lilia Bores, and Svetlana Zabelina: “in this place, they teach high school and college students modern technologies; there are classes of robotic science, architecture, graphic design, and 3D modeling. The place has 3D printers in it, there are lecture spaces, a cinema lecture hall, a technology museum, and a coworking spaces”.
Rustam and Mark were also invited to work in Naukograd; there are also plans for creating a string of seminars called “City of the Future” – which must lead to creating a prototype for the “house of the future”, which will be installed on the territory of the technology park.
The colleague of Rustam and Mark, Natalia Zaichenko, who took part in the earlier projects of A-GA – specifically, she contributed to designing an economy-class, yet still upbeat, house called “Patriot” with triangular balconies on brick walls, and to the project of reconstructing the “Ostankino” TV center, which was realized as painting it the colors of the color bar test pattern – now, since 2013, has been actively exploring the field of expo design.
“I always wanted to do something that would require my interdisciplinary skills, something exciting – especially after five years of working with project documents. In 2014 I graduated from “Strelka” institute, which ended in a performance and my personal exhibition – this was the first exposition that I designed myself. I really enjoy creating conceptual and elegant background for various kinds of content of different scales because the modern human being needs a comfortable atmosphere that enhances the quality of one’s perception of visual information. This is something that I call “expo urbanism”.
Natalia has already designed five exhibitions of contemporary art “Cosmoscow” (Moscow, Gostiny Dvor), the Qatar grand reception in Moscow Manezh, and a few conventions of the Forum of Strategic Initiatives. Natalia also works in a more “intimate” format – for example, with the design of the exposition of the Museum of Russian Impressionism and the Polytechnic Museum. She also has plans for developing her own modular system for building exhibition booths. Natalia Zaichenko will head the expo division of ATOM.
“Provocative, Innovative, Beautiful”
When asked about their creative principles, Mark Safronov and Rustam Kerimov give the answer that you have already seen above – no further comment is necessary.
Stepan Liphart introduces “schematic Art Deco” on the outskirts of Kazan – his houses are executed in green color, with a glassy “iced” finish on the facades. The main merits of the project lie in his meticulous arrangement of viewing angles – the architect is striving to create in a challenging environment the embryo of a city not only in terms of pedestrian accessibility but also in a sculptural sense. He works with silhouettes, proposing intriguing triangular terraces. The entire project is structured like a crystal, following two grids, orthogonal and diagonal. In this article, we are examining what worked, and what eventually didn’t.
Who is Alexey Shchusev? In the last couple of weeks, since the architect’s 150th birthday, different individuals have answered this question differently. The most detailed, illustrated, and elegantly presented response is an exhibition held in two buildings of the Museum of Architecture on Vozdvizhenka. Four curators, a year and a half of work performed by the entire museum, and exhibition design by Sergey Tchoban and Alexandra Sheiner – in this article, we take you on a tour of the exhibition and show what’s what in it.
A five-story housing complex designed by Stepan Liphart in Kazan, responds to the stylistically diverse context with its form, both integral and agile, and as for the vicinity of the “Ekiyat” movie theater, the complex responds to it with a semblance of theater curtain folds, and active plastique of its balconies, that bear some resemblance to theater boxes. Even if excessively pompous a little bit, the complex does look fresh and modern. One will have a hard time finding Art Deco elements in it, even though the spirit of the 1930s, run through the filter of neo-modernism, is still clearly felt, just as a twist of the Occident.
The restoration of the Salt Warehouse for the Zvenigorod Museum, on the one hand, was quite accurately implemented according to the design of the People’s Architect, and, on the other hand, it was not without some extra research and adjustments, which, in this case, was quite beneficial for the project. The architects discovered the original paint color, details of the facades, and studied the history of rebuilds of this building. As a result, the imposing character of the empire building, the oldest one in the city, and the differences of later additions were accurately revealed. Most importantly, however, the city got a new cultural and public space, which is already “working” in full swing.
From Moscow to Khabarovsk
This year, the works submitted by the students of the Genplan Institute of Moscow included a proposal for revitalizing Moscow’s “Pravda” complex with its structures designed by Ilia Golosov, landscaping an East Siberian town, located a 12-hour drive away from the nearest big city, and three versions of turning a derelict “pioneer camp” into an educational hub, similar to “Sirius”. Two sites out of three have an interested client, so chances are that the students’ works will be ultimately implemented.
Harmonization of Intentions
We met and talked with the chief architect of Genplan Institute of Moscow Grigory Mustafin and the chief architect of Yuzhno-Sakhalinsk Maxim Efanov – about how the master plan of the city is formed. The key to success: gathering data, digital simulation, working with the city people, thinking infrastructure, and presentation.
Cité for Naro-Fominsk
The new neighborhood on an island in the center of Naro-Fominsk continues the ideas of developing the territory of the silk-weaving factory, around which the city actually formed. The authors skillfully mix different formats of mid-rise development and make the most of the island location, offering a variety of formats of interaction with water, available to all citizens. No wonder that the project is considered exemplary and worthy of duplication in the region. It is also an example of rare synergy between the client and the architects.
A Tower and a Manor House
The concept of a high-density residential district replacing a set of outdated privately owned houses in Yekaterinburg preserves the street grid and, in some cases, even the scale of construction. OSA Architects combine towers with townhouses and other types of housing, orienting the silhouette composition towards a pedestrian boulevard. Through non-linear routes and spatial diversity, the residents will see their neighborhood in a new way every day.
The Warm Stone
The housing complex in Zelenogorsk is interpreted by Mayak architects as a scatter of stones. The unconventional outline of houses with a pentagon plan not only helped to form the image part of the project, but also facilitated the architects’ work with the density of construction and insolation of the apartments.
For All Times
The modular technology combined with the building material of glued wood allows the architectural company Rhizome to create quick-mount hotels (no less!) that are highly rated by the architectural community: last week, the new hotel “Vremena Goda. Igora” scored three awards. Below, we are examining the project in detail.
The Other Way Around
Few awards instead of many, the award ceremony conducted on the first day instead of last, projections instead of sketch boards, trees inside and art objects outside – the renewal of the Architecton festival seemingly took the sure-fire path of turning all the professional traditions upside down – or at least those that happened to be within the scope of the organizers’ attention. There’s certainly a lot to pick on, but the exhibition does feel fresh and improvisational. It looks that pretty soon these guys will set trends for Moscow as well. We shared with you about some elements of the festival in our Telegram channel, and now we are examining the whole thing.
ArchiWOOD-14: Building Bridges
This season, the festival’s jury decided not to award a grand prize: judging by the fact that the shortlist included several projects that had not reached the award in previous years, and the “best house” was pronounced to be an undoubtedly beautiful but mass-produced model, the “harvest” of wooden buildings in 2023 was not too abundant. However, there were many unusual typologies among the finalists, and restoration and revitalization projects received their share of recognition. Let’s take a look at all the finalists.
The Chinese Symphony
The construction of the Chinese center “Huaming Park” has been a long story that came to fruition relatively recently. The building is adjacent to a traditional Chinese garden, but it is very modern, laconic and technological, and the simple-in-form, yet spectacular, white lamellae promise to someday be incorporated as a media facade. This complex is also truly multifunctional: it contains different types of living spaces, offices, a large fitness center, conference halls and restaurants – all wrapped in one volume. You can comfortably hold international forums in it, having everything you may possibly need at your fingertips, and going outside only to take a walk. In this article, we are examining this complex in detail.
Ensemble of Individualities
Construction of the first phase of the INDY Towers multifunctional complex on Kuusinen Street, designed by Ostozhenka, has started. The project opens new angles of similarity between the column and the skyscraper, and we examine the nuances and parallels.
Black and Red
Kazakov Grand Loft received its name for a reason: responding to the client’s brief and proceeding from the historical industrial architecture of its immediate surroundings, Valery Kanyashin and Ostozhenka architects proposed a new version of a modern house designed in the fashionable “loft” style. What makes this building different is the fact that the bricks here are dark gray, and the facades of the romantic “fortress” towers blossom with magnificent glazing of the windows in the upper part. The main highlight of the complex, however, is the multiple open air terraces situated on different levels.
Mezonproject has won the national architectural and town planning competition for designing a hotel and a water recreation center in the city of Irkutsk. The architects chose hummocks of Baikal ice as a visual image.
The Mastery of Counterpoint
In the sculpture of Classical Greece, counterpoint was first invented: the ability to position the human body as if it were about to take a step, imbuing it with a hint of the energy of future movement, and with hidden dynamics. For architecture, especially in the 20th century and now, this is also one of the main techniques, and the ATRIUM architects implement it diligently, consistently – and always slightly differently. The new residential complex “Richard” is a good example of such exploration, based on the understanding of contrasts in the urban environment, which was fused into the semblance of a living being.
The project of the museum of Aleksey Gastev, the ideologist of scientific organization of work, located in his hometown of Suzdal, is inscribed in multiple contexts: the contest of a small town, the context of avant-garde design, the context of “lean production”, and the context of the creative quest of Nikolai Lyzlov’s minimalist architecture – and it seems to us that this project even reveals a distant memory of the fact that Aleksey Gastev learned his craft in France.
In memory of Jean-Louis Cohen
Marina Khrustaleva – about Jean-Louis Cohen (20.07.1949-7.08.2023), French architect and architectural historian that specialized in modern architecture and city planning.
On the Hills
In the project by Studio 44, the “distributed” IT campus of Nizhny Novgorod is based on well-balanced contracts. Sometimes it is hovering, sometimes undulating, sometimes towering over a rock. For every task, the architects found appropriate form and logic: the hotels are based on a square module, the academic buildings are based on a “flying” one, and so on. Modernist prototypes, specifically, Convent Sainte-Marie de La Tourette, stand next to references to the antique Forum and the tower of a medieval university – as well as next to contextual allusions that help inscribe the buildings of the future campus into the landscape of the city hills with their dominants, high slopes, breathtaking river views, the historical city center, and the Nizhny Novgorod University.
The Magic Carpet
The anniversary exhibition of Totan Kuzembaev’s drawings named “Event Horizons” shows both very old drawings made by the architect in the formative 1980’s, and now extracted from the Museum of Architecture, as well as quite a few pictures from the “Weightlessness” series that Totan Kuzembaev drew specifically for this exhibition in 2023. It seemed to us that the architect represented reality from the point of view of someone levitating in space, and sometimes even upside down, like a magic carpet with multiple layers.
A Copper Step
Block 5, designed by ASADOV architects as part of the “Ostrov” (“Island”) housing complex, is at the same time grand-scale, conspicuous thanks to its central location – and contextual. It does not “outshout” the solutions used in the neighboring buildings, but rather gives a very balanced implementation of the design code: combining brick and metal in light and dark shades and large copper surfaces, orthogonal geometry on the outside and flexible lines in the courtyard.
The Light for the Island
For the first time around, we are examining a lighting project designed for a housing complex; but then again, the authors of the nighttime lighting of the Ostrov housing complex, UNK lighting, proudly admit that this project is not just the largest in their portfolio, but also the largest in this country. They describe their approach as a European one, its chief principles being smoothness of transitions, comfort to the eye, and the concentration of most of the light at the “bottom” level – meaning, it “works” first of all for pedestrians.
Spots of Light
A new housing complex in Tyumen designed by Aukett Swanke is a very eye-pleasing example of mid-rise construction: using simple means of architectural expression, such as stucco, pitched roofs, and height changes, the architects achieve a “human-friendly” environment, which becomes a significant addition to the nearby park and forest.
Ledges and Swirls
The housing complex “Novaya Zarya” (“New Dawn”) designed by ASADOV Architects will become one of the examples of integrated land development in Vladivostok. The residential area will be characterized by various typologies of its housing sections, and a multitude of functions – in addition to the social infrastructure, the complex will include pedestrian promenades, shopping malls, office buildings, and recreational facilities. The complex is “inscribed” in a relief with a whopping 40-meter height difference, and overlooks the Amur Bay.
Agglomeration on an Island
Recently, an approval came for the master plan of the Yuzhno-Sakhalinsk agglomeration, which was developed by a consortium headed by the Genplan Institute of Moscow. The document provides for the creation of 12 clusters, the totality of which will give the region a qualitative leap in development and make the island more self-sufficient, more accessible, and less dependent on the mainland. We are inviting you to examine the details.
Ivan Grekov: “A client that wants to make a building that is “about architecture” is...
In this article, we are talking to Ivan Grekov, the leader of the architectural company KAMEN (translates as “stone”), the author of many high-profile projects that have been built in Moscow in the recent years, about the history of his company, about different approaches to form making, about different meanings of volume and facade, and about “layers” in working with the environment – at the example of two projects by Osnova Group. These are the MIRAPOLIS complex on the Mira Avenue in Rostokino, whose construction began at the end of last year, and the multifunctional complex in the 2nd Silikatny Proezd on the Zvenigorodsky Highway; recently, it received all the required approvals.
Grasping and Formulating
The special project “Tezisy” (“Abstracts”), showcased at Arch Moscow exhibition in Moscow’s Gostiny Dvor, brought together eight young “rock stars of architecture”, the headliner being Vladislav Kirpichev, founder of the EDAS school. In this article, we share our impressions of the installations and the perspectives of the new generation of architects.
The White Tulip
Currently, there are two relevant projects for the Great Cathedral Mosque in Kazan, which was transferred to a land site in Admiralteiskaya Sloboda in February. One of them, designed by TsLP, was recently showcased at Arch Moscow. In this article, we are covering another project, which was proposed during the same period for the same land site. Its author is Aleksey Ginzburg, the winner of the 2022 competition, but now the project is completely different. Today, it is a sculptural “flower” dome symbolizing a white tulip.
The architectural company ATRIUM opened a gallery of its own in a metaverse. Inside, one can examine the company’s approach and main achievements, as well as get some emotional experience. The gallery is already hosting cyberspace business meetings and corporate events.