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​Arseniy Leonovich: “A coworking space is a universal cluster for the growth of business and exchange of ideas”.

The head of the architectural firm PANACOM shares about the Moscow area coworking spaces “Start” that were designed and built by his company over the last year and a half, as well as about how the world is changing, what spa-working is all about, and what the future of the development of business spaces looks like.

12 March 2018
Interview
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– The topic of coworking spaces is extremely relevant and interesting. How did it start for you?

– The first coworking spaces opened at ArtPlay about five years ago; there was also a coworking space in the format of a library combined with a meeting room, with literature addressed to architects and designers, with coffee points and a Wi-Fi hotspot. But these places weren’t much of a success – probably because they did not meet the needs of those whom they were originally designed for, they were not specifically targeted. At the same time, however, in the western countries coworking spaces were created as a place where a person could at once develop his startup project and enjoy the “club” atmosphere which is attractive to people who have similar goals. You discuss Ideas over a cup of coffee, you hear alternative opinions, and this brings about some sort of synergy: I do, I work, we work. All is based on the idea that like-minded people get together at one place.

At the same time, Internet technologies were developing, startup as a business model grew ever more popular, and coworking spaces began to draw crowds of young people who needed a super-fast internet connection and 10 square meters to start up their own business. The market formed the demand for that.

Coworking spaces START. Balashikha © PANACOM


Coworking spaces START. Balashikha © PANACOM


Coworking spaces START © PANACOM


– When and how did designing coworking spaces become a professional task for PANACOM?

– For PANACOM, the topic of coworking spaces came up in 2016 when I met the leaders of RE Group. There was a competition for the coworking spaces named “Start”, which were to be built in the Moscow area. PANACOM was ultimately chosen because we already had experience in designing interiors of various formats; we are not just architects but we are also graphic designers, industrial designers, and we were very quick to come up with the concept for the competition. Within four months we developed a cost-efficient solution for 5000 square meters at ten locations. Our client had quite ambitious plans for developing his chain in the Moscow area cities, and then going national with a franchise. They had a support from the Ministry of Innovation and Development, from the local communities, and the suitable venues were also quick to appear. The first five coworking spaces “Start” opened in 2016, as eary as in 2017 they opened the four coworking spaces designed by PANACOM, and in February and March six more new spaces will open. The coworking spaces got a name of “Start” because it is resonant with the term “startup”, like the beginning of the ascent, and its logo essentially looks like an arrow pointing upwards. In addition, the name is symbolic of achievements in business and sports. Oh, and by the way, each of the coworking spaces provides a place for active recreation, like fitness equipment, body builders, billiards, and air hockey. In the interior design, we used symbols connected with the business theme – bitcoins, rubles, dollars, fragments of graphs and analytic reports. What makes the coworking spaces “Start” different from their foreign and domestic analogues is the fact that they have a clear target audience: it is communities of people who want do develop and grow professionally.

Coworking spaces START © PANACOM


– What were the specifics and challenges of working on this project?

– We had a formidable task of coming up with one single solution which could be extrapolated to various locations. What the interiors of the coworking spaces have in common is the mobility and flexibility (from small offices to large open space zones), and the necessary full-in setup: an auditorium, a large kitchen with a coffee point, a print point, an idea pin board, and modular furniture.

We took only the best, casting away everything we didn’t need, in order to meet the budget constraints: the maxi investments were the walls and the infrastructure. We designed furniture that was made by the Russian company Z-Office.pro. This is a kind of furniture of the middle price segment, but the order itself turned out to be so big (1000 tables) that the client got it on very favorable terms. What we also did was develop the animated graphics and the navigation system with a recognizable style and language. This is what sets our solution apart from the ones that came before us in 2016.

Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


– What is the difference between a coworking space and a regular office, from the standpoint of the author that is designing it?

– The main difference lies in the fact that an office is designed in accordance with the needs of this or that specific company that is going to be quartered here. A coworking space is different – it is created for a conditional client who will be coming here at his desire, and our job is to make sure that he does develop such a desire.

Unlike the office situation where everyone is working more or less on one and the same task, a coworking space is a place where people with different ideas and projects meet. The proverbial cup of coffee is shared by the people who may be into developing space technology, writing stories for children, doing a biology research, and whatnot. This is a cluster, and it simply has to be versatile, accessible and simple to understand.

Then you have to balance out the proportions of the zones: less open space, more cubicles. This has to do with the fact that open spaces with hot desks are visited only occasionally, from time to time, and a coworking space is interested in business residents who prefer mini offices. Here, in addition to the square footage and the Internet, the users are getting other services, such as legal, accounting, and consulting. Our “Start” lecture halls are equipped with all the necessary presentation electronics and they house up to 70 people. These places are visited by “advanced” me municipality officials and businessmen who feel responsible for the development of their cities.

Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Lyubertsy © PANACOM


– Do our Russian coworking spaces look like their western counterparts or are there any differences, conditioned, for instance, by our specific environment?

– We did a research of foreign projects – all of them are sophisticated and very flashy in terms of interior design. Originally, our client would say to us: “I want exactly this kind of thing”, but all these variants were prohibitively expensive. We optimized the project by removing the niches and decorative backlights, leaving just the bare necessities. Some volumetric solutions turned into a 2D format becoming flat graphics and prints. Wherever the pictograms and symbols were applied, the walls were leveled out; otherwise, the surfaces were just filled with color. But then again, our clients did pay for the glass partitions for mini offices, and this is how our space got “aquariums” designed for the work of small resident teams.

Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


– What did the experience of working with such a typology give to you?

– Before we did “Start”, we designed about 3000 square meters for the so-called “Open Government of Moscow”. This is the place where the city people will be coming to see, at what stage of processing their applications are, whether or not the parking or waste disposal issues are solved, and so on. The project was developing on the coworking principle, and we fine-tuned a lot of technologies, aspects of interaction between the employees and the visitors, abs the organization of space in general. And, although this is not a coworking space from a purely functional standpoint, the similarities are apparent.

Design of things and architecture are changing, as well as the streets and overall look of the cities; particular importance is given to public spaces. Sometimes you cannot even tell where interior ends and outdoor area starts – we work everywhere where we can get a Wi-Fi connection. But such a diffusion of micro and macro scales must be reflected in the architectural environment.

This shift of interests of the development sector in the direction of mixed-use projects has to do with the dramatic change in the lifestyle: we no longer discriminate between work and private life, we value our time and we want to get services quickly and preferably within one space. Researching this problem in terms of town planning, I put forward the term “spa-working” – meaning, organizing a really comfortable and functional environment for productive and harmonious work. And the coworking spaces “Start” are beginning to implement these ideas.

Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM




Coworking spaces START in the cities of the Moscow area:

Serpukhov 460.6 sqm
Stupino – 453.5 sqm 
Mytishchi – 481.8 sqm 
Lubertsy – 395.8 sqm
Noginsk – 513.8 sqm
Shchelkovo – 934.4 sqm
Klin – 571.6 sqm
Balashikha – 433.4 sqm
Kolomna – 491.9 sqm
Pushkino – 556.7 sqm



12 March 2018

Headlines now
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.
The Chimney of Nikola-Lenivets
In this issue, we are examining the “Obelisk House” designed by KATARSIS and built for the Arkhstoyanie 2023 festival. However, it was only finished later on, and this is why we are examining it now. It seems to us that after the “Obelisk House” appeared in Nikola-Lenivets, a dialogue and a few inner connections appeared between the temporary structures built here. These houses no longer look like “accidental neighbors”, more of which below.
​Periscope by the Bay
The jury awarded the second place in the competition for a public and cultural center in Petropavlovsk-Kamchatsky to the companies GORA (“Mountain”) and M4. In the consortium’s proposal, the building resembles a sperm whale with a calf swimming next to it or a periscope, whose lenses capture the most spectacular views from the surrounding landscape.
From Arcs to Dolmens
While working on the competition project for Petropavlovsk-Kamchatsky, ASADOV Architects prioritized the value of the natural and urban environment, aiming to preserve the balance of the location while minimizing the resemblance of the volume that they designed to a “traditional building”. The task was challenging, and the architects created three versions, one of which having been developed after the competition, where their main proposal took third place. However, the point of interest here is not the competition result but the continuity of creative thinking.
Hide and Seek
The ID Moskovskiy house, designed by Stepan Liphart in St. Petersburg, in the courtyards near Moskovskiy Avenue beyond the Obvodny Canal and recently completed, is notable for several reasons. Firstly, it has been realized with considerable accuracy, which is particularly significant as this is the first building where the architect was responsible not only for the facades but also for the layouts, allowing for better integration between the two. On the other hand, this building is interesting as an example of the “germination” of new architecture in the city: it draws on the best examples from the neighborhood and becomes an improved and developed sum of ideas found by the architect in the surrounding context.
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.
Frozen Magma
A competition for the creation of a public and cultural center was held in Petropavlovsk-Kamchatsky. Three architectural companies made it to the final, and we consider it important to share about the work of each. Let’s start with the winner – the consortium led by Wowhaus.
Campus within a Day
In this article, we talk about what the participants of Genplan Institute of Moscow’s hackathon were doing at the MosComArchitecture booth at the “ArchMoscow” exhibition. We also discuss who won the prize and why, and what can be done with the territory of a small university on the outskirts of Moscow.