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Designing the house on the Serpukhovskoy Val street, quite small by the modern Moscow standards, Aleksey Ginzburg skillfully inscribed his creation into the perimeter of the Khavsko-Shabolovsky residential area, at the same time accentuating the difference between the new house and the surrounding Soviet buildings with a wave-like cut of the roof.

06 August 2019
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The small-sized land site for building a house on it appeared after the Soviet “automatic telephone station”, built in the 1950’s, was torn down – it stood in the same row with the houses forming the outside contour of the Khavsko-Shabolovsky residential area along the Serpukhovskoy Val Street. As is known, the houses in this residential area are turned at a 45-degree angle in respect to the grid of the streets, forming an original system of rectangular and triangular yards. However, the perimeter construction was never finished by the ASNOVA architects, and by the 1960’s new buildings appeared here, the regular brick eight-story houses with their sidewalls facing the streets, which, nevertheless, fell in line with the original town-planning idea. The automatic telephone station stood between them, which prompted to Aleksey Ginsburg the main compositional solution: to fit in with the existing rhythm and the cornice height of the neighbors, also facing the boulevard with a sidewall. However, due to the fact that, rhythm-wise, the automatic telephone station was still slightly at odds with the general construction line because of its smaller size than its neighbors’, and, since the designed house clearly belonged to quite a different epoch, the author, according to his own words, decided to make it “slightly different from the buildings that were already there, yet at the same time similar to them in a peculiar way”.

Plan. The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects
Plan. The housing complex “Shchastye na Serpukhovke”. View from the Serpukhovskoi Val Street
Copyright: © Ginzburg Architects


Location plan
Copyright: © Ginzburg Architects


In spite of the unconditional value of the Khavsko-Shabolovsky residential area, inspired by Nikolai Ladovsky’s ideas about the role of the space in architecture – it was these ideas that determined the arrangement of the buildings inside the city blocks – this territory does not have a protected status, and the local construction regulations are not really strict. Nevertheless, Aleksey Ginzburg proposed a very tactful and graceful contextual design solution, not trying to turn the new building into an architectural landmark and not violating the existing structure of this residential area, with space freely circulating between the houses. This way, the modernist construction, not a common sight for the historical part of Moscow, with a rhythmic arrangement of buildings standing with their sidewalls facing the streets (instead of a single façade front) was left unchanged.

Plan. The housing complex “Shchastye na Serpukhovke”. View of the yard facade with balconies
Copyright: © Ginzburg Architects


The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects


The slight increase in the building’s height into the depth of the land site is explained by the architect’s desire to make the silhouette more active. Aleksey Ginzburg refrained from using the common technique of making a terraced top of the building with ledges in favor of a wave-shaped roof, for which he had to struggle quite a bit getting all the necessary approvals. However, it was the curves of this specific type that seemed to the authors to be “the most laconic shape that could complete the volume of the building in order to make it as simple as the neighboring houses, yet still slightly different”. Generally, the volumetric solution of the house is more on the reserved side, and the house does not stand out either size-wise, or with its color, or with its shape.

The housing complex “Shchastye na Serpukhovke”. View from the Serpukhovskoi Val Street
Copyright: © Ginzburg Architects


Trying to accentuate the fact that the house grows gracefully from its context, the architects reasoned that brick would be the most logical choice as the building material. “We didn’t want to place some bright-colored landmark in such a neatly arrayed lineup, some explosion of color, and that’s why our house is maybe slightly warmer and brighter than the buildings that surround it, yet it grows from the set of colors that has been forming here for years” – Aleksey Ginzburg shares. The brick that the architect ultimately picked for the façade decoration is, of course, not the pale gray silicate type from the walls of Soviet construction but the expensive hand-molded Belgium-made kind. The hand-molded brick is slightly different in its tone, which creates an impression of a variegated and breathing surface, accentuating the tectonics of the wall, especially when it comes to details. “Since we are cladding the house with brick, we also show the tectonics, i.e. how the brick would have worked here if it had actually been a construction material – the architect explains – We, of course, do realize that the wall is layered, but we still want to make a reference to the typology of Moscow houses with their thick walls. We made diagonal window jambs that accentuate the massiveness, and we showed the work of the extra piers with two rows of brickwork underneath the windows”.

Thus, the massive and laconic volume hidden inside these thick walls turned out to be developed in minute detail: the wall surfaces are subjugated to a calm vertical rhythm of the façades pylons, while the brick “funnels”, in which the windows open up, give the walls a sculptural character, constantly reacting to the shifting of the sunlight; at dawns and sunsets, the combination of a delicate, yet ruffled, texture of the brick and the large laconic surfaced of the jambs look particularly great.

The housing complex “Shchastye na Serpukhovke”
Copyright: © Ginzburg Architects


Making the most of the analogy with the laconic form making of the constructivist residential area, Aleksey Ginzburg introduced a new element into the façade plastique – open balconies. And, what is peculiar is the fact that these were made as “fire escape balconies” with light transparent railing, which, according to the construction regulations cannot be either glazed or merged with the apartments. “The balconies are one of the key elements that make the identity of a residential house – the architect is saying – However, with many Moscow houses that are in construction, we do not have such an opportunity. The very principle of calculating the total floor space in combination with the requirements of commercial development bring virtually everything down to a laconic rectangular shape with the maximum output of useful floor space within the allowed volume. The very fact that we had a chance in this case to legally use the opportunity of making balconies is an extraordinary piece of luck – the massive house got a slight counterpoint, being at the same time guaranteed against having its balconies glazed in all manners by the future residents”.

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    Plan. The housing complex “Shchastye na Serpukhovke”. Section view
    Copyright: © Ginzburg Architects
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    Plan. The housing complex “Shchastye na Serpukhovke”
    Copyright: © Ginzburg Architects
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    Plan. The housing complex “Shchastye na Serpukhovke”
    Copyright: © Ginzburg Architects


On the inside, the house has a more complex structure than it meets the eye on the outside. The building consists of a nonresidential part, a block of apartments, and still another residential part above them, with a rather complex system of utility lines because each of the functional blocks has an independent emergency evacuation system of its own. Considering the comparatively small size of the construction blueprint, determined by the architects’ desire to leave out a rather large part of the land site for the yard territory, the composition of the building turned out to be compact and far from simple. But then again, on the outside the house looks like a single whole, the only thing that hints at the sophisticated inner system being the entrances, which are individual for each of the parts: the retail and the nonresidential premises on the first and basement floors are accessed from the Serpukhovskoy Val Street; the residential second floor – from the side end, the opposite façade containing the driving entrance to the underground parking garage underneath the yard. It ultimately turns out that the first floor is built in a manner that's not typical for Moscow – from the side of the Serpukhovskoy Val one can clearly see the presence of a lower tier, while in the northwest corner you can easily walk past the concierge: the house is not as closed as usual, and this evokes extra interest.

The house, on the one hand, is very neatly inscribed into the contest – so much so that a casual observer can even miss the newcomer. In this sense, it belong with the typical standard housing stock – one can hardly see in it a typical modern “residential complex”, even if we are to look at the other recently built houses across the road, we will only be able to recognize this thing by subtle nuances, such as the glitter of its glass, a slightly more developed structure of the façade surfaces and the appearance of the bottom floors. Such tactfulness is akin to “working undercover” – probably, this is the only way to reconcile the modern construction with the historical, even if with an example of early modernism.


06 August 2019

Headlines now
A New Track
We took a thorough look at D_Station, a railcar repair depot dating back to 1906, recently reconstructed while preserving its century-old industrial structure, upon the project by Sergey Trukhanov and T+T Architects. Though work on the interiors – set to house restaurants and public spaces – is still underway, the building’s exterior already offers plenty to see. Visitors can explore the blend of old and new brickwork, appreciate the architect’s unique interpretation of ruin aesthetics, and enjoy the newly built pedestrian route that connects the Citydel Business Center’s arches to Kazakova Street.
Four Different Surveys
The “Explore the City” competition, organized this year by the Genplan Institute of Moscow, stands out as a pretty unconventional one for the architectural field but aligns perfectly well with the character of urban planning work. The winning project analyzed contemporary residential complexes, combining urban planning insights with a realtor’s perspective to propose a hybrid approach. Other entries explored public centers, motivations for car ownership, and housing vacancy rates. A fifth participant withdrew. Here’s a closer look at the four completed works.
Scheduled Evolution
ASADOV Architects unveiled the EvyCenter pavilion, a microcultural hub for fostering personal growth, organizing workshops, and doing gymnastics. Additionally, this pavilion serves as a prototype for a scalable country house, drawing inspiration from the “Loskutok” project, and constructed from CLT panels in a factory. This marks the beginning of a developer project initiated by the architectural firm (sic!), which is seeking partners to expand both small Evy settlements and even larger Evy cities, which are, according to Andrey Asadov, aimed at fostering the “evolutionary” development of the people who will inhabit them.
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.
The Chimney of Nikola-Lenivets
In this issue, we are examining the “Obelisk House” designed by KATARSIS and built for the Arkhstoyanie 2023 festival. However, it was only finished later on, and this is why we are examining it now. It seems to us that after the “Obelisk House” appeared in Nikola-Lenivets, a dialogue and a few inner connections appeared between the temporary structures built here. These houses no longer look like “accidental neighbors”, more of which below.
​Periscope by the Bay
The jury awarded the second place in the competition for a public and cultural center in Petropavlovsk-Kamchatsky to the companies GORA (“Mountain”) and M4. In the consortium’s proposal, the building resembles a sperm whale with a calf swimming next to it or a periscope, whose lenses capture the most spectacular views from the surrounding landscape.
From Arcs to Dolmens
While working on the competition project for Petropavlovsk-Kamchatsky, ASADOV Architects prioritized the value of the natural and urban environment, aiming to preserve the balance of the location while minimizing the resemblance of the volume that they designed to a “traditional building”. The task was challenging, and the architects created three versions, one of which having been developed after the competition, where their main proposal took third place. However, the point of interest here is not the competition result but the continuity of creative thinking.
Hide and Seek
The ID Moskovskiy house, designed by Stepan Liphart in St. Petersburg, in the courtyards near Moskovskiy Avenue beyond the Obvodny Canal and recently completed, is notable for several reasons. Firstly, it has been realized with considerable accuracy, which is particularly significant as this is the first building where the architect was responsible not only for the facades but also for the layouts, allowing for better integration between the two. On the other hand, this building is interesting as an example of the “germination” of new architecture in the city: it draws on the best examples from the neighborhood and becomes an improved and developed sum of ideas found by the architect in the surrounding context.
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?