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​Arseniy Leonovich: “A coworking space is a universal cluster for the growth of business and exchange of ideas”.

The head of the architectural firm PANACOM shares about the Moscow area coworking spaces “Start” that were designed and built by his company over the last year and a half, as well as about how the world is changing, what spa-working is all about, and what the future of the development of business spaces looks like.

12 March 2018
Interview
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– The topic of coworking spaces is extremely relevant and interesting. How did it start for you?

– The first coworking spaces opened at ArtPlay about five years ago; there was also a coworking space in the format of a library combined with a meeting room, with literature addressed to architects and designers, with coffee points and a Wi-Fi hotspot. But these places weren’t much of a success – probably because they did not meet the needs of those whom they were originally designed for, they were not specifically targeted. At the same time, however, in the western countries coworking spaces were created as a place where a person could at once develop his startup project and enjoy the “club” atmosphere which is attractive to people who have similar goals. You discuss Ideas over a cup of coffee, you hear alternative opinions, and this brings about some sort of synergy: I do, I work, we work. All is based on the idea that like-minded people get together at one place.

At the same time, Internet technologies were developing, startup as a business model grew ever more popular, and coworking spaces began to draw crowds of young people who needed a super-fast internet connection and 10 square meters to start up their own business. The market formed the demand for that.

Coworking spaces START. Balashikha © PANACOM


Coworking spaces START. Balashikha © PANACOM


Coworking spaces START © PANACOM


– When and how did designing coworking spaces become a professional task for PANACOM?

– For PANACOM, the topic of coworking spaces came up in 2016 when I met the leaders of RE Group. There was a competition for the coworking spaces named “Start”, which were to be built in the Moscow area. PANACOM was ultimately chosen because we already had experience in designing interiors of various formats; we are not just architects but we are also graphic designers, industrial designers, and we were very quick to come up with the concept for the competition. Within four months we developed a cost-efficient solution for 5000 square meters at ten locations. Our client had quite ambitious plans for developing his chain in the Moscow area cities, and then going national with a franchise. They had a support from the Ministry of Innovation and Development, from the local communities, and the suitable venues were also quick to appear. The first five coworking spaces “Start” opened in 2016, as eary as in 2017 they opened the four coworking spaces designed by PANACOM, and in February and March six more new spaces will open. The coworking spaces got a name of “Start” because it is resonant with the term “startup”, like the beginning of the ascent, and its logo essentially looks like an arrow pointing upwards. In addition, the name is symbolic of achievements in business and sports. Oh, and by the way, each of the coworking spaces provides a place for active recreation, like fitness equipment, body builders, billiards, and air hockey. In the interior design, we used symbols connected with the business theme – bitcoins, rubles, dollars, fragments of graphs and analytic reports. What makes the coworking spaces “Start” different from their foreign and domestic analogues is the fact that they have a clear target audience: it is communities of people who want do develop and grow professionally.

Coworking spaces START © PANACOM


– What were the specifics and challenges of working on this project?

– We had a formidable task of coming up with one single solution which could be extrapolated to various locations. What the interiors of the coworking spaces have in common is the mobility and flexibility (from small offices to large open space zones), and the necessary full-in setup: an auditorium, a large kitchen with a coffee point, a print point, an idea pin board, and modular furniture.

We took only the best, casting away everything we didn’t need, in order to meet the budget constraints: the maxi investments were the walls and the infrastructure. We designed furniture that was made by the Russian company Z-Office.pro. This is a kind of furniture of the middle price segment, but the order itself turned out to be so big (1000 tables) that the client got it on very favorable terms. What we also did was develop the animated graphics and the navigation system with a recognizable style and language. This is what sets our solution apart from the ones that came before us in 2016.

Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


Coworking spaces START. Klin © PANACOM


– What is the difference between a coworking space and a regular office, from the standpoint of the author that is designing it?

– The main difference lies in the fact that an office is designed in accordance with the needs of this or that specific company that is going to be quartered here. A coworking space is different – it is created for a conditional client who will be coming here at his desire, and our job is to make sure that he does develop such a desire.

Unlike the office situation where everyone is working more or less on one and the same task, a coworking space is a place where people with different ideas and projects meet. The proverbial cup of coffee is shared by the people who may be into developing space technology, writing stories for children, doing a biology research, and whatnot. This is a cluster, and it simply has to be versatile, accessible and simple to understand.

Then you have to balance out the proportions of the zones: less open space, more cubicles. This has to do with the fact that open spaces with hot desks are visited only occasionally, from time to time, and a coworking space is interested in business residents who prefer mini offices. Here, in addition to the square footage and the Internet, the users are getting other services, such as legal, accounting, and consulting. Our “Start” lecture halls are equipped with all the necessary presentation electronics and they house up to 70 people. These places are visited by “advanced” me municipality officials and businessmen who feel responsible for the development of their cities.

Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Kolomna © PANACOM


Coworking spaces START. Lyubertsy © PANACOM


– Do our Russian coworking spaces look like their western counterparts or are there any differences, conditioned, for instance, by our specific environment?

– We did a research of foreign projects – all of them are sophisticated and very flashy in terms of interior design. Originally, our client would say to us: “I want exactly this kind of thing”, but all these variants were prohibitively expensive. We optimized the project by removing the niches and decorative backlights, leaving just the bare necessities. Some volumetric solutions turned into a 2D format becoming flat graphics and prints. Wherever the pictograms and symbols were applied, the walls were leveled out; otherwise, the surfaces were just filled with color. But then again, our clients did pay for the glass partitions for mini offices, and this is how our space got “aquariums” designed for the work of small resident teams.

Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


– What did the experience of working with such a typology give to you?

– Before we did “Start”, we designed about 3000 square meters for the so-called “Open Government of Moscow”. This is the place where the city people will be coming to see, at what stage of processing their applications are, whether or not the parking or waste disposal issues are solved, and so on. The project was developing on the coworking principle, and we fine-tuned a lot of technologies, aspects of interaction between the employees and the visitors, abs the organization of space in general. And, although this is not a coworking space from a purely functional standpoint, the similarities are apparent.

Design of things and architecture are changing, as well as the streets and overall look of the cities; particular importance is given to public spaces. Sometimes you cannot even tell where interior ends and outdoor area starts – we work everywhere where we can get a Wi-Fi connection. But such a diffusion of micro and macro scales must be reflected in the architectural environment.

This shift of interests of the development sector in the direction of mixed-use projects has to do with the dramatic change in the lifestyle: we no longer discriminate between work and private life, we value our time and we want to get services quickly and preferably within one space. Researching this problem in terms of town planning, I put forward the term “spa-working” – meaning, organizing a really comfortable and functional environment for productive and harmonious work. And the coworking spaces “Start” are beginning to implement these ideas.

Coworking spaces START © PANACOM


Coworking spaces START © PANACOM


Coworking spaces START © PANACOM




Coworking spaces START in the cities of the Moscow area:

Serpukhov 460.6 sqm
Stupino – 453.5 sqm 
Mytishchi – 481.8 sqm 
Lubertsy – 395.8 sqm
Noginsk – 513.8 sqm
Shchelkovo – 934.4 sqm
Klin – 571.6 sqm
Balashikha – 433.4 sqm
Kolomna – 491.9 sqm
Pushkino – 556.7 sqm



12 March 2018

Headlines now
The Copper Mirror
The varied-toned sheen of “unsealed” copper, painterly streaks and fingerprints, exposed concrete, and the unusual proportions – when you study the ZILART Museum building by Sergei Tchoban and SPEECH architects, there is plenty to talk about. However, it seems to us that the most interesting thing is how the museum’s composition responds to the realities of the district itself. The residential district has been realized as an open-air exhibition of façade statements by contemporary architects – but without public access to the inner courtyards of the blocks. This building – that is, the museum – is exactly the opposite: on the outside, it is deliberately restrained, while inside it shines spectacularly, creating its own sunbeams in any weather.
“Strangers” in the City
We asked Alexander Skokan for a comment on the results of 2025 – and he sent us a whole article, moreover one devoted to the discussion we recently began on the “appropriateness of high-rises” – or, more broadly speaking, “contrasting insertions into the urban fabric”. The result is a text that is essentially a question: why here? Why like this?
Dmitry Ostroumov: “To use the language of alchemy, we are involved in the process of “transmutation...
What we ended up having was an extremely unusual conversation with Dmitry Ostroumov. Why? At the very least, because he is not just an architect specializing in the construction of Orthodox churches. And not just – which is an extreme rarity – a proponent of developing contemporary stylistics within this still highly conservative field. Dmitry Ostroumov is a Master of Theology. So in addition to the history and specifics of the company, we speak about the very concept of the temple, about canon and tradition, about the living and the eternal, and even about the Russian Logos.
A Glazed Figurine
In searching for an image for a residential building near the Novodevichy Convent, GAFA architects turned to their own perception of the place: it evoked associations with antiquity, plein-air painting, and vintage artifacts. The two towers will be entirely clad in volumetric glazed ceramic – at present, there are no other buildings like this in Russia. The complex will also stand out thanks to its metabolic bay-window cells, streamlined surfaces, a ceremonial “hotel-style” driveway, and a lobby overlooking a lush garden.
A Knight’s Move via the Cour d’Honneur
Intercolumnium Architects presented to the City Planning Council a residential complex project that is set to replace the Aquatoria business center on Vyborgskaya Embankment. Experts praised the overall quality of the work, but expressed reservations about the three cour d’honneurs and suggested softening the contrast between the facades facing the embankment and the Kantemirovsky Bridge.
A Small Country
Mezonproekt is developing a long-term master plan for the MEPhI campus in Obninsk. Over the next ten years, an enclave territory of about 100 hectares, located in a forest on the northern edge of the city, is set to transform into a modern center for the development of the nuclear energy sector. The plan envisions attracting international students and specialists, as well as comprehensive territorial development: both through the contemporary realization of “frozen” plans from the 1980s and through the introduction of new trends – public spaces, an aquapark, a food court, a school, and even a nuclear medicine center. Public and sports facilities are intended to be accessible to city residents as well, and the campus is to be physically and functionally connected to Obninsk.
Pearl Divers
GAFA has designed an apartment complex for Derbent intended to switch people from a work mode to a resort mindset – and to give the surrounding area a much-needed jolt. The building offers two distinct faces: restrained and laconic on the city side, and a lushly ornate façade facing the sea. At the heart of the complex, a hidden pearl lies – an open-air pool with an arch, offering views of a starry sky, and providing direct access to the beach.
A Satellite Island
The Genplan Institute of Moscow has prepared a master plan for the development of the Sarpinsky and Golodny island system, located within the administrative boundaries of Volgograd and considered among the largest river islands in Russia. By 2045, the plan envisions the implementation of 15 large-scale investment projects, including sports and educational clusters, a congress center with a “Volgonarium”, a film production cluster, and twenty-one theme parks. We explain which engineering, environmental, and transportation challenges must be addressed to turn this vision into reality. The master plan solutions have already been approved and incorporated into the city’s general development plan.
The Amber Gate
The Amber City residential complex is one of the redevelopment projects in the former industrial area located beyond Moscow’s Third Ring Road near Begovaya metro station. Alexey Ilyin’s studio proposed an original master plan that transformed two clusters of towers into ceremonial propylaea, gave the complex a recognizable silhouette, and established visual connections with new high-rise developments on both right and left – thus integrating it into the scale of the growing metropolis. It is also marked by its own futuristic stylistic language, based on a reinterpreted streamline aesthetic.
A Theater Triangle
The architectural company “Chetvertoe Izmerenie” (“Fourth Dimension”) has developed the design for a new stage of the Magnitogorsk Musical Theater, rethinking not only theater architecture but also the role of the theater in the contemporary city.
Aleksei Ilyin: “I approach every task with genuine interest”
Aleksei Ilyin has been working on major urban projects for more than 30 years. He has all the necessary skills for high-rise construction in Moscow – yet he believes it’s essential to maintain variety in the typologies and scales represented in his portfolio. He is passionate about drawing – but only from life, and also in the process of working on a project. We talk about the structure and optimal size of an office, about his past and current projects, large and small tasks, and about creative priorities.
​A Golden Sunbeam
A compact brick-and-metal building in the growing Shukhov Park in Vyksa seems to absorb sunlight, transform it into yellow accents inside, and in the evening “give it back” as a warm golden glow streaming from its windows. It is, frankly, a very attractive building: both material and lightweight at the same time, with lightness inside and materiality outside. Its form is shaped by function – laconic, yet far from simple. Let’s take a closer look.
Architecton Awards
In 2025, the jury of the Architecton festival reviewed the finalist projects through live, open presentations held right in the exhibition hall – a rather engaging performance, and something rarely seen among Russian awards. It would be great if “Zodchestvo” adopted this format. Below, we present all the winning projects, including four special nominations.
Garden of Knowledge
UNK architects and UNK design created the interiors of the Letovo Junior campus, working together with NF Studio, which was responsible for developing the educational technology that takes into account the needs and perception of younger and middle school children.
The Silver Skates
The STONE Kaluzhskaya office quarter is accompanied by two residential towers, making the complex – for it is indeed a single ensemble – well balanced in functional terms. The architects at Kleinewelt gave the residential buildings a silvery finish to match the office blocks. How they are similar, how they differ, and what “Silver Skates” has to do with it – we explore in this article.
On the Dynastic Trail
The houses and townhouses of the “Tsarskaya Tropа” (“Czar’s Trail”) complex are being built in the village of Gaspra in Crimea – to the west and east of the palaces of the former grand-ducal residence “Ai-Todor”. One of the main challenges for the architects at KPLN, who developed the project, was to respond appropriately to this significant neighboring heritage. How this influenced the massing, the façades, and the way the authors work with the terrain is explored in our article.
A New Path
The main feature of the Yar Park project, designed by Sergey Skuratov for Kazan, is that it is organized along the “spine” of a multifunctional mall with an impressive multi-height atrium space in its middle. The entire site, both on the city side and the Kazanka River embankment, is open to the public. The complex is intended not to become “yet another fenced enclave” but, as urban planners say, a “polycenter” – a new point of attraction for the whole of Kazan, especially its northern part, made up of residential districts that until now have lacked such a vibrant public space. It represents a new urban planning approach to a high-density mixed-use development situated in the city center – in a sense, an “anti-quarter”. Even Moscow, one might say, doesn’t yet have anything quite like it. Well, lucky Kazan!
Beneath the Azure Sky
A depository designed by Studio 44 will soon be built in Kenozersky National Park to preserve and display the so-called “heavens” – ceiling structures characteristic of wooden churches in the Russian North, painted with biblical scenes. For each of these “heavens”, the architects created a volume corresponding in scale and dimensions to the original church interior. The result is a honeycomb-like composition, with modules derived directly from the historic monuments themselves, allowing visitors to view the icons from the historically accurate angle – from below, looking upward. How exactly this works is the subject of our story.
​The Power of Lines
The building at the very beginning of New Arbat is the result of long deliberations over how to replace the former House of Communication. Contemporary, dynamic, and even somewhat zoomorphic in character, it is structured around a large diagonal grid. The building has become a striking accent both in the perspective of the former Kalinin Avenue and in the panorama of Arbat Square. Yet, unfortunately, the original concept was not fully realized. In 2020, the Moscow ArchCouncil approved a design featuring an exoskeleton – an external load-bearing structure, which eventually turned into a purely decorative element. Still, the power of the supergraphic “holds” the building, giving it the qualities of a new urban landmark with iconic potential. How this concept took shape, what unexpected associations might underlie the grid’s form, and why the exoskeleton was never built – all this is explored in our article.
Resort on the Kama River
Wowhaus has developed a project for the reconstruction of Korabelnaya Roshcha (“Mast Grove”), a wellness resort located on the banks of the Kama River.
Nests in Primorye
The eco-park project “Nests”, designed by Aleksey Polishchuk and the company Power Technologies, received first prize at the Eco-Coast 2025 festival, organized by the Union of Architects of Russia. For a glamping site in Filinskaya Bay, the authors proposed bird-shaped houses, treehouses, and a nest-shaped observation platform, topping it all with an entrance pavilion executed in the shape of an owl.
The Angle of String Tension
The House of Music, designed by Vladimir Plotkin and the architects of TPO Reserve, resembles a harp, and when seen from above, even a bass clef. But if only it were that simple! The architecture of the complex fuses two distinct expressive languages: the lattice-like, transparent, permeable vocabulary of “classical” modernism and the sculptural, ribbon-like volumes so beloved by today’s neo-modernism. How it all works – where the catharsis lies, which compositional axes underpin the design, where the project resembles Zaryadye Concert Hall and where it does not – read in the article below.
How Historic Tobolsk Becomes a Portal to the Future
Over the past decade, the architectural company Wowhaus has developed urban strategies for several Russian cities – Vyksa, Tula, and Nizhnekamsk, to name but a few. Against this backdrop, the Tobolsk master plan stands out both for its scale – the territory under transformation covers more than 220 square kilometers – and for its complexity.
St. Petersburg vs Rome
The center of St. Petersburg is, as we know, sacred – but few people can say with certainty where this “sacred place” actually begins and ends. It’s not about the formal boundaries, “from the Obvodny Canal to the Bolshaya Nevka”, but about the vibe that feels true to the city center. With the Nevskaya Ratusha complex – built to a design that won an international competition – Evgeny Gerasimov and Sergei Tchoban created an “image of the center” within its territory. And not so much the image of St. Petersburg itself, as that of a global metropolis. This is something new, something that hasn’t appeared in the city for a long time. In this article, we study the atmosphere, recall precedents, and even reflect on who and when first called St. Petersburg the “new Rome”. Clearly, the idea is alive for a reason.
On the Wave
The project of transforming the river port and embankment in the city of Cheboksary, developed by the ATRIUM Architects, involves one of the city’s key areas. The Volga embankment is to be turned into a riverside boulevard – a multifunctional, comfortable, and expressive space for work and leisure activities. The authors propose creating a new link with the city’s main Krasnaya (“Red”) Square, as well as erecting several residential towers inspired by the shape of the traditional national women’s headdress – these towers are likely to become striking accents on the Volga panorama.
Valery Kanyashin: “We Were Given a Free Hand”
The Headliner residential complex, the main part of which was recently completed just across from Moscow City, is a kind of neighbor to the MIBC that doesn’t “play along” with it. On the contrary, the new complex is entirely built on contrast: like a city of differently scaled buildings that seems to have emerged naturally over the past 20 years – which is a hugely popular trend nowadays! And yet here – perhaps only here – such a project has been realized to its full potential. Yes, high-rises dominate, but all these slender, delicate profiles, all these exciting perspectives! And most importantly – how everything is mixed and composed together... We spoke with the project’s leader Valery Kanyashin.
​The Keystone
Until quite recently, premium residential and office complexes in Moscow were seen as the exclusive privilege of the city center. Today the situation is changing: high-quality architecture is moving beyond the confines of the Third Ring Road and appearing on the outskirts. The STONE Kaluzhskaya business center is one such example. Projects like this help decentralize the megalopolis, making life and work prestigious in any part of the city.
Perpetuum Mobile
The interior of the headquarters of Natsproektstroy, created by the IND studio team, vividly and effectively reflects the client’s field of activity – it is one of Russia’s largest infrastructure companies, responsible for logistics and transport communications of every kind you can possibly think of.