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Sergey Estrin: "Challenging tasks stimulate unconventional solutions".

The founders and co-owners of AMSE Bureau Sergey Estrin and Konstantin Levin share about their drive, growth, the customer's feelings about the architectural plastics and their unwillingness to work in the classic genres, and how they feel about participating in contests.

04 September 2014
Interview
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Sergey Estrin Architects is twelve years old: it is still too early to think of marking the end but one can already reflect on what has been achieved, sum up the results and make future forecasts. We asked Sergey Estrin and his partner and the co-founder of the company Konstantin Levin a few questions. 

Sergey Estrin; Konstantin Levin © AMSE 

Archi.ru:
- Twelve years of work for your studio is a long enough time to start dividing your history into phases. What phase are you going through now? 

Sergey Estrin: 
- The first phase was the time when we worked with the nouveau riche clients, each of them wanting to make a bold statement, to make a parade of his or her accomplishments, to show his or her unlimited financial possibilities and to live his or her architectural fantasies. And we readily got into the swing of things. From the professional standpoint, it was an unbelievably exciting time; in terms of creativity, sky was the limit. 

Then there was a time of working with corporate clients and international customers - the phase of professional and organized work: steady commissions and steady revenue streams from them. Our studio "grew" its own Chief Project Architects and project managers. Their knowledge of the market, as well as their knowledge of manufactures of building materials, contractors and suppliers enables us to deal with practically any challenge and meet virtually any time constraints. A vivid example of that is our work for Russian Railways Group: 22000 square meters - from the schematic design that included almost 70 visualizations to the detailed project with all the engineering communications in five weeks! 

Now we want to go even further: besides continuing doing the interior designs, we are also going to do more volumes keeping the vector aimed at the imagery and emotions that are inherent to our projects. And - such movement delivers results: right now a residential complex in the city of Novorossiysk is ready to be built, it already was awarded in London the prize "Best Architecture Multiple Residence Russia"; we also recently did a concept of a residential complex in Astana and a very unusual concept of a city district in Novorossiysk. The work on residential houses in Moscow area in the south of Russia is also underway. 


Residential complex in Novorossiysk, 2011 © Sergey Estrin Architecs


Multi-functional complex in Astana © Sergey Estrin Architecs


Private residence in the town of Gorky © Sergey Estrin Architecs

Town-plannung concept, Kaluga region; 2013. Administrative building © Sergey Estrin Architecs



Town-plannung concept, Kaluga region; 2013. Top view © Sergey Estrin Architecs

Konstantin Levin:

- Over the twelve years, we made progress, the market became more professional, and the customer that grew with it became more experienced. On the one side, today's customer is hard to please because he has already seen a lot, on the other side, he is no longer afraid of unconventional solutions, he knows exactly what he wants but, curiously enough, he trusts his architect more. And, because of this trust, he gets a project that is tailored to precisely answer his personal needs. 

- Your portfolio seems to include ever more large-scale projects - buildings, proposals, and concepts. Is this a result of your deliberate intention to expand your circle of competence or is it just happening by chance?

Sergey Estrin: This is our deliberate intention to keep up the customers' interest to the work of our studio. This is what makes us move forward. It has always been this way: we designed private houses, interiors, a synagogue, a research center, an eye clinic, an entertainment complex with a casino, and even the interior design of the cabin of a private jet. And practically each project had a lot of special details about it: from the mandatory certification of the project (this was the case with the eye clinic) or certification of the materials (this was the case with the jet) - to the physical impossibility to complete the project within the given budget and the time constraints (each of our penthouses, actually). And besides, we had to constantly keep in mind the most various factors, even such exotic ones, for example, as the effect from selling apartments in the city of Astana, Kazakhstan. Seemingly, it had no direct reference to our work but we still had to consider it, and it influenced our design. However, all these conditions and limitations only did us good... Over the years if our work, we could see many times that there are no unsolvable problems, and challenging tasks stimulate ingenious and unconventional solutions.

- Meanwhile, the number of large-scale corporate interiors that you do does not grow any smaller. Where do you find the time?

Sergey Estrin: Our ranks have grown, just as our ambitious chief architects of the project did... As for the time, we always wish we had more of it. You lack the time even when you have little work on your hands and you are actually looking for work, and all the more so when you have found work and you have to go ahead and do it. 


Offices of Nord Star Development © Sergey Estrin Architects


Representation office of Diageo Company © Sergey Estrin Architects

- Sergey, it it you who sets the main theme in each given project? Or do you already have co-authors, chief architects of the projects whom you can trust to "whistle a tune"? Just how "monophonic" is your studio?

Sergey Estrin: I take part in the development of ideas for each project. I often come up with an idea and make a detailed sketch of it myself. 

Konstantin Levin: We have an "author studio", so it is Sergey who defines just what the project will be like. After that, I come into play. We have a set routine for the implementation of a project: each phase requires the work of some particular people and/or their interaction. All the members of our team that take part in the design process must get into the swing of things at this or that point. Any negligence can lead to financial losses. And we work with large-scale investments, that's why we cannot just operate on the principle of free trust: well, you have worked here for six years, we trust you, you can have it your way from now on. 

Sergey Estrin: Nevertheless, I always give my architects an opportunity to come forward with their proposals. And, of course, every interesting idea gets implemented. 

- In what phase is the construction of the residential complex in Novorossiysk? Have you been able to find the materials and technologies fit for its implementation? 

Sergey Estrin: This is one of our favorite and most interesting projects over the last few years. We already got all the necessary approvals, we already have all the detailed designs and plans, and we are waiting for the construction to begin. I would not like to mention the political situation and the world crisis but they definitely influence our work - how can it be otherwise? We only hope that the complex, despite the situation, will still be built and will still be in demand. We are all entering the period of shifting the priorities. I could even predict that people are going to hide inside their shells and they will stop spending their money at all. On the other hand, I can easily envisage that this country will switch its attention back to its royal self, and we will be faced with the necessity to create the symbols of pride within Russia...

- You are definitely not afraid of complex and sophisticated shapes - suffice it to mention your "Vortex" in the atrium at the 1st Brestskaya Street or the wave-shaped aquarium in the apartment of your customer Sh; the reception desk executed in the shape of a human eye in Johnson&Johnson Visual Care Institute... What are you trying to get across by experimenting with the texture and shape? 

Sergey Estrin: Our principle of working in the interiors is finding an image that is vivid and bright from the plastic and sculptural viewpoint, and at the same time is custom-designed for this particular client - like a gift for him or her. Getting something that is personalized, something that you will love for years to come, is something that the customer really values nowadays. Today's interior design is all about creating a space that is emotionally charged. We are not speaking about decoration work here - we are speaking about the interior solutions achieved by architectural means. And, if, creating our "wave", we used the modern form, asymmetric composition and today's technologies, then in the "Vortex" at the Brestskaya Street we employed a classical composition, columns of gothic section, and even the material that we used was very conservative - armored plaster. 


"Best design of private residence interior", penthouse of Mr.Sh in "Moscow City"  © Sergey Estrin Architects


Public territories of a tower in Moscow City, Section 12. 2014 © Sergey Estrin Architects


Johnson&Johnson Visual Care Institute 2. 2013 © Sergey Estrin Architects


Interior of the entrance group of the office center of "Capital Tower" © Sergey Estrin Architects

- Your portfolio also has in it examples of projects designed in the spirit of the classic architecture: Zhukovka 2007, Krasnodar 2011. Later on, however, you did no develop in this direction - why? 

Sergey Estrin: We deliberately refrain from designing in the spirit of classical architecture. All the classics that we did, we did at the customer's order that we just were in no position to turn down. What we really enjoy doing for our customers is the contemporary architecture. It is important that you keep your integrity with the customer. We lead him - sometimes to the place where we have never been. The utmost pleasure for us is working with the customer when the customer is himself is into the project, he cannot wait to see what we are about to show him, then he sees something that he did not expect to see and he says that he's got to think about it... And then he gets back to us looking as if he already crossed the line inside himself, looking as if he is ready to take the plunge. And then the drives sets in - the type that leads to great results. This was the case with Astana and Novorossiysk. When the customer, on the other hand, starts telling us that "he is used to classical style" (When DID he have the time to "get used" to it, for crying out loud? Did he grow up in a palace or something?), and we need to collect our architecture for our Majesty the Customer, we can hardly believe into his aristocratic roots and his very need in the classical surroundings. And coming up with the architecture for the "noble" customers and creating fake "family estates" is not the most exciting experience for me...

But then again, when I travel around the world, I enjoy seeing the fine pieces of old architecture. People have built so many things - wise and wonderful! 

- You design a lot for the city of Novorossiysk: your portfolio includes a house of 2007, then this sophisticated volume encased in the curvilinear "grid", and a whole neighborhood of low-rise blocks. Why that city? 

Sergey Estrin: All these projects go back to one customer. We just like his plans and ideas. And, I hope, we appeal to him because of our experience in business architecture and our creative method. That is exactly the case I shared about: the person has the drive in them, he lives on these projects, he gains the design momentum and comes up with new ideas, and we take our work to a new level. This is a certain chemistry: business calculations, ambitions, the passion to explore and discover, the technical interest, and, ultimately, the philosophical approach behind it all. 


A city district in Novorossiysk © Sergey Estrin Architects


A city district in Novorossiysk © Sergey Estrin Architects

- Recently, it has become a popular trend to work with public territories, do the landscaping, facade-painting, and other "architectural molding". You had an experience of such work back in 2011 for Vedis-Group, where you drew a lightening on the facade of a panel house. And now you don't seem to do landscaping at all... Why?

Sergey Estrin: Landscaping is a self-sufficient and very interesting topic. Besides the work that we did for Vedis Group, we reconstructed facades for Lanit. We also worked on the facade "image sign" for the projects built by Capital Group. We will be happy to do the landscaping part in our Astana project. But we do not consider landscaping as a fully-fledged branch of our studio. 


Facade proposal for a Vedis Group residential complex © Sergey Estrin Architects


Facade proposal for a Vedis Group residential complex © Sergey Estrin Architects


Lanit - facade proposal in the Murmansky Driveway 2011 © Sergey Estrin Architects


Residential building for Capital Group 2011 © Sergey Estrin Architects

- What are your impressions of taking part in National Center for Contemporary Arts contest? Do you plan on continuing with this practice? Because participating in contests, though interesting, is pretty expensive!

Sergey Estrin: Both expensive and emotionally draining. Doing a contest without a great and brilliant idea is a waste of time, and the development of such an idea is more often than not a painstaking process that takes you out of life for a certain period of time. You need the ultimate concentration. And you just cannot concentrate amidst your day-to-day work with its constant issues and challenges. But we will still do contests. It's just that you must have some big idea to take part in one. As far as our contest at National Center for Contemporary Arts is concerned, I am satisfied with the result. It was honest - that was our attitude to the stated theme of Russian modern art - a museum located next to the loading bay of a large shopping center. Both the image and the resulting surroundings were quite a success, to my mind.


National Center for Contemporary Arts. Contest proposal © Sergey Estrin Architects
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Residential complex in Novorossiysk, 2011 © Sergey Estrin Architecs
Multi-functional complex in Astana © Sergey Estrin Architecs
Private residence in the town of Gorky © Sergey Estrin Architecs
Town-plannung concept, Kaluga region; 2013. Administrative building © Sergey Estrin Architecs
Town-plannung concept, Kaluga region; 2013. Top view © Sergey Estrin Architecs
Offices of Nord Star Development © Sergey Estrin Architects
Representation office of Diageo Company © Sergey Estrin Architects
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"Best design of private residence interior", penthouse of Mr.Sh in "Moscow City" © Sergey Estrin Architects
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Public territories of a tower in Moscow City, Section 12. 2014 © Sergey Estrin Architects
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Johnson&Johnson Visual Care Institute 2. 2013 © Sergey Estrin Architects
Interior of the entrance group of the office center of "Capital Tower" © Sergey Estrin Architects
A city distric in Novorossiysk © Sergey Estrin Architects
A city distric in Novorossiysk © Sergey Estrin Architects
Facade proposal for a Vedis Group residential complex © Sergey Estrin Architects
Facade proposal for a Vedis Group residential complex © Sergey Estrin Architects
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Lanit - facade proposal in the Murmansky Driveway 2011 © Sergey Estrin Architects
Residential building for Capital Group 2011 © Sergey Estrin Architects
National Center for Contemporary Arts. Contest proposal © Sergey Estrin Architects


04 September 2014

Headlines now
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
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Depths of the Earth, Streams of Water
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Fir Tree Dynamics
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​A Brick Shell
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Word Forms
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Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.
The “Staircase” Building
In designing the “Details” residential complex in New Moscow, Rais Baishev spiced up the now-popular Moscow theme of a “courtyard” building with an idea drawn from the surrealist drawings by Maurits Escher. He envisioned the stepped silhouettes and descending slopes as a metaphysical mega-staircase, creating a key void within the courtyard that gave the project an internal “spine”. This concept is felt both in the building’s silhouette and on its façades.
Projection of the Quarter
No one doubted that the building that Vladimir Plotkin designed as part of the “Garden Quarters” would be the most modernist of all. And it turned out just that way: while adhering to the common design code, the building successfully combines brick and white stone, rhythmically responding to the neighboring building designed by Ostozhenka, yet tactfully and persistently making a few statements of its own. This includes the projection of the ideal urban development composition “14–9–6”, which can be found right next door, mathematical calculations, including those for various types of terraces (and perhaps the only reminder of the Soviet past of the Kauchuk rubber factory!), and the white “cross-stitch” pattern of the façade grid.
Domus Aurea
In this issue, we examine the “Tessinsky-1” house, designed by Sergey Skuratov and completed in 2023. Located in the middle of the Serebryanicheskaya Embankment district, at the intersection of its main streets, this house assumes a sort of “nodal” role: it not only responds to everything around it and preserves many memories of the former EMA factory within itself, but it weaves all this into a newly directed pattern, reconciling bright “gold” and dark-colored brick, largely with the help of the new, modern-yet-archaic Columba brick, which, come to think about it, is the most precious element here.
The Chimney of Nikola-Lenivets
In this issue, we are examining the “Obelisk House” designed by KATARSIS and built for the Arkhstoyanie 2023 festival. However, it was only finished later on, and this is why we are examining it now. It seems to us that after the “Obelisk House” appeared in Nikola-Lenivets, a dialogue and a few inner connections appeared between the temporary structures built here. These houses no longer look like “accidental neighbors”, more of which below.
​Periscope by the Bay
The jury awarded the second place in the competition for a public and cultural center in Petropavlovsk-Kamchatsky to the companies GORA (“Mountain”) and M4. In the consortium’s proposal, the building resembles a sperm whale with a calf swimming next to it or a periscope, whose lenses capture the most spectacular views from the surrounding landscape.
From Arcs to Dolmens
While working on the competition project for Petropavlovsk-Kamchatsky, ASADOV Architects prioritized the value of the natural and urban environment, aiming to preserve the balance of the location while minimizing the resemblance of the volume that they designed to a “traditional building”. The task was challenging, and the architects created three versions, one of which having been developed after the competition, where their main proposal took third place. However, the point of interest here is not the competition result but the continuity of creative thinking.
Hide and Seek
The ID Moskovskiy house, designed by Stepan Liphart in St. Petersburg, in the courtyards near Moskovskiy Avenue beyond the Obvodny Canal and recently completed, is notable for several reasons. Firstly, it has been realized with considerable accuracy, which is particularly significant as this is the first building where the architect was responsible not only for the facades but also for the layouts, allowing for better integration between the two. On the other hand, this building is interesting as an example of the “germination” of new architecture in the city: it draws on the best examples from the neighborhood and becomes an improved and developed sum of ideas found by the architect in the surrounding context.
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.