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QR-Code Style

At Venice Arch Biennale, the “I-City” exposition of Russian pavilion has opened its doors.

28 August 2012
Review
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The design of Russian pavilion's exposition was kept secret up until its opening day. In early August, the curators of the pavilion Sergey Kuznetsov and Sergey Choban, together with the commissioner of the pavilion Gregory Rezin shared with the journalists that, at the biennale, they were planning to demonstrate the designs of Skolkovo innovation city, but, at the same time, they opted not to unveil just how exactly they were planning to do that, limiting themselves to the phrase that "the exposition will be quite a surprise for everybody". Now the secret is uncovered and made available for the visitors' inspection.

 

The main exposition of the pavilion is based on the QR-Codes (two-dimensional quick-response codes) - square patterns on white backgrounds that are now widely used everywhere for encoding all types of information - from train ticket numbers to guided tours of Moscow historical streets. In the pavilion's exposition, however, these QR-codes are used in a manner that is far from traditional: they make up the walls and the ceilings of the side halls, and in the central hall they even make up the dome with an oculus. The mirror floor also sports patterns that look very much like QR-codes. Behind the wall panels, there are lamps that turn on and off smoothly, at time backlighting separate squares and at times lightening up all together - at these moments the walls start to emanate soft light, and that code pattern looks particularly elegant.

 

Otherwise, the halls are completely empty but every visitor gets an electronic pad: one needs to aim it at any quadrant on the wall, press the button, and see on the pad screen the information of the appropriate exhibit. This information includes: information about the contest for the master plan of the science city, master plans of its districts made by their "star" curators, and the results of the recent contest for the residential housing of the Technology Park area.

 

The pads infallibly “tell” one square from another and each of them gives away the information about "its own" project. The human eye, however, is incapable of seeing the difference between the patterns, and this is why the tour takes on a slightly haphazard character (you can only examine the projects that you’ve chanced to point your pad at) - or requires a fair bit of perseverance from the visitor who, falling in with the "machine" logic, can consistently watch one quadrant after another. At the same time, one can also put a positive spin on it: the information search turns into an exciting quest "find a project" (at the opening ceremony, architect Yuri Gregoryan looked for a project of his own for quite a while, and, reportedly, to no avail).

 

The purpose of the exposition does not come down, of course, to showcasing the Skolkovo projects - they are known to everybody, and, besides, every visitor of the pavilion gets a badge with a QR-Code leading to the website made especially for the exhibition. At the website, all the products are showcased in a more conventional manner. The point of the exhibition consists in the fact that it shows Skolkovo architecture in an innovative/digital manner, at the same time submerging the visitor into a technogenious shell and making interact with it by means of technological gadgets. Behind the scenes, "Lawnmower Man" movie was recalled more than once.

 

The indoor image (authors of the exposition: curator - Sergey Choban, co-curators - Sergey Kuznetsov and Valeria Kashirina (nps tchoban voss)) turns to be quite impressive - if anything, the pavilion is worth visiting to feel the effect of the openwork dome space. It feels like being inside some sci-fi movie about a spaceship but not the modern kind (where spaceships often look a lot like Zaha Hadid projects) but some fantasy movie from the 1970's or rather 1930's even.

 

The solution should be viewed as a typical one for SPEECH bureau, not alien to ornaments and classical motifs. The architects turned quite a practical shape of the QR-code into the statement of the geometric ornament and into openwork modules, out of which they have built a very rigid grid of the symmetric interior with a dome in the center. Thus, on the one hand, being inside of it, a person gets surrounded by an interactive network of codes, an “info-environment” of sorts. On the other hand, the constituent parts of this environment are treated as parts of the decorative carpet that could have easily existed outside the information context as a sheer decoration.

 

If in his manifest, the curator of the biennale David Chipperfield calls on to search for roots and connections, and one can safely say that SPEECH pavilion presents the perfect marriage between the modern technologies and the classic shape. And if we are to speak about filling architecture with meaning, here we can find, just like in Chipperfield's manifests, a few layers besides the main and already-mentioned one (innovation shell used to showcase the science city). Namely, it is common knowledge that in the ancient times, the ornament was part of magic rituals and a magic meaning was attached to it, this is why sometimes it was a decoration, and sometimes a crime. Now one of its kinds has become the graphic code, i.e. people have attached a definite digital meaning to it - beautiful though it still is.

 

To be fair, one must say here that the idea of using the beauty of the meaning-carrying information dots of the QR-codes is not entirely groundbreaking - it has been used in architectural project ever since this technology started spreading worldwide. The QR-codes were already used on the facades (N Building in Tokyo from TERADADESIGN or the Teletech call center in Dijon from MVDRV), as well as indoors. So, in this particular case, SPEECH was able to hit the trend that is rising and current thanks to its being digital and innovative. But SPEECH went still further: not only did they decorate the walls with code patterns but also turned the code itself into a shell that is molded in accordance with archetypical architectural laws, which cannot be "read" by the electronic pad but can be felt by a person that stands under the grid of the pantheon-like dome because human mind is capable of "reading" the cultural patterns of the historical tradition (one that curator David Chipperfield also refers to quite often as an important kind of common ground).

 

The first floor of the Russian pavilion shows the symbolic background history of Skolkovo: the Soviet science towns, 37 out of the total of 62 declassified in the post-Soviet 1990's. The two halls are built as a black (on the inside) box, pierced with circular luminous openings that shine very much like stars and get reflected by the mirror floor. Through the openings of a larger size, situated at eye level, one can examine the pictures of old science cities, magnified by the lenses, and read the annotations. As the commissioner of the pavilion Gregory Revzin put it, the visitors of these halls are not very much unlike spies of the post-war era, that are peeking into the secrets of the Soviet ballistic missiles and submarines - as we very well remember, the Soviet science towns were primarily military-oriented establishments. The "rocket" monuments on the greenish pictures behind the magnifying glasses do not look very fearsome, though - rather like old newspapers or something. And you don't seem to feel like a spy, really - rather you feel a pang of sympathy for the Soviet scientists armed with magnified glasses, drawing-boards and other fossil tools, having to create their innovations literally from scratch. It is expected that Skolkovo will make a positive difference in the order of things. Well, let's wait and see.

 

NB: The Russian pavilion got a special mention of Venice Arch Biennale that was put in this nutshell: “The ‘i-city’ takes a dialectic approach to Russia’s past, present and future and in the process turns us all into digital spies. The jury was drawn into this magical mystery tour and beguiled by its visual presentation”.



28 August 2012

Headlines now
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.