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Marina Yegorova: “We think in terms of hectares, not square meters”

The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.

07 June 2024
Interview
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Archi.ru:
Let’s start with a blitz round: where did you study, where did you work, and how did you start your own company?

Marina Yegorova:
I studied at Moscow Architectural Institute, and I consider my admission there a stroke of fate – initially, I was going to become a designer. After graduating, I went to work at SPEECH architectural company, which was then headed by Sergey Tchoban and Sergey Kuznetsov. The further trajectory of my professional activity was largely associated with Sergey Kuznetsov – he invited me first to MosComArchitectura to head the Department of New Territories Development, and then recommended me for the position of Deputy Director at the Genplan Institute of Moscow. A funny memory: in MosComArchitectura, they jokingly called me the “Queen of the Fields”, as I often went on trips to New Moscow to inspect and survey yet-undeveloped sites.

Having had my fill of working as a government official, in 2021, I decided to open my own company, which I recently named Empate. The name came about like many others: I noticed new niches in the market and saw opportunities in them. In the early 2020s, developers began actively exploring the mechanism of ITD – Integrated Territorial Development. And I, as an experienced urban planner, and as a person who indirectly participated in the preparation of this mechanism and knows the regulations and monitors the emergence of new standards, thought: why not, as an independent entrepreneur, engage in what I have long specialized in.

The name Empate is both a tribute to the profession and a declaration of love for the sunny south: it’s a Portuguese word that translates as “to draw”. Importantly, it also sounds very much like “empathize”. And these are exactly the two words that describe me best – an architect and an empath! Everything fell neatly in place.

You position yourself as an architect / urban planner – does this mean that your portfolio only includes master plans, site plans, and ITD projects?

No, not at all! However, for the record, I see nothing wrong with a narrow specialization.

I know that for most young architects, the main dream is to realize themselves in “volumetrics”, i.e. building design. They consider this task ambitious. And urban planning for them is something unclear, almost abstract. And it’s not entirely clear for them how to position yourself in this regard: when you design a city or a district, the constructed result is still ultimately associated with those who came up with the specific buildings, not the planner. But at the same time, the urban planning concept directly influences the architectural appearance of the structures: everything starts with the volumetric-spatial solution, and only then does work on the facades follow. So, it’s still a big question as to who the main creator here is.

We develop architectural and urban planning concepts that combine both building design and planning. Today, developing architecture already at the urban planning stage is becoming a trend.

But in general, of course, we think on a large scale – in terms of hectares, not square meters. And we like it. However, we would never refuse to design a building or a complex of buildings. We feel excited about any architectural task.

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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau


Which projects from your portfolio do you consider the most valuable? What are you working on now?

I am very proud that we developed a site planning project near the village of Pozdnyakovo in the Moscow region in just three months, and it quickly passed the state examination. When I tell people about it, they refuse to believe me because everyone has the standard timeline of a year in mind for this. However, the trick is that we are experienced, we know the subject well, and we can read regulatory documents. Not all architects are capable of understanding all this legal language. But we not only understand it but also know how to translate it into plain language and, importantly, into numbers, which are most understandable to developers.

Our firm Empate also has two projects in the Altai Mountains – an apart-hotel and a retreat village. Both are very important to me. These are more about the proverbial “volumetrics”. The architecture is turning out to be quite interesting. There is room for both eco and ethnic motifs.

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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau


In addition to your main work, you have several other projects: studying the history of urban planning, researching the economic efficiency of the ITD mechanism together with “Project Russia” and REPA, and a Telegram channel. And you write a lot and well, which is not very typical for architects. What does this activity give you? Is it part of a strategy for scaling and forming a personal brand, and recognition?

Everything I do, I do sincerely. And all of it is somehow connected to my profession. It’s important for me to develop, so I constantly accumulate knowledge, analyze the current situation, and record my observations and conclusions in texts. All of this is so natural, to be honest. There is no strategy or calculation in this. If the recognition of my personal brand increases because of this, that’s great. In our time, it’s essential not to underestimate the importance of a personal brand. Still, there is a lot of artificially inflated things in PR. I wouldn’t want to be artificially inflated.

Regarding this question, I can’t help but share an impression from the recent ArchMoscow exhibition. I left the exhibition’s opening for the first time without buying any books or magazines. On the stalls, in the little corner that the organizers allocate to publishers, there was something about gardening, private house architecture, about architects I already know everything about, and some guides. It felt like intellectual life in the architectural field had stalled because what interesting material is actually in print – and in electronic form too – is dedicated either to things that remained in the past or to some purely utilitarian things. Almost no one speaks about the present, let alone the future. It’s very frustrating. And at the same time, I see it as an opportunity for myself personally.

Regarding our joint research with “Project Russia” and the REPA Association on the effectiveness of ITD, I’d love to talk about it separately at some point. But first, we need to finish it. At ArchMoscow, Julia Shishalova, Julia Solodovnikova, and I presented the interim results of this research.

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    Logistics complex in Anapa
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Logistics complex in Anapa
    Copyright: © Empate Architectural Bureau


You are also a skipper! Many architects are sailing enthusiasts. Why do you think that is?

It’s related to the feeling of freedom that such an experience provides. There was a time when many architects were into skiing and snowboarding – the more dangerous, the better. When yachting became more accessible in Russia and ceased to be something exclusively sporty, people started gravitating towards it. The main advantage of yachting over skiing is its year-round nature. Also, let’s not forget that architects love to travel and gain new experiences, and yachting involves constant movement. Thus, by engaging in yachting, you develop both physically and broaden your horizon as well – literally and figuratively.

I’m very excited about the marina system project in Kazan. Recently, we discussed this case with Ilysiar Tukhvatullina at ArchMoscow during a panel discussion. I’m ready to contribute my expertise to this project.

In which marina development projects is your company involved?

I have acted several times as a consultant on marina infrastructure in Portugal and Croatia. I should emphasize that I am not a specialist in the design and technical equipment of marinas themselves. My team and I can develop a master plan for the territory around a specific water area, and make proposals for forming a marina network, but we probably can’t calculate the engineering aspects. Not long ago, I gave a detailed interview on this topic to the “All Marinas of Russia” portal.


Returning to your Telegram channel: you wrote there that a woman entrepreneur should not adopt a man’s model in her career path. Can you create a successful architectural firm using “soft power”?

In Russia, architecture remains predominantly a male profession, even though institutions like MARHI graduate more women than men. Men usually lead, while women do the drawing. This is the way it’s been for decades. However, this does not mean that this practice should be continued. This brings us to the topic of social justice, which is quite complex and abstract. It’s very interesting but somewhat beyond the scope of this interview.

I believe that it is entirely possible to build a successful business using “soft power”, and not just in the creative industries. The key, if you’re a woman, is not to try to pretend to be a man or use typically male methods of management and negotiation. There was a time when I was aggressive, exerted pressure, and made demands. But these are all traits of the male model of behavior. A man is a conqueror. At some point, I realized that the effect of my aggressiveness was not what I wanted, and this “I will cover the whole herd” position was destroying me from within. I began to work seriously on myself to return to my natural feminine state.

There is a popular misconception that “soft power” is all about manipulation, unpredictability, and lack of system. Women’s business is about something else. It is about acceptance, intuition, and empathy. It is not about domination. Women actually make excellent leaders. Business is, after all, about managing resources, and a woman is a natural manager, focused on preservation and development.


07 June 2024

Headlines now
A New Path
The main feature of the Yar Park project, designed by Sergey Skuratov for Kazan, is that it is organized along the “spine” of a multifunctional mall with an impressive multi-height atrium space in its middle. The entire site, both on the city side and the Kazanka River embankment, is open to the public. The complex is intended not to become “yet another fenced enclave” but, as urban planners say, a “polycenter” – a new point of attraction for the whole of Kazan, especially its northern part, made up of residential districts that until now have lacked such a vibrant public space. It represents a new urban planning approach to a high-density mixed-use development situated in the city center – in a sense, an “anti-quarter”. Even Moscow, one might say, doesn’t yet have anything quite like it. Well, lucky Kazan!
Beneath the Azure Sky
A depository designed by Studio 44 will soon be built in Kenozersky National Park to preserve and display the so-called “heavens” – ceiling structures characteristic of wooden churches in the Russian North, painted with biblical scenes. For each of these “heavens”, the architects created a volume corresponding in scale and dimensions to the original church interior. The result is a honeycomb-like composition, with modules derived directly from the historic monuments themselves, allowing visitors to view the icons from the historically accurate angle – from below, looking upward. How exactly this works is the subject of our story.
​The Power of Lines
The building at the very beginning of New Arbat is the result of long deliberations over how to replace the former House of Communication. Contemporary, dynamic, and even somewhat zoomorphic in character, it is structured around a large diagonal grid. The building has become a striking accent both in the perspective of the former Kalinin Avenue and in the panorama of Arbat Square. Yet, unfortunately, the original concept was not fully realized. In 2020, the Moscow ArchCouncil approved a design featuring an exoskeleton – an external load-bearing structure, which eventually turned into a purely decorative element. Still, the power of the supergraphic “holds” the building, giving it the qualities of a new urban landmark with iconic potential. How this concept took shape, what unexpected associations might underlie the grid’s form, and why the exoskeleton was never built – all this is explored in our article.
Resort on the Kama River
Wowhaus has developed a project for the reconstruction of Korabelnaya Roshcha (“Mast Grove”), a wellness resort located on the banks of the Kama River.
Nests in Primorye
The eco-park project “Nests”, designed by Aleksey Polishchuk and the company Power Technologies, received first prize at the Eco-Coast 2025 festival, organized by the Union of Architects of Russia. For a glamping site in Filinskaya Bay, the authors proposed bird-shaped houses, treehouses, and a nest-shaped observation platform, topping it all with an entrance pavilion executed in the shape of an owl.
The Angle of String Tension
The House of Music, designed by Vladimir Plotkin and the architects of TPO Reserve, resembles a harp, and when seen from above, even a bass clef. But if only it were that simple! The architecture of the complex fuses two distinct expressive languages: the lattice-like, transparent, permeable vocabulary of “classical” modernism and the sculptural, ribbon-like volumes so beloved by today’s neo-modernism. How it all works – where the catharsis lies, which compositional axes underpin the design, where the project resembles Zaryadye Concert Hall and where it does not – read in the article below.
How Historic Tobolsk Becomes a Portal to the Future
Over the past decade, the architectural company Wowhaus has developed urban strategies for several Russian cities – Vyksa, Tula, and Nizhnekamsk, to name but a few. Against this backdrop, the Tobolsk master plan stands out both for its scale – the territory under transformation covers more than 220 square kilometers – and for its complexity.
St. Petersburg vs Rome
The center of St. Petersburg is, as we know, sacred – but few people can say with certainty where this “sacred place” actually begins and ends. It’s not about the formal boundaries, “from the Obvodny Canal to the Bolshaya Nevka”, but about the vibe that feels true to the city center. With the Nevskaya Ratusha complex – built to a design that won an international competition – Evgeny Gerasimov and Sergei Tchoban created an “image of the center” within its territory. And not so much the image of St. Petersburg itself, as that of a global metropolis. This is something new, something that hasn’t appeared in the city for a long time. In this article, we study the atmosphere, recall precedents, and even reflect on who and when first called St. Petersburg the “new Rome”. Clearly, the idea is alive for a reason.
On the Wave
The project of transforming the river port and embankment in the city of Cheboksary, developed by the ATRIUM Architects, involves one of the city’s key areas. The Volga embankment is to be turned into a riverside boulevard – a multifunctional, comfortable, and expressive space for work and leisure activities. The authors propose creating a new link with the city’s main Krasnaya (“Red”) Square, as well as erecting several residential towers inspired by the shape of the traditional national women’s headdress – these towers are likely to become striking accents on the Volga panorama.
Valery Kanyashin: “We Were Given a Free Hand”
The Headliner residential complex, the main part of which was recently completed just across from Moscow City, is a kind of neighbor to the MIBC that doesn’t “play along” with it. On the contrary, the new complex is entirely built on contrast: like a city of differently scaled buildings that seems to have emerged naturally over the past 20 years – which is a hugely popular trend nowadays! And yet here – perhaps only here – such a project has been realized to its full potential. Yes, high-rises dominate, but all these slender, delicate profiles, all these exciting perspectives! And most importantly – how everything is mixed and composed together... We spoke with the project’s leader Valery Kanyashin.
​The Keystone
Until quite recently, premium residential and office complexes in Moscow were seen as the exclusive privilege of the city center. Today the situation is changing: high-quality architecture is moving beyond the confines of the Third Ring Road and appearing on the outskirts. The STONE Kaluzhskaya business center is one such example. Projects like this help decentralize the megalopolis, making life and work prestigious in any part of the city.
Perpetuum Mobile
The interior of the headquarters of Natsproektstroy, created by the IND studio team, vividly and effectively reflects the client’s field of activity – it is one of Russia’s largest infrastructure companies, responsible for logistics and transport communications of every kind you can possibly think of.
Water and Light
Church art is full of symbolism, and part of it is truly canonical, while another part is shaped by tradition and is perceived by some as obligatory. Because of this kind of “false conservatism”, contemporary church architecture develops slowly compared to other genres, and rarely looks contemporary. Nevertheless, there are enthusiasts in this field out there: the cemetery church of Archangel Michael in Apatity, designed by Dmitry Ostroumov and Prokhram bureau, combines tradition and experiment. This is not an experiment for its own sake, however – rather, the considered work of a contemporary architect with the symbolism of space, volume, and, above all, light.
Champions’ Cup
At first glance, the Bell skyscraper on 1st Yamskogo Polya Street, 12, appears strict and laconic – though by no means modest. Its economical stereometry is built on a form close to an oval, one of UNK architects’ favorite themes. The streamlined surface of the main volume, clad in metal louvers, is sliced twice with glass incisions that graphically reveal the essence of the original shape: both its simplicity and its complexity. At the same time, dozens of highly complex engineering puzzles have been solved here.
Semi-Digital Environment
In the town of Innopolis, a satellite of Kazan, the first 4-star hotel designed by MAD Architects has opened. The interiors of the hotel combine elegance with irony, and technology with comfort, evoking the atmosphere of a computer game or maybe a sci-fi movie about the near future.
History never ends
The old railway station in Kapan, a city in southern Armenia, has been given new life by the Paris-based design firm Normal Studio. Today, it serves as a TUMO center.
A Deep, Crystal Shine
A new luxury residential development by ADM architects is set to rise in the Patriarch’s Ponds district, not far from Novopushkinsky Square. It will replace three buildings erected in the early 1990s. The project authors, Andrey Romanov and Ekaterina Kuznetsova, have placed their bets on the variety among the three volumes, modern design solutions, and attention to detail: one of the buildings will feature smoothly curved balconies with a ceramic sheen on their undersides, while another will be accented by glass “sculpture” columns.
Grigory Revzin: “What we should do with the architecture of the seventies”
Soviet modernism came in two flavors: the good, author-driven kind, and the bad, standardized kind. The good kind was “on the periphery”, while the bad kind was in the center – geographically, in terms of attention, scale, and everything else. Can we demolish it? “That would be destroying public consensus out of thin air”. So what should we do? Preserve it, but creatively: “Bring architecture into places where it hasn’t yet appeared”. Treat these buildings not as monuments, but as urban landscape. Read our interview with Grigory Revzin on the pressing topic of saving modernism – where he proposes a controversial, yet really intriguing, way of preserving 1970s buildings.
A Roadside Picnic of Urban Planning Theorists
Marina Egorova, head of Empate Architectural Bureau, brought together urban planning theorists – the successors of Alexey Gutnov and Vyacheslav Glazychev – to revive the substance and depth of professional discourse. At the first meeting, much ground was covered: the participants revisited the theoretical foundations, aligned their values, examined a cutting-edge case of the Kazan agglomeration, and concluded with the unfathomable intricacies of Russian land demarcation. Below, we present key takeaways from all the presentations.
Perspective View
CNTR Architects has designed a business center for a new district in Yekaterinburg, aiming to reduce the need for commuting and make the residential environment more diverse. The architectural solutions are equally focused on creating spatial flexibility, comfortable working conditions, and a memorable image that could allow the building to become a spatial landmark of the district.
Malevich and Bathhouses, Nature and High-Tech
The Malevich Bathhouse complex is scheduled to open in the fall of 2025 on the Rublyovo-Uspenskoye Highway. The project, designed by DBA-GROUP under the leadership of Vladislav Andreev, is an example of an unconventional approach to the image of a spa in general and of a bathhouse in particular. Deliberately avoiding any kind of allusion, the architects opted for streamlined forms with characteristic rounded corners, a combination of wood with bent glass, and restrained contemporary shapes – both inside and out. Let’s take a closer look at the project.
Rather, a Tablecloth and a Glass!
After many years, the long-abandoned Horse Guards Department building in St. Petersburg has finally received the attention it deserves: according to a design by Studio 44, the first restoration and adaptation works are scheduled to begin this year. Both the intended function and the general scope of works imply minimal alteration to the complex, which has preserved traces of its three-century history. All solutions are reversible and aimed, above all, at opening the monument to the city and immersing it in a lively social scene – hence the choice of a cultural center scenario with a strong gastronomic component.
​Materialization of Airflows
The Nikolai Kamov International Airport in Tomsk opened at the end of August last year. We have already written about the project – now we are taking a look at the completed building. Its functionality is reinforced by symbolic undertones: the architects at ASADOV sought to reflect local identity in the architecture as fully as possible.
The City as a Narrative
Sergey Skuratov’s approach to large urban plots could best be described as a “total design code”. The architect pays equal attention to the overall composition and the smallest of details, striving to ensure that every aspect is thoroughly thought out and subordinated to the original vision. It’s a Renaissance-like approach, really – a titanic effort demanding remarkable willpower and perseverance. The results are likewise grand – architecture that makes a statement. This article looks at the revived concept for the central section of the Seventh Heaven residential district in Kazan, a composition so thoroughly considered that even the “gradient of visual emphasis” (sic!) across the facades has been carefully worked out. It also touches on the narrative idea behind the project – and even the architect’s own doubts about it.
A Garden of Hope for Freedom
In October, at the Spaso-Evfimiev Monastery in Suzdal, the Prison Yard Garden opened on the site that had served as a prison from the 18th century until the Khrushchev Thaw. The architectural concept was developed by NOῨD Short Film, and the landscape design by the MOX landscape bureau. In fact, there are two gardens here – very different ones. We try to understand whether they evoke the right emotions in visitors, while also showing the beauty of June’s ruderal plants in bloom.
A Laconic Image of Time
The Time Square residential complex, built on the northern edge of St. Petersburg, appears more concise and efficient than its neighbor and predecessor, the New Time complex. Nevertheless, the architect’s hand is clearly felt: themes of “black and white”, “inside and outside”, and most notably, the “lamellar” quality of the facades that seems to visibly “eat away” at the buildings’ mass – everything is played out like a well-written score. One is reminded of both classical modernism and the so-called “post-constructivism”.
The Flower of the Lake
The prototype for the building of the Kamal Theater in Kazan is an ice flower: a rare and fragile natural phenomenon of Lake Kaban “froze” in the large, soaring outlines of the glass screens enclosing the main volume, shaping its silhouette and shielding the stained-glass windows from the sun. The project, led by the Wowhaus consortium and including global architecture “star” Kengo Kuma, won the 2021/2022 competition and was realized close to the original concept in a short – very short – period of time. The theater opened in early 2025. It was Kengo Kuma who proposed the image of an ice flower and the contraposition of cold on the outside and warmth on the inside. Between 2022 and 2024, Wowhaus did everything possible to bring this vision to life, practically living on-site. Now we are taking a closer look at this landmark building and its captivating story.
Peaceful Integration on Mira Avenue
The MIRA residential complex (the word mir means “peace” in Russian), perched above the steep banks of the Yauza River and Mira Avenue, lives up to its name not only technically, but also visually and conceptually. Sleek, high-rise, and glass-clad, it responds both to Zholtovsky’s classicism and to the modernism of the nearby “House on Stilts”. Drawing on features from its neighbors, it reconciles them within a shared architectural language rooted in contemporary façade design. Let’s take a closer look at how this is done.
An Interior for a New Format of Education
The design of the new building for Tyumen State University (TyumSU) was initially developed before the pandemic but later revised to meet new educational requirements. The university has adopted a “2+2+2” system, which eliminates traditional divisions into groups and academic streams in favor of individualized study programs. These changes were implemented swiftly – right at the start of construction. Now that the building is complete, we are taking a closer look.