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Marina Yegorova: “We think in terms of hectares, not square meters”

The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.

07 June 2024
Interview
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Archi.ru:
Let’s start with a blitz round: where did you study, where did you work, and how did you start your own company?

Marina Yegorova:
I studied at Moscow Architectural Institute, and I consider my admission there a stroke of fate – initially, I was going to become a designer. After graduating, I went to work at SPEECH architectural company, which was then headed by Sergey Tchoban and Sergey Kuznetsov. The further trajectory of my professional activity was largely associated with Sergey Kuznetsov – he invited me first to MosComArchitectura to head the Department of New Territories Development, and then recommended me for the position of Deputy Director at the Genplan Institute of Moscow. A funny memory: in MosComArchitectura, they jokingly called me the “Queen of the Fields”, as I often went on trips to New Moscow to inspect and survey yet-undeveloped sites.

Having had my fill of working as a government official, in 2021, I decided to open my own company, which I recently named Empate. The name came about like many others: I noticed new niches in the market and saw opportunities in them. In the early 2020s, developers began actively exploring the mechanism of ITD – Integrated Territorial Development. And I, as an experienced urban planner, and as a person who indirectly participated in the preparation of this mechanism and knows the regulations and monitors the emergence of new standards, thought: why not, as an independent entrepreneur, engage in what I have long specialized in.

The name Empate is both a tribute to the profession and a declaration of love for the sunny south: it’s a Portuguese word that translates as “to draw”. Importantly, it also sounds very much like “empathize”. And these are exactly the two words that describe me best – an architect and an empath! Everything fell neatly in place.

You position yourself as an architect / urban planner – does this mean that your portfolio only includes master plans, site plans, and ITD projects?

No, not at all! However, for the record, I see nothing wrong with a narrow specialization.

I know that for most young architects, the main dream is to realize themselves in “volumetrics”, i.e. building design. They consider this task ambitious. And urban planning for them is something unclear, almost abstract. And it’s not entirely clear for them how to position yourself in this regard: when you design a city or a district, the constructed result is still ultimately associated with those who came up with the specific buildings, not the planner. But at the same time, the urban planning concept directly influences the architectural appearance of the structures: everything starts with the volumetric-spatial solution, and only then does work on the facades follow. So, it’s still a big question as to who the main creator here is.

We develop architectural and urban planning concepts that combine both building design and planning. Today, developing architecture already at the urban planning stage is becoming a trend.

But in general, of course, we think on a large scale – in terms of hectares, not square meters. And we like it. However, we would never refuse to design a building or a complex of buildings. We feel excited about any architectural task.

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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau
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    Project of planning the territory of a residential complex near the village of Pozdnyakovo in the Moscow Region
    Copyright: © Empate Architectural Bureau


Which projects from your portfolio do you consider the most valuable? What are you working on now?

I am very proud that we developed a site planning project near the village of Pozdnyakovo in the Moscow region in just three months, and it quickly passed the state examination. When I tell people about it, they refuse to believe me because everyone has the standard timeline of a year in mind for this. However, the trick is that we are experienced, we know the subject well, and we can read regulatory documents. Not all architects are capable of understanding all this legal language. But we not only understand it but also know how to translate it into plain language and, importantly, into numbers, which are most understandable to developers.

Our firm Empate also has two projects in the Altai Mountains – an apart-hotel and a retreat village. Both are very important to me. These are more about the proverbial “volumetrics”. The architecture is turning out to be quite interesting. There is room for both eco and ethnic motifs.

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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau


In addition to your main work, you have several other projects: studying the history of urban planning, researching the economic efficiency of the ITD mechanism together with “Project Russia” and REPA, and a Telegram channel. And you write a lot and well, which is not very typical for architects. What does this activity give you? Is it part of a strategy for scaling and forming a personal brand, and recognition?

Everything I do, I do sincerely. And all of it is somehow connected to my profession. It’s important for me to develop, so I constantly accumulate knowledge, analyze the current situation, and record my observations and conclusions in texts. All of this is so natural, to be honest. There is no strategy or calculation in this. If the recognition of my personal brand increases because of this, that’s great. In our time, it’s essential not to underestimate the importance of a personal brand. Still, there is a lot of artificially inflated things in PR. I wouldn’t want to be artificially inflated.

Regarding this question, I can’t help but share an impression from the recent ArchMoscow exhibition. I left the exhibition’s opening for the first time without buying any books or magazines. On the stalls, in the little corner that the organizers allocate to publishers, there was something about gardening, private house architecture, about architects I already know everything about, and some guides. It felt like intellectual life in the architectural field had stalled because what interesting material is actually in print – and in electronic form too – is dedicated either to things that remained in the past or to some purely utilitarian things. Almost no one speaks about the present, let alone the future. It’s very frustrating. And at the same time, I see it as an opportunity for myself personally.

Regarding our joint research with “Project Russia” and the REPA Association on the effectiveness of ITD, I’d love to talk about it separately at some point. But first, we need to finish it. At ArchMoscow, Julia Shishalova, Julia Solodovnikova, and I presented the interim results of this research.

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    Logistics complex in Anapa
    Copyright: © Empate Architectural Bureau
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    Ecosettlement in Altai
    Copyright: © Empate Architectural Bureau
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    Logistics complex in Anapa
    Copyright: © Empate Architectural Bureau


You are also a skipper! Many architects are sailing enthusiasts. Why do you think that is?

It’s related to the feeling of freedom that such an experience provides. There was a time when many architects were into skiing and snowboarding – the more dangerous, the better. When yachting became more accessible in Russia and ceased to be something exclusively sporty, people started gravitating towards it. The main advantage of yachting over skiing is its year-round nature. Also, let’s not forget that architects love to travel and gain new experiences, and yachting involves constant movement. Thus, by engaging in yachting, you develop both physically and broaden your horizon as well – literally and figuratively.

I’m very excited about the marina system project in Kazan. Recently, we discussed this case with Ilysiar Tukhvatullina at ArchMoscow during a panel discussion. I’m ready to contribute my expertise to this project.

In which marina development projects is your company involved?

I have acted several times as a consultant on marina infrastructure in Portugal and Croatia. I should emphasize that I am not a specialist in the design and technical equipment of marinas themselves. My team and I can develop a master plan for the territory around a specific water area, and make proposals for forming a marina network, but we probably can’t calculate the engineering aspects. Not long ago, I gave a detailed interview on this topic to the “All Marinas of Russia” portal.


Returning to your Telegram channel: you wrote there that a woman entrepreneur should not adopt a man’s model in her career path. Can you create a successful architectural firm using “soft power”?

In Russia, architecture remains predominantly a male profession, even though institutions like MARHI graduate more women than men. Men usually lead, while women do the drawing. This is the way it’s been for decades. However, this does not mean that this practice should be continued. This brings us to the topic of social justice, which is quite complex and abstract. It’s very interesting but somewhat beyond the scope of this interview.

I believe that it is entirely possible to build a successful business using “soft power”, and not just in the creative industries. The key, if you’re a woman, is not to try to pretend to be a man or use typically male methods of management and negotiation. There was a time when I was aggressive, exerted pressure, and made demands. But these are all traits of the male model of behavior. A man is a conqueror. At some point, I realized that the effect of my aggressiveness was not what I wanted, and this “I will cover the whole herd” position was destroying me from within. I began to work seriously on myself to return to my natural feminine state.

There is a popular misconception that “soft power” is all about manipulation, unpredictability, and lack of system. Women’s business is about something else. It is about acceptance, intuition, and empathy. It is not about domination. Women actually make excellent leaders. Business is, after all, about managing resources, and a woman is a natural manager, focused on preservation and development.


07 June 2024

Headlines now
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.
Campus within a Day
In this article, we talk about what the participants of Genplan Institute of Moscow’s hackathon were doing at the MosComArchitecture booth at the “ArchMoscow” exhibition. We also discuss who won the prize and why, and what can be done with the territory of a small university on the outskirts of Moscow.
Vertical Civilization
Genpro considered the development of the vertical city concept and made it the theme of their pavilion at the “ArchMoscow” exhibition.
Marina Yegorova: “We think in terms of hectares, not square meters”
The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.
Andrey Chuikov: “Optimum balance is achieved through economics”
The Yekaterinburg-based architectural company CNTR is in its mature stage: crystallization of principles, systematization, and standardization helped it make a qualitative leap, enhance competencies, and secure large contracts without sacrificing the aesthetic component. The head of the company, Andrey Chuikov, told us about building a business model and the bonuses that additional education in financial management provides for an architect.
The Fulcrum
Ostozhenka Architects have designed two astonishing towers practically on the edge of a slope above the Oka River in Nizhny Novgorod. These towers stand on 10-meter-tall weathered steel “legs”, with each floor offering panoramic views of the river and the city; all public spaces, including corridors, receive plenty of natural light. Here, we see a multitude of solutions that are unconventional for the residential routine of our day and age. Meanwhile, although these towers hark back to the typological explorations of the seventies, they are completely reinvented in a contemporary key. We admire Veren Group as the client – this is exactly how a “unique product” should be made – and we tell you exactly how our towers are arranged.
Crystal is Watching You
Right now, Museum Night has kicked off at the Museum of Architecture, featuring a fresh new addition – the “Crystal of Perception”, an installation by Sergey Kuznetsov, Ivan Grekov, and the KROST company, set up in the courtyard. It shimmers with light, it sings, it reacts to the approach of people, and who knows what else it can do.
The Secret Briton
The house is called “Little France”. Its composition follows the classical St. Petersburg style, with a palace-like courtyard. The decor is on the brink of Egyptian lotuses, neo-Greek acroteria, and classic 1930s “gears”; the recessed piers are Gothic, while the silhouette of the central part of the house is British. It’s quite interesting to examine all these details, attempting to understand which architectural direction they belong to. At the same time, however, the house fits like a glove in the context of the 20th line of St. Petersburg’s Vasilievsky Island; its elongated wings hold up the façade quite well.
The Wrap-Up
The competition project proposed by Treivas for the first 2021 competition for the Russian pavilion at EXPO 2025 concludes our series of publications on pavilion projects that will not be implemented. This particular proposal stands out for its detailed explanations and the idea of ecological responsibility: both the facades and the exhibition inside were intended to utilize recycled materials.
Birds and Streams
For the competition to design the Omsk airport, DNK ag formed a consortium, inviting VOX architects and Sila Sveta. Their project focuses on intersections, journeys, and flights – both of people and birds – as Omsk is known as a “transfer point” for bird migrations. The educational component is also carefully considered, and the building itself is filled with light, which seems to deconstruct the copper circle of the central entrance portal, spreading it into fantastic hyper-spatial “slices”.
Faraday Grid
The project of the Omsk airport by ASADOV Architects is another concept among the 14 finalists of a recent competition. It is called “The Bridge” and is inspired by both the West Siberian Exhibition of 1911 and the Trans-Siberian Railway bridge over the Irtysh River, built in 1896. On one hand, it carries a steampunk vibe, while on the other, there’s almost a sense of nostalgia for the heyday of 1913. However, the concept offers two variants, the second one devoid of nostalgia but featuring a parabola.
Midway upon the Journey of Our Life
Recently, Tatlin Publishing House released a book entitled “Architect Sergey Oreshkin. Selected Projects”. This book is not just a traditional book of the architectural company’s achievements, but rather a monograph of a more personal nature. The book includes 43 buildings as well as a section with architectural drawings. In this article, we reflect on the book as a way to take stock of an architect’s accomplishments.
Inverted Fortress
This year, there has been no shortage of intriguing architectural ideas around the Omsk airport. The project developed by the architectural company KPLN appeals to Omsk’s history as a wooden fortress that it was back in the day, but transforms the concept of a fortress beyond recognition: it “shaves off” the conical ends of “wooden logs”, then enlarges them, and then flips them over. The result is a hypostyle – a forest of conical columns on point supports, with skylights on top.
Transformation of Annenkirche
For Annenkirche (St. Anna Lutheran Church in St. Petersburg), Sergey Kuznetsov and the Kamen bureau have prepared a project that relies on the principles of the Venice Charter: the building is not restored to a specific date, historical layers are preserved, and modern elements do not mimic the authentic ones. Let’s delve into the details of these solutions.
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Arch, Pearl, Wing, Wind
In the social media of the governor of the Omsk region, voting was conducted for the best project for the city’s new airport. We asked the finalists to send over their projects and are now showcasing them. The projects are quite interesting: the client requested that the building be visually permeable throughout, and the images that the architects are working with include arches, wings, gusts of wind, and even the “Pearl” painting by Vrubel, who was actually born in Omsk.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.