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​Headquarters of the Future

The project by “Arena Group”, which won in an open competition of ideas for the headquarters of the Italian company FITT, combines futuristic forms, an interesting set of functions, energy efficiency, and subtle references to the archetypes of Italian architecture. Particularly beautiful is the “continuous” fountain. In this issue, we are sharing about the three winners of the competition.

18 May 2021
Contest Results
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The competition was announced in November last year by the YAC (Young Architects Competitions) project in collaboration with FITT Group, a large company with a 50-year history that develops and implements innovative technologies for household, professional, and industrial-scale pipelines. Architectural students and practicing architects under 35 were invited to participate.

The competition with a prize pool of € 20 000 did not presuppose subsequent implementation of the winning projects, its mission being to give the young generation of architects a chance to make a statement about themselves, and use it as a springboard for their growth in profession.

The contestants were to present their vision of the workspace of the future, where the principles of the company, the operations specifics, the expertise, and the values, are embodied in architectural forms. The young architects were to create a symbol of progress, one that could rival the most futuristic-looking headquarters of the world.

The competition gathered conceptual projects submitted by architects from almost a hundred countries. And it’s all the more pleasing to see a Russian team in the first place.

Below, we are covering the three prize-winning projects.

First Place

Arena, Russia 
Sergey Korobkov, Dmitry Shklyaruk, Evgeny Korobskoy, Andrew Tsyplakov, Aleksey Cherednikov


FITT headquarters
Copyright: © ARENA


The authors of the winning project offered a rounded form that at the same time has multiple meanings: it is based on five aligned circles with a similar, yet varying, diameter, united by a common elongated contour with rounded corners at the ends. When you look at it from above, it looks like some technical appliance, magnified manifold – for example, for grouping pipes, which are in fact produced by FITT – thus, the building becomes an icon, a sign, based on the interpretation of the production process. At the same time, its outline also reminds the plan of a Roman racecourse; in mathematics, this form is indeed called a stadium. When put together, this gives a union of modern technology and Roman (or Italian) classics: the former points to the specialization of the company, the latter to its location. Both allusions, it must be noted, are far from literal.

FITT headquarters
Copyright: © ARENA


One must say that Roman associations don’t end on the “racecourse” contour: first, according to the architects’ proposal, the whole bottom floor of the headquarters building is open to pedestrians, and, second, it is filled with shallow pools, elevated in stone frames. The water mirrors alternate with lawns and benches, and this “water-and-pedestrian” structure also spills outdoors, framing the main square in front of the grand entrance.

A curious solution: let’s imagine that when you pass through this place you will be able to touch water and grass, which is more than relevant in the hot Italian climate. The flecks of light from the water reflect on the walls, where they merge with backlighting strips that initially generate them.

FITT headquarters
Copyright: © ARENA


One should hardly say that the atmosphere in the first floor must be filled with damp coolness, reminding either of a grotto of a Renaissance park, or a Roman bathhouse. Again, the architects are associating the paths with pipelines, and the abundance of water can be reminiscent not so much of bathhouses and fountains of the classic era, but also of modern spa centers, in which, among other things, the FITT pipes are also used. The result, again, is twice as contextual, and at the same time modern, both in terms of form and from the sustainability standpoint, because the water that evaporates from the surface of the pools is also used for cooling the building. The project utilizes other technologies of passive energy conservation: photovoltaic elements, collection of gray and rain water, natural ventilation, and geothermal technologies.

The energy efficiency of the building. FITT headquarters
Copyright: © ARENA


In addition to the set of environmentally friendly solutions, the building features a highly futuristic imagery, inspired by the Apple headquarters: a curvilinear panoramic glass, large-span vaults, big cantilevered structures – and all of this glitters, flows, and hovers in a UFO-like fashion. The stained glass windows of the second tier bend in a glittering canopy on the outside contour, while in the inner one, in the yard, they end up in a rounding, because of which the whole shape looks like a vortex, or, again, a pipe with a widening end.

FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


The five circular platforms that constitute the basis of the building’s shape, are connected with five basic functions: the circle on one end became a green plaza with the company’s logo that marks the main entrance, the opposite circle the fitness club and the residential rooms, i.e. the most private area of the complex.

The functional diagram. FITT headquarters
Copyright: © ARENA


The central circle hosts a roofed “arena” (this name, proposed by the architects, reminds us both about the name of the architectural company and the shape of the building). The Arena – a multifunctional hall with an amphitheater, a center of various events and communication – must work as the meeting point for all of the residents of the headquarters and everyone who will be invited to it.

FITT headquarters
Copyright: © ARENA


From the entrance side, the “arena” hall is flanked by expo grounds and conference halls, on the opposite side, there are workspaces and a restaurant. Each zone in the lower tier has its own individual entrance; three circles out of five have open courtyards. All of this, however, is situated on the lower level, while the upper one is fully occupied by a flexible workspace, where rooms for focused work are interspersed with open lounge areas for communication, and transformable meeting rooms.

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    FITT headquarters
    Copyright: © ARENA
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    Plan of the first and secind floors, FITT headquarters
    Copyright: © ARENA


Second Place

Varabyeu partners, Belarus

FITT headquarters
Copyright: Varabyeu partners


The project was developed with regard to the influence of the coronavirus pandemic on commercial property. The architects tried as much as possible to adjust the building to today’s realities by creating an open-air coworking space and lounge zones. This will help to make a transition from the remote working format back to the office one, which will at the same time be safer.

As for the shape making, the architects say they were inspired by circulation of water in the universe, and the arcades and patios that the project features are essentially a reference to the company’s homeland; they also help to zone out the space. At the same time, the “snake” of the plan looks like the FITT logo, while the “organ” of pipes above the main entrance unambiguously points to the company’s specialization.

The complex includes a media showroom, a four-level parking garage, about 3,500 square meters of workspaces, half of which are isolated offices of a capsule type, an 650-seat arena, a 24-room guest block, laboratories, cafes, a gym, and a mini movie theater. The grounds also include a sports area with a football field, a concert venue, little inner yards for recreation after work, and more. The operated roof has open and semi-closed gazebos on it, elements of natural landscape, green islets, and a walking trail that connects all the functional parts of the complex, which is completed by a jogging track above the parking garage.

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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: © Varabyeu Partners
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    FITT headquarters
    Copyright: © Varabyeu Partners


Third Place

Buffo Ercoli, Italy

FITT headquarters
Copyright: Buffo Ercoli


The architects endowed the building with a self-explanatory facade made of FITT pipes. The first floor predominantly includes public spaces (a restaurant, a museum, lounge areas, and open space laboratories). The second floor contains workspaces. This project features a green operated roof along the entire perimeter of the building – with a convenient access from all the public spaces.

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    FITT headquarters
    Copyright: Buffo Ercoli
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
    Copyright: © ARENA
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    FITT headquarters
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    FITT headquarters
    Copyright: Buffo Ercoli


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You can learn more about the competition and see other shortlisted projects here.

18 May 2021

Headlines now
The Copper Mirror
The varied-toned sheen of “unsealed” copper, painterly streaks and fingerprints, exposed concrete, and the unusual proportions – when you study the ZILART Museum building by Sergei Tchoban and SPEECH architects, there is plenty to talk about. However, it seems to us that the most interesting thing is how the museum’s composition responds to the realities of the district itself. The residential district has been realized as an open-air exhibition of façade statements by contemporary architects – but without public access to the inner courtyards of the blocks. This building – that is, the museum – is exactly the opposite: on the outside, it is deliberately restrained, while inside it shines spectacularly, creating its own sunbeams in any weather.
“Strangers” in the City
We asked Alexander Skokan for a comment on the results of 2025 – and he sent us a whole article, moreover one devoted to the discussion we recently began on the “appropriateness of high-rises” – or, more broadly speaking, “contrasting insertions into the urban fabric”. The result is a text that is essentially a question: why here? Why like this?
Dmitry Ostroumov: “To use the language of alchemy, we are involved in the process of “transmutation...
What we ended up having was an extremely unusual conversation with Dmitry Ostroumov. Why? At the very least, because he is not just an architect specializing in the construction of Orthodox churches. And not just – which is an extreme rarity – a proponent of developing contemporary stylistics within this still highly conservative field. Dmitry Ostroumov is a Master of Theology. So in addition to the history and specifics of the company, we speak about the very concept of the temple, about canon and tradition, about the living and the eternal, and even about the Russian Logos.
A Glazed Figurine
In searching for an image for a residential building near the Novodevichy Convent, GAFA architects turned to their own perception of the place: it evoked associations with antiquity, plein-air painting, and vintage artifacts. The two towers will be entirely clad in volumetric glazed ceramic – at present, there are no other buildings like this in Russia. The complex will also stand out thanks to its metabolic bay-window cells, streamlined surfaces, a ceremonial “hotel-style” driveway, and a lobby overlooking a lush garden.
A Knight’s Move via the Cour d’Honneur
Intercolumnium Architects presented to the City Planning Council a residential complex project that is set to replace the Aquatoria business center on Vyborgskaya Embankment. Experts praised the overall quality of the work, but expressed reservations about the three cour d’honneurs and suggested softening the contrast between the facades facing the embankment and the Kantemirovsky Bridge.
A Small Country
Mezonproekt is developing a long-term master plan for the MEPhI campus in Obninsk. Over the next ten years, an enclave territory of about 100 hectares, located in a forest on the northern edge of the city, is set to transform into a modern center for the development of the nuclear energy sector. The plan envisions attracting international students and specialists, as well as comprehensive territorial development: both through the contemporary realization of “frozen” plans from the 1980s and through the introduction of new trends – public spaces, an aquapark, a food court, a school, and even a nuclear medicine center. Public and sports facilities are intended to be accessible to city residents as well, and the campus is to be physically and functionally connected to Obninsk.
Pearl Divers
GAFA has designed an apartment complex for Derbent intended to switch people from a work mode to a resort mindset – and to give the surrounding area a much-needed jolt. The building offers two distinct faces: restrained and laconic on the city side, and a lushly ornate façade facing the sea. At the heart of the complex, a hidden pearl lies – an open-air pool with an arch, offering views of a starry sky, and providing direct access to the beach.
A Satellite Island
The Genplan Institute of Moscow has prepared a master plan for the development of the Sarpinsky and Golodny island system, located within the administrative boundaries of Volgograd and considered among the largest river islands in Russia. By 2045, the plan envisions the implementation of 15 large-scale investment projects, including sports and educational clusters, a congress center with a “Volgonarium”, a film production cluster, and twenty-one theme parks. We explain which engineering, environmental, and transportation challenges must be addressed to turn this vision into reality. The master plan solutions have already been approved and incorporated into the city’s general development plan.
The Amber Gate
The Amber City residential complex is one of the redevelopment projects in the former industrial area located beyond Moscow’s Third Ring Road near Begovaya metro station. Alexey Ilyin’s studio proposed an original master plan that transformed two clusters of towers into ceremonial propylaea, gave the complex a recognizable silhouette, and established visual connections with new high-rise developments on both right and left – thus integrating it into the scale of the growing metropolis. It is also marked by its own futuristic stylistic language, based on a reinterpreted streamline aesthetic.
A Theater Triangle
The architectural company “Chetvertoe Izmerenie” (“Fourth Dimension”) has developed the design for a new stage of the Magnitogorsk Musical Theater, rethinking not only theater architecture but also the role of the theater in the contemporary city.
Aleksei Ilyin: “I approach every task with genuine interest”
Aleksei Ilyin has been working on major urban projects for more than 30 years. He has all the necessary skills for high-rise construction in Moscow – yet he believes it’s essential to maintain variety in the typologies and scales represented in his portfolio. He is passionate about drawing – but only from life, and also in the process of working on a project. We talk about the structure and optimal size of an office, about his past and current projects, large and small tasks, and about creative priorities.
​A Golden Sunbeam
A compact brick-and-metal building in the growing Shukhov Park in Vyksa seems to absorb sunlight, transform it into yellow accents inside, and in the evening “give it back” as a warm golden glow streaming from its windows. It is, frankly, a very attractive building: both material and lightweight at the same time, with lightness inside and materiality outside. Its form is shaped by function – laconic, yet far from simple. Let’s take a closer look.
Architecton Awards
In 2025, the jury of the Architecton festival reviewed the finalist projects through live, open presentations held right in the exhibition hall – a rather engaging performance, and something rarely seen among Russian awards. It would be great if “Zodchestvo” adopted this format. Below, we present all the winning projects, including four special nominations.
Garden of Knowledge
UNK architects and UNK design created the interiors of the Letovo Junior campus, working together with NF Studio, which was responsible for developing the educational technology that takes into account the needs and perception of younger and middle school children.
The Silver Skates
The STONE Kaluzhskaya office quarter is accompanied by two residential towers, making the complex – for it is indeed a single ensemble – well balanced in functional terms. The architects at Kleinewelt gave the residential buildings a silvery finish to match the office blocks. How they are similar, how they differ, and what “Silver Skates” has to do with it – we explore in this article.
On the Dynastic Trail
The houses and townhouses of the “Tsarskaya Tropа” (“Czar’s Trail”) complex are being built in the village of Gaspra in Crimea – to the west and east of the palaces of the former grand-ducal residence “Ai-Todor”. One of the main challenges for the architects at KPLN, who developed the project, was to respond appropriately to this significant neighboring heritage. How this influenced the massing, the façades, and the way the authors work with the terrain is explored in our article.
A New Path
The main feature of the Yar Park project, designed by Sergey Skuratov for Kazan, is that it is organized along the “spine” of a multifunctional mall with an impressive multi-height atrium space in its middle. The entire site, both on the city side and the Kazanka River embankment, is open to the public. The complex is intended not to become “yet another fenced enclave” but, as urban planners say, a “polycenter” – a new point of attraction for the whole of Kazan, especially its northern part, made up of residential districts that until now have lacked such a vibrant public space. It represents a new urban planning approach to a high-density mixed-use development situated in the city center – in a sense, an “anti-quarter”. Even Moscow, one might say, doesn’t yet have anything quite like it. Well, lucky Kazan!
Beneath the Azure Sky
A depository designed by Studio 44 will soon be built in Kenozersky National Park to preserve and display the so-called “heavens” – ceiling structures characteristic of wooden churches in the Russian North, painted with biblical scenes. For each of these “heavens”, the architects created a volume corresponding in scale and dimensions to the original church interior. The result is a honeycomb-like composition, with modules derived directly from the historic monuments themselves, allowing visitors to view the icons from the historically accurate angle – from below, looking upward. How exactly this works is the subject of our story.
​The Power of Lines
The building at the very beginning of New Arbat is the result of long deliberations over how to replace the former House of Communication. Contemporary, dynamic, and even somewhat zoomorphic in character, it is structured around a large diagonal grid. The building has become a striking accent both in the perspective of the former Kalinin Avenue and in the panorama of Arbat Square. Yet, unfortunately, the original concept was not fully realized. In 2020, the Moscow ArchCouncil approved a design featuring an exoskeleton – an external load-bearing structure, which eventually turned into a purely decorative element. Still, the power of the supergraphic “holds” the building, giving it the qualities of a new urban landmark with iconic potential. How this concept took shape, what unexpected associations might underlie the grid’s form, and why the exoskeleton was never built – all this is explored in our article.
Resort on the Kama River
Wowhaus has developed a project for the reconstruction of Korabelnaya Roshcha (“Mast Grove”), a wellness resort located on the banks of the Kama River.
Nests in Primorye
The eco-park project “Nests”, designed by Aleksey Polishchuk and the company Power Technologies, received first prize at the Eco-Coast 2025 festival, organized by the Union of Architects of Russia. For a glamping site in Filinskaya Bay, the authors proposed bird-shaped houses, treehouses, and a nest-shaped observation platform, topping it all with an entrance pavilion executed in the shape of an owl.
The Angle of String Tension
The House of Music, designed by Vladimir Plotkin and the architects of TPO Reserve, resembles a harp, and when seen from above, even a bass clef. But if only it were that simple! The architecture of the complex fuses two distinct expressive languages: the lattice-like, transparent, permeable vocabulary of “classical” modernism and the sculptural, ribbon-like volumes so beloved by today’s neo-modernism. How it all works – where the catharsis lies, which compositional axes underpin the design, where the project resembles Zaryadye Concert Hall and where it does not – read in the article below.
How Historic Tobolsk Becomes a Portal to the Future
Over the past decade, the architectural company Wowhaus has developed urban strategies for several Russian cities – Vyksa, Tula, and Nizhnekamsk, to name but a few. Against this backdrop, the Tobolsk master plan stands out both for its scale – the territory under transformation covers more than 220 square kilometers – and for its complexity.
St. Petersburg vs Rome
The center of St. Petersburg is, as we know, sacred – but few people can say with certainty where this “sacred place” actually begins and ends. It’s not about the formal boundaries, “from the Obvodny Canal to the Bolshaya Nevka”, but about the vibe that feels true to the city center. With the Nevskaya Ratusha complex – built to a design that won an international competition – Evgeny Gerasimov and Sergei Tchoban created an “image of the center” within its territory. And not so much the image of St. Petersburg itself, as that of a global metropolis. This is something new, something that hasn’t appeared in the city for a long time. In this article, we study the atmosphere, recall precedents, and even reflect on who and when first called St. Petersburg the “new Rome”. Clearly, the idea is alive for a reason.
On the Wave
The project of transforming the river port and embankment in the city of Cheboksary, developed by the ATRIUM Architects, involves one of the city’s key areas. The Volga embankment is to be turned into a riverside boulevard – a multifunctional, comfortable, and expressive space for work and leisure activities. The authors propose creating a new link with the city’s main Krasnaya (“Red”) Square, as well as erecting several residential towers inspired by the shape of the traditional national women’s headdress – these towers are likely to become striking accents on the Volga panorama.
Valery Kanyashin: “We Were Given a Free Hand”
The Headliner residential complex, the main part of which was recently completed just across from Moscow City, is a kind of neighbor to the MIBC that doesn’t “play along” with it. On the contrary, the new complex is entirely built on contrast: like a city of differently scaled buildings that seems to have emerged naturally over the past 20 years – which is a hugely popular trend nowadays! And yet here – perhaps only here – such a project has been realized to its full potential. Yes, high-rises dominate, but all these slender, delicate profiles, all these exciting perspectives! And most importantly – how everything is mixed and composed together... We spoke with the project’s leader Valery Kanyashin.
​The Keystone
Until quite recently, premium residential and office complexes in Moscow were seen as the exclusive privilege of the city center. Today the situation is changing: high-quality architecture is moving beyond the confines of the Third Ring Road and appearing on the outskirts. The STONE Kaluzhskaya business center is one such example. Projects like this help decentralize the megalopolis, making life and work prestigious in any part of the city.
Perpetuum Mobile
The interior of the headquarters of Natsproektstroy, created by the IND studio team, vividly and effectively reflects the client’s field of activity – it is one of Russia’s largest infrastructure companies, responsible for logistics and transport communications of every kind you can possibly think of.