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​Headquarters of the Future

The project by “Arena Group”, which won in an open competition of ideas for the headquarters of the Italian company FITT, combines futuristic forms, an interesting set of functions, energy efficiency, and subtle references to the archetypes of Italian architecture. Particularly beautiful is the “continuous” fountain. In this issue, we are sharing about the three winners of the competition.

18 May 2021
Contest Results
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The competition was announced in November last year by the YAC (Young Architects Competitions) project in collaboration with FITT Group, a large company with a 50-year history that develops and implements innovative technologies for household, professional, and industrial-scale pipelines. Architectural students and practicing architects under 35 were invited to participate.

The competition with a prize pool of € 20 000 did not presuppose subsequent implementation of the winning projects, its mission being to give the young generation of architects a chance to make a statement about themselves, and use it as a springboard for their growth in profession.

The contestants were to present their vision of the workspace of the future, where the principles of the company, the operations specifics, the expertise, and the values, are embodied in architectural forms. The young architects were to create a symbol of progress, one that could rival the most futuristic-looking headquarters of the world.

The competition gathered conceptual projects submitted by architects from almost a hundred countries. And it’s all the more pleasing to see a Russian team in the first place.

Below, we are covering the three prize-winning projects.

First Place

Arena, Russia 
Sergey Korobkov, Dmitry Shklyaruk, Evgeny Korobskoy, Andrew Tsyplakov, Aleksey Cherednikov


FITT headquarters
Copyright: © ARENA


The authors of the winning project offered a rounded form that at the same time has multiple meanings: it is based on five aligned circles with a similar, yet varying, diameter, united by a common elongated contour with rounded corners at the ends. When you look at it from above, it looks like some technical appliance, magnified manifold – for example, for grouping pipes, which are in fact produced by FITT – thus, the building becomes an icon, a sign, based on the interpretation of the production process. At the same time, its outline also reminds the plan of a Roman racecourse; in mathematics, this form is indeed called a stadium. When put together, this gives a union of modern technology and Roman (or Italian) classics: the former points to the specialization of the company, the latter to its location. Both allusions, it must be noted, are far from literal.

FITT headquarters
Copyright: © ARENA


One must say that Roman associations don’t end on the “racecourse” contour: first, according to the architects’ proposal, the whole bottom floor of the headquarters building is open to pedestrians, and, second, it is filled with shallow pools, elevated in stone frames. The water mirrors alternate with lawns and benches, and this “water-and-pedestrian” structure also spills outdoors, framing the main square in front of the grand entrance.

A curious solution: let’s imagine that when you pass through this place you will be able to touch water and grass, which is more than relevant in the hot Italian climate. The flecks of light from the water reflect on the walls, where they merge with backlighting strips that initially generate them.

FITT headquarters
Copyright: © ARENA


One should hardly say that the atmosphere in the first floor must be filled with damp coolness, reminding either of a grotto of a Renaissance park, or a Roman bathhouse. Again, the architects are associating the paths with pipelines, and the abundance of water can be reminiscent not so much of bathhouses and fountains of the classic era, but also of modern spa centers, in which, among other things, the FITT pipes are also used. The result, again, is twice as contextual, and at the same time modern, both in terms of form and from the sustainability standpoint, because the water that evaporates from the surface of the pools is also used for cooling the building. The project utilizes other technologies of passive energy conservation: photovoltaic elements, collection of gray and rain water, natural ventilation, and geothermal technologies.

The energy efficiency of the building. FITT headquarters
Copyright: © ARENA


In addition to the set of environmentally friendly solutions, the building features a highly futuristic imagery, inspired by the Apple headquarters: a curvilinear panoramic glass, large-span vaults, big cantilevered structures – and all of this glitters, flows, and hovers in a UFO-like fashion. The stained glass windows of the second tier bend in a glittering canopy on the outside contour, while in the inner one, in the yard, they end up in a rounding, because of which the whole shape looks like a vortex, or, again, a pipe with a widening end.

FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


The five circular platforms that constitute the basis of the building’s shape, are connected with five basic functions: the circle on one end became a green plaza with the company’s logo that marks the main entrance, the opposite circle the fitness club and the residential rooms, i.e. the most private area of the complex.

The functional diagram. FITT headquarters
Copyright: © ARENA


The central circle hosts a roofed “arena” (this name, proposed by the architects, reminds us both about the name of the architectural company and the shape of the building). The Arena – a multifunctional hall with an amphitheater, a center of various events and communication – must work as the meeting point for all of the residents of the headquarters and everyone who will be invited to it.

FITT headquarters
Copyright: © ARENA


From the entrance side, the “arena” hall is flanked by expo grounds and conference halls, on the opposite side, there are workspaces and a restaurant. Each zone in the lower tier has its own individual entrance; three circles out of five have open courtyards. All of this, however, is situated on the lower level, while the upper one is fully occupied by a flexible workspace, where rooms for focused work are interspersed with open lounge areas for communication, and transformable meeting rooms.

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    FITT headquarters
    Copyright: © ARENA
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    Plan of the first and secind floors, FITT headquarters
    Copyright: © ARENA


Second Place

Varabyeu partners, Belarus

FITT headquarters
Copyright: Varabyeu partners


The project was developed with regard to the influence of the coronavirus pandemic on commercial property. The architects tried as much as possible to adjust the building to today’s realities by creating an open-air coworking space and lounge zones. This will help to make a transition from the remote working format back to the office one, which will at the same time be safer.

As for the shape making, the architects say they were inspired by circulation of water in the universe, and the arcades and patios that the project features are essentially a reference to the company’s homeland; they also help to zone out the space. At the same time, the “snake” of the plan looks like the FITT logo, while the “organ” of pipes above the main entrance unambiguously points to the company’s specialization.

The complex includes a media showroom, a four-level parking garage, about 3,500 square meters of workspaces, half of which are isolated offices of a capsule type, an 650-seat arena, a 24-room guest block, laboratories, cafes, a gym, and a mini movie theater. The grounds also include a sports area with a football field, a concert venue, little inner yards for recreation after work, and more. The operated roof has open and semi-closed gazebos on it, elements of natural landscape, green islets, and a walking trail that connects all the functional parts of the complex, which is completed by a jogging track above the parking garage.

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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
    Copyright: © Varabyeu Partners
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    FITT headquarters
    Copyright: © Varabyeu Partners


Third Place

Buffo Ercoli, Italy

FITT headquarters
Copyright: Buffo Ercoli


The architects endowed the building with a self-explanatory facade made of FITT pipes. The first floor predominantly includes public spaces (a restaurant, a museum, lounge areas, and open space laboratories). The second floor contains workspaces. This project features a green operated roof along the entire perimeter of the building – with a convenient access from all the public spaces.

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    FITT headquarters
    Copyright: Buffo Ercoli
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
    Copyright: © ARENA
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    FITT headquarters
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    FITT headquarters
    Copyright: Buffo Ercoli


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You can learn more about the competition and see other shortlisted projects here.

18 May 2021

Headlines now
A Paper Clip above the River
In this article, we talk with Vitaly Lutz from the Genplan Institute of Moscow about the design and unique features of the pedestrian bridge that now links the two banks of the Yauza River in the new cluster of Bauman Moscow State Technical University (MSTU). The bridge’s form and functionality – particularly the inclusion of an amphitheater suspended over the river – were conceived during the planning phase of the territory’s development. Typically, this approach is not standard practice, but the architects advocate for it, referring to this intermediate project phase as the “pre-AGR” stage (AGR stands for Architectural and Urban Planning Approval). Such a practice, they argue, helps define key parameters of future projects and bridge the gap between urban planning and architectural design.
Living in the Architecture of One’s Own Making
Do architects design houses for themselves? You bet! In this article, we are examining a new book by TATLIN publishing house. This book – unprecedented for Russia – features 52 private homes designed and built by contemporary architects for themselves. It includes houses that are famous, even iconic, as well as lesser-known ones; large and small, stylish and eccentric. To some extent, the book reflects the history of Russian architecture over the past 30 years.
A City Block Isoline
Another competition project for a residential complex on the banks of the Volga in Nizhny Novgorod has been prepared by Studio 44. A team of architects led by Ivan Kozhin concluded that using a regular block layout in such a location would be inappropriate and developed a “custom design” approach: a chain of parceled multi-section buildings stretching along the entire embankment. Let’s explore the features and advantages of this unconventional method.
Competition: The Price of Creativity?
Any day now, we’re expecting the results of a competition held by the “Samolet” development group for a plot in Kommunarka. In the meantime, we share the impressions of Editor-in-Chief Julia Tarabarina, who managed to conduct a public talk. Though technically focused on the interaction between developers and architects, the public talk turned into a discussion about the pros and cons of architectural competitions.
Terraced Design
The “River Park” residential complex has confidently and securely shaped the Nagatinsky Backwater shoreline. Featuring a public embankment, elevated courtyards connected by pedestrian bridges, and brick façades, the development invites exploration of its nuanced response to the surrounding context, as well as hints of the architects’ megalithic design thinking.
A Kremlin’s Core and Meteorite Fragments
We continue our coverage of the competition projects for the residential district that the development company GloraX plans to build along the embankment of the Rowing Channel in Nizhny Novgorod. ASADOV Architects approached the concept through a deep dive into local identity, using storytelling to pinpoint a central idea for the design: the master plan and composition are imagined as if a meteorite had struck a “proto-Kremlin”. Sounds weird? Find more details below!
The Volga Regatta
GloraX plans to develop a residential complex spanning 14 hectares along the Volga River in Nizhny Novgorod. The winning design in a closed-door competition, created by GORA Architects, features housing typologies ranging from townhouses to terraced high-rise slabs, a balance of functions, diverse ways of engaging with the water, and even a dedicated island (no less!) for the city residents.
Life Plans
The master plan for the residential district “Prityazheniye” (“Gravity”) in Naberezhnye Chelny was developed by the architectural company A.Len, taking into account the specific urban planning context and partially implemented solutions of the first phase. However, the master plan prioritized its own values: a green framework, a system of focal points, a hierarchy of spaces, and pedestrian priority. After this, the question of what residents will do in their neighborhood simply doesn’t arise.
A New Track
We took a thorough look at D_Station, a railcar repair depot dating back to 1906, recently reconstructed while preserving its century-old industrial structure, upon the project by Sergey Trukhanov and T+T Architects. Though work on the interiors – set to house restaurants and public spaces – is still underway, the building’s exterior already offers plenty to see. Visitors can explore the blend of old and new brickwork, appreciate the architect’s unique interpretation of ruin aesthetics, and enjoy the newly built pedestrian route that connects the Citydel Business Center’s arches to Kazakova Street.
Four Different Surveys
The “Explore the City” competition, organized this year by the Genplan Institute of Moscow, stands out as a pretty unconventional one for the architectural field but aligns perfectly well with the character of urban planning work. The winning project analyzed contemporary residential complexes, combining urban planning insights with a realtor’s perspective to propose a hybrid approach. Other entries explored public centers, motivations for car ownership, and housing vacancy rates. A fifth participant withdrew. Here’s a closer look at the four completed works.
Scheduled Evolution
ASADOV Architects unveiled the EvyCenter pavilion, a microcultural hub for fostering personal growth, organizing workshops, and doing gymnastics. Additionally, this pavilion serves as a prototype for a scalable country house, drawing inspiration from the “Loskutok” project, and constructed from CLT panels in a factory. This marks the beginning of a developer project initiated by the architectural firm (sic!), which is seeking partners to expand both small Evy settlements and even larger Evy cities, which are, according to Andrey Asadov, aimed at fostering the “evolutionary” development of the people who will inhabit them.
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.
Gold in the Sands
A new office for a transcontinental company specializing in resource extraction and processing has opened in Dubai. Designed by T+T Architects, masters of creating spaces that are contemporary, diverse, flexible, and original, this project exemplifies their expertise. On the executive floor, a massive brass-clad partition dominates, while layered textures of compressed earth create a contextually resonant backdrop.
Layers and Levels of Flight
This project goes way back – Reserve Union won this architectural competition at the end of 2011, and the building was completed in 2018, so it’s practically “archival”. However, despite being relatively unknown, the building can hardly be considered “dated” and remains a prime example of architectural expression, particularly in the headquarters genre. And it’s especially fitting for an aviation company office. In some ways, it resembles the Aeroflot headquarters at Sheremetyevo but with its own unique identity, following the signature style of Vladimir Plotkin. In this article, we take an in-depth look at the United Aircraft Corporation (UAC) headquarters in the Moscow agglomeration town of Zhukovsky, supplemented by recent photographs from Alexey Naroditsky – a shoot that became only recently possible due to the fact that improvements were finally made in the surrounding area.
Light and Shadow
In this article, we delve into the architectural design of the “Chaika” house by DNK ag architects, which was recently completed in 2023 as part of the collection of signature designs at ZILArt. As is well-known, all the buildings in this complex follow a design code, yet each one is distinct. This particular building stands out not only for its whiteness and minimalism but also for the refined use of a limited number of techniques that, together, create what can confidently be called synergy.
Casus Novae
A master plan was developed for a large residential area with a name of “DNS City”, but now that its implementation began, the plan has been arbitrarily reformatted and replaced with something that, while similar on the surface, is actually quite different. This is not the first time such a thing happens, but it’s always frustrating. With permission from the author, we are sharing Maria Elkina’s post.
Treasure Hunting
The GAFA bureau, in collaboration with Tegola and Arkhitail, organized an expedition to the island of Kilpola in Karelia as part of Moskomarkhitektura’s “Open City” festival. There, amidst moss and rocks, the students sought answers to questions like: what is the sacred, where does it dwell, and what sustains it? Assisting the participants in this quest were landscape engineer Evgeny Levin, artist Nicholas Roerich, a moose, and the lack of cellular connection. Here’s how the story unfolded.
Depths of the Earth, Streams of Water
In the Malaya Okhta district, the Akzent building, designed by Stepan Liphart, was constructed. It follows a classic tripartite structure, yet it’s what you might call “hand-drawn”: each façade is unique in its form and details, some of which aren’t immediately noticeable. In this article, we explore the context and, together with the architect, delve into how the form was developed.
Fir Tree Dynamics
The “Airports of Region” holding is planning to build an airport in Karachay-Cherkessia, aiming to make the Arkhyz and Dombay resorts more accessible to travelers. The project that won in an invitation-only competition, submitted by Sergey Nikeshkin’s KPLN, blends natural imagery inspired by the shape of a conifer seed, open-air waiting spaces, majestic large trees, and a green roof elevated on needle-like columns. The result is both nature-inspired and WOW.
​A Brick Shell
In the process of designing a clubhouse situated among pine trees in a prestigious suburban area near Moscow, the architectural firm “A.Len” did the façade design part. The combination of different types of brick and masonry correlates with the volumetric and plastique solutions, further enhanced by the inclusion of wood-painted fragments and metal “glazing”.
Word Forms
ATRIUM architects love ambitious challenges, and for the firm’s thirtieth anniversary, they boldly play a game of words with an exhibition that dives deep into a self-created vocabulary. They immerse their projects – especially art installations – into this glossary, as if plunging into a current of their own. You feel as if you’re flowing through the veins of pure art, immersed in a universe of vertical cities, educational spaces – of which the architects are true masters – and the cultural codes of various locations. But what truly captivates is the bold statement that Vera Butko and Anton Nadtochy make, both through their work and this exhibition: architecture, above all, is art – the art of working with form and space.
Flexibility and Acuteness of Modernity
Luxurious, fluid, large “kokoshniks” and spiral barrel columns, as if made from colorful chewing gum: there seem to be no other mansion like this in Moscow, designed in the “Neo-Russian-Modern” style. And the “Teremok” on Malaya Kaluzhskaya, previously somewhat obscure, has “come alive with new colors” and gained visibility after its restoration for the office of the “architectural ecosystem” as the architects love to call themselves. It’s evident that Julius Borisov and the architects at UNK put their hearts into finding this new office and bringing it up to date. Let’s delve into the paradoxes of this mansion’s history and its plasticity. Spoiler: two versions of modernity meet here, both balancing on the razor’s edge of “what’s current”.
Yuri Vissarionov: “A modular house does not belong to the land”
It belongs to space, or to the air... It turns out that 3D printing is more effective when combined with a modular approach: the house is built in a workshop and then adapted to the site, including on uneven terrain. Yuri Vissarionov shares his latest experience in designing tourist complexes, both in central Russia and in the south. These include houseboats, homes printed from lightweight concrete using a 3D printer, and, of course, frame houses.
​Moscow’s First
“The quality of education largely depends on the quality of the educational environment”. This principle of the last decade has been realized by Sergey Skuratov in the project for the First Moscow Gymnasium on Rostovskaya Embankment in the Khamovniki district. The building seamlessly integrates into the complex urban landscape, responding both to the pedestrian flow of the city and the quiet alleyways. It skillfully takes advantage of the height differences and aligns with modern trends in educational space design. Let’s take a closer look.
Looking at the Water
The site of Villa Sonata stretches from the road to the water’s edge, offering its own shoreline, pier, and a picturesque river panorama. To reveal these sweeping views, Roman Leonidov “cut” the façade diagonally parallel to the river, thus getting two main axes for the house and, consequently, “two heads”. The internal core – two double-height spaces, a living room and a conservatory, with a “bridge” above them – makes the house both “transparent” and filled with light.
The White Wing
Well, it’s not exactly white. It’s more of a beige, white-stone structure that plays with the color of limestone – smoother surfaces are lighter, while rougher ones are darker. This wing unites various elements: it absorbs and interprets the surrounding themes. It responds to everything, yet maintains a cohesive expression – a challenging task! – while also incorporating recognizable features of its own, such as the dynamic cuts at the bottom, top, and middle.
Urban Dunes
The XSA Ramps team designed and built a three-part sports hub for a park in Rostov-on-Don, welcoming people of all ages and fitness levels. The skate plaza, pump track, and playground are all meticulously crafted with details that attract a diverse range of visitors. The technical execution of the shapes and slopes transforms this space into a kind of sculptural composition.
Proportional Growth
The project for the fourth phase of the ÁLIA residential area has been announced. The buildings are situated on an elongated plot – almost a “ray” that shoots out from the center of the area towards the river. Their layout reflects both a response to Moscow’s architectural preferences over the past 15 years, shifting “from blocks to towers”, and an interpretation of the neighboring business park designed by SOM. Additionally, the best apartments here are not located at the very top but closer to the middle, forming a glowing “waistline”.