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​Headquarters of the Future

The project by “Arena Group”, which won in an open competition of ideas for the headquarters of the Italian company FITT, combines futuristic forms, an interesting set of functions, energy efficiency, and subtle references to the archetypes of Italian architecture. Particularly beautiful is the “continuous” fountain. In this issue, we are sharing about the three winners of the competition.

18 May 2021
Contest Results
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The competition was announced in November last year by the YAC (Young Architects Competitions) project in collaboration with FITT Group, a large company with a 50-year history that develops and implements innovative technologies for household, professional, and industrial-scale pipelines. Architectural students and practicing architects under 35 were invited to participate.

The competition with a prize pool of € 20 000 did not presuppose subsequent implementation of the winning projects, its mission being to give the young generation of architects a chance to make a statement about themselves, and use it as a springboard for their growth in profession.

The contestants were to present their vision of the workspace of the future, where the principles of the company, the operations specifics, the expertise, and the values, are embodied in architectural forms. The young architects were to create a symbol of progress, one that could rival the most futuristic-looking headquarters of the world.

The competition gathered conceptual projects submitted by architects from almost a hundred countries. And it’s all the more pleasing to see a Russian team in the first place.

Below, we are covering the three prize-winning projects.

First Place

Arena, Russia 
Sergey Korobkov, Dmitry Shklyaruk, Evgeny Korobskoy, Andrew Tsyplakov, Aleksey Cherednikov


FITT headquarters
Copyright: © ARENA


The authors of the winning project offered a rounded form that at the same time has multiple meanings: it is based on five aligned circles with a similar, yet varying, diameter, united by a common elongated contour with rounded corners at the ends. When you look at it from above, it looks like some technical appliance, magnified manifold – for example, for grouping pipes, which are in fact produced by FITT – thus, the building becomes an icon, a sign, based on the interpretation of the production process. At the same time, its outline also reminds the plan of a Roman racecourse; in mathematics, this form is indeed called a stadium. When put together, this gives a union of modern technology and Roman (or Italian) classics: the former points to the specialization of the company, the latter to its location. Both allusions, it must be noted, are far from literal.

FITT headquarters
Copyright: © ARENA


One must say that Roman associations don’t end on the “racecourse” contour: first, according to the architects’ proposal, the whole bottom floor of the headquarters building is open to pedestrians, and, second, it is filled with shallow pools, elevated in stone frames. The water mirrors alternate with lawns and benches, and this “water-and-pedestrian” structure also spills outdoors, framing the main square in front of the grand entrance.

A curious solution: let’s imagine that when you pass through this place you will be able to touch water and grass, which is more than relevant in the hot Italian climate. The flecks of light from the water reflect on the walls, where they merge with backlighting strips that initially generate them.

FITT headquarters
Copyright: © ARENA


One should hardly say that the atmosphere in the first floor must be filled with damp coolness, reminding either of a grotto of a Renaissance park, or a Roman bathhouse. Again, the architects are associating the paths with pipelines, and the abundance of water can be reminiscent not so much of bathhouses and fountains of the classic era, but also of modern spa centers, in which, among other things, the FITT pipes are also used. The result, again, is twice as contextual, and at the same time modern, both in terms of form and from the sustainability standpoint, because the water that evaporates from the surface of the pools is also used for cooling the building. The project utilizes other technologies of passive energy conservation: photovoltaic elements, collection of gray and rain water, natural ventilation, and geothermal technologies.

The energy efficiency of the building. FITT headquarters
Copyright: © ARENA


In addition to the set of environmentally friendly solutions, the building features a highly futuristic imagery, inspired by the Apple headquarters: a curvilinear panoramic glass, large-span vaults, big cantilevered structures – and all of this glitters, flows, and hovers in a UFO-like fashion. The stained glass windows of the second tier bend in a glittering canopy on the outside contour, while in the inner one, in the yard, they end up in a rounding, because of which the whole shape looks like a vortex, or, again, a pipe with a widening end.

FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


FITT headquarters
Copyright: © ARENA


The five circular platforms that constitute the basis of the building’s shape, are connected with five basic functions: the circle on one end became a green plaza with the company’s logo that marks the main entrance, the opposite circle the fitness club and the residential rooms, i.e. the most private area of the complex.

The functional diagram. FITT headquarters
Copyright: © ARENA


The central circle hosts a roofed “arena” (this name, proposed by the architects, reminds us both about the name of the architectural company and the shape of the building). The Arena – a multifunctional hall with an amphitheater, a center of various events and communication – must work as the meeting point for all of the residents of the headquarters and everyone who will be invited to it.

FITT headquarters
Copyright: © ARENA


From the entrance side, the “arena” hall is flanked by expo grounds and conference halls, on the opposite side, there are workspaces and a restaurant. Each zone in the lower tier has its own individual entrance; three circles out of five have open courtyards. All of this, however, is situated on the lower level, while the upper one is fully occupied by a flexible workspace, where rooms for focused work are interspersed with open lounge areas for communication, and transformable meeting rooms.

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    FITT headquarters
    Copyright: © ARENA
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    Plan of the first and secind floors, FITT headquarters
    Copyright: © ARENA


Second Place

Varabyeu partners, Belarus

FITT headquarters
Copyright: Varabyeu partners


The project was developed with regard to the influence of the coronavirus pandemic on commercial property. The architects tried as much as possible to adjust the building to today’s realities by creating an open-air coworking space and lounge zones. This will help to make a transition from the remote working format back to the office one, which will at the same time be safer.

As for the shape making, the architects say they were inspired by circulation of water in the universe, and the arcades and patios that the project features are essentially a reference to the company’s homeland; they also help to zone out the space. At the same time, the “snake” of the plan looks like the FITT logo, while the “organ” of pipes above the main entrance unambiguously points to the company’s specialization.

The complex includes a media showroom, a four-level parking garage, about 3,500 square meters of workspaces, half of which are isolated offices of a capsule type, an 650-seat arena, a 24-room guest block, laboratories, cafes, a gym, and a mini movie theater. The grounds also include a sports area with a football field, a concert venue, little inner yards for recreation after work, and more. The operated roof has open and semi-closed gazebos on it, elements of natural landscape, green islets, and a walking trail that connects all the functional parts of the complex, which is completed by a jogging track above the parking garage.

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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: Varabyeu partners
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    FITT headquarters
    Copyright: © Varabyeu Partners
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    FITT headquarters
    Copyright: © Varabyeu Partners


Third Place

Buffo Ercoli, Italy

FITT headquarters
Copyright: Buffo Ercoli


The architects endowed the building with a self-explanatory facade made of FITT pipes. The first floor predominantly includes public spaces (a restaurant, a museum, lounge areas, and open space laboratories). The second floor contains workspaces. This project features a green operated roof along the entire perimeter of the building – with a convenient access from all the public spaces.

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    FITT headquarters
    Copyright: Buffo Ercoli
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
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    FITT headquarters
    Copyright: © ARENA
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    FITT headquarters
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    FITT headquarters
    Copyright: Buffo Ercoli


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You can learn more about the competition and see other shortlisted projects here.

18 May 2021

Headlines now
The Big Twelve
Yesterday, the winners of the Moscow Mayor’s Architecture Award were announced and honored. Let’s take a look at what was awarded and, in some cases, even critique this esteemed award. After all, there is always room for improvement, right?
Above the Golden Horn
The residential complex “Philosophy” designed by T+T architects in Vladivostok, is one of the new projects in the “Golubinaya Pad” area, changing its development philosophy (pun intended) from single houses to a comprehensive approach. The buildings are organized along public streets, varying in height and format, with one house even executed in gallery typology, featuring a cantilever leaning on an art object.
Nuanced Alternative
How can you rhyme a square and space? Easily! But to do so, you need to rhyme everything you can possibly think of: weave everything together, like in a tensegrity structure, and find your own optics too. The new exhibition at GES-2 does just that, offering its visitor a new perspective on the history of art spanning 150 years, infused with the hope for endless multiplicity of worlds and art histories. Read on to see how this is achieved and how the exhibition design by Evgeny Ace contributes to it.
Blinds for Ice
An ice arena has been constructed in Domodedovo based on a project by Yuri Vissarionov Architects. To prevent the long façade, a technical requirement for winter sports facilities, from appearing monotonous, the architects proposed the use of suspended structures with multidirectional slats. This design protects the ice from direct sunlight while giving the wall texture and detail.
Campus within a Day
In this article, we talk about what the participants of Genplan Institute of Moscow’s hackathon were doing at the MosComArchitecture booth at the “ArchMoscow” exhibition. We also discuss who won the prize and why, and what can be done with the territory of a small university on the outskirts of Moscow.
Vertical Civilization
Genpro considered the development of the vertical city concept and made it the theme of their pavilion at the “ArchMoscow” exhibition.
Marina Yegorova: “We think in terms of hectares, not square meters”
The career path of architect Marina Yegorova is quite impressive: MARHI, SPEECH, MosComArchitectura, the Genplan Institute of Moscow, and then her own architectural company. Its name Empate, which refers to the words “to draw” in Portuguese and “to empathize” in English, should not be misleading with its softness, as the firm freely works on different scales, including Integrated Territorial Development projects. We talked with Marina about various topics: urban planning experience, female leadership style, and even the love of architects for yachting.
Andrey Chuikov: “Optimum balance is achieved through economics”
The Yekaterinburg-based architectural company CNTR is in its mature stage: crystallization of principles, systematization, and standardization helped it make a qualitative leap, enhance competencies, and secure large contracts without sacrificing the aesthetic component. The head of the company, Andrey Chuikov, told us about building a business model and the bonuses that additional education in financial management provides for an architect.
The Fulcrum
Ostozhenka Architects have designed two astonishing towers practically on the edge of a slope above the Oka River in Nizhny Novgorod. These towers stand on 10-meter-tall weathered steel “legs”, with each floor offering panoramic views of the river and the city; all public spaces, including corridors, receive plenty of natural light. Here, we see a multitude of solutions that are unconventional for the residential routine of our day and age. Meanwhile, although these towers hark back to the typological explorations of the seventies, they are completely reinvented in a contemporary key. We admire Veren Group as the client – this is exactly how a “unique product” should be made – and we tell you exactly how our towers are arranged.
Crystal is Watching You
Right now, Museum Night has kicked off at the Museum of Architecture, featuring a fresh new addition – the “Crystal of Perception”, an installation by Sergey Kuznetsov, Ivan Grekov, and the KROST company, set up in the courtyard. It shimmers with light, it sings, it reacts to the approach of people, and who knows what else it can do.
The Secret Briton
The house is called “Little France”. Its composition follows the classical St. Petersburg style, with a palace-like courtyard. The decor is on the brink of Egyptian lotuses, neo-Greek acroteria, and classic 1930s “gears”; the recessed piers are Gothic, while the silhouette of the central part of the house is British. It’s quite interesting to examine all these details, attempting to understand which architectural direction they belong to. At the same time, however, the house fits like a glove in the context of the 20th line of St. Petersburg’s Vasilievsky Island; its elongated wings hold up the façade quite well.
The Wrap-Up
The competition project proposed by Treivas for the first 2021 competition for the Russian pavilion at EXPO 2025 concludes our series of publications on pavilion projects that will not be implemented. This particular proposal stands out for its detailed explanations and the idea of ecological responsibility: both the facades and the exhibition inside were intended to utilize recycled materials.
Birds and Streams
For the competition to design the Omsk airport, DNK ag formed a consortium, inviting VOX architects and Sila Sveta. Their project focuses on intersections, journeys, and flights – both of people and birds – as Omsk is known as a “transfer point” for bird migrations. The educational component is also carefully considered, and the building itself is filled with light, which seems to deconstruct the copper circle of the central entrance portal, spreading it into fantastic hyper-spatial “slices”.
Faraday Grid
The project of the Omsk airport by ASADOV Architects is another concept among the 14 finalists of a recent competition. It is called “The Bridge” and is inspired by both the West Siberian Exhibition of 1911 and the Trans-Siberian Railway bridge over the Irtysh River, built in 1896. On one hand, it carries a steampunk vibe, while on the other, there’s almost a sense of nostalgia for the heyday of 1913. However, the concept offers two variants, the second one devoid of nostalgia but featuring a parabola.
Midway upon the Journey of Our Life
Recently, Tatlin Publishing House released a book entitled “Architect Sergey Oreshkin. Selected Projects”. This book is not just a traditional book of the architectural company’s achievements, but rather a monograph of a more personal nature. The book includes 43 buildings as well as a section with architectural drawings. In this article, we reflect on the book as a way to take stock of an architect’s accomplishments.
Inverted Fortress
This year, there has been no shortage of intriguing architectural ideas around the Omsk airport. The project developed by the architectural company KPLN appeals to Omsk’s history as a wooden fortress that it was back in the day, but transforms the concept of a fortress beyond recognition: it “shaves off” the conical ends of “wooden logs”, then enlarges them, and then flips them over. The result is a hypostyle – a forest of conical columns on point supports, with skylights on top.
Transformation of Annenkirche
For Annenkirche (St. Anna Lutheran Church in St. Petersburg), Sergey Kuznetsov and the Kamen bureau have prepared a project that relies on the principles of the Venice Charter: the building is not restored to a specific date, historical layers are preserved, and modern elements do not mimic the authentic ones. Let’s delve into the details of these solutions.
The Paradox of the Temporary
The concept of the Russian pavilion for EXPO 2025 in Osaka, proposed by the Wowhaus architects, is the last of the six projects we gathered from the 2022 competition. It is again worth noting that the results of this competition were not finalized due to the cancellation of Russia’s participation in World Expo 2025. It should be mentioned that Wowhaus created three versions for this competition, but only one is being presented, and it can’t be said that this version is thoroughly developed – rather, it is done in the spirit of a “student assignment”. Nevertheless, the project is interesting in its paradoxical nature: the architects emphasized the temporary character of the pavilion, and in its bubble-like forms sought to reflect the paradoxes of space and time.
The Forum of Time
The competition project for the Russian Pavilion at EXPO 2025 in Osaka designed by Aleksey Orlov and Arena Project Institute consists of cones and conical funnels connected into a non-trivial composition, where one can feel the hand of architects who have worked extensively with stadiums and other sports facilities. It’s very interesting to delve into its logic, structurally built on the theme of clocks, hourglasses and even sundials. Additionally, the architects have turned the exhibition pavilion into a series of interconnected amphitheaters, which is also highly relevant for world exhibitions. We are reminding you that the competition results were never announced.
Mirrors Everywhere
The project by Sergey Nebotov, Anastasia Gritskova, and the architectural company “Novoe” was created for the Russian pavilion at EXPO 2025, but within the framework of another competition, which, as we learned, took place even earlier, in 2021. At that time, the competition theme was “digital twins”, and there was minimal time for work, so the project, according to the architect himself, was more of a “student assignment”. Nevertheless, this project is interesting for its plan bordering on similarity with Baroque projects and the emblem of the exhibition, as well as its diverse and comprehensive reflectiveness.
The Steppe Is Full of Beauty and Freedom
The goal of the exhibition “Dikoe Pole” (“Wild Field”) at the State Historical Museum was to move away from the archaeological listing of valuable items and to create an image of the steppe and nomads that was multidirectional and emotional – in other words, artistic. To achieve this goal, it was important to include works of contemporary art. One such work is the scenography of the exhibition space developed by CHART studio.
The Snowstorm Fish
The next project from the unfinished competition for the Russian Pavilion at EXPO 2025, which will be held in Osaka, Japan, is by Dashi Namdakov and Parsec Architects. The pavilion describes itself as an “architectural/sculptural” one, with its shape clearly reminiscent of abstract sculpture of the 1970s. It complements its program with a meditative hall named “Mendeleev’s Dreams”, and offers its visitors to slide from its roof at the end of the tour.
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.