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"Sportmaster" and "O’stin: Second Round

Returning to the projects submitted for the contest of the HQ's of "Sportmaster" and "O'stin" companies, we are publishing in this issue the revised drafts by all the three finalists.

12 February 2015
Contest Results
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The contest was launched in September of 2014; in December, the judging panel announced its intermediate results and sent all the finalists' drafts to revision and improvement. Early in February, the organizers announced the contest winner and the three top projects. Below is the final rating of the finalists. 

The construction site (18, 3rd Magistralnaya Street) is located about a mile away from the Moscow City complex, next to the Zvenigorodskoe Highway, and is surrounded by an industrial park. Nearby, there is the railroad station "Presnya-Tovarnaya". 

***

First place 
"Reserve" (Russia)
Author team:
Vladimir Plotkin, Elena Kuznetsova, Yuri Fadeev, Alexandra Dogadkina, Dmitry Masakov
Project manager: Vadim Semenov. Modeling: Eugenia Mikhailova 

Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


The idea to use the logos of "Sportmaster" and "O'stin" as the prototypes of both the volume/space solution of their offices and their facade patterns is simple, laconic, and graceful. It only takes one look at the sketches of searching for the "shape and image" to understand it all: the dynamics of the volumes, the repetition of the elements, and the subtly thought-out rhythmic accents. The icon of the man on the run set the frame of reference for the "soaring" volumes of "Sportmaster", and, as for the trademark letters of "O'stin" logo, they formed the austere rectangular volume of the second block that looks like it stops in midair the dash of its vis-à-vis. It is easy to notice that in comparison to the draft submitted for the first round the volume of the "Sportmaster" office changed a little: while formerly in its lower part one could see a figure that looked almost exactly like the company's logo, now the image of a running man affects the entire building: it looks as though the framed top is sliding down the ramp of the glass bottom. 

The same basic shapes borrowed from the logos - the conditional legs of the "Sportmaster" running man and the "O'stin" red dot - became the basis for the facade ornament. The patterns interact with each other and reflect each other turning the walls into a shifting decoration that changes as people move part it. The brand book style, as is usually the case with such projects, is also extensively used in designing the interiors of the offices. 

The two buildings are separated by a driveway, the main entrances situated opposite to each other some sixty meters apart. The heavy truck transport drop-offs, on the other hand, are hidden away and do not spoil the impression from the facades. 

Definition of the brand's associative array. Concept of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


zooming
The opening sketch clearly demonstrates the interconnection of the two volumes. Concept of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Plans of the typical office floors (Floor 7). Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


The judging panel was particularly impressed by the model of the complex. Concepts of the HQ's of "Sportmaster" and "O'Stin". © "Reserve", Yuri Fadeev


Model. Concepts of the HQ's of "Sportmaster" and "O'Stin". © "Reserve", Yuri Fadeev


Model. Concepts of the HQ's of "Sportmaster" and "O'Stin". © "Reserve", Yuri Fadeev


Model. Concepts of the HQ's of "Sportmaster" and "O'Stin". © "Reserve", Yuri Fadeev


Model. Concepts of the HQ's of "Sportmaster" and "O'Stin". © "Reserve", Yuri Fadeev


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: "Reserve"
***

Second place
UNK project (Russia)
Leader of the author team: Julius Borisov, Chief Architect of the Project: A.Shmelev, project manager: K.Akatov; architects: T.Shmeleva, G.Khamzina, N.Saks, O.Poletkina, L.Mattana, A.Lukonskaya; 3D visualizations: S.Dyukarev, A.Yuresko

Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project


The two tilted and slightly faceted parallelepipeds became, according to the architects' idea, the figurative embodiment of the successful development of the two companies and their synergetic progress. 

The expressiveness of the composition is enhanced by the fact that the office blocks, with their clear-cut internal and external structure, are elevated on the V-shaped supports not to the stylobate part but still higher - which forms extra panoramic views that help to intensively integrate the new complex in the city environment. This same idea is also boosted by the panoramic windows that, on the one hand, dissolve the newly-built volumes in the habitual cityscape and, on the other hand, pulls this cityscape into the office interiors - according to the authors' idea, the ensemble must set the vector for the further development of this area. 

Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project


Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: UNK Project
***

Third place 
Aukett Swanke (Great Britain, Moscow Branch)
Author team: George Tyugaev, Alexander Nikulshin

Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke


Two thin slabs flank the panorama of Moscow City. When the evening light come on, the impression is enhanced: the face surfaces of the slabs remain cold-gray while the side walls start shining a warm pink-yellow glow. 

As one approaches the complex it becomes clear that the complex consists not of two slabs but of a couple of almost identical trapeze-section volumes designed as two halves of a single whole. This is how the architects express the visual image of the single business divided in two parts for better management. As for the key elements of the concept, they are the narrowed side-walls, the ones that turn into a glowing frame of the dusk and dawn panoramas, and the inside "showcase" facades whose corners are backlit. This allows to avoid the unpleasant effect of the buildings looking like giant "crates" or "boxes" and hide the true volume of the buildings behind the narrow facets. 
***

The judging panel of the contest: 
  • Sergey Kuznetsov, Chief architect of Moscow, deputy chairman of the Moscow Committee for Architecture and Town-planning;
  • Andrew Gnezdilov, chief architect of "General Plan Institute of Moscow";
  • Sergey Tchoban, managing partner of "SPEECH" architectural bureau; 
  • Anton Nadtochy, chief architect of "Atrium" Bureau;
  • Nikolai Lyashenko, C.E.O and co-founder of "Tsimailo, Lyashenko & Partners";
  • Oleg Artemyev, President of "Vysota Engineering"; 
  • Dmitry Deuchen, chairman of the board of directors of "Sportmaster";
  • Nikolai Fartushnyak, president of "Sportmaster"
Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke
Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke
Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke
Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke
Concepts of the HQ's of "Sportmaster" and "O'Stin". Authors: Aukett Swanke


12 February 2015

Headlines now
Home Base
Working on the new building for Letovo Junior School – opened to students in autumn 2025 in the MSU Valley – the architects of UNK, following the client’s vision, subordinated both façades and interiors to the theme of “home”. Multiple variations of pitched roofs, a city skyline traced across glass balustrades, wooden textures, and a whole series of micro-spaces for retreat within public areas are all at the disposal of primary and middle school students. We take a closer look at the new school building – and at how it interprets current trends in educational environments.
Doubles Match
The architecture of the Tennis Palace built in Luzhniki Olympic Complex, designed by Arena Design Institute, was shaped by three factors: the proximity of the brutalist Druzhba Arena, the closeness of the Moskva River and the metro bridge overpass, as well as the specifics of the function – tennis courts require large spans, abundant light, yet at the same time protection from direct sunlight. The architects divided the building into several blocks, playing on contrast, which is further emphasized by the façades developed in collaboration with TPO Reserve and Vladimir Plotkin.
Microdynamics of Macroprocesses
Given the proximity of the multifunctional complex SOLOS to Sokolniki Park and to a major transport hub, Kleinewelt Architekten embedded in the design of the two high-rise towers a sense of dynamism more characteristic of natural phenomena than of man-made objects. Without the authors’ diagrams, this logic is not easy to decipher, although the eye immediately detects a pattern and tries to grasp it. It seems to us that one tower contains the impulse of a bud about to open, while the other evokes the movement of a lithospheric plate. Let us try to unravel it together.
The Space of Post-Cubism
Sergei Tchoban and Alexandra Sheiner, of Studio CHART, created for the exhibition of “post-cubist” sculpture by Beatrice Sandomirskaya – a talented and even “mainstream” artist, yet almost unknown even to art historians – a space akin to her sculptural language: solidly built, confidently stereometric, and subtly expressive. It curves, emphasizing the mass of the sculpture, envelops the viewer, and guides them from one perspective to another, from a generic “shrine” to a “Madonna”.
The Value of Open Space
For the site near the Barrikadnaya Metro Station, Sergey Skuratov developed five projects between 2020 and 2025. Two of them were ones that won the client’s invitation-only competitions. The fifth was recently selected by the Mayor of Moscow for implementation. The project is vivid and sculptural, expressive, eye-catching, and engaging – very much in line with the spirit of our time. And yet, this project is mid-rise rather than tall. In its northwestern part, near the metro and Druzhinnikovskaya Street, it shapes a comfortable urban environment. On the opposite side, it opens up, allowing sunlight into the courtyard and creating a spatial pause within the dense city fabric. How it is organized, what geometric principles underlie it, and why it takes this form – all this is explored in our article.
Coming From the Cold
The ArchBukhta Festival remains one of the few events in Russia where participants go through the entire process of creating an architectural object – from concept to construction. And they do so on the shores of Lake Baikal, in dedication to it. This year, GAFA took part and shared its experience: a local legend, a team-specific design code, friendship, as well as ice skating and endurance in freezing temperatures all contributed to gaining something more than just an award.
Symphony of Water and Brick
The Alter residential complex, designed by Stepan Liphart and built on a bend of the Okhta River, is an example of a “drawn house”: the number of original architectural details is virtually immeasurable. As a result, ribs, projections, and recesses create a picturesque silhouette even without a significant variation in height. Both composition and material respond to the proximity of the river and to the red-brick factory building dating back to the early 20th century. The project was also significantly shaped by recommendations from the city’s chief architect. More details in our article.
Wave and Vertical
The premium residential complex designed by GAFA for a site in the Khoroshevsky District responds to multiple constraints – the arc of a planned roadway, the water protection zone of the Khodynka River, and insolation requirements – through inventive massing. The composition is built on the interplay of two spatial layers: an elongated perimeter block and three towers concealed behind it generate the silhouette and key viewpoints, while also adding semantic depth reinforced by the façade solutions. Another defining feature is a large private courtyard, complemented by a citywide linear park.
Office on Trubnaya
We continue publishing projects by Valery Kanyashin. A building once described, a quarter century ago, as an example of “quiet modernism” has remained just that in some people’s memory. According to Anatoly Belov, its main quality is its unobtrusiveness. The architects from Ostozhenka say the leading role here is played by context and landscape – the change in elevation. Yet is it really so inconspicuous?
The First International
With this publication, we begin a series of texts dedicated to works by the late Valery Kanyashin, one of the founders of Ostozhenka Architects. As it happens, the projects he was involved in largely illustrate our understanding of the firm and its history. The first project in this series is the International Moscow Bank on Prechistenskaya Embankment.
In Memory of Valery Kanyashin
On Friday, February 27, architect Valery Kanyashin passed away – co-founder of Ostozhenka Architects and the author of many significant buildings in Moscow. We publish a text by Anatoly Belov in memory of Valery Kanyashin.
Hypertext in Space
As part of the exhibition “What We Have We (Do Not) Keep”, Sergey Tchoban, the Museum of Architecture, and the CHART studio experiment with an eco-conscious approach to exhibition design, with thematic cross-references and even with publicistic reflections on the necessity of preserving modernism, the roots of contemporary architecture, and the birth of ideas. All of this makes the exhibition, with its light and transparent design, look quite innovative. The elements – both “material” and conceptual – are familiar, yet their combination is far from conventional.
The Outline of “Foundation”
In their competition proposal for the Fili transport hub, the consortium led by Alexey Ilyin proposed an “inhabited arch” – a form that is simple yet complex. The architects emphasize that even at the competition stage, the project’s feasibility was fully calculated, taking into account the minimal nighttime closures of Bagration Avenue. How was this achieved? With what functions? Let us take a closer look. In our view, the building would have suited the heroes of Isaac Asimov’s Foundation novels perfectly.
The Flying Horizontal
“A house in the spirit of Wright”, as architect Roman Leonidov describes it, pointing to his source of inspiration, was built on a challenging wedge-shaped site. To achieve a sense of intimacy and secure good views from the windows, the entire volume had to be shifted toward the far boundary, turning the house “back” to the neighboring mansions. The main façade demonstrates time-tested techniques often employed by the company: articulated horizontals, a weightless roofline, and a triad of materials – light plaster, dark slate, and warm wood.
Needles of Horizon Contemplation
The “House of Horizons”, designed by Kleinewelt Architekten in Krylatskoye, is carefully thought out at the stereometric level – from the logic of how the volumes interlock (and, conversely, how gaps are articulated between them) to the triangular balconies that give the building its striking, slightly bristling silhouette.
The Red Thread
A linear park project prepared by Alexey Ilyin studio for the improvement of a riverbank in one of the residential districts seeks to reconnect people with nature. Two levels of the embankment invite visitors to contemplate the landscape while at the same time protecting the riverbank from excessive human impact. The “aerial street” links functional zones and the opposite banks, creating new points of attraction along the way: balconies, bridges, and even a “grotto”.
Spindle and Thread
The concept of the Waver residential complex in Yekaterinburg draws inspiration from the past of the Parkovy district. In order to preserve the memory of the late-19th-century flax spinning mill once located here, the architectural company KPLN turns to the theme of textiles and weaving. The project’s main expressive device is a system of ribbons made of perforated weathering steel – a material that, in such volumes, has arguably not yet been used in Russian residential projects.
From Ski Resorts to Year-Round Recreation Clusters
In mid-December, several architectural firms gathered to discuss a “seasonal” topic: the prospects for the development of domestic ski tourism. Where is modern infrastructure already in place, where do only remnants of the Soviet legacy remain, and where is there still nothing – but projects are underway and soon to be completed? This article explores these questions.
Woven Into Sokolniki
Over the past few years, high-rise residential construction in former industrial zones has become the main theme of Moscow architecture. Towers are springing up here and there – but the question is what kind of towers they are. The residential complex CODE Sokolniki, designed by Ostozhenka Architects, is a project where every detail has been taken care of. The authors are attentive to the history of the site, the continuity of the urban fabric, the skyline, and visual corridors. They also proposed a motif with the lyrical name “scarf”. We take a closer look at the volumetric composition and the large-scale décor “woven”, in this case, out of terraces and balconies.
Stepan Liphart and Yuri Gerth: “Our Program Is Aesthetic”
The studio of Stepan Liphart, an architect known for his distinctive signature style and one-off projects, now has a partner. Yuri Khitrov, a specialist with a broad range of competencies, will take on the part of the work that distracts one from creativity but drives the business forward. One of the aims of this partnership is to improve the urban environment through dialogue with clients and officials. We spoke with both sides about their ambitions, the firm’s development strategy, shared values, and the need for pragmatism. And why the studio is called “Liphart & Gerth” only became clear at the very end of the interview.
The Copper Mirror
The varied-toned sheen of “unsealed” copper, painterly streaks and fingerprints, exposed concrete, and the unusual proportions – when you study the ZILART Museum building by Sergei Tchoban and SPEECH architects, there is plenty to talk about. However, it seems to us that the most interesting thing is how the museum’s composition responds to the realities of the district itself. The residential district has been realized as an open-air exhibition of façade statements by contemporary architects – but without public access to the inner courtyards of the blocks. This building – that is, the museum – is exactly the opposite: on the outside, it is deliberately restrained, while inside it shines spectacularly, creating its own sunbeams in any weather.
“Strangers” in the City
We asked Alexander Skokan for a comment on the results of 2025 – and he sent us a whole article, moreover one devoted to the discussion we recently began on the “appropriateness of high-rises” – or, more broadly speaking, “contrasting insertions into the urban fabric”. The result is a text that is essentially a question: why here? Why like this?
Dmitry Ostroumov: “To use the language of alchemy, we are involved in the process of “transmutation...
What we ended up having was an extremely unusual conversation with Dmitry Ostroumov. Why? At the very least, because he is not just an architect specializing in the construction of Orthodox churches. And not just – which is an extreme rarity – a proponent of developing contemporary stylistics within this still highly conservative field. Dmitry Ostroumov is a Master of Theology. So in addition to the history and specifics of the company, we speak about the very concept of the temple, about canon and tradition, about the living and the eternal, and even about the Russian Logos.
A Glazed Figurine
In searching for an image for a residential building near the Novodevichy Convent, GAFA architects turned to their own perception of the place: it evoked associations with antiquity, plein-air painting, and vintage artifacts. The two towers will be entirely clad in volumetric glazed ceramic – at present, there are no other buildings like this in Russia. The complex will also stand out thanks to its metabolic bay-window cells, streamlined surfaces, a ceremonial “hotel-style” driveway, and a lobby overlooking a lush garden.
A Knight’s Move via the Cour d’Honneur
Intercolumnium Architects presented to the City Planning Council a residential complex project that is set to replace the Aquatoria business center on Vyborgskaya Embankment. Experts praised the overall quality of the work, but expressed reservations about the three cour d’honneurs and suggested softening the contrast between the facades facing the embankment and the Kantemirovsky Bridge.
Mountains, Groves, and Ancestral Towers
The year-round mountain resort Armkhi situated in Russia’s Republic of Ingushetia is positioned as a destination for calm family recreation and has well-established traditions shaped by its hundred-year history and the culture of the region. The development program prepared by the Genplan Institute of Moscow preserves the resort’s identity while expanding its offerings and introducing new types of tourist leisure. In the near future, the resort will feature a balneological center, a thermal complex, an interactive museum, an extreme park, and, of course, new ski slopes.
A Small Country
Mezonproekt is developing a long-term master plan for the MEPhI campus in Obninsk. Over the next ten years, an enclave territory of about 100 hectares, located in a forest on the northern edge of the city, is set to transform into a modern center for the development of the nuclear energy sector. The plan envisions attracting international students and specialists, as well as comprehensive territorial development: both through the contemporary realization of “frozen” plans from the 1980s and through the introduction of new trends – public spaces, an aquapark, a food court, a school, and even a nuclear medicine center. Public and sports facilities are intended to be accessible to city residents as well, and the campus is to be physically and functionally connected to Obninsk.
Pearl Divers
GAFA has designed an apartment complex for Derbent intended to switch people from a work mode to a resort mindset – and to give the surrounding area a much-needed jolt. The building offers two distinct faces: restrained and laconic on the city side, and a lushly ornate façade facing the sea. At the heart of the complex, a hidden pearl lies – an open-air pool with an arch, offering views of a starry sky, and providing direct access to the beach.
A Satellite Island
The Genplan Institute of Moscow has prepared a master plan for the development of the Sarpinsky and Golodny island system, located within the administrative boundaries of Volgograd and considered among the largest river islands in Russia. By 2045, the plan envisions the implementation of 15 large-scale investment projects, including sports and educational clusters, a congress center with a “Volgonarium”, a film production cluster, and twenty-one theme parks. We explain which engineering, environmental, and transportation challenges must be addressed to turn this vision into reality. The master plan solutions have already been approved and incorporated into the city’s general development plan.