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​The Starting Point

In this article, we are reviewing two retro projects: one is 20 years old, the other is 25. One of them is Saint Petersburg’s first-ever townhouse complex; the other became the first example of a high-end residential complex on Krestovsky Island. Both were designed and built by Evgeny Gerasimov and Partners.

29 October 2020
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Evgeny Gerasimov and Partners is one of the oldest commercial architectural companies in this city; this year its first project – the condominium in Kupchino – is turning 25. Over the next quarter of a century, the company collected a portfolio that is just as impressive as it is diverse: it includes high-end villas in the city’s most beautiful places, grand-scale public buildings, industrial park renovation projects, and neat-looking housing projects at the edge of the city. The company does not limit itself to any particular style, chiefly relying on context and relevance than on fashion trends or a course that has been set once and for all. This approach, characteristic of a “large company”, which is ready to tackle the task of any complexity, could be traced already in its first projects, more of which we are covering below.

Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


At this point, we cannot do without a quick tour of the “primordial soup” of the 1990’s. According to the website Russian Architecture: the New Age, the most significant events of the decade were: the “Freedom of Trade” decree, the opportunity for the citizens of Russia to freely go abroad, the creation of UKOS oil company, the MMM bubble, terrorism, and the default of 1998. In the daily routine, it was the “Broken Streetlights” TV series, vouchers, the Dendy game console, and Michael Jackson performing at Luzhniki Arena. In the professional environment, it was the first Zodchestvo festival and the first articles by Grigory Revzin, the two keywords being freedom and courage.

1. Red

Townhouses in Kupchino


The company started designing the condominium on Bukharestskaya Street immediately after the collapse of the Soviet Union, in 1992, and finished it in 1995. From this commission from the Russo-Balt developers, the history of the company started. At that time, the young architect Evgeny Gerasimov drew inspiration from the masters of postmodernism, whose works he saw in library magazines – Vittorio Gregotti, Michael Graves, Aldo Rossi – and he would commute to the construction site by Tram 25, carrying around a gas handgun – “times were pretty tough back then”.

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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners


Parallel to the rise in the exchange rate of the US dollar, the Kupchino prefab houses saw the rise of something that was totally sci-fi by the standards of those days – not only in form but in content as well: a castle with fortress walls and a tower, which, upon closer inspection, consisted of US-style townhouses with unseen before heated garages, master’s studies, terraces.

The architectural critic Elena Gonzales wrote about this project in 2010:

Elena Gonsales

The post-perestroika era split the world of Russian housing construction into two poles: social and “elite”. The appearance of the latter in the 1990’s was brought about by the return of the private property – the millions of dollars that the “new rich” instantly made began to convert in “Euro-remodeling” projects and “condominiums”. What does this mean in architectural terms? Stylistically, this spells the revival of the “bourgeois” classicism in its Victorian version: conservative geometry-based architecture characterized by powerful red-brick walls, turrets, and robust bottom floors. As for the apartment design, it witnessed a veritable revolution that consisted in the appearance of a second bathroom, the so-called “guest” one.


Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


The architects of those days had to invent this new-formation technology from scratch, not having either analogues or predecessors to rely on – apart from photos from the “Architecture and Construction” magazine. Probably, this is why the complex turned out to be so brightly unique; it leaves nobody indifferent even today – people sometimes liken it to a Baptist church, and sometimes to a prison, but it definitely arrests everyone’s gaze.

The composition of “Ivanhoe” (this was the name that the condominium got a while later) was designed as a symmetric one. The complex consists of four blocks with six townhouses in each, which are joined into two “walls” running parallel to Bukharestskaya Street and forming a closed rectangular yard. The traversal axis of the yard consists of a promenade and a cross-shaped (on the plan) centerpiece building with “regular” apartments and a “watchtower” highlight. Yet another block, which does not belong to the housing complex, but is designed in the same style, is the building of the Employment Agency of the Frunzensky district; what makes it different from the townhouses are the more habitual and friendly-looking “full-size” windows. One can get the exhaustive knowledge about the rather sophisticated construction of the complex from its model.

The master plan. Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners


The somewhat excessively introverted character of the condominium can be explained by the time when it was built: comfort meant first of all security and privacy. In order to give the residents extra protection from the outside world, which was barging in with the rattling of the morning tram, the architects came up with noise-proof apartment design: the townhouses only face the street with the windows of bathrooms and staircases, while the bedrooms, children’s rooms, and libraries overlook the quiet inner “garden” yard.

Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


Also, from the street side, there is a garage entrance, from which one can get up to their home, while the main entrance is situated from the side of the elevated yard. In each townhouse, there are six rooms, a kitchen, two bathrooms, and a mansard floor, the total area being 140 square meters.

The apartments in the “dungeon” have 4 to 6 rooms in them. The apartments are three-sided, with two bathrooms; also, there is an underground parking garage in the building. The turret, which has a staircase inside, is the only element to violate the perfect symmetry: the “eight-on-four” is turned 45 degrees in respect to the orthogonal lines. As Evgeny Gerasimov shared later, “this was a sensual solution meant to enrich the building’s look, and having no conceptual meaning whatsoever.”

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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    Condominium in Kupchino
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


After many years of mass construction, this project became a challenge for everyone – the architects, the construction company, and even the city people. As was already said, nobody had hitherto heard about parking garages, and the metallic roof was also a novelty; the style that the architects chose was totally experimental. While the striped look of the bottom floors, covered by beautiful multicolored stone, sometimes metallically porous, the broad brick planes, and the “propylaea” of the main entrances all suggest the “fortress” narrative, the purity of the geometric forms, the columns, the cornice, and the trimming around the windows were inspired by Mario Botha. All of these elements are just as laconic as they are paradoxical: laconic cornices with an odd giant cantilevers, and empire windows above the pairs of the verticals of the staircases (originally, the architects designed columns of a “greater” order but it was only a pier that ultimately remained).

Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners


It is rather obvious that the pair of columns on either side of the entrance to the transverse promenade looks very similar to the arch of Saint Petersburg’s New Holland area, even though there is no arch top here – the romantic “castle” narrative is achieved here by very simple means. This is definitely not historicism – the building does not have any specific details – this is nothing but postmodernism, even though devoid of irony but still fresh enough to be different from the “style of the 1990’s”, which will come later on down the line.

Condominium in Kupchino
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


2. Green

The first high-end residential complex on Krestovsky Island

The “Zeleny Ostrov” (“Green Island”) the city’s first high-end residential complex, was built on the Krestovsky Island a little bit later, in 1996-1999, the typology and the overall design being similar: the “perimeter” of townhouses and the centerpiece apartment building. However, while the “fields” of Kupchino were not burdened by the context and could withstand any postmodernist experiments, the Krestovsky Island required attention to its history.

“Green Island” housing complex
Copyright: © Evegeny Gerasimov and partners


The change of location is already felt in the master plan of the complex: its outlines repeat the curves of the streets, carefully stepping back, wherever it is necessary to save the trees. The flowing character of the construction reminds of the proximity of the river and the “accidental” look of natural forms – up until the 1930’s, the Krestovsky Island chiefly hosted countryside homes, and was not “tamed” by a rigid town planning grid. From above, the plan of the complex looks like a snake, the “head” of which is a building with apartments that goes into the courtyard. A tenement house built in 1909, to which the new building adjoins closely, closing the quarter, as was customary in the central part of the city, does not allow the “snake” to bite itself by the tail.

“Green Island” housing complex. Construction, 2000
Copyright: © Evegeny Gerasimov and partners


The whole complex is divided into five residential blocks, which differ in both facades and layout. The variety proposed by the architects consists of gabled roofs grouped in pairs on the sides of chimneys, hexagonal towers, post-constructivist windows with a column in the middle and recessed balconies with a column at the corner, as well as a “one-legged” portico, which Grigory Revzin was once surprised at back in the day.

“Green Island” housing complex
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


On one corner, the house faces the city with a rigid trapeze of the façade, which immediately reminds one of the “fifth corner”. The real highlight here, however, is the rounded façade that is turned to the yard, looking at which one indeed may think that they are looking at a “round” house.

“Green Island” housing complex
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


“Green Island” housing complex
Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


Evgeny Gerasimov shares that this project was inspired by Saint Petersburg dachas of the early XX century. It indeed has a “dacha” look about it – first of all, its height of two or three floors is much lower than the habitual height of the Saint Petersburg tenements of the XIX/XX century, and, if I may say so, reminds the format of Moscow construction of 150 years ago, when Moscow was NOT the capital of Russia. The complex, of course, outgrows the country homes of the modernist periods, but not as significantly as the buildings that appeared on the Krestovsky Island later on, such as “Verona” and “Venice”, also designed by Evgeny Gerasimov, and referring to quite a different style of “palazzo” houses, working with the historical prototypes in all seriousness. On the other hand, Green Island became the first example in a series of high-end houses built on the Krestovsky Island in the following years.

The “Green Island” house, in contrast to the red-brick “Ivanhoe” residential complex, is plastered, which gives us yet another analogy – with the above-mentioned post-constructivism that manifested itself in the residential areas of the 1930’s, which have not yet lost their constructivist courage, but have already felt the joy of working with a column. To some extent, it also echoes the houses that were built after the Second World War in Soviet cities by captured Germans, sometimes according to German projects: two or three-story houses, they were usually equipped with pediments that grow out of walls without a cornice; however, similar districts were then built according to the designs of “Stalinist” architects, especially in districts located farther away from the city center.

Here, that city looks as if it was taken as an example, and “jam-packed”, due to which the gable roofs became even sharper, and the bay windows grew into turrets, which in turn leads to us perceiving the whole house as a non-classicist one – active, complex, and changing dramatically if viewed from different angles. By the way, this unpredictability, asymmetry and interest in towers were also characteristic of the Kamennostrovsky dachas, so their prototype is probably readable – except that the architects of those days lined up the dachas here, receiving their hybrid with urban development.

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    “Green Island” housing complex
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    “Green Island” housing complex
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    “Green Island” housing complex
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin
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    “Green Island” housing complex
    Copyright: © Evegeny Gerasimov and partners. Photograph © Andrey Belimov-Gushchin


The two houses that we are now remembering – 20-25 years after the completion of their construction – are united not only by the design time and similar techniques. First of all, they are related by a low-rise scale, the mixed “apartments+townhouses”, the presence of direct entrances to houses from the street and front gardens. Subsequently, the townhouse format developed in two directions: affordable and more expensive, but it never became widespread in this country, which is probably a pity. Of course, in the experiments of the nineties there were many things that have long since been rejected by the authors as irrelevant; yet, meanwhile, there were a lot of interesting things in them – and that, with rare exceptions, did not receive development. In particular, the low-rise scale and the interest in experimenting with mixed typology.

29 October 2020

Headlines now
Daring Brilliance
In this article, we are exploring “New Vision”, the first school built in the past 25 years in Moscow’s Khamovniki. The building has three main features: it is designed in accordance with the universal principles of modern education, fostering learning through interaction and more; second, the façades combine structural molded glass and metallic glazed ceramics – expensive and technologically advanced materials. Third, this is the school of Garden Quarters, the latest addition to Moscow’s iconic Khamovniki district. Both a costly and, in its way, audacious acquisition, it carries a youthful boldness in its statement. Let’s explore how the school is designed and where the contrasts lie.
A Twist of the Core
A clever and concise sculptural solution – rotating each floor by N degrees – has created an ensemble of “dancing” towers: similar yet different, simple yet complex. The designers meticulously refined a single structural node and spent considerable effort on the column construction – after that, “everything else was easy”. The architects also rotated the core walls on each floor to maximize the efficiency of the office spaces.
The Sculpting of Spring Forest Matter
We’ve been observing this building for a couple of years now: seemingly simple, perhaps even unassuming, it fits in remarkably well with the micro-district context shaped by the Moscow MCD road junctions. This building sticks in the memory of everyone who drives along the highway, even occasionally. In our opinion, Sergey Nikeshkin, by blending popular architectural techniques and approaches of the 2010s, managed to turn a seemingly simple structure into a statement “on the theme of a house as such”. Let’s figure out how this happened.
Water and Wind Whet the Stone
The Arisha Terraces residential complex, designed by Asadov Architects, will be built in a district of Dubai dedicated to film and television production. To create shaded spaces and an intriguing silhouette, the architects opted for a funnel-shaped composition and nature-inspired forms of erosion and weathering. The roofs, podium, and underground spaces extend leisure opportunities within the boundaries of a man-made “oasis”.
Elevation 5642
The Genplan Institute of Moscow has developed a comprehensive development project for three ski resorts in the Caucasus, which have been designated as special economic zones of the tourism and recreation type. The first of these zones is Elbrus. The project includes the construction of new ski runs, cable cars, and hotels, as well as the modernization of stations and improvements to the Azau tourist meadow. To expand the audience and enhance year-round appeal, a network of eco-trails is also being developed. In this article, we provide a detailed breakdown of each stage.
The IT Town
Taking the example of the first completed phase of the “U” district, we examine how the new neighborhood in Innopolis will be organized. T+T Architects and HADAA formed a well-balanced and ingenious master plan with different types of housing, a green artery, a system of squares, and a park in the town’s central part.
The Heart Lies Within
The second-phase building of the Evgeny Primakov School already won multiple awards while still in the design stage. Now that it’s completed, some unfinished nuances remain – most notably, the exposed ceiling structures, which ideally should have been concealed. However, given the priority placed on the building’s volumetric composition, this does not seem critical. What matters more is the “Wow!” effect created by the space itself.
Magnetic Forces
“Krylatskaya 33” is the first large-scale residential complex to appear amidst the 1980s “micro-districts” that harmoniously coexist with the forests, the river, the slopes, and the sports infrastructure. Despite its imposing scale, the architects of Ostozhenka managed to turn the complex into something that can be best described as a “graceful dominant”. First, they designed the complex with consideration for the style and height of the surrounding micro-districts. Second, by introducing a pause in its tallest section, they created compositional tension – right along the urban planning axis of the area.
Orion’s Belt
The Stone Khodynka 2 office complex, designed by Kleinewelt Architekten for the company Stone, is built with an ergonomic layout following “healthy building” principles: natural light, ventilation, and all the necessary features for an efficient office environment. On the outside, it resembles – like many contemporary buildings – an iPhone: sleek, glowing, glass-and-metal, edges elegantly rounded. Yet, it responds sensitively to the Khodynka context, where the main theme is the contrast between vertical and horizontal lines. The key intrigue lies in the design of the “stylobate” as a suspended passage, leaving the space beneath it open for free pedestrian movement.
Grigory Revzin: “It Was a Bold Statement Made on the Sly. Something Won”
In this article, we discuss the debates surrounding the circus competition and the demolition of the CMEA building with the most renowned architectural critic of our time. A paradox emerges in the process: while nostalgia for the Brezhnev era seems to be in vogue in Russia, a landmark building – the “axis” of the Warsaw Pact – has been sentenced to demolition. Isn’t that strange? We also find out that wow-architecture has made a comeback as a post-COVID trend. However, to make a truly powerful statement, professionals still remain indispensable.
Exposed Concrete
One of the stages of improving a small square in the town of Lermontov was the construction of a skatepark. Entrusting this part of the project to the XSA team, the city gained a 250-meter trick track whose features resemble those of land art objects – unparalleled in Russia in both scale and design. Here’s a look at how the experimental snake run in the foothills of the Caucasus was built.
One Step Closer To the Dream
The challenges of getting all the mandatory approvals, an insufficient budget, and construction site difficulties did not prevent ASADOV Bureau from achieving its main goal in the realization of the school project in the town of Troitsk – taking another step away from outdated notions of educational spaces toward creating a fundamentally new academic environment.
Chalet on the Rock
An Accor hotel in Arkhyz, designed by A.Len, will be situated at the gateway to the resort’s main tourist hubs. The architects reinterpreted the widely popular chalet style while adding an unexpected twist – an unfinished structure preserved on the site. The design team transformed this remnant into an exciting space featuring an open-air pool and a restaurant with panoramic views of the region’s highest mountain ridges.
Sergey Skuratov: “By and large, the project has been realized in line with the original ideas”
In this issue, we talk to the chief architect of Garden Quarters, looking back at the history and key moments of a project that took 18 years to develop and has now finally been completed. What interests us most are the transformations that the project underwent during construction, and the way the “necessary void” of public space was formed, which turned this remarkable complex into a fragment of a whole new type of urban fabric – not just at the horizontal “street” level but in its vertical structure as well.
A Unique Representative
The recently concluded year 2024 can be considered the year of completion for the “Garden Quarters” residential complex in Moscow’s Khamovniki. This project is well-known and, in many ways, iconic. Rarely does one manage to preserve such a number of original ideas, achieving in the end a kind of urban planning Gesamtkunstwerk. Here is a subjective view from an architecture journalist, with an interview with Sergey Skuratov soon to follow.
Field of Life
The new project by the architectural company PNKB (an acronym for “Design, Research, and Advisory Bureau”), led by Sergey Gnedovsky and Anton Lyubimkin, for the Kulikovo Field Museum is dedicated to the field as a concept in its own right. The field has long been a focus of the museum’s thorough and successful research. Accordingly, the exterior of the new museum building is gentler than that of its predecessor, which was also designed by PNKB and dedicated specifically to the historic battle. Inside, however, the building confidently guides the visitor from a luminous atrium along a spiral path to the field – interpreted here as a field of life.
A Paper Clip above the River
In this article, we talk with Vitaly Lutz from the Genplan Institute of Moscow about the design and unique features of the pedestrian bridge that now links the two banks of the Yauza River in the new cluster of Bauman Moscow State Technical University (MSTU). The bridge’s form and functionality – particularly the inclusion of an amphitheater suspended over the river – were conceived during the planning phase of the territory’s development. Typically, this approach is not standard practice, but the architects advocate for it, referring to this intermediate project phase as the “pre-AGR” stage (AGR stands for Architectural and Urban Planning Approval). Such a practice, they argue, helps define key parameters of future projects and bridge the gap between urban planning and architectural design.
Living in the Architecture of One’s Own Making
Do architects design houses for themselves? You bet! In this article, we are examining a new book by TATLIN publishing house. This book – unprecedented for Russia – features 52 private homes designed and built by contemporary architects for themselves. It includes houses that are famous, even iconic, as well as lesser-known ones; large and small, stylish and eccentric. To some extent, the book reflects the history of Russian architecture over the past 30 years.
A City Block Isoline
Another competition project for a residential complex on the banks of the Volga in Nizhny Novgorod has been prepared by Studio 44. A team of architects led by Ivan Kozhin concluded that using a regular block layout in such a location would be inappropriate and developed a “custom design” approach: a chain of parceled multi-section buildings stretching along the entire embankment. Let’s explore the features and advantages of this unconventional method.
Competition: The Price of Creativity?
Any day now, we’re expecting the results of a competition held by the “Samolet” development group for a plot in Kommunarka. In the meantime, we share the impressions of Editor-in-Chief Julia Tarabarina, who managed to conduct a public talk. Though technically focused on the interaction between developers and architects, the public talk turned into a discussion about the pros and cons of architectural competitions.
Terraced Design
The “River Park” residential complex has confidently and securely shaped the Nagatinsky Backwater shoreline. Featuring a public embankment, elevated courtyards connected by pedestrian bridges, and brick façades, the development invites exploration of its nuanced response to the surrounding context, as well as hints of the architects’ megalithic design thinking.
A Kremlin’s Core and Meteorite Fragments
We continue our coverage of the competition projects for the residential district that the development company GloraX plans to build along the embankment of the Rowing Channel in Nizhny Novgorod. ASADOV Architects approached the concept through a deep dive into local identity, using storytelling to pinpoint a central idea for the design: the master plan and composition are imagined as if a meteorite had struck a “proto-Kremlin”. Sounds weird? Find more details below!
The Volga Regatta
GloraX plans to develop a residential complex spanning 14 hectares along the Volga River in Nizhny Novgorod. The winning design in a closed-door competition, created by GORA Architects, features housing typologies ranging from townhouses to terraced high-rise slabs, a balance of functions, diverse ways of engaging with the water, and even a dedicated island (no less!) for the city residents.
Life Plans
The master plan for the residential district “Prityazheniye” (“Gravity”) in Naberezhnye Chelny was developed by the architectural company A.Len, taking into account the specific urban planning context and partially implemented solutions of the first phase. However, the master plan prioritized its own values: a green framework, a system of focal points, a hierarchy of spaces, and pedestrian priority. After this, the question of what residents will do in their neighborhood simply doesn’t arise.
A New Track
We took a thorough look at D_Station, a railcar repair depot dating back to 1906, recently reconstructed while preserving its century-old industrial structure, upon the project by Sergey Trukhanov and T+T Architects. Though work on the interiors – set to house restaurants and public spaces – is still underway, the building’s exterior already offers plenty to see. Visitors can explore the blend of old and new brickwork, appreciate the architect’s unique interpretation of ruin aesthetics, and enjoy the newly built pedestrian route that connects the Citydel Business Center’s arches to Kazakova Street.
Four Different Surveys
The “Explore the City” competition, organized this year by the Genplan Institute of Moscow, stands out as a pretty unconventional one for the architectural field but aligns perfectly well with the character of urban planning work. The winning project analyzed contemporary residential complexes, combining urban planning insights with a realtor’s perspective to propose a hybrid approach. Other entries explored public centers, motivations for car ownership, and housing vacancy rates. A fifth participant withdrew. Here’s a closer look at the four completed works.
Scheduled Evolution
ASADOV Architects unveiled the EvyCenter pavilion, a microcultural hub for fostering personal growth, organizing workshops, and doing gymnastics. Additionally, this pavilion serves as a prototype for a scalable country house, drawing inspiration from the “Loskutok” project, and constructed from CLT panels in a factory. This marks the beginning of a developer project initiated by the architectural firm (sic!), which is seeking partners to expand both small Evy settlements and even larger Evy cities, which are, according to Andrey Asadov, aimed at fostering the “evolutionary” development of the people who will inhabit them.
The Golden Crown
The concept for a dental clinic in Yekaterinburg, developed by CNTR Studio, revolves around the idea of a “mouth full of gold”: pristine white porcelain stoneware walls are complemented by matte brass details. To avoid an overly literal interpretation, the architects focused on the building’s proportions, skillfully navigating between sunlight requirements and fire safety regulations.
Flexibility and Integration
Not long ago, we covered the project for the fourth phase of the ÁLIA residential complex, designed by APEX. Now, we’ve been shown different fence concepts they developed to enclose the complex’s private courtyards, incorporating a variety of public functions. We believe that the sheer fact that the complex’s architects were involved in such a detail as fencing speaks volumes.
A Step Forward
The HIDE residential complex represents a major milestone for ADM architects and their leaders Andrey Romanov and Ekaterina Kuznetsova in their quest for a fresh high-rise aesthetic – one that is flexible and layered, capable of bringing vibrancy to mass and silhouette while shaping form. Over recent years, this approach has become ADM’s “signature style”, with the golden HIDE tower playing a pivotal role in its evolution. Here, we delve into the project’s story, explore the details of the complex’s design, and uncover its core essence.