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Eugene Ace: "The motivation and the cultural horizon are extremely important".

In 2015, the architectural school "MARCH" starts the admission of students for a bachelor degree. The president of the school Eugene Ace told us about the reasons for this new venture and about the new training program.

22 December 2014
Interview
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Евгений Асс. Фотограф © Антон Демидов / Британская высшая Школа Дизайна
Eugene Ace. Photo © Anton Demidov/ British Higher School of Art&Design открыть большое изображение

Archi.ru:
The launching of bachelorship - is it a planned stage of the development of your school? 

Eugene Ace: 
Yes, we did plan to institute a bachelorship in "MARCH" - but we did it a little earlier than we had planned. There were two reasons for such a move. One - we were faced with the issue of the students that already had the Russian bachelor training having to adapt to the program of our graduate courses. The basic education that they get in the Russian schools is a bit different (and, in my opinion, for the better) from the educational standard that is accepted in Europe. The students have neither the sufficient level of self-reliance nor the necessary research experience, and, what's worse, they are generally disinclined to analyze things. As a result, they have quite a hard time making their first steps at our graduate courses. The second reason is more complex. As we know from our experience, Russia provides very little demand for the master degree. This has to do, first of all, with the absence of professional licensing. In most of the world, the "master" degree opens a lot of doors in terms of professional opportunities. In Russia, the licenses are only issued to organizations, and these two extra years spent in training seem to make very little sense. As a result, in spite of serious advertising and a great reputation, the competition to enter the graduate courses is still pretty lax. And this is pretty much the case with every school of such kind: there are people that want to get scholarships but those that are willing to actually pay for their education are few and far between. Besides, in order to create a sufficiently saturated educational environment, you simply need more people. Presently, "MARCH" is a school of a too "intimate" kind; it only has 50 students in it. We are planning to admit 50 students a year for the bachelorship program - meaning, expanding it to some 200 studying places. What we will ultimately get will be a different, more dynamic, and creative atmosphere. And, finally, these figures also correspond to our ideas of the financial success of our project. 

What is the groundbreaking difference between your program and the traditional Russian architectural education? 

Let's start with the fact that our bachelor course only takes up three years, and not five, as is the case, for example, with Moscow Institute of Architecture. Two years make a huge difference. How were we able to shrink our program to three years? First of all, we depend, to a large degree, on our students' self-reliance. And this is very important. Second of all, our colleges and universities pay spend a lot of time teaching the students a lot of subjects that they will never really need in their professional life, such as the higher math or a full-scale course in theoretical mechanics. And, what's more, all these subjects are obligatory, and you have to pass tests in all of them. As a result, the students are heavily loaded with very little or no return on investment. All of our six terms, however, are based on 4 basic modules (blocks of knowledge and skills that the student masters during the term): design, professional skills, fine arts, literature, technical, and science knowledge. Each module is evaluated by a certain number of test points or "credits". Each year, the program grows more difficult. At first, the students have to deal with relevant easy tasks, one that can be mostly done manually. During the second year, the computer design is added, along with the so-called "digital culture". During the third year, the number of design and research hours is increased, and a thesis work is added. As for the training level that we are aiming to give, it is going to as high as that of our colleagues in London or any other Russian university. The result will be achieved at the expense of more intense work and overall efficiency of the whole educational process. 

Will the students have an opportunity to study and also have some job on the side?

This is absolutely out of the question. We have a very important fundamental that we insisted upon when we started our graduate course program: the student comes to study of his own free will, this is his choice. He must be really motivated to get this knowledge. If they are not ready for this, we will be compelled to dismiss them - we will not make either our or their lives harder than it has to be. The experience of our British colleagues shoes that not everybody is capable of sticking it out for one year, even if they do have the desire and drive - too much pressure and too much workload. 

Are the bachelor degree training programs of your own custom design or did you just borrow them from your colleagues at Metropolitan University?

When we base ourselves on the experience of our London colleagues, nobody prescribes us in which specific way we are to achieve our educational goals. We have enough room for maneuvers. Each module has a clear-cut description: what the student must know and what skill he must have mastered after he graduates. Besides, we do not have tests or quizzes in the traditional sense of the word. There is the "report" material that stands for the results of the student's yearly or semester work that you just cannot get prepped in three days - the way you sometimes can do with the test questions. On the basis of these works, the guest experts, both British and Russian, make the conclusion to what degree the student has mastered his or her skills. On the one hand, this approach lets us evaluate the student's knowledge as objectively as possible, and, on the other hand, the professors of our school have enough freedom to implement programs of their own. Of course, they need to get our London colleagues' seal of approval but hitherto we have not had any problems with that. Everybody realizes perfectly well that our school education is wired in a totally different way, our whole social and cultural organization being different. The technical side of our educational process will be handled by professor of Stuttgart Institute of Sustainable Development Werner Zobek. His qualification is really top-class. The theoretical course is the responsibility of Sergey Sitar and Oksana Sarkisysn. The project cycle is curated by Narine Tyutcheva. There will be a lot of foreign guest specialists, as well as the leading Russian architects, including the young generation - meaning, our graduates. 

Who do you envision among your bachelorship students? 

In the beginning, I'd like to note that we are not going to select our candidates on the traditional basis of drawing and sketching exams. My experience of working in Moscow Institute of Architecture shows that the skill of drawing antique statues is not a sufficient basis to do architecture. How do we visualize our student? As I already said, it is his motivation that is important, and, of course, the breadth of his horizon, his interest in architecture, his creative mindset - it does not come down to his drawing skills alone. The selection will be based on evaluation of his or her portfolio and an interview. The requirements for the portfolio are pretty transparent: it's got to include absolutely everything that the candidate is capable of in terms of his creative activity by the moment he enrolls at our course: drawings, hand-made things and gifts that he maybe created for his friends and relations, photos, videos, possibly even embroidery. What we want to see is not the result of long-hour studies but attempts at some sort of creative realization. And as for the interview, it is, in my opinion, the most important part of the admission criteria that ever so often gets neglected in our universities. It is really important for us to understand what kind of person we are dealing with. Why did they decide to do architecture? Why have they come specifically to us? What are their cultural interests? What do they read? What movies do they like to watch? What music do they listen to? Are they familiar with the history of fine arts? How do they see their place in the overall cultural process? Their command of the English language will also be an important consideration. We have a lot of foreign guest lecturers whose lectures are not translated, and we also have students from abroad. We see our candidates coming from the art schools and architectural studios and colleges, including those who did not get admitted to Moscow Institute of Architecture. In order to make their preparation process easier, we organize in August-September a monthly crash course that will give them the opportunity to get aquatinted with different professional techniques: painting, drawing, graphics, and modeling. Based upon the results of this course, the prospective student can form his or her portfolio. And, having passed the interview, after a two or three weeks’ vacation and recharging their batteries, they can get down to their studies.
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22 December 2014

Headlines now
The Mirror of Your Soul
We continue to publish projects from the competition for the design of the Russian Pavilion at EXPO in Osaka 2025. We are reminding you that the results of the competition have not been announced, and hardly will ever be. The pavilion designed by ASADOV Architects combines a forest log cabin, the image of a hyper transition, and sculptures made of glowing threads – it focuses primarily on the scenography of the exhibition, which the pavilion builds sequentially like a string of impressions, dedicating it to the paradoxes of the Russian soul.
Part of the Ideal
In 2025, another World Expo will take place in Osaka, Japan, in which Russia will not participate. However, a competition for the Russian pavilion was indeed held, with six projects participating. The results were never announced as Russia’s participation was canceled; the competition has no winners. Nevertheless, Expo pavilion projects are typically designed for a bold and interesting architectural statement, so we’ve gathered all the six projects and will be publishing articles about them in random order. The first one is the project by Vladimir Plotkin and Reserve Union, which is distinguished by the clarity of its stereometric shape, the boldness of its structure, and the multiplicity of possible interpretations.
The Fortress by the River
ASADOV Architects have developed a concept for a new residential district in the center of Kemerovo. To combat the harsh climate and monotonous everyday life, the architects proposed a block type of development with dominant towers, good insolation, facades detailed at eye level, and event programming.
In the Rhombus Grid
Construction has begun on the building of the OMK (United Metallurgical Company) Corporate University in Nizhny Novgorod’s town of Vyksa, designed by Ostozhenka Architects. The most interesting aspect of the project is how the architects immersed it in the context: “extracting” a diagonal motif from the planning grid of Vyksa, they aligned the building, the square, and the park to match it. A truly masterful work with urban planning context on several different levels of perception has long since become the signature technique of Ostozhenka.
​Generational Connection
Another modern estate, designed by Roman Leonidov, is located in the Moscow region and brings together three generations of one family under one roof. To fit on a narrow plot without depriving anyone of personal space, the architects opted for a zigzag plan. The main volume in the house structure is accentuated by mezzanines with a reverse-sloped roof and ceilings featuring exposed beams.
Three Dimensions of the City
We began to delve into the project by Sergey Skuratov, the residential complex “Depo” in Minsk, located at Victory Square, and it fascinated us completely. The project has at least several dimensions to it: historical – at some point, the developer decided to discontinue further collaboration with Sergey Skuratov Architects, but the concept was approved, and its implementation continues, mostly in accordance with the proposed ideas. The spatial and urban planning dimension – the architects both argue with the city and play along with it, deciphering nuances, and finding axes. And, finally, the tactile dimension – the constructed buildings also have their own intriguing features. Thus, this article also has two parts: it dwells on what has been built and what was conceived
New “Flight”
Architects from “Mezonproject” have developed a project for the reconstruction of the regional youth center “Polyot”(“Flight”) in the city of Oryol. The summer youth center, built back in the late 1970s, will now become year-round and acquire many additional functions.
The Yauza Towers
In Moscow, there aren’t that many buildings or projects designed by Nikita Yavein and Studio 44. In this article, we present to you the concept of a large multifunctional complex on the Yauza River, located between two parks, featuring a promenade, a crossroads of two pedestrian streets, a highly developed public space, and an original architectural solution. This solution combines a sophisticated, asymmetric façade grid, reminiscent of a game of fifteen puzzle, and bold protrusions of the upper parts of the buildings, completely masking the technical floors and sculpting the complex’s silhouette.
Architecture and Leisure Park
For the suburban hotel complex, which envisages various formats of leisure, the architectural company T+T Architects proposed several types of accommodation, ranging from the classic “standard” in a common building to a “cave in the hill” and a “house in a tree”. An additional challenge consisted in integrating a few classic-style residences already existing on this territory into the “architectural forest park”.
The U-House
The Jois complex combines height with terraces, bringing the most expensive apartments from penthouses down to the bottom floors. The powerful iconic image of the U-shaped building is the result of the creative search for a new standard of living in high-rise buildings by the architects of “Genpro”.
Black and White
In this article, we specifically discuss the interiors of the ATOM Pavilion at VDNKh. Interior design is a crucial component of the overall concept in this case, and precision and meticulous execution were highly important for the architects. Julia Tryaskina, head of UNK interiors, shares some of the developments.
The “Snake” Mountain
The competition project for the seaside resort complex “Serpentine” combines several typologies: apartments of different classes, villas, and hotel rooms. For each of these typologies, the KPLN architects employ one of the images that are drawn from the natural environment – a serpentine road, a mountain stream, and rolling waves.
Opal from Anna Mons’ Ring
The project of a small business center located near Tupolev Plaza and Radio Street proclaims the necessity of modern architecture in a specific area of Moscow commonly known as “Nemetskaya Sloboda” or “German settlement”. It substantiates its thesis with the thoroughness of details, a multitude of proposed and rejected form variants, and even a detailed description of the surrounding area. The project is interesting indeed, and it is even more interesting to see what will come of it.
Feed ’Em All
A “House of Russian Cuisine” was designed and built by KROST Group at VDNKh for the “Rossiya” exhibition in record-breaking time. The pavilion is masterfully constructed in terms of the standards of modern public catering industry multiplied by the bustling cultural program of the exhibition, and it interprets the stylistically diverse character of VDNKh just as successfully. At the same time, much of its interior design can be traced back to the prototypes of the 1960s – so much so that even scenes from iconic Soviet movies of those years persistently come to mind.
The Ensemble at the Mosque
OSA prepared a master plan for a district in the southern part of Derbent. The main task of the master plan is to initiate the formation of a modern comfortable environment in this city. The organization of residential areas is subordinated to the city’s spiritual center: depending on the location relative to the cathedral mosque, the houses are distinguished by façade and plastique solutions. The program also includes a “hospitality center”, administrative buildings, an educational cluster, and even an air bridge.
Pargolovo Protestantism
A Protestant church is being built in St. Petersburg by the project of SLOI architects. One of the main features of the building is a wooden roof with 25-meter spans, which, among other things, forms the interior of the prayer hall. Also, there are other interesting details – we are telling you more about them.
The Shape of the Inconceivable
The ATOM Pavilion at VDNKh brings to mind a famous maxim of all architects and critics: “You’ve come up with it? Now build it!” You rarely see such a selfless immersion in implementation of the project, and the formidable structural and engineering tasks set by UNK architects to themselves are presented here as an integral and important part of the architectural idea. The challenge matches the obliging status of the place – after all, it is an “exhibition of achievements”, and the pavilion is dedicated to the nuclear energy industry. Let’s take a closer look: from the outside, from the inside, and from the underside too.
​Rays of the Desert
A school for 1750 students is going to be built in Dubai, designed by IND Architects. The architects took into account the local specifics, and proposed a radial layout and spaces, in which the children will be comfortable throughout the day.
The Dairy Theme
The concept of an office of a cheese-making company, designed for the enclosed area of a dairy factory, at least partially refers to industrial architecture. Perhaps that is why this concept is very simple, which seems the appropriate thing to do here. The building is enlivened by literally a couple of “master strokes”: the turning of the corner accentuates the entrance, and the shade of glass responds to the theme of “milk rivers” from Russian fairy tales.
The Road to the Temple
Under a grant from the Small Towns Competition, the main street and temple area of the village of Nikolo-Berezovka near Neftekamsk has been improved. A consortium of APRELarchitects and Novaya Zemlya is turning the village into an open-air museum and integrating ruined buildings into public life.
​Towers Leaning Towards the Sun
The three towers of the residential complex “Novodanilovskaya 8” are new and the tallest neighbors of the Danilovsky Manufactory, “Fort”, and “Plaza”, complementing a whole cluster of modern buildings designed by renowned masters. At the same time, the towers are unique for this setting – they are residential, they are the tallest ones here, and they are located on a challenging site. In this article, we explore how architects Andrey Romanov and Ekaterina Kuznetsova tackled this far-from-trivial task.
In the spirit of ROSTA posters
The new Rostselmash tractor factory, conceptualized by ASADOV Architects, is currently being completed in Rostov-on-Don. References to the Soviet architecture of the 1920’s and 1960’s resonate with the mission and strategic importance of the enterprise, and are also in line with the client’s wish: to pay homage to Rostov’s constructivism.
The Northern Thebaid
The central part of Ferapontovo village, adjacent to the famous monastery with frescoes by Dionisy, has been improved according to the project by APRELarchitects. Now the place offers basic services for tourists, as well as a place for the villagers’ leisure.
Brilliant Production
The architects from London-based MOST Architecture have designed the space for the high-tech production of Charge Cars, a high-performance production facility for high-speed electric cars that are assembled in the shell of legendary Ford Mustangs. The founders of both the company and the car assembly startup are Russians who were educated in their home country.
Three-Part Task: St. Petersburg’s Mytny Dvor
The so-called “Mytny Dvor” area lying just behind Moscow Railway Station – the market rows with a complex history – will be transformed into a premium residential complex by Studio 44. The project consists of three parts: the restoration of historical buildings, the reconstruction of the lost part of the historical contour, and new houses. All of them are harmonized with each other and with the city; axes and “beams of light” were found, cozy corners and scenic viewpoints were carefully thought out. We had a chat with the authors of the historical buildings’ restoration project, and we are telling you about all the different tasks that have been solved here.
The Color of the City, or Reflections on the Slope of an Urban Settlement
In 2022, Ostozhenka Architects won a competition, and in 2023, they developed and received all the necessary approvals for a master plan for the development of Chernigovskaya Street for the developer GloraX. The project takes into account a 10-year history of previous developments; it was done in collaboration with architects from Nizhny Novgorod, and it continues to evolve now. We carefully examined it, talked to everyone, and learned a lot of interesting things.
A Single-Industry Town
Kola MMC and Nornickel are building a residential neighborhood in Monchegorsk for their future employees. It is based on a project by an international team that won the 2021 competition. The project offers a number of solutions meant to combat the main “demons” of any northern city: wind, grayness and boredom.
A New Age Portico
At the beginning of the year, Novosibirsk Tolmachevo Airport opened Terminal C. The large-scale and transparent entrance hall with luminous columns inside successfully combines laconism with a bright and photogenic WOW-effect. The terminal is both the new façade of the whole complex and the starting point of the planned reconstruction, upon completion of which Tolmachevo will become the largest regional airport in Russia. In this article, we are examining the building in the context of modernist prototypes of both Novosibirsk and Leningrad: like puzzle pieces, they come together to form their individual history, not devoid of curious nuances and details.
A New Starting Point
We’ve been wanting to examine the RuArts Foundation space, designed by ATRIUM for quite a long time, and we finally got round to it. This building looks appropriate and impressive; it amazingly combines tradition – represented in our case by galleries – and innovation. In this article, we delve into details and study the building’s historical background as well.
Molding Perspectives
Stepan Liphart introduces “schematic Art Deco” on the outskirts of Kazan – his houses are executed in green color, with a glassy “iced” finish on the facades. The main merits of the project lie in his meticulous arrangement of viewing angles – the architect is striving to create in a challenging environment the embryo of a city not only in terms of pedestrian accessibility but also in a sculptural sense. He works with silhouettes, proposing intriguing triangular terraces. The entire project is structured like a crystal, following two grids, orthogonal and diagonal. In this article, we are examining what worked, and what eventually didn’t.