бюджет на разработку трех проектов-победителей - €48 000
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Genius Loci Weimar - Call for entries
Конкурс проводится в рамках веймарского фестиваля Genius Loci, посвященного искусству создания мультимедийных проекций на фасадах. В этом году «холстами» для произведений, созданных конкурсантами, станут две исторических и одна современная постройка. Для участия в состязании нужно представить на суд жюри 30-секундный концептуальный ролик. Трое победителей (по одному для каждого здания) получат по €16 000 на воплощение своей идеи во время фестиваля, который пройдет с 10 по 12 августа.
With this year’s choice of buildings, Genius Loci Weimar is focusing on two thematic areas, namely classical Weimar and, with the choice of a modern building, also on more abstract, broader themes of media architecture in the historical context.
Two of the buildings – not unintentionally within walking distance of one another – represent an artistic grappling with classical Weimar. The ‘prince of poets’ lived in the Goethehaus for almost 50 years, during which time he not only decisively shaped the development of Weimar Classicism, but through his far-reaching correspondences, also influenced intellectual and literary discourse across all of Europe. In 1806, Napoleon and his men and with this, world history, marched past his estate; from 1813 onwards, intellectuals were making pilgrimages to the Frauenplan from all over Europe. It is a stream of visitors that continues to this day. Johann Wolfgang von Goethe is an inspiration in himself, no one could make evil sparkle as mischievously and deliciously as this master of dramatic tragedy.
The house of Frau von Stein was home to Charlotte von Stein and, strangely enough, Marlene Dietrich, who briefly lived there during her teenage years. The lifestyles of these two distinguished and world-famous women could not be more different, and yet they both stand for a strong and characteristic image of women – one that had a powerful effect in their own times. Charlotte von Stein was essentially a mentor, Marlene Dietrich a protagonist; here too it is possible to identify a compelling development in the role of women in broader society.
The University Library is the first contemporary building to feature as a canvas of the Genius Loci Weimar festival. Thereby, Genius Loci Weimar is expanding the festival repertoire to include the themes that surround media architecture. The performance format – a video show projected on the facade and repeated every half-hour – is broadly unchanged, but the questions being posed are of a different nature. While for previous video performances it has been sufficient to take the form of one-time production within the framework of a festival for projection art, the work that will be beamed onto the building of the University Library will be developed as a simulation of a permanent media architecture installation.
The concept for this innovative competition format emerged from the discourse on videomapping and media architecture that was pursued during Genius Loci Talk 2017. The format is intended to address the potentials and limitations of media architecture, and to reflect issues without fixed expectations: which content, which narration genuinely enhances the value, or is any communicative surplus value required at all, or is it sufficient to present a purely (re-)aestheticising work? Where is the threshold between augmentation and nuisance, which visual worlds succeed in reaching which target groups, how does media architecture function in the historical context, and where are the functional and aesthetic potentials?
While previous video performances could take the form of one-time performances within the framework of a projection art festival, the projection onto the building of the university library must also serve as a concept for and visualisation of a permanent media architecture installation.
In addition to videomappers, videographers and motion designers, the competition is also specifically aimed at architects, urban developers, preservationists, lighting designers, exhibition designers, media artists, scenographers, communication designers, as well as visionaries from any and all genres.
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