Конкурс направлен на переосмысление традиционного образа музея и формирование нового – при помощи средств архитектуры и дизайна. Участники могут предложить отдельные элементы декора или предметы мебели, дизайн-проекты интерьеров или целые павильоны, комплексы зданий. Масштаб проектов и местоположение предполагаемой реализации – не регламентируются.
The aim of the “Showing” competition is to develop a design proposal for the museum typology, intended as a place of display for objects and/or concepts of interest. It is asked to the participants to create innovative and unconventional projects on this theme, questioning the very basis of the notion of museums. Many architecture and design projects have already proposed new ways to experience the museum, establishing the architecture of the museum itself as a piece of art and object of display, or defining new ways of interaction and experience with the public. In addition, numerous initiatives experimented on the social and educational role of the exhibition space, innovating content, as well as the way it is produced and selected. With similar creative attitude the participants are urged to create an artefact, merging considerable programmatic innovation and valuable design tools. The proposal can be a device, a piece of furniture, an interior design project, a pavilion, a building or a urban plan. Scale of intervention, program dimensions and location are not given and they can be arranged by the participants to better suit their project.