Задача конкурсантов – преобразовать концепцию традиционной художественной галереи в более гибкое, демократичное и творческое пространство. Флорентийская постпандемическая галерея должна отличаться от других галерей мира – здесь необходимо учесть требования социального дистанцирования и обеспечения безопасности посетителей.
пресс-релиз:
Art is the color, the shape, and the tune that translate human emotions (happiness, grief, hope etc.) into form. Art is a dialogue between an artist, society, and history. It expresses the tension between what we think and what we feel. Art influences society by changing opinions, instilling values and translating experiences. Visual Art is all art that can be perceived by the eye. The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture.
Art has evolved and grown into various movements and styles with the passage of time. But the traditional art gallery- a sterile, windowless viewing room/space/alley has dominated the art world for decades as the primary way to display works. The artificial and rigid nature of the modern-day gallery makes it elitist and inaccessible for common people to be exposed to art. The pandemic has further made it more difficult to use the closed, confined linear galleries for viewing art.
An art gallery cannot be frozen in time or bound by tradition. Art is a living thing, forever evolving and changing, and an art gallery must constantly adapt if it is to remain relevant and vital. The aim of the competition is to reinvent and reconfigure the traditional art gallery into a more flexible, democratic and creative space. The participants must create a gallery typology in the city of Florence that would break away from the formal environment of existing galleries of the world. The participants should aim to create a post pandemic new age gallery that can follow social distancing and other safety protocols.