Общемировая тенденция постепенного ухода от традиционных видов автомобильного топлива может привести к убыточности около половины существующих заправок уже к 2035 году. Сейчас – самое время подстроиться под меняющийся рынок. Конкурсантам необходимо выбрать любую существующую автозаправку и предложить концепцию ее модернизации – как с точки зрения оформления, так и с функциональной.
пресс-релиз:
The population is directly proportional to the number of vehicles on the road. In lieu, city fabrics are being designed to facilitate vehicular circulation. They also contribute significantly to increased density and pollution. Alternatives like electric, hybrid, autonomous cars and public mobility are being implemented to displace the traditional prototype. BCG, a global consulting firm reports that If fuel retailers don't adjust their model, it will render 45%-60% of service stations unprofitable by 2035. Many lack a convenience store component and therefore depend completely on fuel sales.
Stations can no longer be dependent on its service of pumping fuel to earn commerce. To be profitable, it needs to open to other avenues. Recently, Elon Musk floated the idea of building retro drive cinemas at Tesla charging points. Intent to holistically integrate the public and provide services for all possible modes of transit. Equally, embrace user experience as well as commerce.
CHALLENGE
Brief is to choose an existing service station and redesign it to facilitate vehicles driven (diesel, gas, hybrid, electric, autonomous). A public space where all forms of technology that will drive transportation in future coexist.
международный