Этот конкурс включает в себя сразу несколько проектов по созданию гостиничного кластера формата B&B в китайском городе Чонли, где пройдет множество соревнований Олимпийских игр 2022 года. Часть проектов будет разработана для ведущих брендов B&B-индустрии. Некоторые разделы конкурса уже открыты для участия, другие – откроются в ближайшее время.
Respecting etiquette with simple and honest attitude, Chongli is a dazzling small city that attracts the world's attention.
[Humanities of Chongli]
The word "Chongli" is extracted from the sentence "gain new insights through restudying old material and respect etiquette with simple and honest attitude" in a classical work of Confucianism The Book of Rites • The Way of Medium (cf. Golden Means). The inheritance of civilization for thousands of years links the past and the present. Chongli is a multi-ethnic settlement with a long history, thick cultural deposits and unique folk customs.
[Winter Olympics in Chongli]
Since Beijing successfully bid for the Winter Olympics in 2015, Chongli has become the leader in the development of tourism industry with winter skiing and summer outdoor activities. The new Beijing-Zhangjiakou Expressway, which has been opened to traffic, has shortened the travel time from 4 hours to 1 hour from Beijing to Chongli. The high-speed railway has also ushered in the era of 50 minutes' journey from Beijing to the core Olympics area of Chongli. Chongli will take advantage of the east wind of the 2020 Winter Olympics to become a new destination of the North China tours and the Beijing-Tianjin-Hebei Zhou tours in the future.
After ten years of barbaric growth, the domestic B&B industry has changed from rushing up in a crowd with passion to feeling totally fatigued, with the noise once turning into dullness. Only a few brands that survived the "cold winter" of capital remained true to their original aspiration and now have their own loyal customers, spreading their stories to further places.
The purpose of this competition is to match the best lifestyle brands in China with the most beautiful scenery. This time, the five leading B&B brands, namely CIPO, LostVilla, Terra-retreat, Stray Bird and Cloud Retreat, speak out to solicit excellent B&B designs. The miracle of creating another B&B cluster will bring more possibilities to Chongli Winter Olympics. Begin with white, but go out of white.