Несколько немецких издательств, объединившись, проводят конкурс на инновационный стенд, который позволил бы достойно и нестандартно представить книги по архитектуре и искусству на Франкфуртской книжной ярмарке в октябре 2020 года. Стенд должен быть мобильным и пригодным для использования на других подобных мероприятиях в будущем. Обязательное условие – использование в качестве основного материала панелей HONEXT.
пресс-релиз:
Art and architecture books are still a cult affair. Both the visual and haptic stimuli and the richness of the content inspire new and old generations of readers. The role of the book in today’s society is unquestionable. However, the position and visibility of the book are indeed questionable.
We want to bring the book closer to the interested user. But who is “We?” The publishers Birkhäuser, JOVIS, Deutscher Kunstverlag and De Gruyter Arts have recently joined forces and created a new arts and architecture cluster that assumes a strong position within the professional and scholarly discourse. We, the publishers’ cluster, want to actively approach more interested readers and convince them of the value of our books.
How can we – the publishers – reach a broader public and initiate a dialogue? How can we increase our presence and access more (unconventional) locations? What synergies with other uses or spaces could then emerge?
For the Arts & Architecture Pop-up design challenge, competition participants are tasked with designing the detailed concept for a novel pop-up bookstall system, which is set to be launched at the world’s most famous book fair in Frankfurt in October 2020. However, the display system must be compatible with various subsequent locations as well.
Our cluster is looking for a future-oriented concept of a dynamic and flexible display system, based on a clever, sustainable, and user-friendly design. How do you envision an innovative book display system? You have the unique chance to influence the visibility of these four highly important publishers and to shape and carry their message to the public.