Дизайн-конкурс проводится с целью выбора логотипа для китайского города Цзясин. Графический символ должен стать воплощением богатой истории и культуры этого места, которое называют колыбелью коммунизма в Китае и центром «красного туризма». Помимо собственно логотипа нужно представить варианты его использования на рекламных щитах, витринах, сувенирной продукции и т.д.
пресс-релиз:
In order to further shape the Jiaxing city brand, enhance and spread the Jiaxing‘s city characteristics of Jiaxing's "Red Boat" spirit, internationalization, canal complex and Jiangnan charms, inherit the Jiaxing urban culture, and enhance people's cohesion and sense of belonging, the People's Government of Jiaxing City and Young Bird Plan, an international competition platform, jointly launch the Jiaxing City Logo System Design Competition 2020. The competition is calling for entries for Jiaxing city logo system, aiming at attracting global attention and help Jiaxing become an international cultural city of Jiangnan Water Village.
Jiaxing city logo system design competition 2020 requires as follows:
1. The drawings of Jiaxing city logo (bilingual version in both horizontal and vertical ways)
2. The VI application system of Jiaxing city logo (including applications of office supplies, clothing, badges, umbrellas and other derivatives, advertising boards, and window display)