Конкурс призван демонстрировать возможности инновационного дизайна, а также способствовать продвижению талантливых дизайнеров в начале их карьеры. В состязании пять номинаций: архитектура и проектирование; выставочный дизайн и дизайн интерьера; промышленный дизайн; коммуникационный дизайн; интерактивный дизайн. Участвовать могут студенты и недавние выпускники вузов. Для победителей предусмотрены денежные призы и участие в передвижной выставке.
пресс-релиз:
The neuland sponsorship award, a competition for up-and-coming designers, is organised by the aed and supported by the Karl Schlecht Foundation. Students and graduates from universities of applied sciences, academies and universities who are not older than 28 years at the closing date are eligible to participate. The competition shall serve as a platform for especially talented young people in the field of design. The aim is to promote innovative and sustainable design that is characterised by the greatest possible economic and ecological quality while being functional, user-friendly and meeting the highest aesthetic requirements. Human beings and the designÆs benefits to society shall always be at the centre of the creation. The neuland competition for up-and-coming designers is consciously interdisciplinary. Participation is not restricted to special fields or universities. The aim of the competition is to actively promote outstanding young designers at the beginning of their careers. At the same time, the winning submissions shall be presented in order to give the general public an insight into the breadth and range of design out there. The competition and its organisers are in no way motivated by profit. The competition is solely committed to the public good.
Award
In each of the five categories, there is one award winner and up to four nominations. The winner of each category receives a prize of 2,000 euros. The prizes and nominations are awarded at an event in Stuttgart. The award winners in each category, as well as the nominated works, shall be presented to the public in a travelling exhibition and documentary.
Categories
The aed's neuland award will include the following categories in 2019:
Architecture + Engineering
Exhibition Design + Interior Design
Product Design
Communication Design
Interaction Design