Конкурс проводится известной итальянской фабрикой по производству матрасов Manifattura Falomo. Участникам предстоит разработать систему, которая поможет потребителям выбрать наиболее подходящий матрас в соответствии с их потребностями. Основные параметры для анализа – форма тела и положение во время сна. Предполагается использование цифровых технологий, включая, например, планшеты, 3D-сканеры, камеры, датчики, уже имеющиеся на рынке.
пресс-релиз:
New idea contest on Desall.com: Manifattura Falomo and Desall invite you to design a new system to help consumers choose the most suitable mattress according to their needs inside the points of sale.
Manifattura Falomo invites you to design a new system for enabling the final user to choose the most appropriate mattress according to her/his need, based on two parameters, the body shape and the sleeping position (on the back, on the stomach, on the side).
For the correct realisation of your proposals, keep into consideration the following guidelines:
SELECTION SYSTEM
The primary aim of the contest is to find a modality, a system or a tool (either physical or digital) mainly based on a coding system – of your conception – able to help the consumer choose the most appropriate mattress, based on two parameters: body shape and sleeping position.
Selection flow: through the selection system the user will be invited to set two parameters, body shape and sleeping position. The body shape will be one of the selection parameters and shall be associated with an identification element (e.g. colour, icon, writing, etc.), that will also be applied on the mattress. The other parameter that the user shall set is the preferred sleeping position (on the back, on the stomach, on the side) that will be associated with another identification element (e.g. colour, icon, writing, etc.). At the end of the selection phase, the user will receive a visual output that will also be found on the mattress (see MATTRESS IDENTIFICATION paragraph) and will enable her/him to visually identify the most appropriate product according to her/his needs.
Body shape: each body shape described below shall be matched by an evocative icon/symbol:
- male body, sturdy, broad shoulders and thin hips;
- male body, normal, balanced hips and shoulders;
- female body, slim, with regular shapes;
- female body, with large hips.
Sleeping positions: another parameter to help the user understand what mattress best suits her/his needs is the sleeping position (on the back, on the stomach or on the side). You are thus invited to conceive a representation modality of the various positions and a ranking system (comfort degree) that will be applied also on the mattress, to help the user understand which one best meets her/his needs. At your discretion, you might use this parameter also during the selection phase.
The system you propose might feature the use of digital technologies, including for example tablets, 3D scanners, cameras, sensors, detectors, etc. already available on the market, with attention to keeping the production cost low, or other elements for ex. mirrors, informative panels, etc.
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