Участникам предстоит разработать концепции айдентики общественных пространств парка высоких технологий Цаохэцзин в Шанхае. Задача – не только повысить узнаваемость парка, но также обеспечить комфорт посетителей, создав удобную и понятную систему навигации. Среди элементов, над которыми предстоит поработать конкурсантам, – вывески, указатели, фасадные таблички, схемы движения.
пресс-релиз:
In partnership with China Fortune Properties, a state-owned commercial property developer based in Shanghai, we are now launching the YoungBird “Halo” Smart Signage Design Competition 2017 and calling for entries from design firms and institutes of higher education the world over. Contestants are required to conceive an innovative, smart signage design scheme for a select array of outdoor spaces inside the Shanghai Caohejing Hi-Tech Park developed by China Fortune Properties. This new competition is meant to seek ways to blend working environment and a shared community.
The champion will receive a 100,000 RMB cash award and the winning work will be updated and applied in some parts of the Shanghai Caohejing Hi-Tech Park by the organiser. The Top 30 finalists will be part of an exhibition tour inside the Park and receive a certificate tailor-made by YoungBird, with their works published in YoungBirds custom publication and across YoungBird new media platforms.