1-е место – €1 500; кроме того, организаторы могут выкупить права на проект (который не обязательно будет победителем) за €1 500
организатор:
Banzai Media
GialloZafferano
ссылки:
GialloZafferano smart cooking contest
Banzai Media – одно из крупнейших интернет-издательств Италии, которое, в том числе, занимается продвижением кулинарного блога Сони Пероначи – GialloZafferano. Этот сайт (доступный также в качестве приложения для планшета или смартфона) с рецептами итальянской и мировой кухни невероятно популярен: на сегодняшний момент его посещает около 800 000 пользователей в день.
Организаторы предлагают конкурсантам шире раскрыть тему взаимосвязи кулинарного искусства, дизайна и Интернета. Требуется разработать какие-либо услуги или специальные приспособления, которые помогут людям создавать свои кулинарные шедевры и повышать уровень мастерства в приготовлении блюд. Сначала следует продумать концепцию, которая подразумевает дальнейшее развитие серии услуг, и только после этого заниматься дизайном объекта, необходимо для реализации этой идеи. Новое устройство должно иметь возможность соединения с Интернетом и сочетаться с дизайном сайта GialloZafferano.
пресс-релиз:
Banzai Media is the most important Italian digital publisher, reaching more than 18 million users every month thanks to the rich offer of contents delivered by GialloZafferano.it, Pianetadonna.it, Studenti.it, ilPost.it, Liquida.it and many more. Thanks to GialloZafferano and Italians favourite digital chef Sonia Peronaci’s recipes, over 800 thousand foodies browse the website on a daily basis making GialloZafferano by far the top Italian food and cooking website. GialloZafferano mobile app is also available on smartphone and tablet.
Banzai Media and GialloZafferano are now calling all creative people to explore new possibilities, scenarios and experiences enabled by the power of the Internet applied to the way we live and cook, considering the almost ubiquitous presence of the Internet in our daily lives through the use of several devices.
In this phase we are looking for new ideas for unprecedented scenarios related to cooking, including brand new services and a new connected device that will be used and placed inside the kitchen as a new tool to either help people to cook or to enhance their cooking experience. Most importantly, you should start thinking about the whole scenario, which entails a new range of services, and only later – as a consequence – gives life to a new device.
Internet of Things: one of the device’s core feature would be the ability to connect to the Internet and/or to other existing devices (e.g. smartphones and tablets), which unleashes innumerable possibilities of interaction between devices and services. You will expand your vision beyond the device, suggesting a whole scenario in which the device will play the key role.
Style: the look and feel has to be coherent with the GialloZafferano graphics (logo and style of the GialloZafferano website) – there are no other particular constraints for the device, except for it being suitable for the kitchen and easy to use.
Functions and services: the device might have several functions to help in the cooking process or to enhance the cooking experience, either through hardware features or through a specific service delivered over the Internet.
Target: the new scenario will involve anyone who likes to cook, however the closest target would be the current GialloZafferano audience which is mostly made of women aged 25-44 which are professionals, self-employed workers or housewives.
Deliverables: first include your proposals with respect to the new scenario described including a series of new services and your device proposal, explaining the interactions between the person who is cooking and the device. Describe attentively other possible interactions with other devices and services. In addition to the abstract and description fields available from the upload page, you can also attach slides and other descriptive materials inside a .zip archive to better present your projects.
международный