Цель конкурса – разработать дизайн выкидного ключа (флип-ключ), который мог бы стать знаковым для компании-производителя этого продукта – Keyline. Задачи соревнования просты и понятны: ключ должен быть функциональным – открывать и закрывать автомобиль, эргономичным и стильным.
пресс-релиз:
The aim of Iconic Flip Key is to find a flip key that joins ergonomics with style and may become the icon key of Keyline.
The projects submitted for the contest should address the basic functions of the key (starting and stopping the car, opening and closing car doors and boot) and take into account its normal employment and use. At the same time, the key should be rethought in order to become an ergonomic object and a car extension, an iconic and always functioning product.
The key researched by Keyline is a product for the automotive world, sold independently from the vehicles already owned and/or used by the driver.
It should not be meant as a bare replacement key or a copy of an already existing product, rather it should be a key with a clear and precise identity, not inferior in quality to the keys provided together with the cars.