The architectural company ATRIUM opened in a metaverse a space of its own that it named ATRIUM Virtual Gallery. On the one hand, this is a functional tool that allows you to showcase your company’s latest projects and achievements to people from all over the globe, and, on the other hand, this is a mechanism for creating an emotional response. For example, the first event that the galley hosted was ATRIUM’s Christmas corporate party: the employees joined the celebration as avatars, took part in the guided tour of the projects that the company leaders organized, visited together, and reflected on the year’s achievements. Such a format allowed the emotional experience to be more intense that a videoconference would provide. Now ATRIUM is inviting everyone to experience the same. Clicking the link is enough to get inside.



The gallery was “built” on the basis of the W3rlds platform – it allows you to create spaces with pretty decent graphics, and does not require installing any additional software. The absence of the constraints of physical reality allowed the architects to enhance the artistic statement that characterizes the company’s approach to projects: in its work, ATRIUM seeks to reinvent architecture, to move away from stereotypical solutions, and to invent a new form of the world in which we live.

Sergey Nadtochiy, Head of the ATRIUM Digital and ATRIUM Education

The metaverse is only in its infancy, but with each passing year, people will spend more and more time in it. Architects need to bring their expertise into its creation to ultimately achieve a beautiful and convenient environment. The most interesting aspect of creating such projects for our company is that, at the moment, there are no universally accepted traditions, norms, or standard solutions – everything needs to be invented from scratch. Since even in conventional architectural practice, our goal has always been to reinvent architecture and its forms, in virtual design, we can go even further beyond the boundaries of stereotypical solutions, inventing an even more radical architectural language. Of course, we do not forget about ergonomics and function. We are excited to be at the forefront of this movement, and we are pleased that our contribution was recently recognized with a Special Mention award at the prestigious Architizer A+ Awards in the Architecture + Metaverse category. Currently, we are working on projects such as a furniture showroom, a virtual real estate sales office, a master plan for a large metaverse event, and several experimental projects. We share all the latest news in this field together with Dearch Space on their Telegram channel.