Thinking over the future of the city-block the architects rested on the fact that the site is located at the cross of the "three Petersburgs” – sea (Neva water area), a city of classical ensembles (Dvortsovaya embankment is clearly seen) and the district of old commercial apartment building (Petrogradskaya housing). They realized that combination of various architectural techniques and styles is possible due to the location of the site, its huge area and multifunctionality of the future development. The district would lost its individuality if the authors built up the 9 ha with palaces or buildings similar to XX century commercial apartment buildings.The territory bordering with the water area of Malaya Neva and Dobrolubova avenue, “Studio 44" put them like the jigsaw puzzle pieces, completely different at first glance. On the embankment "Studio 44" designed 4 apartment buildings fronting the river, they have their own small harbor cut into the house land. Such a composition solution is a tribute to Peter the Great's times inseparable from the river and the sea and is an image related to modern residential complexes in the Netherlands where mini-canals and greens are essential for comfort. On the cape across the river fronting Zimni Palace houses a hotel complex, characterized by Nikita Yanvein as "a strong tuning-fork of classical Petersburg”. The complex includes three buildings, two of them are parallel to Dobrolubova avenue and the third is directed towards the embankment and together with its closest neighbor shapes a "tick", on the cape space among the buildings is completely filled with glass atrium. The two other buildings fronting Dobrolyubova avenue – retail-office center and the Dance Palace are emphatically modern and fully consistent with the architectural ease of Petrogradskaya side, with probably most chaotic housing and the most European area of St. Petersburg.