Участникам предстоит разработать принт для зонтиков от солнца, которые могли бы стать украшением города в летний период и обеспечить комфорт горожанам. Зонтики диаметром 2,5 метра планируется изготавливать из тканей Sunbrella®. Принты, вошедшие в топ-10, будут запущены в производство.
In an age plagued by global warming, urban heat island effect, traffic congestion and air pollution, people living in urban areas tend to stay inside their air conditioning-equipped houses all day long in summer. Yet a beautiful summer should not be necessarily accompanied by high levels of energy consumption, environmental damage and personal health problems arising from staying indoors for long stretches. Only by staying close to nature could we improve the quality of our lives.
The "Shade-scape" Sunshade Pattern Design Competition 2017 is an attempt made by YoungBird to create a “shade-scape” for people staying outside. “Shade-scape” is a cityscape shaped from sunshades that encourages citizens to walk out of their houses, enjoy summer to the uttermost under the sunshades and thus make a return to nature.
Contestants are required to conceive a pattern on the sunshade surface 2.5 meters in diameter using Sunbrella® fabrics. The winning works will be put on display at landmarks or major roads in several first-tier Chinese cities after being optimized and fabricated by the brand’s US-based professional team.